Originally Posted by extremeskater
You market your product by pointing out its benefits and feature. You can do that without trying to bash another company. In reality Apple and Microsoft don't even compete, Apple is really a hardware company and Microsoft a software company.
benefits and features compared to what?! You can't market an OS like a car. Users want an operating system that is secure, fast, reliable, and easy to use. The average user won't get it if the TV ads said things like (got those from Apple's website):
"Snow Leopard is built on a rock-solid UNIX foundation and designed to be simple and intuitive, it’s what makes the Mac innovative, highly secure, compatible, and easy to use. "
"Mac OS X offers a multilayered system of defenses against viruses and other malicious applications, or malware."
This will send the average user
running away because they will not understand it. The average user targeted in these ads wants to know what Mac OS X offers compared to what I am using now (Windows). When someone asks me what Mac OS X offers I can't explain the features to him/her without referencing to Windows.
Maybe this was a battle to try and fight 20 years ago but it doesn't really apply today. The lines are clearly drawn by now with changes in market share shifting a few percent. Even Steve Jobs admitted MS won the PC battle a long time ago.
Microsoft ads are also a waist because users like myself use Microsoft because we have too for business or you like to have more choices then what Apple has to offer.
I also think that MS ads are waste. I think that MS was pressured from the large PC manufacturers to do something. MS should have marketed Windows instead of HP. The post W7 release ads are much better.