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Apple to report first quarter 2010 earnings on Jan. 25

post #1 of 24
Thread Starter 
Apple will report its earnings for the first quarter of its 2010 fiscal year on Monday, Jan. 25, two days before the Cupertino, Calif., company is expected to announce new products.

The Mac maker has revealed that its financial results will be reported at 5 p.m. in two weeks, on Jan. 25. Wall Street has lofty expectations for Apple's sales during the holiday season.

Update: Analysts expect Apple to produce an average $2.04 earnings per share in the December quarter, with revenue estimated at $11.98 billion. That would represent a 17.8 percent increase in sales from a year prior. Wall Street also expects to see gross margin of 35.6 percent.

In October, Apple provided guidance with revenue ranging from $11.3 billion to $11.6 billion. The company also said it expects diluted earnings per share in the range of $1.70 to $1.78.

Last year, Apple had a then-record quarter with profit of $1.61 billion, or $1.78 per diluted share for the three-month period ended December 27, 2008. That figure readily beat consensus expectations of $1.39 per share. Apple started 2009 by selling 2.524 million Macs, 4.363 million iPhones, and 22.727 million iPods. With $10.17 billion in revenue, Q1 2009 was Apple's first $10 billion quarter, and gross margins were low at 20.9 percent.

To start 2010, analyst Gene Munster with Piper Jaffray believes there is a chance Apple could sell as many as 3 million Macs in the three month span ending in December. Desktop Mac sales in particular are expected to be bolstered by the release of the new iMac, along with a new Mac mini and server edition. In the portable space, Apple also introduce the new unibody polycarbonate MacBook in October.

Piper Jaffray has predicted Apple will see $11.57 billion in revenue, $1.80 earnings per share, and a 35 percent gross margin. Officially they have predicted sales of 2.86 million Macs, 20.1 million iPods, and 9.3 million iPhones.

A strong holiday could push Apple into record territory for Mac sales. In September, the company had its best quarter ever, shipping 3.05 million Macs, representing a 17 percent year-over-year increase.

Demand for the iPhone has also been strong, with some projecting sales north of 10 million for the device during the holiday. Broadpoint.AmTech analyst Brian Marshall is even more bullish, predicting sales of 11.3 million iPhones in the three-month frame. Last quarter's record-setting pace saw Apple sell 7.4 million handsets.

The Jan. 25 result falls just two days before Apple is rumored to host an event to introduce new products. Reports have said Apple has booked the Yerba Buena Center for the Arts in San Francisco. It is widely believed that Apple will officially introduce its touchscreen tablet device, a hotly anticipated piece of hardware that has been rumored for years.

While Apple's still-unconfirmed tablet is expected to see its formal introduction this month, reports have said the hardware will not go on sale until March. Speculation in recent weeks has been rampant, with rumors of 3G connectivity, Web cam functionality, and a possible multi-touch version of the iWork productivity suite.
post #2 of 24
This will be interesting. However, since the droid / N1 arrived later in the quarter, one cannot gauge their true impact until the following quarter IMHO.
post #3 of 24
Another blowout.
80 million iPhones by 2012. That's only 15% of the market.

http://www.iphonethailand.net
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80 million iPhones by 2012. That's only 15% of the market.

http://www.iphonethailand.net
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post #4 of 24
Why the conference is scheduled 2 days before THE day? Any explanation?
Same Apple. Same Mac. Different Take. Different Place. http://Applemacness.com
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Same Apple. Same Mac. Different Take. Different Place. http://Applemacness.com
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post #5 of 24
Quote:
Originally Posted by striker_kk View Post

Why the conference is scheduled 2 days before THE day? Any explanation?

Why not? They aren't related events.
Please don't be insane.
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Please don't be insane.
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post #6 of 24
Quote:
Originally Posted by striker_kk View Post

Why the conference is scheduled 2 days before THE day? Any explanation?

I think likely so that the conference call won't be all about questions on how the tablet will affect the bottom line. That'll leave more guessing work to the analysts.
post #7 of 24
Why would 'THE' day be a Wednesday? Aren't they always Tuesdays?
post #8 of 24
Quote:
Originally Posted by striker_kk View Post

Why the conference is scheduled 2 days before THE day? Any explanation?

There is no law that imposes a "PR blackout" or "quiet period" before quarterly earnings, however it is more prudent for companies to announce financial results, let the market react, then make new product announcements.

That way, the market can react solely to the financial results. If you announced everything the same day or flip flopped the announcements, some people might accuse the company of manipulating disappointing earnings with the new product announcement.

This allows the market a whole day (Tuesday the 26th) to react to whatever earnings announcement Apple makes after the markets close on Monday the 25th.

From a publicity standpoint, this also allows Apple to get a full day of financial news coverage, then gives them a full day of coverage of product news. Apple will basically own that entire week in terms of high-tech news coverage.
post #9 of 24
Quote:
Originally Posted by AppleInsider View Post

Analyst Gene Munster with Piper Jaffray believes Apple could sell 3 million Macs in the three month span ending in December. Desktop Mac sales in particular are expected to be bolstered by the release of the new iMac, along with a new Mac mini and server edition.

