Took a day off from the computer to relax, and came back this morning to read all the comments after my (and others) posting about the new "iBook" being a plausible name, and being an idiot for logically considering it.
Call me an idiot or what you will, but I'm still going with iBook due to simplicity, Apple owning the name already, and it's easy inclusion in their current line-up.
Consider that Apple is an international brand now, not just American. iSlate is a very difficult word to explain and to pronounce in many languages. Also, it is a definite Rockwell-esque Americanism.
IF iSlate is the chosen name, it will effectively be called something different in probably every non-native-English-speaking land in the world. Apples international marketing departments will absolutely HATE iSlate! If it is called iBook... no explanation necessary, since it is a global well-known word... like PHONE, or MAP, or Street, etc.
Brings to mind bad car names when translated:http://www.electronicsweekly.com/blo...del-names.html
Slate, when Wiki'd turns up the rock variety as it's first entry.
Click on different languages, and you get:
German = Schiefer
French = Schiste (oh brother!)
Spanish = Pizarra (oh no Part II)
Italian = Ardesia
Now try "book":
German = Buch
French = Livre
Spanish = Libro
Italian = Libro
*Latin = Liber
BTW, when choosing "book", you will also be given within the very first couple of paragraphs an explanation of both traditional books... as well as ebooks!
Once unveiled, and if it truly does not fold in any way (even a protective lid/cover might be useful), and it's primary purpose is to access content on the web, or "read (and watch) collections of literary works" i.e. ebooks and emagazines...
...please tell me AGAIN why I (we) are IDIOTS for highly considering the logical name of iBook?
It certainly can not be because a help desk might need to ask, "the new iBook, or the G4 laptop?"... since all Apple products are sub-classified as far as I know, as in "Early 2008" or "Jan2006"; G3 or G3s, etc.
Nor because it's an "old, unsexy, and used" name: for a product previously and exclusively tied to Apple very successfully I might add.
Regardless of name, it will be successful... but even more so if its qualities and features are talked about in sound bites, rather than its silly name taking up valuable time (think about that!).
Anyway, I take exception to being called an "idiot" for thinking logically and globally, and within my professional expertise, in a guessing-game for a yet-to-be-seen device!
And believe me... I would have no problem whatsoever incurring the wrath of SJ telling him why iSlate is NOT the way to go. Hopefully someone at Apple still has the balls to do the same!