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Apple making last-minute tablet content deals for trade, education books

post #1 of 33
Thread Starter 
Just days before Apple is expected to introduce its multimedia touchscreen tablet, the company is said to be in negotiations with a variety of companies for content. The latest alleged participants: educational publisher McGraw-Hill and trade book publisher Hachette Book Group.

Citing people familiar with the negotiations, BusinessWeek said that McGraw Hill officials are currently discussing how their software developers and Apple's can collaborate to create dynamic e-books. One source was quoted as saying the talks are just as focused on marketing as they are on software development.

The negotiations with McGraw Hill are seen as an attempt by Apple to keep a prominent role in the U.S. education system. BusinessWeek cited research firm Gartner, which claims Apple held 28.3 percent of the U.S. educational market in the third quarter of 2009. While the institutional market struggled last year, Apple spent $390,000 in one quarter alone, partially to support funding for education.

Word of McGraw Hill's alleged negotiations first surfaced last September. The company has reportedly been in talks with Apple about the tablet for the last year, but this week's report would suggest those discussions are still ongoing.

In fact, recent reports have claimed a number of last-minute deals are being discussed. Thursday, it was said that U.S. wireless carriers Verizon and AT&T are having discussions with Apple about providing 3G connectivity for the tablet.

In addition, it was alleged earlier this week that a consortium of key book publishers are participating in "secret" negotiations with Apple. It was said that "most likely all" of the six largest trade publishers in the U.S. are in talks to bring content to the unannounced device.

Also said to be engaged in discussion was publisher HarperCollins. The company may offer enhanced e-books that include video, author interviews and social networking applications. The releases would likely cost more than the standard $9.99 for current e-books.
post #2 of 33
Quote:
Originally Posted by AppleInsider View Post

The company may offer enhanced e-books that include video, author interviews and social networking applications. The releases would likely cost more than the standard $9.99 for current e-books.

Says who?
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Citing unnamed sources with limited but direct knowledge of a rumoured device - Comedy Insider (Feb 2014)
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post #3 of 33
If this is true. This will be big.
80 million iPhones by 2012. That's only 15% of the market.

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80 million iPhones by 2012. That's only 15% of the market.

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post #4 of 33
Quote:
Originally Posted by iphonedeveloperthailand View Post

If this is true. This will be big.

post #5 of 33
Quote:
Originally Posted by Buck View Post


Best response yet I lol'd IRL.
post #6 of 33
Anything is possible, but I know that I WILL not be using a tablet to read anything, unless of course, Apple makes it mandatory that ALL print matter, not be "Print Matter", but ablet matter.

Folks you call roll-up a magazine, newspaper and put it into your pocket.

Newspaper makes a great base for the bird cage.

Newspapers is great in the woods, for toilet paper.

Paper is good for shipping shirt.

I for one, wonder how the folks who build "Bookcases" are feeling about this new toy from Apple.

I guess with real estate getting harder to come by (somewhere, not here), ablets might be a great way to shrink libraries down in size.

It's a safe bet, no one will be leaving the wall street journal behind on airplanes anymore. And what about magazine racks, and all those vendors on the streets of NY selling newspapers, books, and such. they must be getting ready for a Class Action lawsuit against Apple.

The way the ablet is going to go, is to replace BIG, bulky desktop units, but with a ton of new features making it more practical to consider over a desktop or laptop unit.

A lot of folks are doing the audio book thing, because they get to do two things at once, cook while they listen, sew, knit, quilt, drive while listening. Going back to having to read a book, magazine, newspaper doesn't make to much sense to me, but hey, that's just me

Skip
post #7 of 33
I believe the App Store and all the negotiations for media content will be the prelude to a new business model that Apple will intro with the new device. That business model will be much like the model we all currently enjoy in the TV and Radio broadcast world. One in which the tab for distribution, in this case what would be "another" data plan, would be paid for by the commerce that is done on the device. Apple and the content providers would share a percentage of revenue in exchange for "free to users" bandwidth. So the new device would come with always on 3G.

Hope I'm right. Go AAPL!
Later -Steve
post #8 of 33
Have you ever seen kids walking to school these days? They're hunched over carrying these backpacks full of bookscan't be good for the spine.
post #9 of 33
MAN, the Tech World and before that, CES, is going totally bananas on this Tablet thing.

For Penny Arcade to touch a topic not really gaming-related, boy...

