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A closer look at Apple's iPad bundled applications

post #1 of 53
Thread Starter 
Apple's newly announced iPad features a number of native applications like those available on the iPhone and iPod touch, but with new features, capabilities and design tweaks that make them different.

Safari

The large Multi-Touch screen on iPad shows Web pages one whole page at a time. Sites can be viewed in portrait or landscape modes, with a size that's "actually readable," Apple said.

"And with iPad, navigating through the web has never been easier, or more intuitive. Because you use the most natural pointing device there is: your finger.

"You can scroll through a page just by flicking your finger up or down on the screen. Or pinch to zoom in or out on a photo. Theres also a thumbnail view that shows all your open pages in a grid, to let you quickly move from one page to the next."



Mail

Landscape mode offers a split-screen view, showing both an opened email and the messages in your Inbox. To see the opened email by itself, you just turn iPad to portrait, and the email automatically rotates and fills the screen.

In any orientation, users can scroll through your mail, compose a new email using the large, on-screen keyboard, or delete messages, with a tap and a flick. If someone emails you a photo, you can see it right in the message.

Users can also save the photos in an email directly to the built-in Photos app. And iPad will work with all the popular email providers, including MobileMe, Yahoo! Mail, Gmail, Hotmail, and AOL.



Photos

The new Photos app displays photos in an album as though they were in a stack. Tap or pinch to open the stack, and the whole album opens up. Then you can flip through your pictures, zoom in or out, or watch a slideshow.

The iPad can also be used as a digital photo frame while it is docked or charging. Photos can be imported through sync from a computer, download from an email, or imported directly from a camera using the Apple Camera Connection Kit.

During Wednesday's keynote, Apple CEO Steve Jobs showed how locations that photos were taken could be viewed through the integrated maps application. It also allows a photo slideshow that works much like in iPhoto.



Video

The iPad's high-resolution screen makes it ideal for watching HD movies, TV shows, podcasts and music videos. Users can move between wide-screen and full-screen with a double-tap.

With one big screen and no buttons to distract, the picture fills your line of sight.



YouTube

The YouTube app organizes video, making them easy to see and navigate. To watch one, tap it. When watching in landscape, the video will automatically play in full screen.

It also plays YouTube videos that are available in high-definition.



iPod

Browse by album, song, artist, or genre, with a flick. To play a song, tap it, and the now playing screen will show the album art at full size.

Listen to music with either the powerful built-in speaker, or with wired or Bluetooth wireless headphones.



iTunes

Tap on the iTunes Store icon to browse and buy music, TV shows, podcasts or buy and rent movies wirelessly, right from the iPad. Like on the desktop and via the iPhone, users can preview songs before purchasing them.

The iPad syncs with your existing iTunes library on Mac or PC via a USB cable.



App Store

Runs almost 140,000 apps from the App Store: Everything from games to business apps, and more. In addition, new apps that have been designed just for iPad are highlighted, making them easy to find.



iBooks

Download the iBooks app for free from the App Store, and you'll be able to buy everything from classics to bestsellers from the built-in iBookstore.

Purchased books are displayed on the iPad's virtual Bookshelf. To read it on the high-resolution, LED-backlit screen, tap on it and it opens up.



Maps

See more of the world with high-resolution Satellite and Street View images. View topography with the new Terrain view.

Search for a nearby business type (for example, Restaurant) and then tap on that business to see the route and directions from your current location.



Notes

In landscape mode, users get a note-taking page and a list of all your notes, with the current note circled in red. It utilizes the device's full-screen virtual keyboard.



Calendar

iPad displays Day, Week, Month or List views of your calendar. That way, you can see an overview of a whole month, or the details of a single day. iPad will even show multiple calendars at once, allowing work and personal calendars to be edited in the same place.

Jobs did a live demonstration of the Calendar app, which looks more akin to the Mac OS X software.



Contacts

The Contacts app includes a new view that lets you see both your complete contact list, and a single contact, simultaneously. Tapping a contact's address opens it in Maps.



Home Screen

The Home Screen allows one-tap access to everything on iPad. The Home Screen can be customized by adding your favorite apps and websites, or using your own photos for the background. And you can move apps around to arrange them in any order you want.



