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Apple opens doors to France's first Apple Store

post #1 of 29
Thread Starter 
Thousands flocked to The Carrousel du Louvre on Saturday, the scene of France's first Apple Store opening.

Beneath the Louvre Museum in Paris one can find a host of high-end shops and eateries and can now also find France's first Apple store. Saturday saw the store's opening, and thousands were on hand to peruse Apple's current line of products and take advantage of the Genius Bar's knowledgeable staff.

Gary Allen at ifoapplestore.com was there opening day and made several interesting observations. Allen reports that the employees were using the new iPod Touch POS devices and even managed to snap a few pictures of the tool in use. Called the EasyPay touch, it combines iPod touch features with a magnetic stripe reader, advanced barcode scanner and Apple-written software to facilitate both plastic and cash transactions. It replaces the Pocket-PC based solution currently in use in stores which opened prior to Paris.

Allen notes that the store "shares several features of the more spectacular Apple stores in the chain - views for visitors." Lower-level visitors have views of the spiral-glass staircase and can peer through the 30-foot tall window to the outside which is dominated by the inverted glass pyramid unique to the Carrousel du Louvre mall.

During a press briefing at the new location, Apple executives noted that France will see the fastest rate of new store openings of any other country to date. The Montpellier location will open Nov. 14 and summer 2010 will see a store near the Opera Ganier.







Manhattan Apple Store Spy Shots

Gizmodo has a spy-shot of the flagship Manhattan Apple Store slated to open on Saturday. The store is located at Broadway and 67th and reportedly cost $37.0 million dollars to construct.
post #2 of 29
This store would definitely be on my to-see list the next time I visit Paris.
post #3 of 29
Check the video

http://vimeo.com/7486943

Its about the new store and about the people waiting :-D
post #4 of 29
Quote:
Originally Posted by dlcmh View Post

This store would definitely be on my to-see list the next time I visit Paris.

Dude, it's a goddamn shop. What is wrong with you people?

At least you won't wait all day to peer at the Mona Lisa. It will only take you 20 minutes to get in front of an iMac.
post #5 of 29
Quote:
Originally Posted by djsherly View Post

Dude, it's a goddamn shop. What is wrong with you people?

At least you won't wait all day to peer at the Mona Lisa. It will only take you 20 minutes to get in front of an iMac.

If you're from an Apple store-less country Apple and come for a vacation in Paris, sure it makes sense to visit the Apple store at the Louvre. If you're from the US, UK or the few privileged, well then it's beyond me... Apple stores are quite similar, and you'd be wasting sightseeing time
post #6 of 29
When are they going to open one in Thailand? I'm sick
of all these clueless sales in iStudio shops that don't know the difference between a bird's a@@ and an iPod. They are rude and technically ignorant.
80 million iPhones by 2012. That's only 15% of the market.

http://www.iphonethailand.net
Reply
80 million iPhones by 2012. That's only 15% of the market.

http://www.iphonethailand.net
Reply
post #7 of 29
Quote:
Originally Posted by iphonedeveloperthailand View Post

When are they going to open one in Thailand? I'm sick
of all these clueless sales in iStudio shops that don't know the difference between a bird's a@@ and an iPod. They are rude and technically ignorant.

but they all have boobies right?
post #8 of 29
Quote:
Originally Posted by Sipadan View Post

If you're from an Apple store-less country Apple and come for a vacation in Paris, sure it makes sense to visit the Apple store at the Louvre. If you're from the US, UK or the few privileged, well then it's beyond me... Apple stores are quite similar, and you'd be wasting sightseeing time

But it's a Steve Jobs Glass Pyramid, Dude!

Do you have any idea how many tourists flock to his Glass Cube in Manhattan?
post #9 of 29
How do they plan to get some french customers in there? Only tourists and foreign students are hanging out there. Average Parisian would die for to escape just that crowd...

We mean Apple no harm.

People are lovers, basically. -- Engadget livebloggers at the iPad mini event.

Reply

We mean Apple no harm.

People are lovers, basically. -- Engadget livebloggers at the iPad mini event.

