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Motorola suggests Apple's iPhone is feminine in latest TV spot - Page 5

post #161 of 329
Quote:
Originally Posted by newwavedave View Post

Lying liars.

Deceptive, sure. Liars, no.
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post #162 of 329
Typically american to dumb it down to some macho BS. It's about usability and not hormones.
post #163 of 329
Quote:
Originally Posted by AppleInsider View Post

Motorola has continued its assault on the iPhone with a new commercial that indirectly compares Apple's handset to a "tiara-wearing digitally clueless beauty pageant queen."

The new commercial for the Motorola Droid, entitled "Pretty," debuted on TV this week. Thought it never specifically names the iPhone, it does show images of people admiring an iPhone-like device, albeit with concave sides. In one brief shot, a blonde woman holds a white mock iPhone in front of her as she crosses a street and applies lip gloss, with the word "princess" laid across the screen.

"It's not a princess, it's a robot," the commercial says of the Droid. "A phone that trades hair-do for can-do."

A rose by any other name

Perhaps they need Robin Williams to give it some life.
post #164 of 329
Quote:
Originally Posted by teckstud View Post

Not really- it's got everyone on here talking about it. Already on page 4.

Yeah, everybody talked about Vista, too. Doesn't mean squat.
post #165 of 329
Quote:
Originally Posted by solipsism View Post

I had to look up what you were referring to with this reply. He cant even use the word phobic correctly. Too funny! Sometimes I wonder how we can be in the same Genus.

He's snarky, yes.

Smart? I'll leave that up to you to decide.
post #166 of 329
Quote:
Originally Posted by teckstud View Post

Wrong- I never liked the Rock'r either.



Chalk white phones are for those screaching for attention.

Wasn't is Madonna that made the original Rockr ad? 'Nuff said!

Haven't you ever heard: "Less is More" ?

Who said anything about that POS? You prove my point. Thank you.
post #167 of 329
Quote:
Originally Posted by mannyy View Post

Typically american to dumb it down to some macho BS. It's about usability and not hormones.

Looks like someone is trying to usurp Teckstud as the most bigoted poster on this forum. Its not easy to be as farcical and hostile as him but you are off to a roaring good start. Welcome to AI and keep up the good work.
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post #168 of 329
Quote:
Originally Posted by teckstud View Post

Buy a colored case and move on. Besides the white ones get cracks- don't they?

I don't want a case, it becomes bulkier. Don't bother trying to find other ways to back up your point, its bogus.
post #169 of 329
Quote:
Originally Posted by fro View Post

Moto is about two commercials away from the much loved Powerthrist Videos -> video link

Yep, that pretty much sums it up. It's getting hard to distinguish between parody and reality in this case.

Good first post, btw.
post #170 of 329
I wonder when Motorola's coming out with the limited 'Michael Bay' edition?
post #171 of 329
Nuff Said!!
post #172 of 329
Quote:
Originally Posted by Rot'nApple View Post

Those same feminist groups that came to the aid of Sarah Palin for the vitriolic attacks by some of those in the media and the Good 'Ole Boy politicians. Feminist groups have showed their true colors. They have lost all credibility in crusading against Sexism...

I can't let this pass.

No serious feminist groups came to Sarah Palin's defence on her claims of sexism at all actually.

The way it went was:

- Sarah Palin is ridiculed for being the idiot that she is.
- Sarah Palin screams "sexism!"
- Sarah Palin's Republican operatives and a few right-wing female "personalities" join in.
- Serious Feminist groups remain silent.
post #173 of 329
Next they will be using swift-boat tactics ... Moto is getting desperate for sure.
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post #174 of 329
Quote:
Originally Posted by solipsism View Post

... Marketing is marketing. You dont pull punches unless its good for business. As its been pointed out, its using deep rooted perceptions to move a product. I think its a great ad from start to finish but it does make me wonder if they run out of positive talking points to be going down this road already. Its one thing to imply its a "guys guy phone its another to incinerate that if you use an iPhone you have a vagina (hyperbole for an attempt at comedy) ...

I would say instead of a "great ad from start to finish," that it's perhaps a very "well done" ad from start to finish.

I don't think it's can't really be called "great" simply because it's negative, it mentions the competition more than it does it's own product, and it purposely isolates and denigrates a large segment of the target audience for smartphones. That's just not smart.

As much as my jaw dropped a bit when I first saw it, it doesn't *really* offend me that much. There's nothing wrong with Princesses, or vagina's in my book.

