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Motorola passes Apple in brand loyalty among men - study

post #1 of 117
Thread Starter 
Motorola has exceeded Apple in brand loyalty among men ages 18-and-up since the launch of its new Droid handset, but the iPhone maker has remained well ahead of competitor BlackBerry, according to one study.

According to new, daily tracking statistics from YouGov's BrandIndex, Apple dropped from a peak score of 48.1 in the month of November to a score of 22 last week. That took it below Motorola, which remained relatively static from its month-long peak of 32.3, finishing last week with a score of 29.3.

The study's scale ranges from -100 to 100, based on interviews conducted with 5,000 people each weekday from a representative U.S. population sample. YouGov conducts more than 1.2 million interviews per year, selected from an online panel of more than 1.5 million unique individuals. The study has a margin of error of +/- 2 percent.

The company said its survey demonstrates that Motorola has likely come out on top of the ongoing advertising dispute between Verizon and AT&T.

"Motorola has seen its brand loyalty unaffected by AT&T's lawsuits against Verizon Wireless and ad war bashing," YouGov said. "But it seems to have taken a toll on Blackberry, which has withered under all the Droid/iPhone marketing and hype."



This week, Apple indirectly joined the dispute with two new ads that tout features available only on AT&T's UMTS/GSM network. The advertisements debuted after the most recent study results from YouGov were released; any potential impact from the ads likely wouldn't be seen for weeks.

It's a similar story to earlier this month, when Verizon's brand perception soared while AT&T sunk in the 18- to 34-year-old target demographic. The study suggested that Verizon and Motorola's advertising campaign for the Droid, which launched on Oct. 18, proved effective. Those ads, along with network-specific TV spots from Verizon, directly targeted both Apple's iPhone and AT&T's coverage.
post #2 of 117
I'm not surprised about Motorola, i remember i used to get down on those things ever since the ROKR days until i got my first ever Blackberry Curve.

Still i will never leave my Blackberry for...anything really, and im sure there are quite a few who feel the same way lol.

BTW, you mean Apple iPhone in the end, not iPod
post #3 of 117
Motorola does well with a massive ad blitz for a product launch in a month where their competitor did not launch a competing product?

People vote with their checkbooks, though. We'll see.
post #4 of 117
Motorola, "motor" is definably more appealing to most men, not just the name either. The phones work and are reasonably priced, very attractive to those who earn their money and think along value and cost.

Apple on the other hand has always appealed to the more visual appealing types: women, children, gays and artist men like myself. Who on many times, rather pay a fortune to have the flashiest device and more likely to be caught by impulsive decisions.


I avoided the iPhone completely, unlike the many iPods I've owned, there is no way I'm going to pay over $100 a month for a device that doesn't do much of anything very well that I can't do better with regular devices or my MacBook Pro.

I'm still waiting for a iPhone app emulator, it can't be THAT hard, the processor in the iPhone isn't very powerful that a dual core can't emulate it.

So what's the holdup, nobody wants to get rich anymore?
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post #5 of 117
Quote:
Apple on the other hand has always appealed to the more visual appealing types: women, children, gays and artist men like myself. Who on many times, rather pay a fortune to have the flashiest device and more likely to be caught by impulsive decisions.

Yeah, those super expensive $200 iphones compared to, uh, $200 droids or $200 other smart phones, complete with mandatory $30 data plans.

Quote:
I'm still waiting for a iPhone app emulator, it can't be THAT hard, the processor in the iPhone isn't very powerful that a dual core can't emulate it.

The simple fact that it requires running OSX and Objective C which of course, not just a processor? The fact that input comes from a capacitive screen and accelerometer which where would you get that from unless it was built into the device already?

Tell me you thought more than 20 seconds on that.
post #6 of 117
Yeah!

And to celebrate its brand equity and consumer loyalty, Droids are being offloaded at 40% off.... http://www.intomobile.com/2009/11/20...from-dell.html

Is this company a joke?
post #7 of 117
Too much, too little, too late- the damage of Verizon has been done.
post #8 of 117
Quote:
Originally Posted by anantksundaram View Post

Is this company a joke?

Effective yes, joke no.
Verizon and Droid have effectivly gone after this market with baseball playoffs and World Series and Football game advertisements.
post #9 of 117
Only the number of phones sold will prove this study right or wrong. I just don't believe it.
post #10 of 117
Real. Men. Prefer. Apples.
post #11 of 117
Quote:
Originally Posted by MacTripper View Post

I'm still waiting for a iPhone app emulator

It comes with the iPhone SDK.
post #12 of 117
Quote:
Originally Posted by anantksundaram View Post

Yeah!

