AppleInsider › Forums › Mobile › iPad › Why doesn't Apple webcast it's product announcements live?
New Posts  All Forums:Forum Nav:

Why doesn't Apple webcast it's product announcements live?

post #1 of 15
1/26/10 at 8:15am
Thread Starter 
Given the popularity of Apple's entire product line and the huge number of fans they have, why don't they webcast the product announcements (like the one coming tomorrow, 1/27).

I live on the east coast and would love to watch these things live. I am sure there are very many people who would.

I know that they eventually post a quicktime stream of the event, but it is well after the event is over. I end up finding out what happened from engadget or some similar site that is blogging the event. I would much rather get the info right from the event as it is happening.

I am just curious if anyone has any insight into why Apple doesn't stream these things live?
Reply
Reply
post #2 of 15
1/26/10 at 8:34am
It's masterful PR.

Lends an air of exclusivity to the event... causes media/pundits/folks to hype it even more.
From out there on the moon, international politics look so petty. You want to grab a politician by the scruff of the neck and drag him a quarter of a million miles out and say, "Look at that!" -...
Reply
From out there on the moon, international politics look so petty. You want to grab a politician by the scruff of the neck and drag him a quarter of a million miles out and say, "Look at that!" -...
Reply
post #3 of 15
1/26/10 at 8:42am
Also, it would kill the internet.

C.
Reply
Reply
post #4 of 15
1/26/10 at 9:00am
I think it's because if you have technical difficulties with ANY tech, even the projector, during the presentation. it makes your technological air of superiority evaporate instantaneously..
Reply
Reply
post #5 of 15
1/26/10 at 10:28am
Quote:
Originally Posted by Carniphage View Post

Also, it would kill the internet.

C.

I fell out of my chair...Laughing. Classic, and True. A double plus. Big Brother approves.
I never get tired of being right all the time... but I do get tired of having to prove it to you again and again.
Reply
I never get tired of being right all the time... but I do get tired of having to prove it to you again and again.
Reply
post #6 of 15
1/26/10 at 2:47pm
Quote:
Originally Posted by Carniphage View Post

Also, it would kill the internet.

C.

Well, it surely (almost) killed my eyes, when I was watching stamp-sized live QuickTime coverage of MWSF 2001 on my iMac via 56k modem...

Ah, the good old days... (sorry, feeling some nostalgia tonight )
--
My girlfriend thinks I'm curious - that's what I read in her diary
(Unknown)
Reply
--
My girlfriend thinks I'm curious - that's what I read in her diary
(Unknown)
Reply
post #7 of 15
1/26/10 at 2:55pm
They have WiFi available during the presentation right? And allow cameras as well?

Scenario: 2 guys with iPhones. One records 5 minutes or so, then stops to upload to a YouTube channel. The other immediately begins recording and does so until the other has uploaded the video and returned to his camera. Rinse. Repeat. You'd have a contiuous "live" stream.

Or, just use the free Qik app. Live streaming.

Apple must insist that people refrain from it at some point or I imagine this would already be done.
Reply
Reply
post #8 of 15
1/26/10 at 3:30pm
or the UStream app.
Reply
Reply
post #9 of 15
1/26/10 at 3:43pm
I miss the live streams, but it did always 'kill the internet'...

I also miss the live satellite feeds they would have at the Apple Stores. The hidden RDF generator in the store made those even more exciting!
Late 2009 Unibody MacBook (modified)
2.26GHz Core 2 Duo CPU/8GB RAM/60GB SSD/500GB HDD
SuperDrive delete
Reply
Late 2009 Unibody MacBook (modified)
2.26GHz Core 2 Duo CPU/8GB RAM/60GB SSD/500GB HDD
SuperDrive delete
Reply
post #10 of 15
1/26/10 at 8:16pm
Quote:
Originally Posted by MacRonin View Post

I miss the live streams, but it did always 'kill the internet'...

