Through a link featured on the front page of the store, customers can contribute (iTunes link) as little as $5, or as much as $200. The donations are charged through users' credit cards through iTunes, in the same manner a music or movie purchase would be charged.
The contributions are essentially anonymous, as Apple will not reveal personal information of its users to the American Red Cross through the transactions. Those who give will receive an e-mail confirmation from the iTunes Store, which will be the only evidence of the donation for tax writeoff purposes.
"Your gift to the American Red Cross will support emergency relief efforts to help those affected by this earthquake," the iTunes donation page states. "Assistance provided by the American Red Cross may include sending relief supplies, mobilizing relief workers and providing financial resources."
Donations are available in sizes of $5, $10, $25, $50, $100 and $200. 100 percent of contributions go to the American Red Cross.
A series of earthquakes measuring 6.5 to 7.3 on the Richster scale hit Haiti this Tuesdsay. The American Red Cross is working with partners in the global Red Cross and Red Crescent network, including the Haitian Red Cross, and other partners to assist the nation.