It's gonna be BIG

Quote:
Originally Posted by Buck View Post

post #10 of 33
Quote:
Originally Posted by NomadMac View Post

Have you ever seen kids walking to school these days? They're hunched over carrying these backpacks full of bookscan't be good for the spine.

In many parts of the world they've got them airline-travel type luggage with the pull-up handle and wheels. A bit smaller, but scary nonetheless.

10 inches to revolutionize education globally. If anyone can do it, it has to be Apple.

BTW McGraw-Hill would be HUGE. They were a fine purveyor of collegiate high-falutin' material I had to digest back when I went to them higher learning places. Arr, ya whipper snappers with ya darn Tablettes and Internets...
post #11 of 33
Now here is a rumor I can believe. Makes absolute sense they would want to do this. Paper is great, but wasteful. No reason we shouldn't be moving to digital books. There are way too many benefits just in the enhanced book concept alone.

The only problem I can forsee is when it comes to textbooks. College textbooks are retarded expensive because those publishers know that the students have to buy the books their teachers request them to buy. So they have a locked in market. Making a digital version will only result in college students "copying" digital books. Who is going to spend $90 on a physical textbook when they can download a digital version of it free from certain "websites" and view it and make notes in it on their iSlate? In order for the publishers to stay in business they'll have to significantly drop the prices of their digital versions. $10-15 sounds about right. So this is a very good idea in my opinion, just not sure the publisher are going to think so. Maybe that is why Apple is still in talks with them this many months later.
post #12 of 33
Lol @ that PennyArcade comic, love how they are making fun of how absurd this crap is with all the hype (even though games generally are hyped the hardest out of any product).

Please McGraw-Hill, PLEASE put all your books into an Ebook format so i can pirate new ones for free for reparations for the thousands of dollars i spend in textbooks a semester only to have them not be accepted for trade-in cause they are using a new edition.
post #13 of 33
This is not a big deal, it's a fraction of what the tablets capability will achieve.
post #14 of 33
Quote:
Originally Posted by Ireland View Post

Says who?

I clicked the link and surprise surprise, it's: "a person familiar with the situation"

http://online.wsj.com/article/SB1000...145509872.html

Brian Murray, the chief executive of HarperCollins, said in December that e-books enhanced with video, author interviews and social-networking applications could command higher retail prices for publishers than current e-books. Many of the country's largest publishing houses are worried about the sale of new bestsellers for only $9.99 in the e-book format. New releases of enhanced e-books could sell for $14.99 to $19.99, a person familiar with the situation said. HarperCollins is a unit of News Corp., which also owns The Wall Street Journal.

Cheers,
Phil
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post #15 of 33
Quote:
Originally Posted by nvidia2008 View Post

MAN, the Tech World and before that, CES, is going totally bananas on this Tablet thing.

It was kind of funny to see so many tablets emerging despite that tablet being around for about a decade now. All trying to get a leg up on device that may or may not exist.


Quote:
Originally Posted by ApplePi View Post

The only problem I can forsee is when it comes to textbooks. College textbooks are retarded expensive because those publishers know that the students have to buy the books their teachers request them to buy. So they have a locked in market. Making a digital version will only result in college students "copying" digital books. Who is going to spend $90 on a physical textbook when they can download a digital version of it free from certain "websites" and view it and make notes in it on their iSlate? In order for the publishers to stay in business they'll have to significantly drop the prices of their digital versions. $10-15 sounds about right. So this is a very good idea in my opinion, just not sure the publisher are going to think so. Maybe that is why Apple is still in talks with them this many months later.

There is certainly some concern with that. I dont think Apples FairPlay DRM for videos has been cracked. But that isnt the biggest issue. If I can copy and paste the text or it comes through as plain text as some point it wouldnt be too hard to grab all the content with a script, especially if they are going to use the iTunes LP and Extra system which is completely open-source, expect for the protected files within. I have to expect that will be addressed.

Then there needs to be rich annotations for textbooks to make it an alternative option to physical books. If I cant highlight, underline, strikethrough, change colour, make notes on a page, and even change the text then I dont think Id want this over a real textbook.
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post #16 of 33
Quote:
Originally Posted by AppleInsider View Post

While the institutional market struggled last year, Apple spent $390,000 in one quarter alone, partially to support funding for education.

This should be changed to "Apple spent $390,000 lobbying the U.S. government on stimulus and education funding "
As is, it sounds like Apple spent only $390K supporting schools.
post #17 of 33
Quote:
Originally Posted by stevemost View Post

I believe the App Store and all the negotiations for media content will be the prelude to a new business model that Apple will intro with the new device.

