It would make more sense for Verizon's data-or-voice-only type network for the launching to be about the impending Apple tablet device rather than the iPhone.
As many have posted here and elsewhere, it's just not (yet) technically feasible for their launch to be about the iPhone: the Qualcomm chip that would enable a hybrid iPhone to use their network is not available yet, and Verizon's aggressive advertising against AT&T and the iPhone last Summer appear to doubly rule out the possibility.
All will be revealed soon...
That isn't really true. Yes, the chip isn't available yet but Verizon has "World Phones" that have both CDMA and GSM chips in them. It is entirely possible that Apple will do something like this, especially if they want the phone on Verizon sooner rather than later.
And do you really think Apple cares about the ads? Its business. Apple does it all the time with Microsoft and yet we now hear than they are discussing moving Bing to the default search engine on the iPhone. I like to sit secure in my knoledge that these people are adults who don't take these things personally.
And I still say that the Verizon iPhone will be tagged with something like "An app for what you need and a map for where you need it." I am serious, they will do that. Verizon positioned themselves carefully here, probably during the course of negotiations. If they went south and Verizon didn't get an iPhone, they could go back to ribbing on it.