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Apple 'experts' to debut in retail stores within weeks

post #1 of 39
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Apple's retail "experts" -- a new position that will serve as a roaming counterpart to existing "geniuses" at brick-and-mortar locations -- are expected to debut in stores in a matter of weeks, people familiar with the matter have told AppleInsider.

Interviewing for the expert position is said to start this week at the company's retail outlets, and Apple plans to debut the new personnel in about two weeks. Originally, the "expert" title was only available to current Apple Store employees who sought a promotion within the company.

Apple has referred to the experts as "Family Room expertise out in the Red Zone." The "Family Room" at an Apple Store is known to customers as the Genius Bar. The "Red Zone" equates to the sales floor.

"You've gotten a taste of the retail life and you're hooked - so much so that you want to take your game to the next level," Apple's Web site says of the expert position. "Your friends call you an expert, a savvy confident professional who has turned a passion for sales into a career. Youre a role model. Get ready for a challenge where your results create the next generation of Apple fans."

As noted last month by Gary Allen at ifoAppleStore, Apple has begun advertising for the new expert position at all of its retail locations. The company reportedly plans to have at least three experts at each store, with more staffed at its larger locations.

Experts will serve as a resource that answers questions for customers without an appointment. They will have a general knowledge of the whole product range.



The experts could be one of many changes coming to Apple's retail stores in the future. The company plans to build a "prototype" store in Palo Alto, Calif., just 20 minutes from its campus in Cupertino. The new design will have an entirely transparent building at ground level with trees growing inside. Skylights above would allow for natural lighting.

Last year, the company's senior vice president of Retail, Ron Johnson, said Apple recently realized their stores are too small. All future locations are now planned to be at least three tables wide. The Mac maker also plans to have more "significant stores" that attract attention, like its flagship Fifth Ave. location in New York City.

Apple plans to accelerate and open more stores this year, with 50 new locations set to debut in 2010. Apple stores are estimated to have sold more than $6.6 billion in products during 2009.
post #2 of 39
Quote:
Originally Posted by AppleInsider View Post

Apple's retail "experts" -- a new position that will serve as a roaming counterpart to existing "geniuses" at brick-and-mortar locations -- are expected to debut in stores in a matter of weeks.

This just in! A new position: Apple Body Guards to escort shoppers to safety after each purchase in order to avert potential muggings.

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post #3 of 39
ooh snap!
post #4 of 39
i wonder what the pay is / if this is commission-based.
post #5 of 39
This must be really good news, the stock went up.

I wonder if this was to counter MS trying to come in an take people away.
post #6 of 39
I wonder what the Microsoft store equivalent position will be called.
post #7 of 39
Every Genius I've talked to was very knowledgeable, but the same can't be said about EVERY store staff, though many naturally ARE quite savvy about their products.

This new position will be a good bridge between the two and serve to bridge the gap in availability, as well. Sometime's it's hard to make an appointment, to make it on time, or to wait for an available slot. So this should alleviate much of that kind of problem for most people.

This is yet one more example of Apple caring about its customers and having the organizational structure and resources in place to make the customer experience efficient, memorable, and pleasurable, thus also generating good word of mouth.

Daniel Swanson

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Daniel Swanson

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post #8 of 39
"Experts will serve as a resource that answers questions for customers without an appointment. They will have a general knowledge of the whole product range."

Doesn't really sound "expert" to me. Just putting "geniuses" on the floor and using a bit of hyperbole to jazz the loyal. \ Hardly something that would affect stock price, more likely the info re: MacBook sales and projected production increase. (Getting ready to make my fist APPL stock purchase in the next few days.)
post #9 of 39
Quote:
Originally Posted by quinney View Post

I wonder what the Microsoft store equivalent position will be called.

"Damage Control."
post #10 of 39
Quote:
Originally Posted by quinney View Post

I wonder what the Microsoft store equivalent position will be called.

The "Defense against the 'Dark Arts' teacher" of course!
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Been using Apple since Apple ][ - Long on AAPL so biased
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Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
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post #11 of 39
Quote:
Originally Posted by AppleStud View Post

i wonder what the pay is / if this is commission-based.


