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Apple also behind Slate Computing, filings suggest

post #1 of 58
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Records indicate that Apple may be behind Slate Computing, LLC - the company currently in possession of the iSlate trademark.

Slate Computing, owner of the "iSlate" trademark may be a shell company set up by Apple to quietly obtain U.S. trademark protection for the name. According to legal filings, Slate Computing obtained the trademark for "iSlate" in November of 2006, and the signatory was Apple's Trademark Specialist, Regina Porter. The only real piece of information on Slate Computing that can be found online is in the description of the business found in the filing. These findings were obtained by TechCrunch and MacRumors.

According to TechCrunch, Slate Computing had also filed trademark for the term in the European Union through the same law firm that Apple has worked with in the past to trademark other product names such as the iPhone. Apple used a corporation based in Trinidad &Tobago, where Apple has registered European Union trademarks in the past, to register for the trademark.

As reported by fscklog, Slate Computing is also the owner of the "Magic Slate" trademark, which follows the same naming conventions as the latest release of Apple's "Magic Mouse."

Apple's ownership of the iSlate.com domain was originally brought to light by Mark Gurman of AppleRejectedMe.

Rumors of a potential tablet device from Apple have been swirling for many years and recent reports have all hinted at an early 2010 launch. The tablet has reportedly been the number one focus of CEO Steve Jobs since returning to his company this summer.
post #2 of 58
Quote:
Originally Posted by AppleInsider View Post

Records indicate that Apple may be behind Slate Computing, LLC - the company currently in possession of the iSlate trademark.

The name Slate Computing reminds me of the cloner Power Computing.
I pray they don't use "magic slate"
it sounds horrible to say.
post #3 of 58
Quote:
Originally Posted by AppleInsider View Post

Records indicate that Apple may be behind Slate Computing, LLC - the company currently in possession of the iSlate trademark.

you sure it's apple and not mr. slate?
post #4 of 58
islate is growing on me very fast.. it sounds catchy but I wouldn't naturally assume its a tablet computer. I'm still wondering what the final name will be..and also what in the world a magic slate could be named after??
post #5 of 58
I like the idea of a corporation based in Trinidad & Tobago:




“Of course we'll file that trademark, tomorrow…”

Images: wikimedia.
post #6 of 58
have yall seen www.myspace.com/islate ?
its registered to a steve jobs, and the last login was all the way back in april....

i wonder.
post #7 of 58
Quote:
Originally Posted by Johnny Mozzarella View Post

I pray they don't use "magic slate"
it sounds horrible to say.

It also has the initials MS and since the new mouse uses magic Id think that Magic Slate would be an accessory, like the Magic Mouse. Perhaps a hybrid, Wacom-like touchpad pointing device that uses USB to connect to Macs or even non-Mac PCs? Nah, that seems like too much out of teh gate. A tablet device and new MBPs with a touchpad with visual output as well as input.
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post #8 of 58
Quote:
Originally Posted by alectheking View Post

islate is growing on me very fast.. it sounds catchy but I wouldn't naturally assume its a tablet computer. I'm still wondering what the final name will be..and also what in the world a magic slate could be named after??

Yes, and iPod sounded a little weird at first, didn't it?
Still, I think the iSlate thing still can be read and disparaged as "is late" and would never survive internal discussions.

"Slate" without the "i" is great, though. It has an iconic sound to it, like everyone is going to call every tablet computer with sub-desktop operating systems a "slate" whether they are made by apple or not, the way everyone calls tissues "kleenex" even if they're not made by the Kleenex people.

Go slate.

I've had a lot of macs in my day, back to 1984, but there was always an obvious use for each one; this is the first time I'm serious considering buying an apple product just for the hell of it. Just to see what it can do. I am salivating at the remote control possibilities (you could control your itunes and really never want to go to the desktop, unlike with the ipod touch) and the thought of travelling with it.

