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Amazon has sold 'millions' of Kindles, overall sales increase 42%

post #1 of 119
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After Apple unveiled its iPad and iBookstore, Amazon announced its fourth quarter earnings this week, with sales increasing 42 percent and Kindle e-book sales accounting for more than a third of total book sales.

Amazon had $9.5 billion in sales in its fourth financial quarter, ending Dec. 31 2009, well up from the $6.7 billion the online retailer saw in the fourth quarter of 2008. A big driver for Amazon was its Kindle e-book reader, which CEO Jeff Bezos has sold "millions" since it debuted just over two years ago. No exact figures on hardware sales were provided.

"Millions of people now own Kindles," Bezos said. "And Kindle owners read, a lot. When we have both editions, we sell 6 Kindle books for every 10 physical books. This is year-to-date and includes only paid books -- free Kindle books would make the number even higher. It's been an exciting 27 months."

The Kindle and large-screen Kindle DX are available in over 100 countries, and the Kindle iPhone application is available in Apple's App Store in over 60 countries. E-books can be synced between the Kindle reader, PC software, and Apple's iPhone and iPod touch. Kindle software is forthcoming for the Mac and iPad, Amazon said.

There are more than 410,000 books in the U.S. Kindle Store, including 100 of 112 New York Times Bestsellers. The service also offers 8,000 blogs and 130 domestic and international newspapers and magazines.

Apple hopes to counter Amazon with its recently announced iPad. Sporting a 9.7-inch screen and with a starting price of $499, Apple's multimedia, multi-touch device was partially pitched as an e-book and newspaper reader with a vibrant, color screen, compared to the Kindle's black-and-white e-ink display. Some have viewed the iPad as a "Kindle killer."

The iBookstore is a part of Apple's new iBooks app for iPad. The software features a 3D virtual bookshelf displaying a user's personal collection, and allows the purchase of new content from major publishers. Like the Kindle, it will offer content from the New York Times Bestsellers list.

Apple co-founder Steve Jobs indicated that books in the iBookstore will be sold at prices that are "the same" as are currently seen on the Kindle. At the moment, new hardcover books in an electronic format sell for $9.99 from Amazon.

Amazon recently announced that it was modifying its revenue sharing model for the Kindle bookstore to a 70-30 split in favor of content providers -- identical to Apple's App Store business model. Those who opt for Amazon's new model must price their books between $2.99 and $9.99.
post #2 of 119
Millions? So really, how much is "millions"? Are we ever going to see some actual numbers for this one-trick pony?

These Kindles are about to got the way of the Dodo come April.
post #3 of 119
They have a decent head-start on Apple with books. I don't want to buy an actual unit, but when Kindle for Mac app comes out I will buy 1 or 2 books to see what it's like. I travel a lot and I have like 3 boxes of treasured paperbacks I cart around with me. Digital versions sure would be nice but I don't want to end up with a defunct file format.
post #4 of 119
Quote:
Originally Posted by Quadra 610 View Post

Millions? So really, how much is "millions"? Are we ever going to see some actual numbers for this one-trick pony?

These Kindles are about to got the way of the Dodo come April.

Apparently this is par for the course for Amazon.

http://macdailynews.com/index.php/we...omments/23857/
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post #5 of 119
Quote:
Originally Posted by Quadra 610 View Post

Millions? So really, how much is "millions"? Are we ever going to see some actual numbers for this one-trick pony?

These Kindles are about to got the way of the Dodo come April.

I think legally that means more than 2Mm but we're talking over two years so I don't think it's that impressive with the size of the potential market of readers. It seems obvious the iPad will outpace that number quickly, but we'll have to see how many eBooks it sells to be able to make an honest 1:1 comparison as an eReader.

I think the Kindle's market is still pretty solid. eReader enthusiasts may simply not want a device that does other things and eInk is still top dog for reading in direct sunlight.
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post #6 of 119
Maybe a couple reasons Amazon refuses to give a number.

a) Sales aren't that good for a product that has had the market for eReaders perceivably to itself for quite some time.

b) Maybe the notion that the Kindle is selling "millions" is enough to convince someone that it is the default eReader that everyone else owns "so I should too". Which was a fine strategy until the iPad showed up.
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post #7 of 119
Quote:
Originally Posted by Motlee View Post

Maybe a couple reasons Amazon refuses to give a number.

a) Sales aren't that good for a product that has had the market for eReaders perceivably to itself for quite some time.

b) Maybe the notion that the Kindle is selling "millions" is enough to convince someone that it is the default eReader that everyone else owns "so I should too". Which was a fine strategy until the iPad showed up.