And to celebrate its brand equity and consumer loyalty, Droids are being offloaded at 40% off.... http://www.intomobile.com/2009/11/20...from-dell.html

Is this company a joke?

Wait, i dont get it.

Is it Motorola's fault Dell is selling the phone for cheap? Last i checked it still costs 200 on contract nearly everywhere. It's up to the retailer to decide what price they put the phone at, ever walked into a wal-mart and notice they sell nearly every phone cheaper than most retailers? (sans iphone, since they'd be hemorrhaging money if they offered it at dirt cheap price since it costs the retailer a ton to buy one already)
post #13 of 117
Quote:
Originally Posted by MacTripper View Post

I avoided the iPhone completely, unlike the many iPods I've owned, there is no way I'm going to pay over $100 a month for a device that doesn't do much of anything very well that I can't do better with regular devices or my MacBook Pro.

Oh, right. Who carries a laptop with them everywhere they go?

For one, who says you have to pay "over $100"? My bill is only 82.00 or 83.00, depending on how many text messages I get. Rather than not being able to afford an iPhone, I cannot afford not to own one. It has replaced my Roadrunner Lite Internet access at home (by way of tethering), my analog telephone, and my previous cell phone, for which my part of the family plan was over 50.00, for a phone that essentially did nothing but make phone calls.

My iPhone is also my GPS, alarm clock, PDA, iPod, calculator, notepad, portable yellow pages, shortwave radio, Twitter device, weather forecaster, YouTube viewer, game machine and emergency camera. With my iPhone-compatible Geo Metro, it plays music using the car's speakers, and enables me to talk on the phone while driving, also using the speakers. And, with tethering, it provides Internet access for my MacBook anytime it's needed.

Hard to take your post seriously ...
post #14 of 117
Quote:
Originally Posted by anantksundaram View Post

Yeah!

And to celebrate its brand equity and consumer loyalty, Droids are being offloaded at 40% off.... http://www.intomobile.com/2009/11/20...from-dell.html

Is this company a joke?

The last Motorola product I coveted was the V60 and how long ago was that 10 years? I never really liked the razr with the big battery at the end of it and try entering a name via the keypad or drill down its clunky menu interface. Ugh!

It just goes to show, most people base 'value' solely on price, eg., a $16 dollar blender from China, via Walmart that lasts less than a year is a 'way better' value than a Braun blender that costs $99 that will last 12 years. Go figure!

This is why Apple doesn't want this part of the market. Apple wants the top 10% of the wealthiest customers because they drive 50% of the economy. The other 90% of the consumers drive only 25% of the economy!

Thoughts?
post #15 of 117
I hate to say that if you will change your loyalty based on a stupid commercial, it's pretty lame.

But hey, just like the crowds in Julius Caesar, whadda expect of the stupid?

Seriously, what does this Droid phone do that no other Android phone does? The new map GPS program? That's it?
post #16 of 117
I've had two and my kids have had two additional ones. None of them lasted even a year! and the one that made it ~10 months had a battery that lasted only about 1 day with very low usage. I will not buy another Moto phone!

KRR
post #17 of 117
Quote:
Originally Posted by PaulSorensen View Post

Real. Men. Prefer. Apples.

Real people prefer to weigh all their options and how it fits their needs. In some cases, yes, Apples. In other cases, other companies.

Real people always question.
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post #18 of 117
And if Motorola's score did not beat Apple's score for this time period in this sub-section of the market, then what? Would the report have been based on girls under the age of 12 or seniors who are retired, or...?
post #19 of 117
Quote:
Originally Posted by MacTripper View Post

I avoided the iPhone completely, unlike the many iPods I've owned, there is no way I'm going to pay over $100 a month for a device that doesn't do much of anything very well that I can't do better with regular devices or my MacBook Pro.

I take your point...I came very close to getting a cheap Verizon phone (for coverage) and an iTouch (for wifi, emails, etc.) instead of upgrading my original iPhone...mainly because of the $100/mo data plan expense from ATT. In the end, I opted for the 3Gs and I very glad I did.

