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iPad iBooks app US-only, McGraw-Hill absent from Apple event

post #1 of 96
Thread Starter 
In unveiling its new iBook application and iBookstore for the iPad, Apple highlighted a number of publishers with which it has content agreements. But those deals, for now, are U.S.-only, and one glaring omission stood out from the list: McGraw-Hill [updated with comments from the publisher].

Apple has begun launching international Web sites to promote the iPad, and the Australian page comes with a small footnote that reads: "iBooks available in the U.S. only."

iBooks is a new application unveiled by Apple Wednesday that features a 3D virtual bookshelf with a user's personal collection. It also contains a link to the iBookstore, which allows users to purchase and download books from a variety of publishers.

"We've got five of the largest publishers in the world that are supporting us in this and are going to have all of their books on the store," CEO Steve Jobs said during Wednesday's keynote. "And we're going to open up the floodgates for the rest of the publishers in the world starting this afternoon."

Highlighted in the presentation were HarperCollins, Penguin, Simon & Schuster, Macmillan and Hachette Book Group. Many of those companies were revealed weeks ago to be in talks with Apple.



But absent Wednesday was one major publisher that claims to have a part in the iBookstore: McGraw-Hill.

Appearing on television Tuesday, Terry McGraw, CEO of publisher McGraw-Hill, revealed that the iPad would run the iPhone OS and would allow software to be "transferrable" between the iPad and the iPhone.

McGraw's comments came as speculation over the iPad, then simply known as a forthcoming tablet from Apple, was at a fever pitch, less than 24 hours before Apple's planned product unveiling. McGraw also gave the first official confirmation that the iPad would run the iPhone OS, revealing a crucial element of the then-secret device prior to Jobs' presentation.

Update: Contacted by DigitalDaily, a McGraw-Hill spokesperson said the CEO's comments about the iPad were merely speculative, and the company had no prior information on the device.

Some other publications have outright stated that McGraw-Hill was ousted from Wednesday's event due to McGraw's comments. But the company noted Wednesday that Apple featured only the products of trade publishers during the keynote. McGraw-Hill's education programs were never a part of the negotiations.

"(McGraw's) speculative comments about Apple’s pending launch, which he shared earlier in the day in a call with investors, were simply intended to suggest that if the new device were to use iPhone applications, many of our education products would be compatible with the technology and could be made easily available on it," the statement said. "Unfortunately, it seems that many mistakenly interpreted his comments as being more specific to yesterday’s announcement."



The iPad runs iPhone OS 3.2, a new version of the mobile operating system that, for the moment, is iPad-only. On Wednesday, Apple released a new software development kit that allows developers to test their existing iPhone applications or create new iPad-specific ones in a new iPad "simulator."
post #2 of 96
They could have just agreed a day or two before - no malice in the situation between Apple, Steve, and McGraw, just late in the game.
The leak was their consolation prize for not being able to get on the slide that close to presentation.
post #3 of 96
These people need Apple desperately.

If Apple isn't distributing your content, your content won't get very far.
post #4 of 96
Probably a snub at the event for breaking the non-disclosure but I doubt Apple would literally drop them as it would lose them revenue.

Meanwhile I simply cannot fathom why AAPL isn't through the roof!
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #5 of 96
So what major publishers are missing? Is there a list of top publishers somewhere?

EDIT:

Random House (15.9% market share)
*Pearson (Penguin) (11%)
*HarperCollins (10.6%)
*Simon & Schuster (9.3%)
*Hachette (6.2%)
Scholastic (5.2%)
Thomas Nelson (4.7%)
Holtzbrinck (4.4%)
Tyndale House (1.9%)
Wiley (1.9%)

So Random House is really the missing piece of the puzzle.
post #6 of 96
Quote:
Originally Posted by petertemplar View Post

So what major publishers are missing? Is there a list of top publishers somewhere?

