or Connect
AppleInsider › Forums › Mobile › iPhone › Motorola suggests Apple's iPhone is feminine in latest TV spot
New Posts  All Forums:Forum Nav:

Motorola suggests Apple's iPhone is feminine in latest TV spot

post #1 of 329
Thread Starter 
Motorola has continued its assault on the iPhone with a new commercial that indirectly compares Apple's handset to a "tiara-wearing digitally clueless beauty pageant queen."

The new commercial for the Motorola Droid, entitled "Pretty," debuted on TV this week. Thought it never specifically names the iPhone, it does show images of people admiring an iPhone-like device, albeit with concave sides. In one brief shot, a blonde woman holds a white mock iPhone in front of her as she crosses a street and applies lip gloss, with the word "princess" laid across the screen.

"It's not a princess, it's a robot," the commercial says of the Droid. "A phone that trades hair-do for can-do."

The advertisement also calls the Droid "fast -- racehorse duct-taped to a Scud missile fast." Clearly geared toward a male audience, it also states that the handset "does rip through the Web like a circular saw through a ripe banana," accompanied by footage of a destroyed fruit.

Motorola's advertising blitz focused on men could be working. At least one recent study found that men of ages 18-and-up have shown increased interest in Motorola while buzz about Apple has decreased.



View the new commercial in its entirety:



Both Motorola and Verizon have stepped up advertising to hype the Droid, which launched in October. The first ad campaign also directly targeted Apple, lampooning its commercial style with the tagline "iDon't." The TV spot, which teased the then-impending launch of the Droid, attacked the iPhone's lack of a physical keyboard, inability to multitask with third-party applications, and absence of a camera flash.

The Motorola Droid is the first handset on the Verizon network to utilize Google's Android mobile operating system. Tension built over the last few months between Verizon and AT&T, the exclusive carrier of the iPhone in the U.S., as Verizon began to run a series of advertisements mocking Apple's "There's an app for that" slogan with the tagline "There's a map for that," comparing 3G coverage maps of the two companies. The dispute led to a lawsuit from AT&T, which was dropped this week.
post #2 of 329
Someone should tell Motorola that the iphone is BOTH good looking, feels good in a hand AND is FAST.

Nice to see someone other than Apple actually advertise they have a phone.

Quote:
"It's not a princess, it's a robot,"

Sorry, Moto, I'll take that blonde over a robot anyday.
post #3 of 329
It is obvious this add is aimed at young men (boys) 14 to 21 that haven't realized their inner fantasy is to marry a beauty queen someday. The rough and tough graphics with plenty of things that "blow up real good" is perfect imagery for these guys. In a funny way this ad is more about style over substance than any of the iPhone ads have been. You don't really get to see the phone until the final seconds and guess what it looks like the iPhone or many of the clones out there already. This is a lifestyle fantasy ad and does nothing to inform us on the advantages of the Droid other than its a guy phone that wont emasculate you when you are asking your mom what she is making for dinner.
post #4 of 329
Oh man... Thems is fightin words!!! I guess motorola is just jealous cuz he can't have an iphone!!! Cuz then they'd know the truth!!! Lolz!!!
post #5 of 329
Steve and Jonny must be LIVID! and FURIOUS!

That white iPhone was always a bit naff.
post #6 of 329
Yeah, I know that car and beer commercials have been playing on guys' stupid need to feel macho/manly/etc etc for decades, but this is asinine.

I could see this working if the iPhone was, say, pink, or had "feminine curves" (shaped like an hourglass or whatever), but it's a black and metal rectangle. That's it. You can't get much more "meat & potatoes" than that.

I'm sure the Droid will sell pretty well, but I can't imagine that being due to this ad.
post #7 of 329
should be entitled "Petty"
post #8 of 329
Quote:
Originally Posted by BlueDjinn View Post

Yeah, I know that car and beer commercials have been playing on guys' stupid need to feel macho/manly/etc etc for decades, but this is asinine.