Spotlight Search

Spotlight Search allows users to search across iPad, and all of its built-in apps, including Mail, Contacts, Calendar, iPod, and Notes. It can also search for apps downloaded from the App Store.

post #2 of 53
I'm impressed but not overwhelmed. I was hoping for a iSight and for the OS to be more OSX like. \

I can't decide if I want to sell my MBA and buy an iPad or not.
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post #3 of 53
any word on if users will be able to access the ibook store for the imac or macbook, iphone etc?
post #4 of 53
Quote:
Originally Posted by MsNly View Post

I'm impressed but not overwhelmed. I was hoping for a iSight and for the OS to be more OSX like. \

I can't decide if I want to sell my MBA and buy an iPad or not.

Never! Unless I buy you an iPad and you can give me your Air
post #5 of 53
Quote:
Originally Posted by MsNly View Post

I'm impressed but not overwhelmed. I was hoping for a iSight and for the OS to be more OSX like. \

I can't decide if I want to sell my MBA and buy an iPad or not.

Big mistake. Stop, go back, don't do it. I feel the same way, had maybe too high expectations about it. It's nice, might be useful but for those who have already, like me, both a MBP and an iPhone a third device will be too much to carry around. You don't need so many devices to manage your life.
post #6 of 53
So we know it doesn't do multitasking, but what about copy and paste? I feel bad that I even have to ask...
post #7 of 53
it said in the itunes section that we could download movies. I wonder if it will be wifi only or if it will be possible on the data network? i would assume you would need an unlimited plan so does that mean it is truly unlimited or still soft capped at 5.
post #8 of 53
Quote:
Originally Posted by Sgt Zeppelin View Post

So we know it doesn't do multitasking, but what about copy and paste? I feel bad that I even have to ask...

I'm sure it does, I'd guess it's identical to the iPhone's.

My only worry about all this is that Apple are stretching themselves too thin - making bespoke OSs for each device makes great devices, but takes a lot of man-power. This will likely mean a less exciting (or more delayed) iPhone 4.0 and/or OS X 10.7...

One interesting thing I take away from this is that the 'iBooks' store doesn't seem to be part of iTunes, at least there was no mention of the books syncing with iTunes on the list of things that synced...
post #9 of 53
I agree with the stated that it is just too much to carry around. I mean from what i read it seems to be just a larger version of an iPhone with no phone or camera capabilities. If there was some kind of new feature(s) added in to make it worth carrying the extra weight around, I would be interested. I have an iPhone and i enjoy having all the stuff i need in the little phone. My computer is for the house because when I am on the road pretty much everything i need i can access from my phone. The bright side is: a bigger screen,,, "better speakers??" and jailbreaking an iPad will be the next big hit on eBay.
The question i have is that will there be a service contract like there is when you buy an iPhone.
I probably won't be needing one, who knows maybe when i get back to school it will be more convenient than my netbook, but i can't call it.
The droids are slowly creeping up behind chasing the tech and interface i personally am more interested in the next big thing for the phone.


G

sent from iPhone.
post #10 of 53
I am disappointed that it's not a computer. It's a computer accessory that must be synced with a computer. When it's a computer in it's own right, can print, can multitask, can back up to time capsule... let me know. Until then, I love my Macbook.
post #11 of 53
Can you see "To Do" items in the calender program?
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post #12 of 53
So, is the Maps application written by Apple or Google?
post #13 of 53
Quote:
Originally Posted by kexxcream View Post

Big mistake. Stop, go back, don't do it. I feel the same way, had maybe too high expectations about it. It's nice, might be useful but for those who have already, like me, both a MBP and an iPhone a third device will be too much to carry around. You don't need so many devices to manage your life.

See, I think Apple didn't quite hit the spot with this product like they should have. I already have three devices to carry around and manage but I was hoping to replace my MBA with the iPad. Now I'm not really sure the iPad is revolutionary enough to go through the hassle of selling my MBA.
MacBook Pro 17" Glossy 2.93GHz, iPad 64GB, iPhone 4 16GB, and a lot of other assorted goodies.

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MacBook Pro 17" Glossy 2.93GHz, iPad 64GB, iPhone 4 16GB, and a lot of other assorted goodies.

If you're a troll and you have been slain. Don't be a Zombie.
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post #14 of 53
Quote:
Originally Posted by RichL View Post

So, is the Maps application written by Apple or Google?