I am hoping this tablet will actually allow users such as myself to get some real work done, rather than simply being a dedicated device outlet to sell me media.
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post #18 of 33
This sounds better and better!
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post #19 of 33
Quote:
Originally Posted by ncee View Post

Anything is possible, but I know that I WILL not be using a tablet to read anything, unless of course, Apple makes it mandatory that ALL print matter, not be "Print Matter", but ablet matter.

Folks you call roll-up a magazine, newspaper and put it into your pocket.

Newspaper makes a great base for the bird cage.

Newspapers is great in the woods, for toilet paper.

Newspapers are also incredibly non-Green.
Yes, newsprint can be recycled - but an annual paper subscription takes hundreds of trees to produce and each paper is often only read once. Add in the cost of fuel to deliver the papers and the electricity to print them... e-paper and e-books are a much better solution.

Oh, I love my audiobooks for fiction. Tech books which may require code samples or have charts in them (as well as going out of relevance quickly) are more suited to e-book form.
post #20 of 33
One thing that confuses me is, Apple is rumored in saying that they want a apple tablet in every home. How is that going to be done if its tied to just one carrier, like AT&T. I can't imagine that apple would limit there so-called "revolutionary" product to just one or two carriers
post #21 of 33
Quote:
Originally Posted by NomadMac View Post

Have you ever seen kids walking to school these days? They're hunched over carrying these backpacks full of bookscan't be good for the spine.

So.. in exchange of hurting their eyes..
100010100010101101101000110100111001
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post #22 of 33
Quote:
Originally Posted by c64 View Post

One thing that confuses me is, Apple is rumored in saying that they want a apple tablet in every home. How is that going to be done if its tied to just one carrier, like AT&T. ...

So I'm guessing that you never heard of Wi-Fi? It has been around for quite a while and it is so much faster than even 3G that you would not believe.
post #23 of 33
post #24 of 33
Quote:
Originally Posted by solipsism View Post

There is certainly some concern with that. I don’t think Apple’s FairPlay DRM for videos has been cracked. But that isn’t the biggest issue. If I can copy and paste the text or it comes through as plain text as some point it wouldn’t be too hard to grab all the content with a script, especially if they are going to use the iTunes LP and Extra system which is completely open-source, expect for the protected files within. I have to expect that will be addressed.

Then there needs to be rich annotations for textbooks to make it an alternative option to physical books. If I can’t highlight, underline, strikethrough, change colour, make notes on a page, and even change the text then I don’t think I’d want this over a real textbook.

I'm sure Apple will come up with some kind of very strong DRM and encryption. This can be a windfall for McGraw-Hill. The used textbook market thrives because people can sell their old books and get some money back while buyers can save money over buying new ones, but each used transaction costs M-H the sale of a new volume. If they can fix it so e-textbooks are only good for one school year and are non-transferable, they can totally destroy the used textbook market.
post #25 of 33
Quote:
Originally Posted by Kolchak View Post

I'm sure Apple will come up with some kind of very strong DRM and encryption. This can be a windfall for McGraw-Hill. The used textbook market thrives because people can sell their old books and get some money back while buyers can save money over buying new ones, but each used transaction costs M-H the sale of a new volume. If they can fix it so e-textbooks are only good for one school year and are non-transferable, they can totally destroy the used textbook market.

Laurence Lessing has written about this. He claims that what is now not allowed by copyright law will be accomplished by DRM.

The First Sale Doctrine will become obsolete via software if he is correct.

IMO, we need to discuss whether copyright protection is appropriate for works which do not allow for the checks and balances built into the law.

These works will never enter the public domain, and so it is very questionable whether the legal monopoly provided by copyright yields an optimal return for society. Maybe we need to allow DRM protected works to protect themselves without the benefit of copyright, given that they do not provide the balancing return to the public which forms the basis for the grant of the monopoly.
post #26 of 33
Quote:
Originally Posted by PhilBoogie View Post

I clicked the link and surprise surprise, it's: "a person familiar with the situation"

http://online.wsj.com/article/SB1000...145509872.html

Brian Murray, the chief executive of HarperCollins, said in December that e-books enhanced with video, author interviews and social-networking applications could command higher retail prices for publishers than current e-books. Many of the country's largest publishing houses are worried about the sale of new bestsellers for only $9.99 in the e-book format. New releases of enhanced e-books could sell for $14.99 to $19.99, a person familiar with the situation said. HarperCollins is a unit of News Corp., which also owns The Wall Street Journal.