EDIT:

Random House (15.9% market share)
*Pearson (Penguin) (11%)
*HarperCollins (10.6%)
*Simon & Schuster (9.3%)
*Hachette (6.2%)
Scholastic (5.2%)
Thomas Nelson (4.7%)
Holtzbrinck (4.4%)
Tyndale House (1.9%)
Wiley (1.9%)

So Random House is really the missing piece of the puzzle.

Indeed. Puts the lack of McGraw Hill into perspective. They probably weren't mentioned because they are not that big.

I think most publishers will see this as a good opportunity, but it's the newspapers who really stand to gain.
post #7 of 96
And we're surprised because...?
Apple had me at scrolling
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Apple had me at scrolling
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post #8 of 96
So this article is simply stating that, since the CEO McGraw-Hill prematurely divulged what OS the iPad would be running during his interview (with the BEAUTIFUL ERIN BURNETT) on CNBC, Jobs in-return decided to omit the company during the keynote presentation as a type of reprove measure for that fortuitous slip up???

If that's what the article is saying then it sounds Arbitrary IMO.
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post #9 of 96
This REALLY sucks. I was all for the iPad before they decided that the UK doesn't want to read. Nutters.

I bet they'll use the excuse that "the UK market isn't ready yet" which is rubbish. It's they who aren't ready.
post #10 of 96
That was such an rookie move by a CEO.
post #11 of 96
Quote:
Originally Posted by digitalclips View Post

Probably a snub at the event for breaking the non-disclosure but I doubt Apple would literally drop them as it would lose them revenue.

Meanwhile I simply cannot fathom why AAPL isn't through the roof!

You must not have watched the State of the Union address. The market is far unhappier with the President than it is excited by Steve the Wunderkind.
post #12 of 96
Quote:
Originally Posted by GlynC View Post

This REALLY sucks. I was all for the iPad before they decided that the UK doesn't want to read. Nutters.

I bet they'll use the excuse that "the UK market isn't ready yet" which is rubbish. It's they who aren't ready.

Right. I don´t understand this reluctance to open up to other markets. What does ready mean anyway?
post #13 of 96
Quote:
Originally Posted by slapppy View Post

That was such an rookie move by a CEO.

or it might be the fact that McGraw hill gets half its revenue from S&P and the comment would be worth more than selling ebooks.
post #14 of 96
Hell hath no fury like a pissed off Steve Jobs!
post #15 of 96
Quote:
Originally Posted by digitalclips View Post

Probably a snub at the event for breaking the non-disclosure but I doubt Apple would literally drop them as it would lose them revenue.

Meanwhile I simply cannot fathom why AAPL isn't through the roof!

Maybe because the reception has been lukewarm?
post #16 of 96
Quote:
Originally Posted by Hal 9000 View Post

Right. I don´t understand this reluctance to open up to other markets. What does ready mean anyway?

is this limited by Apple, publishers, or trade laws?

I remember it took a while for apple to get the music industry to allow international sales, and it still is fairly restricted.

but Steve did say that they are engaging international publishing market currently. England will read again!
post #17 of 96
Quote:
Originally Posted by digitalclips View Post

Probably a snub at the event for breaking the non-disclosure but I doubt Apple would literally drop them as it would lose them revenue.

Meanwhile I simply cannot fathom why AAPL isn't through the roof!

Maybe because the reception has been lukewarm? The market is not as compulsive a fanboy buyers.
post #18 of 96
Quote:
Originally Posted by Hal 9000 View Post

Right. I don´t understand this reluctance to open up to other markets. What does ready mean anyway?

Like everything else dealing with the EU is far different then dealing 'at home', even canada has to wait longer for products and features. Hell you still can't watch HULU in canada, it's all about money ... fees / taxes / royalties etc., boys.
post #19 of 96
Quote:
Originally Posted by TEKSTUD View Post

Maybe because the reception has been lukewarm?