The 3Gs is magnificent compared to the original iPhone. And, besides, I didn't want to have to carry, charge, keep track of two units when I could just have one with the 3GS.

But again, Droid vs. iPhone is only half the argument....Apple's 'eco-system' is the other half. I'm sorry, I have better things to do than mess with trying to get a video from my phone to a windows based PC so anyone can view it....it's a nightmare. On Apple it's a dream!
post #20 of 117
So within two weeks "brand loyalty" fluctuates from 50 to 20? And the margin of error is 2%? Yeah... that's why I don't buy most statistics.
post #21 of 117
Quote:
Originally Posted by sprockkets View Post

I hate to say that if you will change your loyalty based on a stupid commercial, it's pretty lame.

Say what? What are Justin Long and "I'm a Mac, You're a PC" commercials if anything but stupid. Face it-effective commercials work and Verizon deserves kudos for producing some awesome ones latey. The AT&T answer is totally lame and Apple's is OK. Bottom lines- the ads are working- big time for such a new product.
post #22 of 117
Quote:
Originally Posted by ifail View Post

Is it Motorola's fault Dell is selling the phone for cheap? Last i checked it still costs 200 on contract nearly everywhere.

http://www.thestreet.com/story/10632...m_ven=GOOGLEFI
post #23 of 117
Quote:
Originally Posted by markspain View Post

Oh, right. Who carries a laptop with them everywhere they go?

Hard to take your post seriously ...

A bit harsh, but I understand your point. I've stopped carrying my laptop around...my 3Gs does 90% of what i need to be mobile. The last 10% can wait till I get back to my iMac.
post #24 of 117
Temporary blip on the 'loyalty' market landscape. Not a criticism, mind you - Moto deserves any kudos they get for the Droid - in the absence of the iPhone, we would all be hailing the Droid as the 'best thing since sliced bread'.

We'll see how this all plays out in the long term. As much as I love my iPhone, I really hope that we do not see any one company dominate this segment like we saw in the past with MS. We are all better off to have 3 or 4 major players each with somewhere between 20-40% share of the market.
post #25 of 117
Quote:
Originally Posted by OC4Theo View Post

Only the number of phones sold will prove this study right or wrong. I just don't believe it.

Likewise. Immediate impressions after being exposed to an ad campaign have almost nothing to do with actual sales.

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post #26 of 117
I know marketing people tend to be pretty dim when it comes to the real world, but surely someone in the office spotted the irony of measuring loyalty with a single survey? How long had the responders been 'loyal' to brand x before switching that 'loyalty' to brand y?
post #27 of 117
Quote:
Originally Posted by christopher126 View Post

The last Motorola product I coveted was the V60 and how long ago was that 10 years? I never really liked the razr with the big battery at the end of it and try entering a name via the keypad or drill down its clunky menu interface. Ugh!

It just goes to show, most people base 'value' solely on price, eg., a $16 dollar blender from China, via Walmart that lasts less than a year is a 'way better' value than a Braun blender that costs $99 that will last 12 years. Go figure!

This is why Apple doesn't want this part of the market. Apple wants the top 10% of the wealthiest customers because they drive 50% of the economy. The other 90% of the consumers drive only 25% of the economy!

Thoughts?

What happened to the other 25% of the economy? You better not say government stimulus...
post #28 of 117
Quote:
Originally Posted by zek View Post

I know marketing people tend to be pretty dim when it comes to the real world, but surely someone in the office spotted the irony of measuring loyalty with a single survey? How long had the responders been 'loyal' to brand x before switching that 'loyalty' to brand y?

Bingo!
post #29 of 117
Quote:
Originally Posted by christopher126 View Post

This is why Apple doesn't want this part of the market. Apple wants the top 10% of the wealthiest customers because they drive 50% of the economy. The other 90% of the consumers drive only 25% of the economy!

Thoughts?

What about the other 25%... foreign trade?

Apple products appeal to the wealthy. The Droid is a "mannish" product, the type that needs discounts to appeal more to its demographic, whereas the iPhone is still hot, so price skimming will work for a while longer. Discounts devalue a brand long term though, not a good strategy. It may sell phones, but it doesn't command the company as much power in setting future prices... which means R&D would suffer as a result.
post #30 of 117
Quote:
Originally Posted by esummers View Post

What happened to the other 25% of the economy? You better not say government stimulus...

No this is a breakdown of the often quoted statistic that 75% of the economy is driven by consumer spending.