Reply
post #10 of 29
Quote:
Originally Posted by ivan.rnn01 View Post

How do they plan to get some french customers in there? There are but tourists and foreign students. Average Parisian would die for to escape just that crowd...

Deal with it. Do the French ever go to the crowded Louvre? Same thing.
post #11 of 29
Quote:
Originally Posted by teckstud View Post

Deal with it. Do the French ever go to the crowded Louvre? Same thing.

Parisians hate the Pyramid. They're convinced it's irreparable damage to the cultural heritage of the capital. So, they're trying hard to avoid Louvre.

We mean Apple no harm.

People are lovers, basically. -- Engadget livebloggers at the iPad mini event.

Reply

We mean Apple no harm.

People are lovers, basically. -- Engadget livebloggers at the iPad mini event.

Reply
post #12 of 29
Ah, so it does appear to be in the old Virgin megastore space, I wasn't sure. The Carrousel du Louvre is a good central location, and certainly well visited by tourists who don't need to go there specially to see the Apple Store. The other obvious location would be on the Champs Elysees, but that's already covered by Fnac which has a good selection of Apple products. It's Opera Garnier by the way, not Ganier.
post #13 of 29
I read the article with some interest in the EasyPay touch.
When I was last buying something at an Apple store, the only machine the salesperson needed was the old hand-held (ugly, clunky) terminal. If you go to the gallery of shots of it at http://gallery.me.com/ifoman#100247 it clearly shows a customer swiping their card through a different POS terminal. If the EasyPay touch has a magnetic reader, why do they need that other ugly machine? Is this a step backwards? Does anyone have any other information on it?
Thanks,
John
post #14 of 29
There's still reason behind the placement like that: students. Apple's gonna hit it even bigger in Montpellier with enormous community of scholars over there.

We mean Apple no harm.

People are lovers, basically. -- Engadget livebloggers at the iPad mini event.

Reply

We mean Apple no harm.

People are lovers, basically. -- Engadget livebloggers at the iPad mini event.

Reply
post #15 of 29
Quote:
Originally Posted by ivan.rnn01 View Post

Parisians hate the Pyramid. They're convinced it's irreparable damage to the cultural heritage of the capital. So, they're trying hard to avoid Louvre.

And the Eifel? The modern lights have ruined that as well- no?
post #16 of 29
Quote:
Originally Posted by jcbigears View Post

If the EasyPay touch has a magnetic reader, why do they need that other ugly machine? Is this a step backwards?

Because France (and the UK, and other countries in Europe no doubt also) don't use the magnetic strip when processing credit card payments, they use chip & PIN. The EasyPay device would need a smart card reader, not a magnetic reader, to be useful here.

-Rolf
post #17 of 29
Quote:
Originally Posted by teckstud View Post

And the Eifel? The modern lights have ruined that as well- no?

This edifice is considered to be particularly useful for two things.
  1. To gaze at it through the window of exorbitantly expensive apartment; there's no lighting in the daylight, hence there's nothing to worry about,
  2. To commit suicide by throwing off its first level; who then cares about lights anyway?

We mean Apple no harm.

People are lovers, basically. -- Engadget livebloggers at the iPad mini event.

Reply

We mean Apple no harm.

People are lovers, basically. -- Engadget livebloggers at the iPad mini event.

Reply
post #18 of 29
Quote:
Originally Posted by ivan.rnn01 View Post

How do they plan to get some french customers in there? Only tourists and foreign students are hanging out there. Average Parisian would die for to escape just that crowd...

This is true.

However, it is obvious that Apple is targeting the 30 million (yes, that's correct!) visitors that the Louvre gets every year. (Paris Disneyland was based on a similar logic).

And heck, it might end up being the attraction for a few Parisians to visit the Pyramid/Louvre too!
post #19 of 29
Quote:
Originally Posted by ivan.rnn01 View Post

This edifice is considered to be particularly useful for two things.
  1. To gaze at it through the window of exorbitantly expensive apartment; there's no lighting in the daylight, hence there's nothing to worry about,
  2. To commit suicide by throwing off its first level; who then cares about lights anyway?

