Originally Posted by antkm1
well, the official invite says "come see our latest CREATION". That would tell me that they only intend to show ONE (1) NEW product. Now that may be symatics becuase technically what you describe are more UPDATES to exisitng products. I don't see an iPHone mini anytime soon...
It's rare that Apple fails to make multiple annoouncements. With all that press there, why wouldn't Apple avail itself of free PR?
In the past Apple has used trade shows to launch new stuff but the company isn't going to do that any more.
Besides Apple has always referenced just one item in invitations. It's not like telling the media that a particular item will be the focus of a presser means Apple isn't allowed to talk about other items. We're talking a captive audience. If in the process of unveiling a particular product, Apple reveals details about product updates, etc., no one would protest. It would be like being invited over to someone's house for a beer and protesting because you're offered chips and dip to with the brew.
The MacBook Pros, the Mac Pros, the cinema displays, are all due for some updating. Apple could announce the product updates simply by updating the Apple Store on line but why would they do that alone if they are planning a media event for the unveiling of their latest creation? The timing of the event also suggests updates to go with the tablet unveiling. After all, if this were strictly about the tablet, which apparently will not be available for sale until March, why wait until the end of January? They could have stolen some of CES's thunder by holding their presser a lot closer to that event. On the other hand, if this is also about product updates, those would come when Apple is ready to offer the revised products for sale. Once you announce that a better, usually cheaper version of a product is about to come to market, nobody wants to buy your existing stock.
The main reason why, I think, Apple has abandoned trade shows is that those shows force the company to make announcements on the date of a given event, which for obvious reasons, has to be set well in advance. Instead, Apple didn't formally announce the Jan. 27 event until nine days before. If there had been a last-minute hiccup, Apple could easily have altered the date internally and no one would have known outside of Apple's inner circle. Apple holds events for the media when it knows that it's ready to make a good presenation. Products are subsequently not rushed into production, announced earlier than Apple would like, etc.
There is little likelihood that Apple will gather the media on the 27th and only make one announcement. Other items are going to be updated and it's a logical venue for such announcements.