I think you're right.
post #8 of 119
Quote:
Originally Posted by Motlee View Post

Maybe a couple reasons Amazon refuses to give a number.

a) Sales aren't that good for a product that has had the market for eReaders perceivably to itself for quite some time.

b) Maybe the notion that the Kindle is selling "millions" is enough to convince someone that it is the default eReader that everyone else owns "so I should too". Which was a fine strategy until the iPad showed up.

saying that a company sells "millions" can only be due to the ceo having a panic attack over the ipad showing up in the market...otherwise, it's not a decent explanation of how well a product sold and is not very professional
post #9 of 119
Quote:
Originally Posted by AppleInsider View Post

"Millions of people now own Kindles," Bezos said. "And Kindle owners read, a lot. When we have both editions, we sell 6 Kindle books for every 10 physical books. This is year-to-date and includes only paid books -- free Kindle books would make the number even higher. It's been an exciting 27 months."

Aside from the sales of Kindle, I'm most impressed with the 6 to 10 ratio for Kindle book sales. I'd never have imagined it would be that high.
post #10 of 119
Quote:
Originally Posted by PaulMJohnson View Post

Aside from the sales of Kindle, I'm most impressed with the 6 to 10 ratio for Kindle book sales. I'd never have imagined it would be that high.

That is a good point. I would have been impressed by a 2:10 ratio.
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post #11 of 119
Quote:
Originally Posted by PaulMJohnson View Post

Aside from the sales of Kindle, I'm most impressed with the 6 to 10 ratio for Kindle book sales. I'd never have imagined it would be that high.

most Kindle book "sales" are for free books. there are hundreds of them in the Kindle store and i grabbed close to 100 of them for my iphone
post #12 of 119
the operative phrase is "has sold" -- future sales of kindle will go the way of the buggy whip
post #13 of 119
Currently, Amazon is practically giving them away, for free. Are they counting these as "sold" too?


http://www.techcrunch.com/2010/01/20...n-kindle-free/

http://www.neowin.net/news/amazon-is...ndles-for-free

Amazon is basically giving away Kindles, for free
By Benjamin Rubenstein

TechCrunch has confirmed with Amazon that they are, in fact, giving select Amazon users the ability to get a Kindle with no risk involved. If you are offered the promotion and decide, within thirty days of purchasing a Kindle, that you don't like it, Amazon will give you a full refund and let you keep the Kindle (and its snazzy cover).

It seems that the special offer is being extended to Amazon users who are regular book purchasers on the site. Amazon's offer says that "Because you've been an unusually active book customer, we're confident you will love Kindle." It's unclear what they mean by "active," but many users who have recieved the offer are those who purchase at least a book a month (some exceptions have been reported as well).
post #14 of 119
I could go both ways. I don't think the Kindle will die, but it will fade. As a reader, it excels, 7 days of battery life and it is much easier to read for extended periods. However, the allure of a multi-function device will definitely rob it of its ranks. I use Kindle on the iPhone and it is fine for me. If I were to buy a ipad, I'd continue to use Kindle app because I already have a digital library that I'd loose moving to iBook. I'd buy an iPad before a Kindle device.

There are still issues with digital books that need to be overcome. Most paperbacks can be had for 8 bucks, merely 3 dollars more than the digital variety. The paper book can be shared with my wife, kids, etc. They don't need to be charged, sent in for a month to have their batteries replaced when they finally give out. While I read digital books, I only do so when I don't have time to hit the library or book store. Which is rare because I do most of my reading while traveling (which I do alot) so I can usually find something in the airport bookstore....
post #15 of 119
Quote:
Originally Posted by Quadra 610 View Post

Currently, Amazon is practically giving them away, for free. Are they counting these as "sold" too?

Could be. I believe Sony counts the free Blu Ray players given away with new TV's as sold.
post #16 of 119
Quote:
Originally Posted by al_bundy View Post

most Kindle book "sales" are for free books. there are hundreds of them in the Kindle store and i grabbed close to 100 of them for my iphone

It actually says in the article that it excludes the free books, and it's only a comparison of the ratio when they have both the Kindle and print version.