I could see this working if the iPhone was, say, pink, or had "feminine curves" (shaped like an hourglass or whatever), but it's a black and metal rectangle. That's it. You can't get much more "meat & potatoes" than that.

I'm sure the Droid will sell pretty well, but I can't imagine that being due to this ad.

Can you seriously see any NFL player with a white iPhone?
post #9 of 329
It's a good Ad, will be interesting to see how Apple responds.
post #10 of 329
Ya, but uh - well, my iPhone is black. That's still masculine, right?
post #11 of 329
Sorry, from my personal experience, the Droid simply can't compete with the Iphone with regards to speed, ease of use and functionality. It really says something when all they have here is an attack on aesthetics
post #12 of 329
Quote:
Originally Posted by teckstud View Post

Steve and Jonny must be LIVID! and FURIOUS!

Well, it's kinda true. I've never seen so many people fascinated with the looks of their phone or its appearance than I do with iPhone users (myself included).

You always hear bitching about "oh, I scratched the back of it... WHAT DO I DO!?", or "OMG, my keys slightly scratched the screen -- IT'S RUINED!"

Most other phone owners don't give a shit; they just keep using their devices, battle scars and all.
post #13 of 329
Quote:
Originally Posted by teckstud View Post

Can you seriously see any NFL player with a white iPhone?

(shrug) So don't buy the white one, buy the black one. It's my understanding that the black iPhone outsells the white one by like 8 to 1 anyway.

Besides, the white MacBook and iBooks have been selling like crazy for many years now. I don't think even college fratboys have been shying away from the MacBook for being too "girly" (well, maybe back when the original 'clamshell' iBook came out, but that was an impractical design anyway).

Plus, women *do* buy phones as well. I don't think Apple really gives a crap who buys their phones as long as they pay for 'em. For that matter, Motorola might've just given Apple a great idea--start selling a hot pink iPhone for the "Princess demographic".
post #14 of 329
Markting 101:
If you can't have a fast phone that is also pretty, just say "pretty is for girls" xD
post #15 of 329
They spent money on that ad.
Stupid Stupid Stupid
I think that commercial has topped "Welcome to the Social" for its inanity.
post #16 of 329
This is hilarious. It's basically a schoolboy 'you're gay' comment at the iPhone.
post #17 of 329
Quote:
Originally Posted by teckstud View Post

Can you seriously see any NFL player with a white iPhone?

I remember when iPods were only available in white. iMacs too. And time capsules and Apple TV's.
post #18 of 329
gee, it's the proverbial pot calliing the kettle black.

so i take it that their marketing is suggesting that anything suggesting "femininity" is weak, sub-standard to "masculinity".

masculinity is superior to femininity - very insightful marketing, motorola. how daft.

PS: i guess Motorola and Microsoft share the same marketing people?
post #19 of 329
Wow.

Sure didn't take long to reach the bottom of that barrel. I find this kind of offensive. They might as well write "The iPhone is Gay" right across the screen.

I'd still rather be the Princess though. She's hot.

BTW - Isn't it kind of a questionable advertising tactic to piss off one of the largest demographics buying smartphones today, i.e - young women?
post #20 of 329
there will. never. be. a. verizon. iphone.
post #21 of 329
Quote:
Originally Posted by BlueDjinn View Post

(shrug) So don't buy the white one, buy the black one. It's my understanding that the black iPhone outsells the white one by like 8 to 1 anyway.

Besides, the white MacBook and iBooks have been selling like crazy for many years now. I don't think even college fratboys have been shying away from the MacBook for being too "girly" (well, maybe back when the original 'clamshell' iBook came out, but that was an impractical design anyway).

Plus, women *do* buy phones as well. I don't think Apple really gives a crap who buys their phones as long as they pay for 'em. For that matter, Motorola might've just given Apple a great idea--start selling a hot pink iPhone for the "Princess demographic".

