Originally Posted by rebelmusik
This is a really neat looking device. However, I've been scratching my head at the question: Who is the real
intended target market for this thing?
It is not a kindle-killer, for two very simple reasons:
1) Battery life is far inferior;
2) This screen (LED backlit, high gloss) will not facilitate easy, comfortable and prolonged reading.
This is not marketed to the iPhone and iPod users/owners. In fact, maybe some people who own those devices will purchase this as a novelty, but for the most part people who own iPhones and iPods (assuming they also have a computer) can already do everything the iPad does, and more.
This will not be directly marketed to the dedicated businessperson. Maybe it can function as something for them to read the newspaper in the morning, but that's about it. From an ergonomic perspective, this device is meant to sit on your lap, not on a desk, because the screen is not tiltable. Thus, people in offices will not be working in droves on their iPads.I think this device will most likely work to attract the niche who own desktops and have not yet migrated to laptops.
People who have a desktop to run their bulkier, more dedicated programs specific to their professional and personal needs will want a laptop-like device that is cheap, fast, and focused on the things they want to do on the go: Write emails, surf the web, watch videos, etc. The iPad is best for that.
I will be curious to see, once all the excited Apple faithfuls have purchased the first batch of these things, who will the iPad really
be marketed to?
Whether you love the device or not, at this point I bet we can all reach a consensus that Apple is walking a very fine line with the iPad and their risk of failure is greater than it has been in a long
time. I hope they market this thing well, and target the right people.