HAHAHAHA!!!

Apple pays NO commission! And doesn't need too neither in this economic environment and high foot traffic at nearly all their stores.

So the non-producing flophead next to you makes the same as you if your really working hard to sell.

Apple has a carefully crafted script they want their salespeople to follow. "Push MobileMe, push Time Capsule" etc. "This is how you answer this or that question" and "If you get a question that isn't on the script, come to the back house"

If Apple paid commission, the salespeople would all be sharp, well dressed professional looking men and women in their 30's and 40's driving BMW's.



Quote:
Experts will serve as a resource that answers questions for customers without an appointment. They will have a general knowledge of the whole product range.

For the new product range is what they really meant to say.
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post #12 of 39
Won't the skylights mess with the glossy screens? :smug:
post #13 of 39
Quote:
Originally Posted by Maestro64 View Post

This must be really good news, the stock went up.

A pretty normal swing for AAPL. I doubt this has anything to do with it.

Quote:
Originally Posted by MacTripper View Post

HAHAHAHA!!!

Apple pays NO commission! And doesn't need too neither in this economic environment and high foot traffic at nearly all their stores.

Commissioned sales people sell based on commission, not what is right for the customer (generally speaking). Customer service oriented retail stores often times don't pay commission, and commission would result in customer interactions which run contrary to Apple's standards. Not a defense for what they pay their retail store staff, however—they don't pay much at all. (But then again, they don't have trouble staffing their stores, either).

Also, Apple rarely hires floor-level sales staff based on experience. During a normal interview process they might turn down dozens of highly experienced Apple users in favor of someone who knows very little about the products, but has the right personality to mix with the staff and their corporate culture.
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post #14 of 39
Quote:
Originally Posted by MacTripper View Post

HAHAHAHA!!!

Apple pays NO commission! And doesn't need too neither in this economic environment and high foot traffic at nearly all their stores.

So the non-producing flophead next to you makes the same as you if your really working hard to sell.

Apple has a carefully crafted script they want their salespeople to follow. "Push MobileMe, push Time Capsule" etc. "This is how you answer this or that question" and "If you get a question that isn't on the script, come to the back house"

If Apple paid commission, the salespeople would all be sharp, well dressed professional looking men and women in their 30's and 40's driving BMW's.

So you feel it would be better for the customers if Apple paid their employees based on the dollar value of what they managed to talk you into buying? Because then they could drive BMWs?

My experience with retail purchasing has always been far better with a non-commission sales force, who tend to try and figure out what you need, instead of trying to pressure you into the most expensive stuff on the floor. As far as motivation to do a good job, lots of businesses handle that just fine without linking pay to sales. Bonuses for store wide performance, for instance, or a good management system with clear metrics for advancement.
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post #15 of 39
Quote:
Last year, the company's senior vice president of Retail, Ron Johnson, said Apple recently realized their stores are too small. All future locations are now planned to be at least three tables wide. The Mac maker also plans to have more "significant stores" that attract attention, like its flagship Fifth Ave. location in New York City.

This seems like a rare strategic bobble for Apple-- it was just a little while ago that they finished a bunch of store remodels that downsized the existing locations. My local Apple Store, in Emeryville, CA, moved to a smaller space a few properties down the block, and it has never felt as nice as it did. Either they need to keep them a little bigger, or they need to soften the minimalist esthetic, somehow (yes, interior trees would be lovely, if a bit impractical for most locations).

The combination of "severe" and "small" just makes the store feel a little oppressive, IMO. The same design, bigger, not so much.
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post #16 of 39
Quote:
Originally Posted by Xian Zhu Xuande View Post

A pretty normal swing for AAPL. I doubt this has anything to do with it.


Commissioned sales people sell based on commission, not what is right for the customer (generally speaking). Customer service oriented retail stores often times don't pay commission, and commission would result in customer interactions which run contrary to Apple's standards. Not a defense for what they pay their retail store staff, howeverthey don't pay much at all. (But then again, they don't have trouble staffing their stories, either).