However, I think the free downloads have become one of the drawbacks of Kindle. Because they dominate the downloads, it has made the "top 10" type lists on the Kindle pretty much worthless. I find navigating for purchases on Kindle not that good, and that makes it worse.
post #17 of 119
Considering that there is a Kindle app for the iPhone, you can bet that Amazon will beef up a version for the iPad to keep those book sales. Kindles go bye-bye. $50 on eBay by mid-year.
post #18 of 119
It was really humble of Steve Jobs to give creds to the Kindle. I think anything that Steve gives creds to will sell.
post #19 of 119
Quote:
Originally Posted by AppleZilla View Post

Considering that there is a Kindle app for the iPhone, you can bet that Amazon will beef up a version for the iPad to keep those book sales. Kindles go bye-bye. $50 on eBay by mid-year.

I thought about this. Would Apple now reject it from the App Store because it "duplicates the function of the iPad"...?

I hope not, considering it would be isanely anti competitive.
post #20 of 119
Bezos is trying to one up Jobs.
That's all this is ... plain and simple.
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post #21 of 119
Quote:
Originally Posted by extremeskater View Post

The Kindle isn't going anywhere because it makes for a far better ereader then the iPad. Try reading an entire ebook on an LED screen without killing your eyes

I use a crappier LCD screen for 8 hours a day at work ...
post #22 of 119
Quote:
Originally Posted by extremeskater View Post

But your not sitting there reading print for hours at a time.

...just images referred to as letters. Most of us use your computers for 8+ hours a day for reading, and not much else. The only people that said a tablet would replace a notebook are those that claimed it would run a desktop OS, not the ones logically stating it would need to run an OS designed for a tablet device.
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post #23 of 119
Quote:
Originally Posted by Quadra 610 View Post

Millions? So really, how much is "millions"? Are we ever going to see some actual numbers for this one-trick pony?

These Kindles are about to got the way of the Dodo come April.


I love my Kindle. I paid 259 bucks for it and it includes LIFETIME FREE 3 g Network coverage that ACTUALLY WORKS unlike ATT "wheres my signal" service for 30 bucks a month. Amazon has tried to keep most book prices at 9.99 and now Apple comes along with JACKED UP prices of 12 - 15 bucks. What is really nice about Kindle that iTampon lacks is that it is designed to be held and read like a book. Imagine trying to lay down on a couch and read the heavy clunky iPad while holding it up. Nobody buys more Apple products in a year then me but I am sorry Kindle wins on this one.
post #24 of 119
Quote:
Originally Posted by PaulMJohnson View Post

Aside from the sales of Kindle, I'm most impressed with the 6 to 10 ratio for Kindle book sales. I'd never have imagined it would be that high.

People are morons, if amazon offered a kindle edition for free with every printed book, or at least a few $ more, I d be all over it, but to buy a format tied to bookstore, without the ease to transfer it, and (as with orwell's 1984) have the store revoke your right to read the book at their decision, well that's idiotic. I love books, I have so many, and I am prepared to buy a lot of ebooks, with the provision that they don't implicitly force me to pay twice for the printed copy too.

Free ebooks with every print copy is the only way for me, unfortunately this doesn't seem to be the case, people don't demand more, they get suckered in for less, and whilst you can make digital copies of cds -so there it's a non issue, you cant with print books. That to me is a travesty, I am not prepared to give up my printed library, I love books as items, I don't see why I should pay double to have the privilege to read a book I am going to buy in print on my mobile device too. It costs them close to nothing to have a small ebook download along the print book they sell, are they are depriving the consumer the right to read their books on their mobile devices too, asking them to pay double for this.

I will never buy an ebook as long as that travesty of a policy is still in place.
post #25 of 119
Quote:
Originally Posted by palegolas View Post

It was really humble of Steve Jobs to give creds to the Kindle. I think anything that Steve gives creds to will sell.

i think you're confusing him with oprah...
post #26 of 119
Quote:
Originally Posted by extremeskater View Post

But your not sitting there reading print for hours at a time. Its also interesting how the Apple extremists have really downgraded this iPad without even knowing they are doing it.

Last week everyone was talking about how "Slate" computing was going to now take over the world and notebooks were going to be doomed and "Slate" computing is the future for everyone.

Now the same fanboys are happy for it to simply be a possible Kindle killer. What a joke. I should take some time to gather some of the insane statement made here over the last week. I could write my own book with them. I would be a comedy of course.