I also think it kind of backfires for that reason alone. Half the people watching it will be men and many will have the intended reaction. What the creators of this ad are just not seeing, is that the other half of the audience will see it in a completely different light. This ad actually makes me want to go out and buy a white iPhone, and I think a lot of young girls will see it and have the exact same thought.

I'm pretty sure there were no women in the room when this ad was thought up or decided upon.
post #175 of 329
Quote:
Originally Posted by solipsism View Post

Looks like someone is trying to usurp Teckstud as the most bigoted poster on this forum. Its not easy to be as farcical and hostile as him but you are off to a roaring good start. Welcome to AI and keep up the good work.

Unfairly speaking in general terms, yes, but take a look around (the world) and add some self criticism maybe? A trend??? But hey, sorry for going there. Maybe a too seriously taken, or???
post #176 of 329
Quote:
Originally Posted by Gazoobee View Post

I would say instead of a "great ad from start to finish," that it's perhaps a very "well done" ad from start to finish.

I don't think it's can't really be called "great" simply because it's negative, it mentions the competition more than it does it's own product, and it purposely isolates and denigrates a large segment of the target audience for smartphones. That's just not smart.

I concede to your point. The ad in and of itself is good, but the larger picture is that they are desperate for even going there, which is not good for the potential longterm growth of the platform.

I wonder if Verizon approved this ad since they seem to be the license holder for Droid under Lucas, not Moto or HTC. If Moto tarnishes the Droid brand for Verizon and their other Droid devices this may an expensive problem for Verizon.
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post #177 of 329
To me it only shows how desperate companies can get to try and steer people to their inferior products.

When someone tell me that I'm not masculine enough because of my phone there's something wrong.
I laugh at them and don't buy from them anymore, as simple as that.

What they have to do is change those marketing decision makers "SUITS" at Motorola
they have no common sense clue as to what people are really looking for or need to make
their day to day chores easier.

They think slapping a touch screen and make a flashy trendy ad campaign it's good enough for users to make a decision.
They missing the whole point but let them live in that ignorant world.


IT"S THE GOOD EXPERIENCE PEOPLE, THE EXPERIENCE.......



I remember about the Samsung Instinct campaign that I was part of "They called it the iPhone Killer"and
they spent MILLIONS of dollars in advertising, paying well known spokespersons to say that they use one etc..... and they fell short to deliver as expected.

When people started using it, trying to download a webpage and saw that it worked like any other Windoze smart phone they returned it or didn't bought it.

FAILURE.

Moral....
Instead of taking the shallow easy approach,
study it for real and ask yourself the question:
Would I buy it myself?


Eventually someone WILL come up with another innovative HOT product BUT
in the meantime Apple did the right homework and had a short and long term plan.
plus they have a BIG lead in the consumer market awareness that Apple=Quality and it's hip.


GO APPLE>>>>>>>>>
post #178 of 329
Quote:
Originally Posted by Abster2core View Post

A rose by any other name

Perhaps they need Robin Williams to give it some life.



I couldn't agree more......
post #179 of 329
Quote:
Originally Posted by caliminius View Post

Most of the time it's on products where aesthetics really don't factor in.

Yeah, well, you know, that's just, like, your opinion, man.

j.
post #180 of 329
Quote:
Originally Posted by bikertwin View Post

Wow, is that ever the pot calling the kettle black.

Do you read what you write?

Why yes actually I do- all the time. You obviously don't.
post #181 of 329
Very good commercial for the Droid. There are plenty of people out there who are going to gobble this kind of stuff up. In a sense, aesthetics and image are the same sort of thing that drove many people to buy iPhones; this is just a different audience buying for the same reason.

I don't want one of the pieces of junk, but this is good advertising.
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The true measure of a man is how he treats someone that can do him absolutely no good.
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post #182 of 329
Quote:
Originally Posted by solipsism View Post

Looks like someone is trying to usurp Teckstud as the most bigoted poster on this forum. Its not easy to be as farcical and hostile as him but you are off to a roaring good start. Welcome to AI and keep up the good work.

Most bigoted poster? Really? You could have fooled me with your history and you know exactly what I'm talking about. You even had to remove the post- REMEMBER?
post #183 of 329
Lame ad, but pushes some buttons. Why not.

Droid too will flame-out (like the Pre did) as yet another wannabe-but-couldn't-be-iPhone-killer. They're getting their 15 mins of fame for a couple of quarters.....
post #184 of 329
Quote:
Originally Posted by teckstud View Post

Most bigoted poster? Really? You could have fooled me with your history and you know exactly what I'm talking about. You even had to remove the post- REMEMBER?