Also, Apple rarely hires floor-level sales staff based on experience. During a normal interview process they might turn down dozens of highly experienced Apple users in favor of someone who knows very little about the products, but has the right personality to mix with the staff and their corporate culture.


Exactly.

Apple creates the environment for the impulsive sale and just need robots to take orders.

After all if the customer would think, they would think about looking for a cheaper computer elsewhere.

Too much geek talk from a experienced Mac user can kill the sale and make the customer feel like a ignorant.

Apple doesn't want customers to think, they want people to lust and act emotionally.

Such is the luxury sale, all nice and shiny.
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post #17 of 39
Quote:
Originally Posted by AppleStud View Post

i wonder what the pay is / if this is commission-based.

it is pay. no one at Apple Retail gets a commission. Store Managers (the top one) might get a bonus, but that's not certain either.

I went in and talked to one of the managers cause my cousin is moving to LA and was interested.

A couple of things I learned.

First off, the "Family Room" isn't just the Genius Bar. It's basically a term for all things that aren't take your money, give you products. So it includes the training stuff, business sales etc.

Second, this is a Red Zone position (yeah that really is what they call it). And they are interviewing both internal and external (to Apple folks). The position is sales. Not tech support, not personal training. You want your phone or computer fixed, you still make an appointment etc. that has no changed. What they are looking for is folks with major product knowledge. Someone that is a walking encyclopedia of tech specs and what they really mean and how they fit within different situations.

for example. Let's say that I"m into music. Writing it, doing remixes etc. I'm pretty good but I wanna step up. but I'm confused about all this stuff. do I want Logic Express, Logic Studio, is my current machine good enough, if I want to get a new machine what do I need, a faster processor, more ram, a big harddrive.

An expert would have those answers. He or She would be able to quiz me about how far I want to go, related activities I do (like djaying at friends parties) and so on and could decipher the differences in the software and know what is the bare minimum of hardware, what is the recommend, what tweaks (say adding more ram) would be most useful, perhaps even related software and hardware and so on.

the manager I talked to say it was an offshoot of when they had dedicated personal shopping specialists, only know folks really really have to know their stuff.

Quote:
Originally Posted by MacTripper View Post

Apple has a carefully crafted script they want their salespeople to follow. "Push MobileMe, push Time Capsule" etc. "This is how you answer this or that question" and "If you get a question that isn't on the script, come to the back house"

how much shopping do you do at Apple Stores. cause I do a lot. both for work and play. at several stores. and not once has anyone followed a script. yes they will mention things like mobileme, yes they will ask about whether you back up your stuff and mention the time capsule (as well as the tons of 3rd party drives they carry). but they don't push. they don't pressure, they don't "you really ought to get this" nag (I won't buy anything at Best Buy anymore, guess why) and not once has anyone gone running to the back when they didn't know the answer. they might ask on their radio or they might suggest we get online and try to figure it out but there's no 'oh heck what do I do now' running for help. in fact, they don't even go back to the back to get our products anymore. they use this online system and a few minutes later, out everything comes from the back via some kid in a black t-shirt. And when it is something for work the sales person can even put in a note that I am post production and one of the business sales folks comes out to help with the tax paperwork.

A non tech's thoughts on Apple stuff 

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post #18 of 39
Quote:
Originally Posted by addabox View Post

So you feel it would be better for the customers if Apple paid their employees based on the dollar value of what they managed to talk you into buying? Because then they could drive BMWs?


Apple cons people into buying their expensive computers, so what's the difference?

http://www.youtube.com/watch?v=tnEbPm8mATQ



It's just the marketing has shifted from the salespeople to the marketing department that just needs bodies to follow the script.

If Apple relied up salespeople that got commission, they would be a different breed, a older set with higher fashion tastes, cars and paychecks to match.


Quote:
My experience with retail purchasing has always been far better with a non-commission sales force, who tend to try and figure out what you need, instead of trying to pressure you into the most expensive stuff on the floor. As far as motivation to do a good job, lots of businesses handle that just fine without linking pay to sales. Bonuses for store wide performance, for instance, or a good management system with clear metrics for advancement.

