The 5 second rule-of-thumb is a common one for TV actually. Films more or less follow it too generally though they have ore leeway (shots can be longer before people become disinterested in theory). MTV just makes the effect a lot more jarring than usual. I think the bigger issue with the network is that all of its content, though posing as 1/2 or 1 hour shows, is really about 4-5 minutes of content at a time. There is little continuity of content -- obviously the nature of music videos -- but their programmed material follows the same pattern.
The most notable exception I can remember is the _one_long_ tracking shot at the end of the movie, Paris, Texas: about 20 minutes without a cut. The camera would keep swinging around slowly to each person's point of view, hold, then swing around again over and over. There are long pauses and labored dialog throughout. Now that's a challenge to any viewer!
Another less intense example of loooong tracking shots is the introduction of the drill sargeant in Full Metal Jacket. The scene does have some cuts but the initial dollying shot (that requisite backward dolly he uses in all his film) turns into a tracking shot and pans all over, following the drill instructor as he marches around the room. That one isn't so noticable because it isn't as slow or quiet as the Paris, Texas one.
[all kinds of edits]
[ 02-10-2002: Message edited by: BuonRotto ]</p>