Today I reviewed some notes taken at an iPhone dev-event some time ago.
Beside some advertising and hype there is a golden thread: user experience design:
- When You do this than please take care of the memory, here some best practice.
- Please take care of the Human Interface Guidelines. A button is not just a button.
- Before You start XCode please spend a lot of time in the concept of the UI. Here some examples and tips how to increase the user experience*
When I recall my impressions from MW 2007 or when I first touched Google Earth on the iPhone I'm still blown away from the results of the Apple - Google teamwork.
Sometimes ago Google decided to concentrate on Google experience - a legit direction. I think war and fight are too strong words and it's not a fact that Apple fears competition. (they are used to it for decades)
I feel it's more dissatisfaction about the progress in some areas they hoped Google would innovate and push their platform (experience).
Looking for alternatives is also a legit direction.
* Here a link to an article that describes my impressions better than my words:http://www.pragmaticmarketing.com/pu...ate_like_apple