I pity them having to defend themselves on rumored products with rumored prices, rumored technologies and rumored specs. Apple cannot control what digitimes writes, don't call them greedy until you see the product and know its price. Then you're welcome to make any judgement you want. Until then you're just getting yourself worked up over a rumor.
A serious book reader would likely rather read an actual book, but I do agree e-ink is the next best option, and OLED or LCD aren't designed for reading full books, if you care about your eyes. That also said I do not think the Kindle is worth $300, even if they can not sell it much cheaper.
The MacBook Air is the best laptop I've ever owned, and doesn't suffer the sluggish performance issues that are inherent in 7-10" netbooks, and notebooks for that matter. Apple said the reason they went with a 13" model is to give users a full-size keyboard, and I happen to think that's not merely marketing, but rather that they are being sincere in what they say there. The keyboard on the Air is excellent and would not work very well in a smaller size.
So although they didn't give a number of Mac fanboys what they wanted when they released the Air, I think the Air was the better move on their part, and I'm glad I own one. I own the SSD model, and you only need loot at my (current) signature to know my experiences with that.
Apple releasing a tablet is a completely different matter, which I have been known to discuss to death in the past. It's a different thing, and some people will always want a physical keyboard on their Mac, and the Air and products like it will be there for them when they do.
The air is too big. A smaller form notebook with a modified keyboard would suit me and others better who never fell for the thinness feature. The smaller full powered laptop is the 13" MBP and hence the best seller.
As for the discussion on the tablet. If a small 7-10 notebook running full OS was avilable what need would there be for a tablet running iPhone apps?