Originally Posted by kenburg
Apple used to do this with their "I'm a Mac, I'm a PC" ads. Now Justin Long just stands there watching PC unveil the next negative attack ad on Windows. Microsoft, however, is now extolling all the cool things you can do with WIndows 7. Whether you like their ads or not, at least they're positive and selling capabilities rather than going negative. Apple should hire Microsoft's ad agency.
I assure you I have struggled with not ripping the "s" out of you in the most personal and inappropriate terms. That is how strongly I disagree with your statement. Since I don't wish to receive an infraction, I'll somehow refrain.
Apple is not "doing this" with their Mac/PC ads. They are poking fun at well-established and known flaws in Windows machines. They are positioning the Mac as "just working" and an icon of cool, both of which are true. The Moto ad is attacking the iPhone on absurd grounds...those literally made up by their marketing department and directed to hormone driven young males. It's simply not a valid comparison.
As for Windows 7, no...I don't like their ads. I will agree that they are generally positive advertisements. However, keep in mind this is pretty new for M$. Remember their ridiculous "you find it, you keep it" campaign.
Your last statement is the one that causes me to question your sobriety. Apple has had some of the most effective and memorable ads in history. They have built their brand into an icon...a must have household name. iPod has replaced the term "MP3 player" for Pete's sake. Microsoft advertising has failed in almost every respect. Vista was a PR nightmare. Many of their products have only succeeded because they strong armed developers and competitors while pouring boatloads of money into them (e.g. XBOX). They have a TERRIBLE advertising operation. But you want to hire them because they have one reasonably positive and effective ad on TV. Good luck, Mr. CEO. I'm sure you'll be successful in business. In fact, we should petition Steve Jobs to follow your business plan.