That is one thing that I really would like to know that I haven't seen mentioned. Apple did buy that Maps company.
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post #15 of 53
Quote:
Originally Posted by MsNly View Post

That is one thing that I really would like to know that I haven't seen mentioned. Apple did buy that Maps company.

Maps app has always been built by Apple. It just uses publicly available Google APIs.
post #16 of 53
Quote:
Originally Posted by kexxcream View Post

Big mistake. Stop, go back, don't do it. I feel the same way, had maybe too high expectations about it. It's nice, might be useful but for those who have already, like me, both a MBP and an iPhone a third device will be too much to carry around. You don't need so many devices to manage your life.

Yeah but how many books and magazine do you read? How often you read the newspaper?
post #17 of 53
I'm buying one. I see a dedicated book reader, web browser and email that I can use all over without touting a big MacBook. People forget the #1 use of computer is to surf the web and #2 is checking email. Now if I can buy and download books and textbook for college courses on this without stepping foot in a crowded bookstore then I'm real good. I'm really shocked that people who spent close to this amount on a iPod Touch would actually be complaining. This obvious does more than a iPod Touch and you have a large LED IPS screen plus you have a buy option of integrated 3G that AT&T announced that they will have Unlimited Data Plan for $30 a month with no contract! This better than a NetBook and a lot cheaper than a MacBook. I got over 200 Apps for the iPhone and iPod Touch plus I can use it ALL with this? iPad. This can work for me. For those who argue please don't buy it if you not that creative or good at multitasking. I seen all Star Trek TV Series and I wished that we have the technology that they portrayed as the future like right and we do. Just a lot of people to dumb to realize it that Apple made it work for us and we are already there.
post #18 of 53
I am ready to buy an iPad, and I will. I didn't buy an iPhone (except for my wife), and I resisted the iPod touch and MacBook Air. The iPad proxides 90 percent of the functionality I would like. I do have one gripe...

Why the fuck doesn't the iPad have a built-in camera for Skype?!?
"The only laptop computer that's useful is the one you have with you."
Until we get a 3 lbs sub-PowerBook, the 12-inch PowerBook will do.
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"The only laptop computer that's useful is the one you have with you."
Until we get a 3 lbs sub-PowerBook, the 12-inch PowerBook will do.
Reply
post #19 of 53
What will be interesting is 'how' people start to use these. Restaurants using them for digital menu's, sales people using them for pop devices, imagine being at a live sporting event and having the replays streamed live to it.

Will it change the world?... maybe. Will it kill paper?... no. Can't wipe your ass with an iPad... as far as i know... there is no app for that.
post #20 of 53
where's the paint app they showed at the event????
post #21 of 53
I also agree that not putting a camera in was a mistake... guess I'll wait for the next rev for that one
post #22 of 53
can someone explain to me why this product dev took so long, and was sooooo secret? - isn't this just a larger ipod touch??... I'm guessing they spent all their R&D on that new A4 chip?.... ok, big deal.
post #23 of 53
The iPad is the end of the Mac. Mark my words, at least unless legislators mandate that a computing device must be fully accessible (read: root access) to its lawful owner.

Apple's strategy is clear: expand the range of apps for which a touch interface is useful, and expand the docking station concept, likely with a GUI that changes in behavior between being touch-based and keyboard-mouse based.

But always with the pretense of protecting copyrighted works and retaining security, these devices will be tied to the app store. So you won't own your computer in the future, even though you buy it.
And Apple decides what you can or cannot read or run. Bet they won't offer Playboy on the iPad, given how restrictive they are in the app store. And after porn, what's next? Only politically acceptable publications? Web filters? Apple is about to become the big brother.

This device could have been great, if it turned into a regular Mac once docked, and if it would allow the advanced user full access to the device, incl. a terminal and root access, full power to install whatever software and content they want, but that seems to be out the window.

