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<a href="http://www.computerworld.com/q?a1560" target="_blank">http://www.computerworld.com/q?a1560</a>

I truly wish California would do the same. Many people don't want their lifestyle profiles exchanged in corporate marketing departments.

However, many people are lazy: only 2-3% of consumers opted out in response to federally mandated privacy notices mailed out by financial services firms last summer.