Besides, as pointed out, if the pricing doesn't work, it will likely come down. I'm sure it won't be long before we see old, no-longer-in-demand titles for 5-8 bucks.
Also, for those of you taking all of your time arguing about the superiority of print over digital: Well sure, there are advantages to print. Just as there are and will be advantages to digital. So all that matters is what advantages you value more, and that's likely to vary from person to person.
Why an apple tablet over a kindle? Maybe no reason at all, big deal. In other words, if all you're looking for is a basic e-reader than the kindle might be what you want. Personally, I don't read much, so the Kindle isn't a worthwhile proposition to me, and since I read magazines more than anything else, the lack of color is a dealbreaker as well.
So again, this is going to vary from person to person. Why all up in arms about it? Take a deep breath. lol honestly. We don't even know anything for certain about this device until later today. If you want to freak out, maybe wait until all the facts are in at least.
One thing that does NOT make sense to me is AppleInsider's claim that "Amazon allegedly takes a loss on e-books that sell for $9.99. The company loses about $4.50 on each sale in order to maintain its dominant position in the market."
I'm not sure how they're getting those numbers, and I think this article explains the pricing situation a lot better: http://www.fastcompany.com/blog/kit-...publishers-cut