Originally Posted by solipsism
... Marketing is marketing. You dont pull punches unless its good for business. As its been pointed out, its using deep rooted perceptions to move a product. I think its a great ad from start to finish
but it does make me wonder if they run out of positive talking points to be going down this road already. Its one thing to imply its a "guys guy phone its another to incinerate that if you use an iPhone you have a vagina (hyperbole for an attempt at comedy)
I would say instead of a "great ad from start to finish," that it's perhaps a very "well done" ad from start to finish.
I don't think it's can't really be called "great" simply because it's negative, it mentions the competition more than it does it's own product, and it purposely isolates and denigrates a large segment of the target audience for smartphones. That's just not smart.
As much as my jaw dropped a bit when I first saw it, it doesn't *really* offend me that much. There's nothing wrong with Princesses, or vagina's in my book.
I also think it kind of backfires for that reason alone. Half the people watching it will be men and many will have the intended reaction. What the creators of this ad are just not seeing, is that the other half of the audience will see it in a completely different light. This ad actually makes me want to go out and buy a white iPhone
, and I think a lot of young girls will see it and have the exact same thought.
I'm pretty sure there were no women in the room when this ad was thought up or decided upon.