Now it has turned into one big marketing effort to turn computing into another dumbing down of the people device like cable TV, you're told what you can/must consume, and people won't notice, because there's "so much choice". Yes, there is choice, between the things that are pre-approved. Just like you have a choice between two parties, or french fries and fried onion rings. But the illusion of choice is not the same as freedom.
post #24 of 53
No, it's not better than a Netbook. For under $1k I can have a Hackintosh netbook with 8GB RAM, 640GB disk space, dual-core processor, a mega-pixel display, a web cam, 5h battery life, and that weighs just about 3 lbs.
Unlike on the iPad, the thing has a real keyboard, meaning I can do real work on it. It is not restricted to gimmick-ware from the AppStore, but I can run things like Aperture on it, or Plex or...
And if I would choose a less maxed out configuration, the same netbook can be had with 2GB RAM and 250GB drive for about the same price as the iPad.
The iPad is only useful as a book reader, and for that I'd rather have something with an ePaper display, it's much easier on the eyes than backlit LCD, and it uses a lot less power, hence is more environmentally friendly. I don't like reading long documents on the computer for that very reason, and keep printing them, because staring at an active screen for too long hurts my eyes. The iPad won't change that, the Kindle etc. are much better in that regards (even though I don't like their tie-in and other policies).
The entire digital media field is turning into the big brother scenario. Long live paper.
post #25 of 53
If it could be used as a screen for, say, the Mini, then we're talking about an all-in-one device I could buy my kid to take to college. The Mini stays in the dorm room while the iPad goes off to class for note-taking, recording lectures (if it has a mic?), text books, etc..
post #26 of 53
Any word on Exchange support?
post #27 of 53
Quote:
Originally Posted by Muncie View Post

If it could be used as a screen for, say, the Mini, then we're talking about an all-in-one device I could buy my kid to take to college. The Mini stays in the dorm room while the iPad goes off to class for note-taking, recording lectures (if it has a mic?), text books, etc..

Which would be great, except that unless you have an app that's built to do all of those things (or at least recording audio and writing notes), you're out of luck because Apple won't allow multitasking. I had been thinking about buying one for the same sort of situation, but now I'm not so sure.
post #28 of 53
Quote:
Originally Posted by rcfa View Post

No, it's not better than a Netbook. For under $1k I can have a Hackintosh netbook with 8GB RAM, 640GB disk space, dual-core processor, a mega-pixel display, a web cam, 5h battery life, and that weighs just about 3 lbs.
Unlike on the iPad, the thing has a real keyboard, meaning I can do real work on it. It is not restricted to gimmick-ware from the AppStore, but I can run things like Aperture on it, or Plex or...
And if I would choose a less maxed out configuration, the same netbook can be had with 2GB RAM and 250GB drive for about the same price as the iPad.
The iPad is only useful as a book reader, and for that I'd rather have something with an ePaper display, it's much easier on the eyes than backlit LCD, and it uses a lot less power, hence is more environmentally friendly. I don't like reading long documents on the computer for that very reason, and keep printing them, because staring at an active screen for too long hurts my eyes. The iPad won't change that, the Kindle etc. are much better in that regards (even though I don't like their tie-in and other policies).
The entire digital media field is turning into the big brother scenario. Long live paper.

Yeah but with Unlimited Data @ $30 from AT&T you can talk on using Skype and or Vonage Apps! So WTF?
post #29 of 53
Quote:
Originally Posted by edub View Post

can someone explain to me why this product dev took so long, and was sooooo secret? - isn't this just a larger ipod touch??... I'm guessing they spent all their R&D on that new A4 chip?.... ok, big deal.

I'm with you, talk about a letdown. This is the perfect product for people who have more money than they know what to do with.
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post #30 of 53
Well, simply, I pay $179.00 a month for unlimited access iphone. I can pay $30.00 a month for unlimited access and cover my email and browsing ( only better) Then I can get an inexpensive phone from at&t and pay $50.00 a month for unlimited access without the 3g but will have it on the ipad. So I will be saving $90.00 a month....Ahh, NO BRAINER....
post #31 of 53
Quote:
Originally Posted by razorpit View Post

I'm with you, talk about a letdown. This is the perfect product for people who have more money than they know what to do with.

I humbly beg to differ. I'm a student, so I definitely don't have "More money than I know what to do with", yet I'm still seriously considering this product. It would be a great textbook reader, and not having to buy the paper textbooks would be wonderful, and its such a pain to drag them around. Furthermore, one could highlight, underline and annotate their books using the touch interface.

The one thing that was not announced and I would like to see is some sort of note-taking app that would work with a pen. Then i could use the on-screen keyboard in my social sciences classes (where most of the notes are facts and dates) and then the hand writing pen in my science and engineering classes (where I need to copy down equations and images). However, this is not currently available, but I expect it be happen soon, whether it is implemented by Apple or a 3rd party, though, remains to be seen.