I don't think it's as good as that, it's more like you got to know what you want and then find a Apple salesperson to get it for you if you found it's just a empty box sitting on a shelf.

I only found a few motivated Apple store employees that actually could close a sale, but with the high volume of foot traffic it has little effect.


Apple should experiment with a low percentage commission, with no hit on the base, just as a motivation factor. See how the sales do and weed out the lackeys.

No shirt and tie, but a little better dress too. Be surprised what happens.
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post #19 of 39
Quote:
Originally Posted by quinney View Post

I wonder what the Microsoft store equivalent position will be called.

morons?
i'd love to see some more pictures of their arizona shop...
post #20 of 39
Quote:
Originally Posted by MacTripper View Post

Apple creates the environment for the impulsive sale and just need robots to take orders.

After all if the customer would think, they would think about looking for a cheaper computer elsewhere.

Too much geek talk from a experienced Mac user can kill the sale and make the customer feel like a ignorant.

Apple doesn't want customers to think, they want people to lust and act emotionally.

Such is the luxury sale, all nice and shiny.

Huh? The *only* thing here that is true is what Apple would think of someone overloading a customer with geek speak. They pick people based on personality and character because the customer interaction is what matters most to them. And as for the rest, it is pretty clear that you haven't worked for an Apple store.

If the customers would think, they would think about going for a cheaper computer elsewhere? This is the golden egg of your response (or perhaps we should call it the steaming turd). I could point out the obvious response that you're calling the majority of membership here people who don't think for themselves. If you actually believe that, you're just a troll who doesn't deserve a response. If you're trying to make a generalization about their userbase, I'd suggest that you're dead wrong. People buy Apple computers for various reasons, some great (quality product, no malware worries), some poor (aesthetics, status), but I think most of them know why they're buying an Apple. It is no secret how cheap a trash slim-margin bargain-basement PC can be. Many people are willing to pay extra for a product which will last longer and offer less headaches. You could make an argument that someone who can afford a Lexus should buy a Kia instead, because it would be moronic to buy a Lexus, but the problems with your argument would be pretty similar...
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post #21 of 39
Quote:
Originally Posted by doyourownthing View Post

morons?
i'd love to see some more pictures of their arizona shop...


Google Images is your friend.

"microsoft store arizona"


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post #22 of 39
Quote:
Originally Posted by quinney View Post

I wonder what the Microsoft store equivalent position will be called.

Apple 'vis-a-vis' Microsoft:

Store Manager - Ballmer's Bastards

Assistant Store Manager - Junior Brown Noser

Genius - Guru

Creative - Copycat

Expert - Does Not Compute

Specialist - Therapist

Business Partner - Cash Cow

Inventory Specialist - Junkyard Dog

Anyway, that's what I heard!

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post #23 of 39
Quote:
Originally Posted by Xian Zhu Xuande View Post

Huh? The *only* thing here that is true is what Apple would think of someone overloading a customer with geek speak. They pick people based on personality and character because the customer interaction is what matters most to them. And as for the rest, it is pretty clear that you haven't worked for an Apple store.

No I'm too smart and overqualified to work for a Apple Store. I work with really big money anyway.

But I have sold friends and family on Mac's, until the glossy screens came out and my generation doesn't like them all that much.


Quote:
If the customers would think, they would think about going for a cheaper computer elsewhere? ...I could point out the obvious response that you're calling the majority of membership here people who don't think for themselves.

I'm a lifelong Mac user, so don't get me wrong on that issue.

My point is people tend to shop a lot based upon price or value, it's major contributor as they have to take action and remove that hard earned money from their pockets.

If people would think and research, then they would realize they could get a computer from lots of places, online and elsewhere. So Apple really doesn't want Apple Store customers or salespeople to think all that much, and certainly you agree by my "geek speak" point.

The Apple Stores are strategically placed in high volume often luxury locations to get a lot of foot traffic, to install into people that this is the place to get a computer.