Pixel Qi screen? Viable? Would be awesome if they're as good as people say.
post #9 of 58
Remember what a slate really was: a small chalkboard that students used to use in school

Now add video, web, books, wireless, gestures, and god-knows what else to its abilities. It really could be the beginning of something big and revolutionary.
post #10 of 58
Quote:
Originally Posted by evanmixon View Post

have yall seen www.myspace.com/islate ?
its registered to a steve jobs, and the last login was all the way back in april....

i wonder.

1) The age is not correct

2) The astrological sign is not correct

3) There is no way in hell Steve would have created a MySpace page during his sick leave and called it iSlate.
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post #11 of 58
Quote:
Originally Posted by benny-boy View Post

"Slate" without the "i" is great, though. It has an iconic sound to it, like everyone is going to call every tablet computer with sub-desktop operating systems a "slate" whether they are made by apple or not, the way everyone calls tissues "kleenex" even if they're not made by the Kleenex people.

Go slate.

If you're dropping the "i" why not just call it the Mac Slate?
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post #12 of 58
Hmmmm - This article puts the brakes on every name I thought about that didn't have "Slate" as part of the name.

MacSlate - Sounds too much like a McDonalds product

AppleSlate - Sounds dumb

I'm tired of guessing. I think I'll just monitor the thread for a while because the only thing I can come up with, given the info in this article, is iSlate. And that one is definitely not original with me.
post #13 of 58
Quote:
Originally Posted by MsNly View Post

If you're dropping the "i" why not just call it the Mac Slate?

I contend that by using Mac in the name it would be assumed that it would run Mac OS X and have access to every Mac app currently available for Snow Leopard, thus it cant feasibly be named Mac anything if primarily using finger-based access akin to the iPhone/Touch.
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post #14 of 58
The biggest problem with this story is that the domain was registered nearly four years ago. It's difficult to believe that Apple chose a name for this product in 2006. Normally, you'd think this would be virtually the last thing they'd do. Surely, not before it was even designed.
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post #15 of 58
Quote:
Originally Posted by Dr Millmoss View Post

The biggest problem with this story is that the domain was registered nearly four years ago. It's difficult to believe that Apple chose a name for this product in 2006. Normally, you'd think this would be virtually the last thing they'd do. Surely, not before it was even designed.

Excellent point. A lot can change in marketing in 4 years.
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post #16 of 58
Quote:
Originally Posted by benny-boy View Post

"Slate" without the "i" is great.

there is no 'i' in 'slate'.
post #17 of 58
iSlate.... I wonder what conversations have gone on between Apple and textbook publishers. Know a single college kid who wouldn't be delighted to exchange a backpack full of $100 textbooks for an iSlate and e-texts, even if publishers were charging $75 a download?
post #18 of 58
Quote:
Originally Posted by scades View Post

iSlate.... I wonder what conversations have gone on between Apple and textbook publishers. Know a single college kid who wouldn't be delighted to exchange a backpack full of $100 textbooks for an iSlate and e-texts, even if publishers were charging $75 a download?

What if the publishers were charging the same amount and were NOT allowing for transference of the books to another user? That becomes less compelling but I think that if the textbooks allowed for powerful annotations with highlighting, underlining, text colour and font alterations, note taking in various ways and everything else to mimic having a real book in hand then I think it could be a very big hit.
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post #19 of 58
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Originally Posted by solipsism View Post

What is the publishers were charging the same amount and were NOT allowing for transference of the books to another user? That becomes less compelling but I think that if the textbooks allowed for powerful annotations with highlighting, underlining, text colour and font alterations, note taking in various ways and everything else to mimic having a real book in hand then I think it could be a very big hit.

This would be a huge hit. I am a college student and I can't begin to describe how awesome an annotatable eTextbook would be. It saves weight, money and paper. I'd be first in line! And some multimedia features would be nice too.
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post #20 of 58
Apple has been working on handhelds since many years back, so I am sure that the marketing department had would have wanted to gobble up every possible name along the way.