I know it isn't supposed to be real until it's reported, but the sales have been made in the past, so shouldn't this read "could have sold" and "to have been bolstered," rather than future tense?
post #10 of 24
Quote:
Originally Posted by unferth View Post

I know it isn't supposed to be real until it's reported, but the sales have been made in the past, so shouldn't this read "could have sold" and "to have been bolstered," rather than future tense?

Yup. Good eye.
Please don't be insane.
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Please don't be insane.
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post #11 of 24
When's the last day Apple could officially annouce the upcoming event? Two weeks before? That makes it tomorrow then?
post #12 of 24
Quote:
Originally Posted by Buck View Post

When's the last day Apple could officially annouce the upcoming event? Two weeks before? That makes it tomorrow then?

If they really wanted to toy with everyone, they'd make an announcement two days before an event.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #13 of 24
Quote:
Originally Posted by Buck View Post

When's the last day Apple could officially annouce the upcoming event? Two weeks before? That makes it tomorrow then?

why two weeks?
the could announce it the night before and the rumoured event would still be flooded with journalists etc.
post #14 of 24
Apple normally releases numbers on a Wed.

Interesting.

Must mean something is occuring the Wed. of that week.
post #15 of 24
Quote:
Originally Posted by Buck View Post

When's the last day Apple could officially annouce the upcoming event? Two weeks before? That makes it tomorrow then?

There is no required deadline whatsoever to send out invitations to a media event.

Apple typically offers the courtesy of giving one-week lead time for people to book travel, but they could announce it the day before. There are no regulations that govern this sort of thing.

Remember, companies announce new products and services simply with press releases and bulletins on their websites, with zero lead time whatsoever. Hosting a media-only live event doesn't change anything. Heck, Steve Jobs could announce the tablet while he's pumping gas to the other drivers at the gas station.
post #16 of 24
As usual, AAPL is taking a sizable hit before the announcement. I expect the stock to drop further as it's had quite a run up over this past year. I doubt it'll sink as low as $180—190, but if it does, it's time to buy, buy, buy.

(update) As of end of trading today, it only dropped less than 1%. Not as bad as earlier suggested. We'll see how things shape up end of month.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #17 of 24
Quote:
Originally Posted by cvaldes1831 View Post

There is no required deadline whatsoever to send out invitations to a media event.

Apple typically offers the courtesy of giving one-week lead time for people to book travel, but they could announce it the day before. There are no regulations that govern this sort of thing.

Remember, companies announce new products and services simply with press releases and bulletins on their websites, with zero lead time whatsoever. Hosting a media-only live event doesn't change anything. Heck, Steve Jobs could announce the tablet while he's pumping gas to the other drivers at the gas station.

Also gives us plenty of time to talk about it.......
post #18 of 24
Quote:
Originally Posted by FormerARSgm View Post

Why would 'THE' day be a Wednesday? Aren't they always Tuesdays?

Apparently not.
post #19 of 24
I'm sure this has been discussed but Apple's iPhone sells, aren't fair against some others, when some others are having sales like "Buy one, get one FREE" This seems to be a great way to increase the numbers.

I have a few friends who went and purchased Blackberries (and after eating them went and got a phone too), and said they would keep the second one incase they broke the first one, and some have said they would stick the second one up on Ebay. In any case, this really blows the numbers out of proportion.

Did they sell 1, 2, or 7 million Blackberries?

Did the register 1, 2 or 7 million new customers/subscribers?

Did they sell 500,000, 1 million or 3.5 million and give away the same amount.

At least with Apple it is based on units sold, or is it based on units billed at Apple headquarters, and pays no matter how many have been purchased or register?

In the end it IS a big cluster fluck.

Skip
post #20 of 24
Quote:
Originally Posted by OriginalG View Post

I think likely so that the conference call won't be all about questions on how the tablet will affect the bottom line. That'll leave more guessing work to the analysts.

Since the tablet is not expected to ship until March, and I would assume that's the end of March, it will not affect the results of this quarter, which ends Mar 27 or 28.

Thus, the conference call will not need to address the tablet impact at all, other than for Oppenheimer to give an excuse as to why Apple is lowballing its gross margin. That excuse being that Apple will be shipping product direct from the factories, which he pretty much has started to repeat every quarter.
"you will know the truth, and the truth will
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"you will know the truth, and the truth will
set you free."
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post #21 of 24
Quote:
Originally Posted by ncee View Post

I'm sure this has been discussed but Apple's iPhone sells, aren't fair against some others, when some others are having sales like "Buy one, get one FREE" This seems to be a great way to increase the numbers.

Skip

Yep, buy a DROID, get a DROID Eris free... Still ongoing at Verizon.
"you will know the truth, and the truth will
set you free."
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"you will know the truth, and the truth will
set you free."
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post #22 of 24
Quote:
Originally Posted by mark2005 View Post

Yep, buy a DROID, get a DROID Eris free... Still ongoing at Verizon.

I never understood that, don't they lose like at least 100$ for each one they give away?
post #23 of 24
Quote:
Originally Posted by Masterz1337 View Post

I never understood that, don't they lose like at least 100$ for each one they give away?

apple is not desperate

all the rest ARE
whats in a name ? 
beatles
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whats in a name ? 
beatles
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post #24 of 24
Last year , after apple announced its forth quarter earnings , apple announced new imac , mac mini , magic mouse, so AFTER this coming earnings meeting , NEW product called applet (apple tablet ) will meet us!
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