Luxury sales tend to be somewhere near 90% impulsive sales I've read, so emotion obviously plays a big part in Apple Store sales. Sure yada yada some people like us buy for practical reasons, security for me for instance, but a lot buy for emotional reasons, they want a new toy, they like the packaging and smell the new Mac's come in etc. etc. They are quick to fire off the old Mac on ebay too as soon as the warranty expires.

Talk about a emotion sale with no thinking, let me tell you about the guy with four daughters and a wife who he all bought iPods for the holidays and didn't know a computer was needed to use them! In short, he didn't have a computer and all of a sudden needed 5! Now a experienced salesperson could have sold him a iMac and set up 5 accounts too so he would be ready. Instead he got a cheap netbook in desperation from Radio Shack the day after Christmas and it couldn't handle the load so they sold the iPods to me being so pissed about the experience and blown their wad.

So that's a lost sale right there for Apple if salespeople would have had a even slight commission on top of the base, instead of just slunking off to fetch iPods like a drone, they would have gotten that sale, multiplied by hundreds of thousands of others. But according to this guy who sold me all five iPods, the salesperson was a lame, he had to track him down and tell him what he wanted and no further Q&A to make sure he was ok. So he's now a Apple hater because of this experience ruining his holiday gifts. He had to go buy all new gifts too.

A commission with the right salesperson would have saved this sale, it's powerful motivator because the results appear in your paycheck every week.

But right now Apple is riding the wave of virtually no competition in the retail sector, but it might think about changing it's mind.
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post #24 of 39
Quote:
Originally Posted by Maestro64 View Post

This must be really good news, the stock went up.

I wonder if this was to counter MS trying to come in an take people away.

The stock is still down from the all-time record high, but the rise today was in reaction to statements coming out of the Fed (I think). Most stocks were up. Hard to keep track of this market as it reflects the hysterical (and not the "funny" variety) minds running things these days.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #25 of 39
Quote:
Originally Posted by Xian Zhu Xuande View Post

During a normal interview process they might turn down dozens of highly experienced Apple users in favor of someone who knows very little about the products, but has the right personality to mix with the staff and their corporate culture.

Like a WalMart greeter!
post #26 of 39
Quote:
Originally Posted by MacTripper View Post

No I'm too smart and overqualified to work for a Apple Store.
.
.
.


Talk about a emotion sale with no thinking, let me tell you about the guy with four daughters and a wife who he all bought iPods for the holidays and didn't know a computer was needed to use them! In short, he didn't have a computer and all of a sudden needed 5! Now a experienced salesperson could have sold him a iMac and set up 5 accounts too so he would be ready. Instead he got a cheap netbook in desperation from Radio Shack the day after Christmas and it couldn't handle the load so they sold the iPods to me being so pissed about the experience and blown their wad.

If that is an example of the people you hang out with, then I can see why you think you are smart.
post #27 of 39
Quote:
Originally Posted by Superbass View Post

Like a WalMart greeter!

No, more like a Tower Records employee.
post #28 of 39
Quote:
Originally Posted by quinney View Post

If that is an example of the people you hang out with, then I can see why you think you are smart.

It's worse: MacTripper apparently thinks you need a computer per iPod. Although this story hinges on us believing that there's a family with enough disposable income to buy 5 iPods but which doesn't own a computer.
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post #29 of 39
Quote:
Originally Posted by MacTripper View Post

Apple cons people into buying their expensive computers, so what's the difference?

http://www.youtube.com/watch?v=tnEbPm8mATQ



It's just the marketing has shifted from the salespeople to the marketing department that just needs bodies to follow the script.

If Apple relied up salespeople that got commission, they would be a different breed, a older set with higher fashion tastes, cars and paychecks to match.




I don't think it's as good as that, it's more like you got to know what you want and then find a Apple salesperson to get it for you if you found it's just a empty box sitting on a shelf.

I only found a few motivated Apple store employees that actually could close a sale, but with the high volume of foot traffic it has little effect.


Apple should experiment with a low percentage commission, with no hit on the base, just as a motivation factor. See how the sales do and weed out the lackeys.

No shirt and tie, but a little better dress too. Be surprised what happens.