It is hardly just a kindle killer, that's disingenuous to the extreme. As made very clear in the keynote it fills a gap and pretty much displaces netbooks. I have wanted something light for conferences for years, I don't need everything a laptop can do, I should be watching the presentations! Being able to give a presentation, read a couple of papers, keep in touch with work etc and do last minutes edits after previous talks is great. my dell goes in he trash, or back to work IT actually. This thing could be huge in science actually if it could just search through pdf files as well I would buy them for all my team,

O.
post #27 of 119
It would be nice if Amazon wasn't so cagey with their figures, and it's not just about Kindle. I recall a press release that said they shipped more items one year than the previous year, but they didn't say anything about the revenue, so they could have shipped more of much cheaper items. But that was enough to get them on some news sites regardless, but it was still empty figures.

They make Apple seem open, the biggest complaint I see about Apple's reports are they don't give sales breakdowns by model, but they do give sales volumes and revenue by category of device.
post #28 of 119
That’s pretty cool. The things I like about Kindle are fewer than the things I don’t, but I’m glad it (and e-books in general) are taking off!

Now, since those Kindle-version book sales include sales to iPhone/iPod users (the Kindle app), I wonder what proportion of the “Kindle market” is actually Kindle and not Apple? I suspect Apple’s devices are the minority (small screen*) but that will change in 60 days. And Amazon won’t mind a bit!

* Then again, the bulky Kindle’s screen isn’t even twice the size of the iPhone’s (6” vs. 3.5”), plus people carry a phone with them everywhere. Even a little old iPhone makes an appealing reading device—just like it’s great for reading the web. Just not good enough to replace a paper book! When you have room to carry one...
post #29 of 119
Quote:
Originally Posted by Tofino View Post

i think you're confusing him with oprah...

haha yeah maybe
post #30 of 119
Quote:
Originally Posted by myapplelove View Post

People are morons, if amazon offered a kindle edition for free with every printed book, or at least a few $ more, I d be all over it, but to buy a format tied to bookstore, without the ease to transfer it, and (as with orwell's 1984) have the store revoke your right to read the book at their decision, well that's idiotic. I love books, I have so many, and I am prepared to buy a lot of ebooks, with the provision that they don't implicitly force me to pay twice for the printed copy too.

Free ebooks with every print copy is the only way for me, unfortunately this doesn't seem to be the case, people don't demand more, they get suckered in for less, and whilst you can make digital copies of cds -so there it's a non issue, you cant with print books. That to me is a travesty, I am not prepared to give up my printed library, I love books as items, I don't see why I should pay double to have the privilege to read a book I am going to buy in print on my mobile device too. It costs them close to nothing to have a small ebook download along the print book they sell, are they are depriving the consumer the right to read their books on their mobile devices too, asking them to pay double for this.

I will never buy an ebook as long as that travesty of a policy is still in place.

I'm sorry, that people have a different opinion to you doesn't make them morons. I read a lot as well, I also travel a lot as well, and find Kindle much more handy than taking 4 or 5 print books with me on a business trip.

The thing is that I don't really care about having a print library as well. I agree with your comments about the 1984 debacle, and Amazon were plain wrong with that, but the rest of it, I'm just happy to be getting what I consider a more convenient format (for my purposes) for less money.
post #31 of 119
Quote:
Originally Posted by PaulMJohnson View Post

I'm sorry, that people have a different opinion to you doesn't make them morons. I read a lot as well, I also travel a lot as well, and find Kindle much more handy than taking 4 or 5 print books with me on a business trip.

The thing is that I don't really care about having a print library as well. I agree with your comments about the 1984 debacle, and Amazon were plain wrong with that, but the rest of it, I'm just happy to be getting what I consider a more convenient format (for my purposes) for less money.

I am happy that you like the convenience of paying marginally less money for an electronic copy of a book. I too would have liked that convenience, so, can you tell me why am I not justified for demanding that I do not pay double the money in order to put the books I buy in a portable reader as well as having my home print library. Why should I pay almost twice the price, and buy the book essentially twice just to be able to scroll through a few pages when I am commuting? Don't print book readers deserve the courtesy of an ebook version, that costs nothing to produce, one they can take about on their mobile reader and read? But of course another catch is amazon are not going with the open epub standard...
post #32 of 119
I was buying a Kindle until I saw the iPad... a few friends of mine own Kindles and love them - I've heard nothing but good things about the device. As a student, I can't wait for my ebooks to arrive on the iPad. Right now our digital books are provided by Elsevier through Pageburst, but they are super expensive. My ebooks this semester totaled about $1000.