Teck, it isn't about Sol or what he might have said at some point.

This is about what happens to a thread every time you invade it with your trolling. Not only do you have next to nothing to contribute with your 5-10 word-max sentences, you revel in constantly baiting everyone to respond to them. In other words, you come here to troll. It's cute at first, but after a while it's the same thing - one liner sentences with a "laugh" emoticon designed as nothing more than bait.

Being a contrarian because you have something meaningful to say is one thing, but being a contrarian just to troll and provoke everyone here is entirely different. It's trolling. Read the forum rules and guidelines:

http://forums.appleinsider.com/guidelines.html

1. The right (if you are an American citizen) to free speech as guaranteed by the 1st amendment to the U.S. Constitution does not apply when posting at this message board. AppleInsider is a privately owned and operated forum. Posters are allowed a great deal of flexibility in their posts, but be respectful of other members and the guidelines.

4. Ad-hominem attacks of forum members will not be tolerated. We understand that things get heated, but it helps to maintain a modicum of respect for the membership. Attack ideas, not people. Be open-minded and try to help foster meaningful discussion. Yes, meaningful discussion is possible if everyone respects each other.

This one's particularly characteristic of your contribution:

8. Spamming will not be tolerated. Spamming can be defined as either posting excessively with no content or with commercial intent. Neither definition is acceptable here. In general, do not use the forums for personal gain or to boost your post count.
post #185 of 329
Scud missile? Soviet Cold War era technology?
post #186 of 329
Quote:
Originally Posted by Quadra 610 View Post

Teck, it isn't about Sol or what he might have said at some point.

This is about what happens to a thread every time you invade it with your trolling. Not only do you have next to nothing to contribute with your 5-10 word-max sentences, you revel in constantly baiting everyone to respond to them. In other words, you come here to troll. It's cute at first, but after a while it's the same thing - one liner sentences with a "laugh" emoticon designed as nothing more than bait.

Being a contrarian because you have something meaningful to say is one thing, but being a contrarian just to troll and provoke everyone here is entirely different. It's trolling. Read the forum rules and guidelines:

http://forums.appleinsider.com/guidelines.html

1. The right (if you are an American citizen) to free speech as guaranteed by the 1st amendment to the U.S. Constitution does not apply when posting at this message board. AppleInsider is a privately owned and operated forum. Posters are allowed a great deal of flexibility in their posts, but be respectful of other members and the guidelines.

4. Ad-hominem attacks of forum members will not be tolerated. We understand that things get heated, but it helps to maintain a modicum of respect for the membership. Attack ideas, not people. Be open-minded and try to help foster meaningful discussion. Yes, meaningful discussion is possible if everyone respects each other.

This one's particularly characteristic of your contribution:

8. Spamming will not be tolerated. Spamming can be defined as either posting excessively with no content or with commercial intent. Neither definition is acceptable here. In general, do not use the forums for personal gain or to boost your post count.

How condencending are you? I'm attacked left and right and don't bat an eyelash. And if I can say in 5 words or less my point and don't have diarreah of the typing like you and your buddies- so be it.
AT least I don't spit out 50 points of links to fanboy garbage every other day and my posts don't read like I should have a pom-pom emoticon hooked on the end of them.
Talk about yourself please.

And finally - there is nothing in the AI guidelines that I am violating.
post #187 of 329
Quote:
Originally Posted by solipsism View Post

I think the ad is great. Its attacking some trivial aspect and then creating a perception that the iPhone isnt fast because its more attractive. They dont say it isnt fast but they imply it brilliantly.

I don't think an ad that offends a lot of its prospective customers can be described as great. Did the ad agency pull creatives from their beer accounts for this one?

If you're female and you see this ad, you'll probably think "So Motorola's telling me I'm vain, shallow and dumb if I get an iPhone". In what planet is that ever a winning pitch?
post #188 of 329
Quote:
Originally Posted by chashulme View Post

Scud missile? Soviet Cold War era technology?

They could have gone all-American and used "Patriot Missile." It's the obvious choice. Certainly, they were going for a generic missile name, but there's a lot more than scud to choose from that are in the public consciousness. Take Sidewinder, for example. Or Trident.

Moto thought scud was no big deal - it's a famous name afer all, and I doubt very many would even notice. Just something interesting to point out . . .
post #189 of 329
Quote:
Originally Posted by tundraboy View Post

I don't think an ad that offends a lot of its prospective customers can be described as great. Did the ad agency pull creatives from their beer accounts for this one?