Personally, I am holding out for some kind of Pen input (perfect for note taking and art making) along with OSX Finder/Desktop for a truly professional portable machine, what I am afraid is that Apple is going to go over board with finger gesture input and the dumbed down iPhone OS.
post #21 of 58
Quote:
Originally Posted by solipsism View Post

What if the publishers were charging the same amount and were NOT allowing for transference of the books to another user? That becomes less compelling but I think that if the textbooks allowed for powerful annotations with highlighting, underlining, text colour and font alterations, note taking in various ways and everything else to mimic having a real book in hand then I think it could be a very big hit.

I would have gladly purchased something like that when I was in college if it had existed in more than just the movies or the realm of science fiction.
post #22 of 58
Quote:
Originally Posted by Eriamjh View Post

Remember what a slate really was: a small chalkboard that students used to use in school

Now add video, web, books, wireless, gestures, and god-knows what else to its abilities. It really could be the beginning of something big and revolutionary.

I agree! Apple observes a need and lends its design skills to coming up with an innovative solution which incorporates computer technology in easy-to-control ways that lets people use computers to enhance their lives.

We've already seen various "science fiction" in recent films with various computer effects like in "Minority Report" and TV shows. Now Apple will be most likely bridging a gap or two between fiction and reality.

I like it.

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post #23 of 58
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Originally Posted by Cranky View Post

Hmmmm - This article puts the brakes on every name I thought about that didn't have "Slate" as part of the name.

MacSlate - Sounds too much like a McDonalds product

AppleSlate - Sounds dumb

I'm tired of guessing. I think I'll just monitor the thread for a while because the only thing I can come up with, given the info in this article, is iSlate. And that one is definitely not original with me.

iSlate is so... so...... feh! Hate it.

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post #24 of 58
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Originally Posted by Dr Millmoss View Post

The biggest problem with this story is that the domain was registered nearly four years ago. It's difficult to believe that Apple chose a name for this product in 2006. Normally, you'd think this would be virtually the last thing they'd do. Surely, not before it was even designed.

Oh yeah, right. They spend millions working on the product for years and then don't get to use a given name simply because they waited a little too long to reserve it.

A name is a conceptual thing and therefore belongs at the BEGINNING of the product development cycle which would serve also to keep its developing design channeled close to its design concept.

Even if I'm wrong on this, there's no good reason not to reserve names sooner than later.

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post #25 of 58
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Originally Posted by DanielSW View Post

Oh yeah, right. They spend millions working on the product for years and then don't get to use a given name simply because they waited a little too long to reserve it.

A name is a conceptual thing and therefore belongs at the BEGINNING of the product development cycle which would serve also to keep its developing design channeled close to its design concept.

Even if I'm wrong on this, there's no good reason not to reserve names sooner than later.

You'd think Apple would be reserving domain names for anything even remotely close to ideas of upcoming products as a preemptive measure.

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post #26 of 58
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Originally Posted by SpamSandwich View Post

iSlate is so... so...... feh! Hate it.

I hope you don't think I hate the name. I don't. Right now, I'm ambivalent towards it. If the tablet is a worthy product and is given the name iSlate, said name will probably eventually grow on most everyone except the most diehard Apple-haters.
post #27 of 58
iDont like the iSlate name. Really. Hopefully they won't use it.
post #28 of 58
It is truly "just speculation" but there is a twitter post from December 2nd under the username: justspeculation

where it says that it's possible Apple retired the name iBook a few years ago so that it could be repurposed for... a more book-like tablet computer! This makes a lot of sense, no?
post #29 of 58
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post #30 of 58
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Originally Posted by nvidia2008 View Post

iDont like the iSlate name. Really. Hopefully they won't use it.

If the information in the article is correct and Slate Computing, LLC is a shell company owned by Apple, it stands to reason that Slate will probably be part of the name in one fashion or another.
post #31 of 58
Quote:
Originally Posted by Meegeem View Post

It is truly "just speculation" but there is a twitter post from December 2nd under the username: justspeculation

where it says that it's possible Apple retired the name iBook a few years ago so that it could be repurposed for... a more book-like tablet computer! This makes a lot of sense, no?