Your concerns are becoming........ difficult to follow. I can't tell if you want Apple to shut down their stores, sell less desirable products, stop advertising, hire affluent models, hire affluent models that either do or do not push the wares, or what. Here you have robots stocking shelves, in another post they know to much and confuse customers with tech jargon. What the hell are you even on about? Do you even know? Does this somehow tie into Apple forsaking the Mac so they can force us all to buy apps from an App Store?

Myself, I find Apple Stores to be among the more pleasant retail experiences, with the primary down side is that they're typically damn crowded. I suppose Apple could spread the word that their computers suck, to address that.
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post #30 of 39
Quote:
Originally Posted by MacTripper View Post

until the glossy screens came out and my generation doesn't like them all that much..

you mean YOU don't like them much.

as for the rest of it. if I went into the apple store and some sales person countered my "I'll like to get an ipod" with "well you know you have to have a computer to put stuff on it" I'd be insulted.

your friend and his lack of knowledge is an exception rather than the rule. most folks know that music doesn't just magically appear on any PMP. a commission isn't going to make a sales person jump from asking about an ipod to asking if the person has a computer.

and if your friend went in during the holidays he and you shouldn't be shocked about a rush job. those stores are typically packed to the brim during the holidays. which is why they have that whole express area for grabbing ipods, gift cards and such and getting out of the chaos.

Quote:
My point is people tend to shop a lot based upon price or value, it's major contributor as they have to take action and remove that hard earned money from their pockets.

shows that your definition of value isn't the same as everyone.

some folks define value in terms of getting the support they need with a minimum of fuss and extra cost (be it technical or training), how long a computer lasts (a $200 computer that is obsolete in six months isn't so much of a value compared to a $1000 one that might last 5+ years)

Quote:
certainly you agree by my "geek speak" point.

nope. cause I get more 'geek speak' out of those commission sales folks that want to dazzle you with fancy words so you will think them real smart and go with whatever they say. which is, for example, how Best Buy sold their 'system optimization service' for so long before folks figured out it was a con.

when someone at an Apple store speaks geek it is either to someone that pointedly asked about a point or the geek is followed up with 'which means' or 'is important because' and some very real person language.

Quote:
Luxury sales tend to be somewhere near 90% impulsive sales I've read

actually in many cases, the more money someone has for higher price items and/or the more they are spending on something the more they will push for discounts and such. I've seen folks with a Black Amex Card try to argue their way into a discount or sale price that is over when they certainly don't need that $5 off.

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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post #31 of 39
It just looks cool from the outside. Inside, it is just an Apple store! It isn't a big store, and the cube is just the stairwell. Of course, I still went in!
post #32 of 39
With new product coming out, the stores need to be larger. Also there needs to be more space for One to One Training.
I have yet to see what the new Mission Viejo store looks like. We could also use the new Roosevelt Field location. Post here or even better at ifoapplestore. As Appleinsider keeps saying, an excellent job covering the retail stores.
post #33 of 39
Quote:
Originally Posted by Quadra 610 View Post

"Damage Control."

Best post ever.
post #34 of 39
Quote:
Originally Posted by Xian Zhu Xuande View Post

A pretty normal swing for AAPL. I doubt this has anything to do with it.


Commissioned sales people sell based on commission, not what is right for the customer (generally speaking). Customer service oriented retail stores often times don't pay commission, and commission would result in customer interactions which run contrary to Apple's standards. Not a defense for what they pay their retail store staff, howeverthey don't pay much at all. (But then again, they don't have trouble staffing their stores, either).

Also, Apple rarely hires floor-level sales staff based on experience. During a normal interview process they might turn down dozens of highly experienced Apple users in favor of someone who knows very little about the products, but has the right personality to mix with the staff and their corporate culture.

When you consider that most Apple fans can be zealots with no people skills, it's pretty understandable.

Also, Apple's stock "isn't in a swing". It had no reason to go down to $73 last March when year-over-year it's doing better than the competition. It was undervalued then.

Now the latest run up? I'm not going to bother interpreting that (other than calling it tablet frenzy).
post #35 of 39
Quote:
Originally Posted by ulfoaf View Post

It just looks cool from the outside. Inside, it is just an Apple store! It isn't a big store, and the cube is just the stairwell. Of course, I still went in!