If you're female and you see this ad, you'll probably think "So Motorola's telling me I'm vain, shallow and dumb if I get an iPhone". In what planet is that ever a winning pitch?

I think that's OK with Motorola.

I think Motorola has just given up on the females and the gays and the straights who like great design and ease of use. They just can't compete with that--the iPhone is too good.

So they're trying to go after an (untapped?) market: straight guys and closeted guys and perhaps lesbians who like to show off how macho they are. Because those people probably aren't really into iPhones: they think they're too femmy.

Closeted guys are often the most homophobic because they are trying to distance themselves from their fellow gays. And yet they're really gay inside, so they know how to come across with great one-liner, homophobic remarks.

You probably know people like that.
post #190 of 329
Quote:
Originally Posted by monstrosity View Post


Exactly!

I think Moto's ad is effective, but in the wrong demographic. People who buy into the marketing line that personal appeal is directly tied to the aesthetics of the things they own generally aren't in the income bracket to be able to afford high-end devices requiring expensive service plans (i.e. good analytical skills generally go hand-in-hand with higher salaries -- nepotism and lineage aside).
 
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post #191 of 329
The genius of the iPhone design is it appeals to both men and woman.
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post #192 of 329
Quote:
Originally Posted by bikertwin View Post

I think that's OK with Motorola.

I think Motorola has just given up on the females and the gays and the straights who like great design and ease of use. They just can't compete with that--the iPhone is too good.

So they're trying to go after an (untapped?) market: straight guys and closeted guys and perhaps lesbians who like to show off how macho they are. Because those people probably aren't really into iPhones: they think they're too femmy.

Closeted guys are often the most homophobic because they are trying to distance themselves from their fellow gays. And yet they're really gay inside, so they know how to come across with great one-liner, homophobic remarks.

You probably know people like that.

If they haven't given up, they might as well now. The ad is offensive.
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post #193 of 329
Quote:
Originally Posted by solipsism View Post

I agree that it wreaks of desperation, but I disagree with the overall effectiveness of the ad. The numbers should be in. Verizon and Moto should know what the average gender and age group that is buying their product. If it was being being bought by 50yo women I can assure this ad would never have been made.

It was this way from launch. The whole ad campaign has been geared toward a teen male demographic from day one.

The funny thing is that the phone is a retro design that would appeal to older males. Who probably are now less inclined to buy this phone given the ads make them look completely stupid.

"Is that the Droid? What are you 16? Get a frigging blackberry or iphone".
post #194 of 329
Quote:
Originally Posted by teckstud View Post

Can you seriously see any NFL player with a white iPhone?

Actually yeah I could see an NFL player with a white iPhone. Nothing wrong with white it happens to be one of my favorite colors and yes I'm 19 and I'm a dude and no I'm not gay. When I got my iPhone I wanted white but it was not offered for the 8GB model, everything is black these days so white is different and black quite frankly is boring. Different does not equal feminine
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post #195 of 329
Quote:
Originally Posted by iStud View Post

And do you get a signal down at your mums basement!?

pwned.
post #196 of 329
Quote:
Originally Posted by paxman View Post

I couldn't agree more. Truth and facts have nothing to do with it. Marketing is all about perception.

So if the perception is that this phone is geared for 16 year old boys that's probably not a great one for smart phones.

Amusingly, the droid phone I've played with the most is owned by a grrl.
post #197 of 329
post #198 of 329
Quote:
Originally Posted by 8CoreWhore View Post

The genius of the iPhone design is it appeals to both men and woman.

The majority of Mazda Miata owners are men, yet it is still very much labelled as a chick car because it has a very sizeable female ownership.
post #199 of 329
Quote:
Originally Posted by Dreadkid08 View Post

Actually yeah I could see an NFL player with a white iPhone. Nothing wrong with white it happens to be one of my favorite colors and yes I'm 19 and I'm a dude and no I'm not gay. When I got my iPhone I wanted white but it was not offered for the 8GB model, everything is black these days so white is different and black quite frankly is boring. Different does not equal feminine

So buy a white case for god's sake! I really don't understand all this whining for white.
post #200 of 329
Quote:
Originally Posted by Quadra 610 View Post

Very interesting:

http://blog.duncandavidson.com/2009/...phone-pho.html

Wow, what a rip-off.

I guess that photo is pretty iconic. Amazing image.
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