Its not the worst idea Ive heard but its also not that great, either. They also retired the PowerBook name and PowerMac names, too. The only Mac name that kept with their transition to x86 was the iMac.

As previously pointed out there are likely still millions of iBooks still in use, while I doubt there is a single Newton still actively being used. There are Newtons that work but the tech is so obsolete that its usefulness would be extremely limited, unlike a PPC Mac which is still viable with 802.11b/g, Ethernet, 10.5, etc still widely used today, even if its not very fast by todays standards.
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post #32 of 58
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Originally Posted by 8CoreWhore View Post

image: http://www.penciltalk.org/images/pen...rg.slate.1.jpg

Id like to see a pic of that board with OS X written in chalk all over it. Can that be faked in Photoshop?
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post #33 of 58
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Originally Posted by Cranky View Post

I hope you don't think I hate the name. I don't. Right now, I'm ambivalent towards it. If the tablet is a worthy product and is given the name iSlate, said name will probably eventually grow on most everyone except the most diehard Apple-haters.

No, I don't think you hate the name. I hate it because it falls down on so many counts... difficult to pronounce quickly in a casual conversation (try saying "iSlate" five times fast vs. "iPod"), it's far too generic and uninspiring. Steve can and should demand better... if indeed iSlate is the chosen name.

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post #34 of 58
When this iSlate rumor began I was surprised to see how many people disliked the name. There were all of these comments about rocks and some funny Flintstones references. Then it occurred to me that most of the posters here were probably born in the US, are under age 110, and never used a slate at school. Reading a few of the posts above, it's good to finally see some discussion of how a slate could inspire the name of Apple's device, and even a picture of a slate. Anyone who has ever used a slate probably feels quite good about the possibilities conjured up by this name.
When the New York Times editor referred to Apple's rumored tablet as "the Apple Slate", I assumed that he used the term "slate" to meet a thin, flat, rectangular, tablet-like object that you could write on. I still suspect this may be the case, but not nearly as I strongly as I did when I initially heard the comment.
This presumably thin, flat, rectangular, tablet-like object seems to be generating more anticipation than the original iPhone. January should be an interesting month.
post #35 of 58
Quote:
Originally Posted by SpamSandwich View Post

No, I don't think you hate the name. I hate it because it falls down on so many counts... difficult to pronounce quickly in a casual conversation (try saying "iSlate" five times fast vs. "iPod"), it's far too generic and uninspiring. Steve can and should demand better... if indeed iSlate is the chosen name.

It does sound like isolate when spoken quickly.
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post #36 of 58
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Originally Posted by solipsism View Post

The only Mac name that kept with their transition to x86 was the iMac.

I've got a G4 MacMini.
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post #37 of 58
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Originally Posted by WIJG View Post

I've got a G4 MacMini.

Mea culpa. I forgot about the Mac Mini.
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post #38 of 58
Quote:
Originally Posted by DanielSW View Post

Oh yeah, right. They spend millions working on the product for years and then don't get to use a given name simply because they waited a little too long to reserve it.

A name is a conceptual thing and therefore belongs at the BEGINNING of the product development cycle which would serve also to keep its developing design channeled close to its design concept.

Even if I'm wrong on this, there's no good reason not to reserve names sooner than later.

Pardon? I am quite certain that Apple has reserved many such names for products that have never appeared. The simple fact that the name is owned by them is not very meaningful.

Be that as it may, I am also quite certain that Apple doesn't decide on a product name first and then design a product to conform to it, no matter how long it takes. It would be as if they selected the name iPod in 1997 and then went about designing a pod.
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post #39 of 58
Quote:
Originally Posted by solipsism View Post

I’d like to see a pic of that board with OS X written in chalk all over it. Can that be faked in Photoshop?

Hmm...
post #40 of 58
How about iNook?
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