I sold my AAPL stock in the last week of 2009 for tax purposes, planning to buy it back after the transaction cleared. I had no idea that was going to be the 52-week high and that it would drop 15$/share four weeks later.
post #20 of 96
US only is ridiculous! you have the app store everywhere, how is an e-book store different? i live in PR and am not sure if we are counted as US or not, just because of this doubt i probably wont buy. I am probably going to move to the states within the next 6 months but i would be constantly traveling back, does that mean i have to purchase books in the states and not be able to back home?????? i was seriously considering buying the ipad as a compliment to my mbp15 for college, as its the perfect size to lay on a desk and take notes on the new pages app without disrupting your view forward, and its alot better to carry around a 600 32gb tablet than a 2000 laptop, i would die if they stole my mbp or if it broke in some freak accident. an ipad by contrast, i can save some more money and buy a new one, sync with my computer and vuala! same ipad as before. I definately would have been happier if the store was international because i really was considering transfering back to a college in PR, now if I do transfer back I could only use the ipad for play, might as well get an ipod touch for half the price
and almost forgot the biggest perk would have been carrying around one tablet vs a stack of heavy text books and random novels for my spanish and english classes: broken back vs 1.5 pound tablet
post #21 of 96
i think the reason for no McGraw/Hill is basically because MH didn't buy into the iPad concept at launch. I think that guy was trying to toot his proverbial horn even though his company hadn't yet adopted the business model. Perhaps because they wanted to see the reaction to the iPad before spending the time and money into it. I'm guessing more publishers will come after the iPad goes on said and we start to see real numbers. Kind of like the Kindle.

The real questions we should ask here are:
1. will iBooks be available to the rest of the world anytime soon?
2. Will iBooks App be available for download on the iPhone/Touch?
3. What will they cost? We've heard rumor that they will be between $12-$15 each. Amazon sells for around $9.99 and less.
4. Will other e-book formats be supported on the iPad?

Amazon already has a really strong lead on Apple. If they want to start competing, they need an edge that Amazon doesn't. Amazon already has an App for the kindle on the iPhone and Touch. So i'd safely say the Kindle Store is up +2 already.
post #22 of 96
Quote:
Originally Posted by AdamIIGS View Post

Like everything else dealing with the EU is far different then dealing 'at home', even canada has to wait longer for products and features. Hell you still can't watch HULU in canada, it's all about money ... fees / taxes / royalties etc., boys.

I suspect secrecy plays a part as well. There is no reason why they won't get this going in England, and probably pretty quickly, but the more people they talk to in order to sign deals, the more chance of a leak. Hell, even with the small numbers they announced McGraw Hill managed to leak it, so if you added all the publishers in England (and around the world) into that mix, everyone would have known all about the device before it was announced.
post #23 of 96
Quote:
Originally Posted by digitalclips View Post

Probably a snub at the event for breaking the non-disclosure but I doubt Apple would literally drop them as it would lose them revenue.

Meanwhile I simply cannot fathom why AAPL isn't through the roof!

Shareholders arent sold on the supersized iPod. Of course people on here will buy anything Apple related (and truth be told i will get one of these too because i can find a use for it) but nearly every tech blog and blog in general is saying there isnt anything REVOLUTIONARY in this device. In fact, most actually call it a giant or supersized iPhone/iPod.

I knew for the most part that it was gonna be a e-book reader and then some, the people high on fairy dust riding unicorns thought this thing was gonna be a super mac with full touch UI. The hype was astronomical around it, and it failed to deliver.
post #24 of 96
Quote:
Originally Posted by MacAdict View Post

US only is ridiculous! you have the app store everywhere, how is an e-book store different? i live in PR and am not sure if we are counted as US or not, just because of this doubt i probably wont buy. I am probably going to move to the states within the next 6 months but i would be constantly traveling back, does that mean i have to purchase books in the states and not be able to back home?????? i was seriously considering buying the ipad as a compliment to my mbp15 for college, as its the perfect size to lay on a desk and take notes on the new pages app without disrupting your view forward, and its alot better to carry around a 600 32gb tablet than a 2000 laptop, i would die if they stole my mbp or if it broke in some freak accident. an ipad by contrast, i can save some more money and buy a new one, sync with my computer and vuala! same ipad as before. I definately would have been happier if the store was international because i really was considering transfering back to a college in PR, now if I do transfer back I could only use the ipad for play, might as well get an ipod touch for half the price
and almost forgot the biggest perk would have been carrying around one tablet vs a stack of heavy text books and random novels for my spanish and english classes: broken back vs 1.5 pound tablet