Cheers,
Phil

I'm not buying that, In both sense of the meaning.
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post #27 of 33
Quote:
Originally Posted by PhilBoogie View Post

I clicked the link and surprise surprise, it's: "a person familiar with the situation"

http://online.wsj.com/article/SB1000...145509872.html

Brian Murray, the chief executive of HarperCollins, said in December that e-books enhanced with video, author interviews and social-networking applications could command higher retail prices for publishers than current e-books. Many of the country's largest publishing houses are worried about the sale of new bestsellers for only $9.99 in the e-book format. New releases of enhanced e-books could sell for $14.99 to $19.99, a person familiar with the situation said. HarperCollins is a unit of News Corp., which also owns The Wall Street Journal.

Cheers,
Phil

Jeeezus these guys don't get it, do they. E-Books eg. on the Tablet is not a frickin' socially-enhanced gizmo-whacky UPSELL. For **** sake, people just want the quality and feel (not crappy electronic greyscale text and zero colours) of a nice book, in a convenient, affordable (that is CHEAPER than physical print) format. Start with that and make that successful then build from that.

"OH, the digital eBooks will kill our business" they say running around like headless Chicken Littles.

When in the long run, done right it would probably enhance or maybe even SAVE their businesses.

Call me an Apple fanboy but yet again, Steve Jobs has to come in and tear these guys a new one to save them from themselves.
post #28 of 33
Quote:
Originally Posted by Ireland View Post

I'm not buying that, In both sense of the meaning.

Hell yeah.
post #29 of 33
Quote:
Originally Posted by Kolchak View Post

I'm sure Apple will come up with some kind of very strong DRM and encryption. This can be a windfall for McGraw-Hill. The used textbook market thrives because people can sell their old books and get some money back while buyers can save money over buying new ones, but each used transaction costs M-H the sale of a new volume. If they can fix it so e-textbooks are only good for one school year and are non-transferable, they can totally destroy the used textbook market.

I think to start with it will be a one-off purchase of a textbook that is not "time-bombed" but also not transferable (unless you give your account username and password to someone else).

Is it only me, but I actually kept a lot of my college textbooks well into a few years after I took the course.

I don't think the Tablet will destroy the used textbook market, but it will certainly shake things up. The key is e-Textbooks have to be just about cheaper than a used, physical textbook. Fair deal, right? You don't get to resell your books but if you purchase it legally digitally for much cheaper, maybe that will balance things out.

That said, college in the US involves truly insane levels of money compared to the rest of the developed world.
post #30 of 33
Quote:
Originally Posted by c64 View Post

One thing that confuses me is, Apple is rumored in saying that they want a apple tablet in every home. How is that going to be done if its tied to just one carrier, like AT&T. I can't imagine that apple would limit there so-called "revolutionary" product to just one or two carriers

WiFi no 3G 32GB version for $699. WiFi with 3G and 64GB version tied to carriers.

Apple will definitely have a carrier-free version. They've learnt their lesson. Tie the Tablet to a carrier (and additional carrier data plan rape) and it has a very high chance of failing miserably.

The carrier version would probably be negotiated to fit with an iPhone or existing 3G plan of sorts.

But I really think Apple will go carrier-free to kickstart things and then slowly globally roll-out carrier-attached plans to enhance availability and reach, etc.
post #31 of 33
Quote:
Originally Posted by Ireland View Post

 Tablet_OLED Screen_ Subsidized Price $999_OS X touch_iSight Webcam_Aluminum Shell_3G_802.11n_Push-Stand_Unicorn ♥

LOL like that line in Seinfeld... "You're WAAAY off base"
post #32 of 33
Quote:
Originally Posted by nvidia2008 View Post

LOL like that line in Seinfeld... "You're WAAAY off base"

Quoting Seinfeld episodes won't legitimize your argument.
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post #33 of 33
Quote:
Originally Posted by Ireland View Post

Quoting Seinfeld episodes won't legitimize your argument.

I like your little heart icon at the end of your sig.

Let's see...

Tablet_
Yes

OLED Screen_
No

Subsidized Price $999_
$599 if with carrier

OS X touch_
Nope

iSight Webcam_
Yes

Aluminum Shell_
What else could it be

3G_
In the version with carrier

802.11n_
Of course

Push-Stand_
Would be nice but too un-Apple

Unicorn
Would be nice

...Well, that's just my predictions... So you're not too far off base. There you go.

"Where I go?" _Seinfeld
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