When you breakdown that 75% one finds that the top wealthiest 10% drive 50% of the economy.

I'm not sure of the breakdown of the other 25% but the government is part of it! Sorry!

EDIT: Wait, I just noticed I have Google on my desktop...the other 25% is mostly 'business' spending.
post #31 of 117
Quote:
Originally Posted by camroidv27 View Post

Real people prefer to weigh all their options and how it fits their needs. In some cases, yes, Apples. In other cases, other companies.

Real people always question.

Real. People. Enjoy. Humor.
post #32 of 117
This article and the study itself is idiotic \
post #33 of 117
Quote:
Originally Posted by fishstick_kitty View Post

This article and the study itself is idiotic \

Agreed!

However, if you want to make a 15 year old girl cry this Xmas, give a smart phone that is something other than an iPhone!
post #34 of 117
Don't know that I've ever owned a Motorola anything.
post #35 of 117
Quote:
Originally Posted by Chris_CA View Post

It comes with the iPhone SDK.


Yes, I was rather waiting for a widget or a DA app that would work seamlessly with the App Store/iTMS and involve no reverse compiling, hacking etc. Come with a increased size options so I don't have to blow up the screen.

If I could hack, I would have produced the emulator already and be rich.

It's rather dumb to have iPhone apps on iPhones only, kind of defeats the purpose buying a Mac.



And I do take my laptop where I go, because I drive a car, and own a decent camera, and a decent GPS and a iPod with all my music on it. Which a car has no problem carrying.

The 15" screen MBP beats the pants off the iPhone's tiny screen anyway. If I got to show somebody something especially. And it has a real keyboard, and it runs just about any OS I need.

If I lived in the city and rode the bus, subway or cab, then yes the iPhone would be a better fit if it fit my needs. But I would still need to drag the laptop along regardless.
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post #36 of 117
Quote:
Originally Posted by PaulSorensen View Post

Real. Men. Prefer. Apples.

I thought it was "Quiche"?!

Anyway, regarding the post, I'm up for anything that might prop up Motorola's stock which I have owned for ages. If it shows any kind of a decent climb next year thanks to the Droid and Verizon, then I can sell the stock next year and not take as big a loss as I already have! How's that for brand loyalty! \

Comment: If one company can surpass another, how much loyalty to a company's brand can there truly be?

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post #37 of 117
Quote:
Originally Posted by Galley View Post

Don't know that I've ever owned a Motorola anything.

The only thing I had was 7 years ago, a cable modem that looked like a 'beige' circulating fan! Ugh!
post #38 of 117
Quote:
Originally Posted by esummers View Post

What happened to the other 25% of the economy? You better not say government stimulus...


They are unemployed:

10.2% last unemployment stats.

6.8% that have given up looking for work and/or lost unemployment benefits.

8% never had a job to begin with and were living off the government.

25% - there you go...

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post #39 of 117
Quote:
Originally Posted by Rot'nApple View Post

I thought it was "Quiche"?!

A bit of trivia, the author of that book, 'Real men don't eat quiche,' was a marketing guy that came up with BMW's immortal tag line, 'The ultimate driving machine!'
post #40 of 117
Quote:
Originally Posted by mytdave View Post

Temporary blip on the 'loyalty' market landscape. Not a criticism, mind you - Moto deserves any kudos they get for the Droid - in the absence of the iPhone, we would all be hailing the Droid as the 'best thing since sliced bread'.

We'll see how this all plays out in the long term. As much as I love my iPhone, I really hope that we do not see any one company dominate this segment like we saw in the past with MS. We are all better off to have 3 or 4 major players each with somewhere between 20-40% share of the market.

I don't think we've seen an iPhone competitor yet. Droid and the other smart phones just represent these companies attempts to remain relevant. None of it is real competition. The AppStore is the killer feature. There are way too many problems to work out with the Android app store before it will be competitive. It really only matters if Apple lags behind. Even after they fix the other problems, they still need to get developers to support an app store that does not have enough financial incentive (due to small user base) to create products for. In an ideal free market, competition leads to a single company dominating the market. That can be a good thing and has nothing to do with being monopoly. A company becomes a monopoly when regulation is introduced (normally from the government). If Apple starts to fail, they will eventually be replaced. We are already starting to see that with Microsoft Windows. Apple, VMWare, and Parallels are responding to Microsoft's stagnation quite well.
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