Finally, the price is totally accessible to students. I, myself, plan on buying the 32 GB one so that I can use it for media applications too. And since my campus is covered in WiFi, the WiFi only model will do just fine. Now here's to hoping that maybe they will have some sort of education to bring the price down just a little more. But $600 for something like this is really quite reasonable.
20" Aluminum iMac (August 2007) - Snow Leopard 10.6.4
13" MacBook Pro (2.53 Ghz) - Snow Leopard 10.6.4
64 GB iPad Wifi
32 GB iPhone 3GS
8 GB iPhone (Original)
2 iPod Minis (Blue, 4GB)
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20" Aluminum iMac (August 2007) - Snow Leopard 10.6.4
13" MacBook Pro (2.53 Ghz) - Snow Leopard 10.6.4
64 GB iPad Wifi
32 GB iPhone 3GS
8 GB iPhone (Original)
2 iPod Minis (Blue, 4GB)
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post #32 of 53
Quote:
Originally Posted by rain View Post

Will it change the world?... maybe. Will it kill paper?... no. Can't wipe your ass with an iPad... as far as i know... there is no app for that.

okay you will love this

in college (about 5 years ago) i had a professor respond to the question 'do you think we will ever be a truly paperless society' with this reply

when I can take a computer into the bathroom to entertain myself during 'extended' business (read that as you wish) and hold it in one hand comfortably, yet still be able to read what's on the screen (so not something tiny like an iphone) then maybe. until then, forget it.

I think his day may have arrived. or at least be a heck of a lot closer.

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

Reply
post #33 of 53
Has anyone figured out whether this will support a singled unified mailbox view?

Or do I have to page back and forth through several email accounts like on my iPhone?

   Apple develops an improved programming language.  Google copied Java.  Everything you need to know, right there.

 

    AT&T believes their LTE coverage is adequate

Reply

   Apple develops an improved programming language.  Google copied Java.  Everything you need to know, right there.

 

    AT&T believes their LTE coverage is adequate

Reply
post #34 of 53
Quote:
Originally Posted by razorpit View Post

I'm with you, talk about a letdown. This is the perfect product for people who have more money than they know what to do with.

Is it really such a crime to have a little discretionary income to spend how you like?

   Apple develops an improved programming language.  Google copied Java.  Everything you need to know, right there.

 

    AT&T believes their LTE coverage is adequate

Reply

   Apple develops an improved programming language.  Google copied Java.  Everything you need to know, right there.

 

    AT&T believes their LTE coverage is adequate

Reply
post #35 of 53
Quote:
Originally Posted by kexxcream View Post

Big mistake. Stop, go back, don't do it. I feel the same way, had maybe too high expectations about it. It's nice, might be useful but for those who have already, like me, both a MBP and an iPhone a third device will be too much to carry around. You don't need so many devices to manage your life.

The question for me is whether the device is productive enough to replace my MBP with an iMac plus the iPad. Then, I'd still only be carrying two devices around.

This might cannibalize MBP sales a little, but I think it will bring in a lot more people with PC's who switch to a Mac after buying this, even more so than the iPhone has.
post #36 of 53
Quote:
Originally Posted by Tipton View Post

The question for me is whether the device is productive enough to replace my MBP with an iMac plus the iPad. Then, I'd still only be carrying two devices around.

This might cannibalize MBP sales a little, but I think it will bring in a lot more people with PC's who switch to a Mac after buying this, even more so than the iPhone has.

No
This is not a computer and it won't cannibalize mbp sales. Also, not a good idea to replace your mbp with it.
The iPad is a media device, with some production capabilities. It's also an infant and Rev.1
Maybe 3 or 4 years from now when it's more established - it can replace a a laptop, but not now.

Have no fear thou, there will be many many many replications of the iPad in about 1 year. They will weigh 3 times the amount of the iPad, but will have a camera, usb ports, replaceable batteries and sd card slots... but just won't quite have the same feel or user experience of the iPad.