It is, however, open 24 hrs a day. Something I've taken advantage of on a couple occasions :-)
MBP (15, 2.33, 3GB,10.6/win/lin on 250GB)
MP (3,1 oct 2.8, 10GB. 10.6 on 4x1TB RAID10, Win/Lin on 1x2TB, 2407WFP on 1x5770 + 2xSamsung 910t on 1xGT120)
also a lot of other systems :-p
I met a...
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MBP (15, 2.33, 3GB,10.6/win/lin on 250GB)
MP (3,1 oct 2.8, 10GB. 10.6 on 4x1TB RAID10, Win/Lin on 1x2TB, 2407WFP on 1x5770 + 2xSamsung 910t on 1xGT120)
also a lot of other systems :-p
I met a...
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post #36 of 39
Quote:
Originally Posted by quinney View Post

If that is an example of the people you hang out with, then I can see why you think you are smart.

Knowing what you are talking about would help you understand why you are so wrong. By "Realistic" - AI Forum Member
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Knowing what you are talking about would help you understand why you are so wrong. By "Realistic" - AI Forum Member
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post #37 of 39
Quote:
Originally Posted by MacTripper View Post

No I'm too smart and overqualified to work for a Apple Store. I work with really big money anyway.


Talk about a emotion sale with no thinking, let me tell you about the guy with four daughters and a wife who he all bought iPods for the holidays and didn't know a computer was needed to use them! In short, he didn't have a computer and all of a sudden needed 5! Now a experienced salesperson could have sold him a iMac and set up 5 accounts too so he would be ready. Instead he got a cheap netbook in desperation from Radio Shack the day after Christmas and it couldn't handle the load so they sold the iPods to me being so pissed about the experience and blown their wad.

I've found people who need to tell others they work with big money, don't.

I'm not sure how intelligent you can be hanging out with people who don't realize you need a computer to work with an iPod. I've worked in retail in the past and sold products to people who had way more money than brains, and never once have I met someone that out of touch with modern technology. Did he bother to read the requirements on the outside packaging?

To top it off, you took advantage of your friend's misfortune and instead of helping him choose the right computer, you bought the ipods from him with an assumed discount? Why didn't he just return them since it was under 30-days? And what the heck are you going to do with 5 iPods? Nothing in your dribble makes sense, expect that you are pretty up on yourself.
Just say no to MacMall.  They don't honor their promotions and won't respond to customer inquiries.  There are better retailers out there.
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Just say no to MacMall.  They don't honor their promotions and won't respond to customer inquiries.  There are better retailers out there.
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post #38 of 39
Quote:
Originally Posted by MacTripper View Post

No I'm too smart and overqualified to work for a Apple Store. I work with really big money anyway.

Many of the people working at Apple Stores are working early jobs or are trying to work into Apple. The Apple Store would be a great early job for someone who didn't get college paid for them, and there are worse ways to get into Apple for someone who doesn't have stand-out talents, an established education, or the right brand of charisma. Intelligence is less important a matter in this matter than, say, age.

Quote:
Originally Posted by MacTripper View Post

But I have sold friends and family on Mac's, until the glossy screens came out and my generation doesn't like them all that much.

I've never met a person who was bothered enough by the glossy screens to jump brands. It is a complete non-issue on my laptop. I can, however, see it being annoying on an iMac which has to be placed in the wrong sort of area. It was never a fuss with my brother's, though. I think some people blow that matter way out of proportion without every truly giving the products a shot. I used to be one of them, though...

Quote:
Originally Posted by MacTripper View Post

My point is people tend to shop a lot based upon price or value, it's major contributor as they have to take action and remove that hard earned money from their pockets.

There are plenty of studies about these people. The people who shop based on price tend to be poor. Successful people tend to shop on value, and value has little to do with up-front cost. It is based more on returns in the long run (such as product longevity and quality), and other factors which are difficult to rate such as satisfaction. Plenty of people who shop on value buy Macintosh.