my brother just got back from PR and he didn't have to change anything with AT&T or Apple. They both stated it is part of the U.S. region. No roaming fees, nothing. All worked fine.
post #25 of 96
Regardless of the reason McGraw Hill was omitted, the fact remains that CEO did not do himself or his company any favours. I shall have no reason to ever have to trust him with confidential information, but neither would I . Therefore it would not be to far out of the realm of possibility that others who may have reason to have to trust him in the future would hesitate in doing so knowing that he is unable to keep his trap shut.
Respectfully submitted HT
post #26 of 96
Quote:
Originally Posted by ifail View Post

Shareholders arent sold on the supersized iPod. Of course people on here will buy anything Apple related (and truth be told i will get one of these too because i can find a use for it) but nearly every tech blog and blog in general is saying there isnt anything REVOLUTIONARY in this device. In fact, most actually call it a giant or supersized iPhone/iPod.

I knew for the most part that it was gonna be a e-book reader and then some, the people high on fairy dust riding unicorns thought this thing was gonna be a super mac with full touch UI. The hype was astronomical around it, and it failed to deliver.

The point is, it doesn't matter what the tech blogs say. The writers of tech blogs will always focus on features and performance numbers, meanwhile the general consumer who will actually buy the thing will focus on how useful it is, how much it costs and, in these shallow times, how cool it is.
post #27 of 96
Quote:
Originally Posted by ifail View Post

Shareholders arent sold on the supersized iPod. Of course people on here will buy anything Apple related (and truth be told i will get one of these too because i can find a use for it) but nearly every tech blog and blog in general is saying there isnt anything REVOLUTIONARY in this device. In fact, most actually call it a giant or supersized iPhone/iPod.

I knew for the most part that it was gonna be a e-book reader and then some, the people high on fairy dust riding unicorns thought this thing was gonna be a super mac with full touch UI. The hype was astronomical around it, and it failed to deliver.

dude the whole market is down over 115 points. not just apple.
post #28 of 96
To add to my previous post, one other question to be asking is:

5. you have iBook App. How about iMag/Newspaper App and store?

I would subscribe to newpapers and magazines if i could keep a library of them on my computer/iPad...I thought this device was going to save the print industry. From last i saw the News Media and Magazines have been the biggest loosers. Not that print books are safe either.
post #29 of 96
Quote:
Originally Posted by Hal 9000 View Post

Right. I don´t understand this reluctance to open up to other markets. What does ready mean anyway?

I am not sure that it is reluctance, rather than difficulty in fitting into the different legislation to be able to open the store.
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"Put your hand on a hot stove for a minute, and it seems like an hour. Sit with a pretty girl for an hour, and it seems like a minute. THAT'S relativity." - Albert Einstein
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post #30 of 96
Quote:
Originally Posted by estyle View Post

my brother just got back from PR and he didn't have to change anything with AT&T or Apple. They both stated it is part of the U.S. region. No roaming fees, nothing. All worked fine.

Same with the US Virgin Islands too...
post #31 of 96
Quote:
Originally Posted by PaulMJohnson View Post

The point is, it doesn't matter what the tech blogs say. The writers of tech blogs will always focus on features and performance numbers, meanwhile the general consumer who will actually buy the thing will focus on how useful it is, how much it costs and, in these shallow times, how cool it is.

True but imagine you already own an iPhone and Macbook. Where could YOU really fit this in at? Apple has themselves setup well for the impending E-Book boom and if it sells it will be mostly because of this (why buy a Kindle DX when you can get this for less than 20 bucks more?).
post #32 of 96
thanks at estyle for telling me, but the iphone in PR is an ATT product not an apple product, we cant even ship to PR if we buy on apple.com, ur brothers phone worked because to ATT we are an extesion of their network, part of the US, but in apple terms we are international, when I use itunes it tells me there is no itunes store for my country, which is technically the same country but not to them
post #33 of 96
Quote:
Originally Posted by MacAdict View Post

US only is ridiculous! you have the app store everywhere, how is an e-book store different?