I also miss the live satellite feeds they would have at the Apple Stores. The hidden RDF generator in the store made those even more exciting!

Well, when I start my MegaTechCorp. I'm going to have very special events randomly throughout the year to keep everyone guessing and on their toes. So when I do call for an event the press and public will KNOW that something special is about to be announced.

I will only announce hot new products and never refreshes. Refreshes will just get posted to the website and other outlets.
And anything that I deem worthy to announce at an special event will be shown worldwide via LIVE web stream.

The press will still find value in going just to be part of the live spectacle and to also have exclusive access to me for questioning afterwards where I will hold nothing back.....and to sign autographs.
Reply
Reply
post #11 of 15
1/26/10 at 8:20pm
Quote:
Originally Posted by durandal View Post

Well, it surely (almost) killed my eyes, when I was watching stamp-sized live QuickTime coverage of MWSF 2001 on my iMac via 56k modem...

Ah, the good old days... (sorry, feeling some nostalgia tonight )


Good times. I'm watching live video on my computer! It must be the future!
They spoke of the sayings and doings of their commander, the grand duke, and told stories of his kindness and irascibility.
Reply
They spoke of the sayings and doings of their commander, the grand duke, and told stories of his kindness and irascibility.
Reply
post #12 of 15
1/26/10 at 8:23pm
Quote:
Originally Posted by addabox View Post

Good times. I'm watching live video on my computer! It must be the future!

It's 2010 for pete's sake! I mean, where are my anti-gravity boots??!
Reply
Reply
post #13 of 15
1/26/10 at 8:59pm
There isn't enough bandwidth or processing power to broadcast it live. It could be broadcasted live to TV but the networks refuse to show the entire thing without commercial breaks and commentary. I know this because about 4 years ago I actually talked to Steve jobs in person about this very thing.

He told me (at the time g4) wanted to broadcast it but with commentary. He said if a network agreed to broadcast it without interruption or commentary he would allow it.

There is no longer enough computing power to handle the amount of the stream, even with Akamai managing the bandwidth.
Reply
Reply
post #14 of 15
1/26/10 at 9:02pm
Quote:
Originally Posted by pmz View Post

They have WiFi available during the presentation right? And allow cameras as well?

Scenario: 2 guys with iPhones. One records 5 minutes or so, then stops to upload to a YouTube channel. The other immediately begins recording and does so until the other has uploaded the video and returned to his camera. Rinse. Repeat. You'd have a contiuous "live" stream.

Or, just use the free Qik app. Live streaming.

Apple must insist that people refrain from it at some point or I imagine this would already be done.

wifi during the presentation. Uhh no. You can barely get cellphone coverage in there for 3G streaming. Quite a few people do stream it to ustream and qik, but only the pros and the channels are private. After waiting in line an hour to get in the event you'll find your mobile is dead.

It's the engadget guys who know how to do a press event. They have 3-4 laptops, $800 extra battery packs, several wifi cards, and a webpage to help them post quickly.
Reply
Reply
post #15 of 15
1/26/10 at 9:04pm
Quote:
Originally Posted by inkhead View Post

There isn't enough bandwidth or processing power to broadcast it live. It could be broadcasted live to TV but the networks refuse to show the entire thing without commercial breaks and commentary. I know this because about 4 years ago I actually talked to Steve jobs in person about this very thing.

He told me (at the time g4) wanted to broadcast it but with commentary. He said if a network agreed to broadcast it without interruption or commentary he would allow it.

There is no longer enough computing power to handle the amount of the stream, even with Akamai managing the bandwidth.

Hey, what about that youtube live event? If enough people around the world wanted the keynote to be live it would be made to happen.
All someone in power had to do to make it happen is pick up a phone and tell one his minions "MAKE IT SO!" and it would be done!
Reply
Reply
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: iPad
AppleInsider › Forums › Mobile › iPad › Why doesn't Apple webcast it's product announcements live?