Quote:
Originally Posted by MacTripper View Post

people would think and research, then they would realize they could get a computer from lots of places, online and elsewhere. So Apple really doesn't want Apple Store customers or salespeople to think all that much, and certainly you agree by my "geek speak" point.

Some people want something more than 'a computer'. Linux is worthless for people that lack technical knowledge and Windows can be damn expensive for the masses, especially once a family and malware come into play.

Quote:
Originally Posted by MacTripper View Post

The Apple Stores are strategically placed in high volume often luxury locations to get a lot of foot traffic, to install into people that this is the place to get a computer.

Luxury sales tend to be somewhere near 90% impulsive sales I've read, so emotion obviously plays a big part in Apple Store sales. Sure yada yada some people like us buy for practical reasons, security for me for instance, but a lot buy for emotional reasons, they want a new toy, they like the packaging and smell the new Mac's come in etc. etc. They are quick to fire off the old Mac on ebay too as soon as the warranty expires.

First part: basic marketing.
Second pard: I'm not sure what world you live in if you actually see people buying Macintosh computers as impulse buys... I've worked with dozens of extremely wealthy people who have gone from Windows to Mac and it has never been an impulse buy. Nor do any of them consider it a luxury purchase...

Quote:
Originally Posted by MacTripper View Post

Talk about a emotion sale with no thinking, let me tell you about the guy with four daughters and a wife who he all bought iPods for the holidays and didn't know a computer was needed to use them! In short, he didn't have a computer and all of a sudden needed 5! Now a experienced salesperson could have sold him a iMac and set up 5 accounts too so he would be ready. Instead he got a cheap netbook in desperation from Radio Shack the day after Christmas and it couldn't handle the load so they sold the iPods to me being so pissed about the experience and blown their wad.

So that's a lost sale right there for Apple if salespeople would have had a even slight commission on top of the base, instead of just slunking off to fetch iPods like a drone, they would have gotten that sale, multiplied by hundreds of thousands of others. But according to this guy who sold me all five iPods, the salesperson was a lame, he had to track him down and tell him what he wanted and no further Q&A to make sure he was ok. So he's now a Apple hater because of this experience ruining his holiday gifts. He had to go buy all new gifts too.

Not much point in pressing the matter about commission. The consequences and benefits of commission vs. non-commission are well-understood by anyone with enough experience in marketing or retail management. Apple's made the right move.

Also, one scenario is pretty meaningless to such a large statistic.
The true measure of a man is how he treats someone that can do him absolutely no good.
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The true measure of a man is how he treats someone that can do him absolutely no good.
  Samuel Johnson
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post #39 of 39
Quote:
Originally Posted by dagamer34 View Post

When you consider that most Apple fans can be zealots with no people skills, it's pretty understandable.

Maybe in Apple discussion forums.
Utter nonsense as a blanket statement.

Quote:
Originally Posted by dagamer34 View Post

Also, Apple's stock "isn't in a swing". It had no reason to go down to $73 last March when year-over-year it's doing better than the competition. It was undervalued then.

I was referring to the 1-2.5% swings APPL regularly moves through. Also, AAPL also shifts up and down to larger degrees for no good reason. A great example of this was when it floated back down around 190 not long ago after the highs from their recent quarterly statements. No real reason for itit was just a great buying opportunity. My main point is that these shifts are normal for AAPL on a daily basis and they do not require a reason. It can be a simple reaction to the market.

As for the $73 dip, look at the market as a whole.

Quote:
Originally Posted by dagamer34 View Post

Now the latest run up? I'm not going to bother interpreting that (other than calling it tablet frenzy).

AAPL is valued highly as a stock because it has demonstrated incredible growth. People buy in at a premium under the expectation (knowingly or not) that AAPL will continue to grow at such an incredible pace. It seems like a pretty safe bet for the time being and it's one I'm happy to take myself. I'm still holding a chunk of stock I purchased back around the previously mentioned dip, near $80-85. This, too, is just how the market works.
The true measure of a man is how he treats someone that can do him absolutely no good.
  Samuel Johnson
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The true measure of a man is how he treats someone that can do him absolutely no good.
  Samuel Johnson
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