Even the white iPod works. But there's something about holding a white object up to your head that doesn't look quite right unless you have a Chiwawa stuffed in your purse. They should have re-thought that. The Rock'r never looked right for that very reason- and Motorola should know since it was their phone.
post #22 of 329
Quote:
Originally Posted by BlueDjinn View Post

(shrug) So don't buy the white one, buy the black one. It's my understanding that the black iPhone outsells the white one by like 8 to 1 anyway...

teckstud is just making a typical homophobic remark. The commercial is aimed squarely at people like him that are scared of being thought of as effeminate.

The actual figures are 1:3. For every four iPhones sold, three black and one white is sold on average. Last I checked people were basically half and half (female/male). Women buy black one's and men buy white one's. It says nothing about your masculinity or femininity either way.

Besides, everyone knows the cool people buy white ones.
post #23 of 329
Quote:
Originally Posted by Jerseymac View Post

I remember when iPods were only available in white. iMacs too. And time capsules and Apple TV's.

But you don't hold them up to your head like white fuzzy earmuffs!
post #24 of 329
post #25 of 329
Quote:
Originally Posted by Boogerman2000 View Post

Sorry, from my personal experience, the Droid simply can't compete with the Iphone with regards to speed, ease of use and functionality. It really says something when all they have here is an attack on aesthetics

but curious that the attack is the other phone is more aesthetic
post #26 of 329
Quote:
Originally Posted by Gazoobee View Post

Wow.

Sure didn't take long to reach the bottom of that barrel. I find this kind of offensive. They might as well write "The iPhone is Gay" right across the screen.

I wonder if Adam LAmbert has a white iPhone? \
post #27 of 329
Quote:
Originally Posted by Gazoobee View Post

teckstud is just making a typical homophobic remark. The commercial is aimed squarely at people like him that are scared of being thought of as effeminate.

The actual figures are 1:3. For every four iPhones sold, three black and one white is sold on average. Last I checked people were basically half and half (female/male). Women buy black one's and men buy white one's. It says nothing about your masculinity or femininity either way.

Besides, everyone knows the cool people buy white ones.

What exactly did I say that was "homo-phobic" pleez?
post #28 of 329
Quote:
Originally Posted by monstrosity View Post


way to go picking on a 4 yr old phone that redfined sexy and sleek. i guess if the droid comes out in another color than gunmetal or black you could say something
post #29 of 329
These aren't the Droid commercials you've been looking for.
Make it idiotproof and they'll just make a
better idiot.
Reply
Make it idiotproof and they'll just make a
better idiot.
Reply
post #30 of 329
Quote:
Originally Posted by Mazda 3s View Post

Well, it's kinda true. I've never seen so many people fascinated with the looks of their phone or its appearance than I do with iPhone users (myself included).

You always hear bitching about "oh, I scratched the back of it... WHAT DO I DO!?", or "OMG, my keys slightly scratched the screen -- IT'S RUINED!"

Most other phone owners don't give a shit; they just keep using their devices, battle scars and all.

Yeah, well Moto should have some experience in this regard:

http://www.hi-mobile.net/motorola-phones-aura

For them to say they don't care about looks is just ridiculous.
post #31 of 329
Quote:
Originally Posted by danielchow View Post

gee, it's the proverbial pot calliing the kettle black.

so i take it that their marketing is suggesting that anything suggesting "femininity" is weak, sub-standard to "masculinity" - masculinity is superior to femininity.

very insightful marketing, motorola. how daft.

Yeah, that was my take: Verizon/Motorola to women: you suck. Oh, and any guys out there not prepared to use a flame thrower on the next thing that moves? You suck as well. Pussies.