That second one is so philosophically Parisian.
post #20 of 29
the french don't seem to have a problem visiting the other mac store.

macdonald's
post #21 of 29
Quote:
Originally Posted by anantksundaram View Post

This is true.

However, it is obvious that Apple is targeting the 30 million (yes, that's correct!) visitors that the Louvre gets every year. (Paris Disneyland was based on a similar logic).

And heck, it might end up being the attraction for a few Parisians to visit the Pyramid/Louvre too!

Those 30 millions should have already gotten some Apple Stores in their countries.

We mean Apple no harm.

People are lovers, basically. -- Engadget livebloggers at the iPad mini event.

Reply

We mean Apple no harm.

People are lovers, basically. -- Engadget livebloggers at the iPad mini event.

Reply
post #22 of 29
Quote:
Originally Posted by teckstud View Post

That second one is so philosophically Parisian.

Yeah.
And you expect those good people to queue in lines to lay hands on certain Magic Mouse? Nay.

We mean Apple no harm.

People are lovers, basically. -- Engadget livebloggers at the iPad mini event.

Reply

We mean Apple no harm.

People are lovers, basically. -- Engadget livebloggers at the iPad mini event.

Reply
post #23 of 29
Quote:
Originally Posted by ezduzit View Post

the french don't seem to have a problem visiting the other mac store.

macdonald's

but that mac comes with pommes frites.
post #24 of 29
Anyway.
I'm seriously going to Montpellier on 14th to see what Apple calls the Store in France. Will try to take some panoramic pictures there.

We mean Apple no harm.

People are lovers, basically. -- Engadget livebloggers at the iPad mini event.

Reply

We mean Apple no harm.

People are lovers, basically. -- Engadget livebloggers at the iPad mini event.

Reply
post #25 of 29
Quote:
Originally Posted by ivan.rnn01 View Post

Anyway.
I'm seriously going to Montpellier on 14th to see what Apple calls the Store in France. Will try to take some panoramic pictures there.

By the way, I just got the free Louvre app.
Great for those of us stuck elsewhere.
post #26 of 29
Quote:
Originally Posted by teckstud View Post

By the way, I just got the free Louvre app.
Great for those of us stuck elsewhere.

Umm... Good for you. It looks solid, but personally I'm always a bit dissatisfied with such tourist guides and encyclopedias for iPhone.
There should always be one essential element in any well-positioned iPhone application: being useful "on the go" (or at least dealing with oftenly updated content).
How useful is that Louvre Tour while on-the-go?

We mean Apple no harm.

People are lovers, basically. -- Engadget livebloggers at the iPad mini event.

Reply

We mean Apple no harm.

People are lovers, basically. -- Engadget livebloggers at the iPad mini event.

Reply
post #27 of 29
Quote:
Originally Posted by ivan.rnn01 View Post

Umm... Good for you. It looks solid, but personally I'm always a bit dissatisfied with such tourist guides and encyclopedias for iPhone.
There should always be one essential element in any well-positioned iPhone application: being useful "on the go" (or at least dealing with oftenly updated content).
How useful is that Louvre Tour while on-the-go?

It's great if stuck in a line, on a train, etc. It's both beautiful and informative. However the London National Gallery of Art app is even better.
post #28 of 29
Quote:
Originally Posted by teckstud View Post

It's great if stuck in a line, on a train, etc. It's both beautiful and informative. However the London National Gallery of Art app is even better.

I downloaded and played with it yesterday. Excellent job indeed as it seemed at the very first glance; the app of the quality being rare on the App Store. Still pretty much useless for me, though.

We mean Apple no harm.

People are lovers, basically. -- Engadget livebloggers at the iPad mini event.

Reply

We mean Apple no harm.

People are lovers, basically. -- Engadget livebloggers at the iPad mini event.

Reply
post #29 of 29
The Louvre had 8.3 million visitors in 2008.

Quote:
Originally Posted by anantksundaram View Post

This is true.

However, it is obvious that Apple is targeting the 30 million (yes, that's correct!) visitors that the Louvre gets every year. (Paris Disneyland was based on a similar logic).

And heck, it might end up being the attraction for a few Parisians to visit the Pyramid/Louvre too!
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