My gawd, I just keep typing iPad and just can't get around how bad that name is. Something like Zorbotron 2000 or TurboSlate seems better.
post #37 of 53
Quote:
Originally Posted by rain View Post

No
This is not a computer and it won't cannibalize mbp sales. Also, not a good idea to replace your mbp with it.
The iPad is a media device, with some production capabilities. It's also an infant and Rev.1
Maybe 3 or 4 years from now when it's more established - it can replace a a laptop, but not now.

I agree. I think it's more accurate to talk about what functions from a laptop this might replace, but not the entire laptop.

   Apple develops an improved programming language.  Google copied Java.  Everything you need to know, right there.

 

    AT&T believes their LTE coverage is adequate

Reply

   Apple develops an improved programming language.  Google copied Java.  Everything you need to know, right there.

 

    AT&T believes their LTE coverage is adequate

Reply
post #38 of 53
I'm surprised that there has been hardly any discussion about the (apparent) lack of an accessible directory structure for your files, inability to download files from the web, and lack of printer networking.

I'm also concerned about how restrictive and uncomfortable the touch interface will feel as you try to accomplish advanced tasks like creating a spreadsheet from scratch. The iPhone's touch interface works precisely because you use it for quick and often very simple tasks; functions that are easy on a laptop, like copy/paste, already feel more complicated on a touchscreen.

The ebook functionality was one of the areas I most looked forward to: being able to experience digital content in an interactive environment, but I don't see how iBooks is any more interactive than opening a document in Preview; will interactive materials be relegated to their own applications, like the New York Times? And why does the bookstore only cover books and not newspapers and magazine content? Or did I miss something?

All in all, I feel that what Apple created is visually beautiful, but misses a lot of the opportunities a device like this could address.
post #39 of 53
Well I have to say I'm slighty dissapointed with the Ipad. The name isn't that catchy, was hoping Apple had the islate name but that doesn't really matter. I agree with a number of others in that this is like an oversized itouch but with 3G and e book reader.
Here is what I want and I'll be willing to pay a lot more for it.

- be able to multitask
- removable storage and battery
- larger internal flash drive
- camera in front
- flash support!!!!!!
- no file system
- being able to dl files from the Internet
- an adult section app store open to anything - it's the parents jobs to protect there kids from the Internet, not apple's job. I respect their efforts but what makes the Internet great is the freedom. Apple is killing it.
- favorite section in app store for apps you might want to purchase at a later date
- want to be able to read magazines, newspapers, books and any other print media out there
-

Apple low balled this first rollout MSFT style. Me and a lot of other people were hoping for everything but we will have to wait. I might still buy one though and give it to my daughter when newer versions come out with what I'm looking for. I think a lot of other people will do the same so I'm sure apple will
meet expectations with Ipad but won't blow away numbers like the iPhone did. If apple put everything into the ipad right away then they would be killing their MacBooks.


As a previous poster posted. Cancel iPhone and sell it. buy ipad and pay $30 for unlimited data. Get cheap phone with cheaper plan and save some money. You won't be the only one doing that.
post #40 of 53
Quote:
Originally Posted by rcfa View Post

The iPad is the end of the Mac. Mark my words, at least unless legislators mandate that a computing device must be fully accessible (read: root access) to its lawful owner.

Apple's strategy is clear: expand the range of apps for which a touch interface is useful, and expand the docking station concept, likely with a GUI that changes in behavior between being touch-based and keyboard-mouse based.

But always with the pretense of protecting copyrighted works and retaining security, these devices will be tied to the app store. So you won't own your computer in the future, even though you buy it.
And Apple decides what you can or cannot read or run. Bet they won't offer Playboy on the iPad, given how restrictive they are in the app store. And after porn, what's next? Only politically acceptable publications? Web filters? Apple is about to become the big brother.

This device could have been great, if it turned into a regular Mac once docked, and if it would allow the advanced user full access to the device, incl. a terminal and root access, full power to install whatever software and content they want, but that seems to be out the window.

Now it has turned into one big marketing effort to turn computing into another dumbing down of the people device like cable TV, you're told what you can/must consume, and people won't notice, because there's "so much choice". Yes, there is choice, between the things that are pre-approved. Just like you have a choice between two parties, or french fries and fried onion rings. But the illusion of choice is not the same as freedom.

I agree...Apple clearly isn't the neutral/opened/elegant/effective alternative it used to aim for, something's gone insidiously wrong since the intel shift...not that I regret the performance bump, note
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