I thought the whole "mlife" thing was a monumental waste of money. First of all, they blew it by letting news shows last night, during "SuperBowl commercial preview" segments, report that AT&T Wireless was doing this "mlife" thing to promote wireless stuff. Shot their buzz in the foot.
Second, they spend eight million plus to generate a fake buzzword that means, what, the "wireless lifestyle"? I think it's a little late to try to brand that to AT&T. IBM seized "e-business" because they got it out the gate early in the 'net craze. Wireless is already a commodity, and is even in the middle of a price war. Even worse, AT&T is adding nothing new to the wireless market. They're just trying to rebrand their existing services to make them seem cooler. I can't imagine that's gonna work.
Heh, "How much?" was pretty damn funny though.
I had a hoot comparing Phillip Morris...err, "Altria"'s anti-smoking ads to truth's. Call me crazy, but which seems like an effective anti-smoking campaign and which seems like a bald-faced attempt to improve corporate public image while doing as little as possible to actually deter teen smoking?
And the ONDCP ads were suprisingly sharp-edged. I liked that. Even if they left me wondering, "are these guys telling us we should legalize drugs?"