Stupid region-based licensing. Just like movies and TV series aren't available in most countries.
post #34 of 96
Quote:
Originally Posted by estyle View Post

I sold my AAPL stock in the last week of 2009 for tax purposes, planning to buy it back after the transaction cleared. I had no idea that was going to be the 52-week high and that it would drop 15$/share four weeks later.

There you go- good for you that Apple's overlyhyped unveiling and Obama's bank bashing occurred shortly after.
post #35 of 96
Quote:
Originally Posted by Hal 9000 View Post

Quote:
Originally Posted by GlynC

This REALLY sucks. I was all for the iPad before they decided that the UK doesn't want to read. Nutters.

I bet they'll use the excuse that "the UK market isn't ready yet" which is rubbish. It's they who aren't ready.
Right. I don´t understand this reluctance to open up to other markets. What does ready mean anyway?

Maybe you guys should just stop trolling? Almost none of what you are saying makes any sense or is really true.

"(Apple) has decided the UK doesn't want to read"? Really? Grow up.

"The Market isn't ready" means the obvious, which is that the agreements with the publishers in those countries aren't in place yet. For a product that is still being assembled, isn't even available for pre-order, and was only first announced less than 24 hours ago, it's kind of likely that distribution and software agreements with all the publishers in the world haven't quite been settled yet. In fact, this entire article is premised on the fact that the agreements are not in place in all quarters.

It's not Apple's "fault" that this is the case unless you have information that no one else does about Apple purposely screwing over England for some unknown reason.
post #36 of 96
Quote:
Originally Posted by estyle View Post

dude the whole market is down over 115 points. not just apple.

But Apple just released their latest device that was hyped BEYOND belief. Hell when they announced their invitations their shares rocketed up like 15 dollars that day.

Apple has shown they can buck the trend, look how their stock has jumped since last year. The rest of the industry being down shouldnt impact a company who just made one of the biggest announcements of the year the entire industry was holding their breath for
post #37 of 96
Quote:
Originally Posted by ifail View Post

True but imagine you already own an iPhone and Macbook. Where could YOU really fit this in at? Apple has themselves setup well for the impending E-Book boom and if it sells it will be mostly because of this (why buy a Kindle DX when you can get this for less than 20 bucks more?).

I think you've hit the nail on the head, it is sales of Kindle and the like that are going to suffer as part of this. Having a Macbook and an iPod Touch (and a Kindle for that matter) I agree with you, it's hard to argue why you need this, though I'll wait and see what people do with it. I could see it becoming the replacement for my Macbook, since I do most of my computing on my desktop and really use the Macbook for surfing the web. I use the Touch for websurfing as well, but the iPad looks much better for that.
post #38 of 96
Quote:
Originally Posted by digitalclips View Post


Meanwhile I simply cannot fathom why AAPL isn't through the roof!

This happens after every unveiling.
Overhype by the media, reveal of the actual product, artificial disappointment, followed by return to value based on fundamentals.

Just ride it out, unless you want to try to game the mini-crests (which can be very dangerous. I did that for a couple of months this year when AAPL was sub 100, and simply lucked out by holding my last purchases for the ride back up.)
post #39 of 96
Bring out Pearson/Prentice Hall, Springer Verlag, John Wiley, Brooks/Cole and see how quickly the guy learns to keep his mouth shut.
post #40 of 96
Quote:
Originally Posted by ifail View Post

But Apple just released their latest device that was hyped BEYOND belief. Hell when they announced their invitations their shares rocketed up like 15 dollars that day.

Apple has shown they can buck the trend, look how their stock has jumped since last year. The rest of the industry being down shouldnt impact a company who just made one of the biggest announcements of the year the entire industry was holding their breath for

it has been happening to everyone. intel says they had a record profit - in this market their stock dropped.
mainly because everyday a company says good news the government releases bad news. the market is really looking at its feet.
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