But of course it's also hating on masculinity, redefining that down to a 12 year old ADD tantrum. Verizon/Motorola to men: you're dull witted morons. Here's some loud noises and fast moving things and shit. Assholes.
They spoke of the sayings and doings of their commander, the grand duke, and told stories of his kindness and irascibility.
Reply
They spoke of the sayings and doings of their commander, the grand duke, and told stories of his kindness and irascibility.
Reply
post #32 of 329
Quote:
Originally Posted by ifail View Post

way to go picking on a 4 yr old phone that redfined sexy and sleek. i guess if the droid comes out in another color than gunmetal or black you could say something

And moto says looks don't matter. Pretty much that was the only selling point of that phone.
post #33 of 329
Quote:
Originally Posted by addabox View Post

Yeah, that was my take: Verizon/Motorola to women: you suck. Oh, and any guys out there not prepared to use a flame thrower on the next thing that moves? You suck as well. Pussies.

But of course it's also hating on masculinity, redefining that down to a 12 year old ADD tantrum. Verizon/Motorola to men: you're dull witted morons. Here's some loud noises and fast moving things and shit. Assholes.

Ouch! Strike a nerve or strike a pose?
post #34 of 329
Quote:
Originally Posted by drdb View Post

This is hilarious. It's basically a schoolboy 'you're gay' comment at the iPhone.

I agree. And since this is apparently the best Motorola can do, I say we wish them the best of luck with their campaign and tell them: "You go, girl!"
post #35 of 329
Quote:
Originally Posted by ifail View Post

way to go picking on a 4 yr old phone that redfined sexy and sleek. i guess if the droid comes out in another color than gunmetal or black you could say something

My wife has that phone. Piece of crap.

As for the ad:

I really think it would be better if iPhone competitors would just tout their own products and stop targeting the iPhone. The iPhone is so popular that their attempts at attacking just come off as cheap and transparent. Make a better product, advertise it on its merits, etc. Let the consumer do the rest.
I can only please one person per day.  Today is not your day.  Tomorrow doesn't look good either.  
Reply
I can only please one person per day.  Today is not your day.  Tomorrow doesn't look good either.  
Reply
post #36 of 329
Seems to me that these commercials are directed more toward 12yr olds. I mean chopping through bananas, throwing things at mannequins? come on. a bit ridiculous.

Also does this commercial seem to anyone else as if it were pulled from some brainwashing Sci-Fi scene?
post #37 of 329
Quote:
Originally Posted by sprockkets View Post

Yeah, well Moto should have some experience in this regard:

http://www.hi-mobile.net/motorola-phones-aura

For them to say they don't care about looks is just ridiculous.

Name me ONE company that isn't hypocritical

It's marketing/advertising -- deal with it
post #38 of 329
Is this for real? Motorola puts out a phone ad that basically insults 51% of the buying public...women!

A bit sexist to me. I have a scuba diving, skydiving, snowboarding 25 year old daughter in Med school that looks like the blonde at the end of this ad only she's 5'11" and she has a white iPhone!

Sheez! Gimme a break!
post #39 of 329
I used to be a Senior IT Architect at Motorola. I quit because I couldn't work for their incompetent management anymore. Most of the IT Architects I know at Motorola use iPhones as their personal phones and take the MacBook Oro option for their company issued laptops. It's so bad that they have to hide their iPhones when they are at work in case someone in management sees it and chastises them. I have personally seen management idiots tell people they could not bring non-Motorola phones to work.
post #40 of 329
It would be more effective if the Droid WAS faster. It is not faster than the 3GS according to testing I've seen.
It does multitask better... but, scientifically, isn't that a more feminine trait? har-har.

Still, the Droid has a lot going for it. I'd say it's the first direct competitor to the iPhone. Android OS is set to take off. That's good for all of us as the two duke it out.

For instance, as a result of Droid success -- and I don't know how Apple might pull this off -- I'd wager that the next iPhone OS release is going to be on a multi-core iPhone and it is going to allow simultaneous app execution.
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: iPhone
AppleInsider › Forums › Mobile › iPhone › Motorola suggests Apple's iPhone is feminine in latest TV spot