Originally Posted by jasenj1
Has anyone seen MS's in car offerings? Do they have any UI innovations?
MS may not be innovating in the same space as Apple. But they are innovating. Their innovations just get overwhelmed by the mundane stuff they're doing and some prominent screw ups (Vista).
There is a difference between "innovating" and "coming up with new products." I teach leadership for change classes and I will use this video in class to discuss the difference between a visionary and an MBA.
Business people, like Wall Street traders, tend to see what they want to see and what they expect to see ... commodities. They could be building and selling parsnips, pliers or ICBM's and the same mental and creative process would happen, because the same business model is burned into their brains. It is unsurprising because it has been a business model that has been effective in the past, but it only works in the fat middle of the economy, not on the cutting edges.
This keynote has so much to it:
1. The obsequious intro by the guy who basically did an MS advert before Ballmer even got on stage.
2. Ballmer's focus on developers rather than customers.
3. MS's need to constantly have its logo and "Start" button EVERYWHERE, like FOX News having to constantly call itself "fair and balanced" just to make it true through repetition.
4. Ballmer's carnival show antics with repetitive words, like "developers, developer, developers, etc." and "Bing, Bing, Bing..." This is marketings version of Tourette's.
5. The fact that even Seth had to talk about technology for several minutes without discussing anything that Apple innovated - mouse, windows ui, ipod, iphone, etc., and thus having to joke about it as if satire could cover the gaping hole in the universe that is MS innovation.
6. Tons of supposed "innovation" but everything is shown, described and thus designed in very shallow ways that require bright blue colors and Apple inspired black backgrounds to obscure that shallowness.
7. Balmer's need to remind the audience that regardless of whether MS is really innovative or even good for the consumer electronics industry - it is part of the back bone of the e-economy and he made sure everyone knew how many jobs depend upon MS. Kinda like GM in the 1970's.
This is the problem with corporate business and marketing. I don't fault MS for what it does. I fault the media for making most of its money hyping what it does. This happens with Apple too, but Apple transcends it enough to actually inspire wonder, not inspire a temporary amygdala reaction. We just need a consuming public that is far more smart, sophisticated and dare I say wise to at least cut through the crap and hype and fake corporate heroism, and at least be honest when they buy a Windows pc at WalMart, that they are buying a relatively cheap product with no life affirming qualities at all, but they can't afford a MacBook Air.
I just want honesty in the market place and you won't find it at any trade fair.
MS will keep going and keep Zune alive and the XBox marketplace and buy whomever it needs to get back into phones until its OS can be good enough in everything to please most people most of the time. That is its true MO and it will keep working for 2 more decades. By then Apple will be at 17% of the pc market and still healthily ahead in music and video and tablet content - and some new tech that we can't imagine will come out of a US/India/German company that will push things too far for even MS to pretend to lead anymore.
Hopefully CES 2026 will not feel the need to have anyone from MS do a keynote and maybe we can get back to the heady days of the 1980's when there were thousands of innovators and not just thousands of MS "developers."