I look forward to Apple releasing this device - it's perfect for my school needs.
post #33 of 119
Quote:
Originally Posted by extremeskater View Post

I hope you don't plan to multi-task everything you mentioned because the iPad can not multi-task at all. Which is rather interesting given the fact most say Apple is the one that is innovative with their software. In this case the hardware is more then capable of handling multi-tasking its the software thats prevents it.

Come on spare us with the multi tasking already, does every thread here have to go south, and be littered with that belated multi tasking debacle? Does every thread have to go off topic with multi tasking...

Oh, just realised who posted this...Tecstud wanna be...
post #34 of 119
Quote:
Originally Posted by myapplelove View Post

Come on spare us with the multi tasking already, does every thread here have to go south, and be littered with that belated multi tasking debacle? Does every thread have to go off topic with multi tasking...

Oh, just realised who posted this...Tecstud wanna be...

I'm hearing it does multi-task, just not third party apps. But regardless, if he's not getting one, why does he care so much? And why the non-stop chatter about a product he supposedly hates.

I mean, I don't go to Dell rumor sites crying about products I have zero interest in.
post #35 of 119
Quote:
Originally Posted by Postulant View Post

I'm hearing it does multi-task, just not third party apps. But regardless, if he's not getting one, why does he care so much? And why the non-stop chatter about a product he supposedly hates.

I mean, I don't go to Dell rumor sites crying about a products I have zero interest in.

Amen. Maybe the following quote might shed some light:

Quote:
Originally Posted by extremeskater View Post

I would be a comedy of course.

Of course you would.
post #36 of 119
Quote:
Originally Posted by extremeskater View Post

There wasn't anything in my post was wasn't factual. The fact is people are saying this iPad is going to kill this or overtake that I find that fact very hard to believe given its limitations.

My reply was in direct response to his post. If you want to talk about going off topic then we shouldn't be talking about the iPad at all in this thread and simply talking about how great the Kindle is doing.

Does the kindle multi task?

Hasn't multi touch whining reached everest heights in these forums already?
post #37 of 119
Quote:
Originally Posted by extremeskater View Post

I didn't expect this device to have the power and benefits of a Macbook or MBP but I certainly expected it to be more then an oversized iPod Touch.

It is not an oversized ipod touch, you are misrepresenting the device, it isn't one because
It has an led ips display
It has a brand new custom apple chip
It has a brand new productivity suite customised for it, you can do pages, keynote, numbers, none of these are done on the touch, actually none of the tablets have customised word processing, presentation, and spreadsheet applications.
It has all major applications overhauled and fitted with a new touch paradigm specifically for this device, be it mail, or contacts, or even maps.
It has screaming battery life.
It has a bookstore and specially designed book app.
It's much faster and more responsive (from what we have seen) than any smart phone/netbook, sorry crapbook/ or similar ebook reader on the market.
The sdk has just been released for even more potential to be realised.

I won't bake, do the washing, make coffee, or land on the moon.
post #38 of 119
Didn't Amazon actually sell more eBooks during the holiday season than they did in print? Pretty sure I heard that like on Marketplace.

Also, more eBooks have been DLd to the iPhone and iPod Touch than to any other devices.

I would suspect that at a starting price of $500, the iPad won't be a Kindle killer, but it will certainly eat into sales of the $490 DX version.
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post #39 of 119
Quote:
Originally Posted by myapplelove View Post

It is not an oversized ipod touch, you are misrepresenting the device, it isn't one because
It has an led ips display
It has a brand new custom apple chip
It has a brand new productivity suite customised for it, you can do pages, keynote, numbers, none of these are done on the touch, actually none of the tablets have customised word processing, presentation, and spreadsheet applications.
It has all major applications overhauled and fitted with a new touch paradigm specifically for this device, be it mail, or contacts, or even maps.
It has screaming battery life.
It has a bookstore and specially designed book app.
It's much faster and more responsive (from what we have seen) than any smart phone/netbook, sorry crapbook/ or similar ebook reader on the market.
The sdk has just been released for even more potential to be realised.

I won't bake, do the washing, make coffee, or land on the moon.

How dare you bring those "glass half full" ideals to this thread!!
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post #40 of 119
Quote:
Originally Posted by extremeskater View Post

The Kindle isn't going anywhere because it makes for a far better ereader then the iPad. Try reading an entire ebook on an LED screen without killing your eyes


Exactly.

The iPad supposedly has the same type of MacBook screen and I set up a MacBook a few times and it's hard on the eyes.

However, crap has won over better before, just look at Windows, look at VHS, look at cassette tapes.

Amazon needs more avenues, especially retail outlets, to sell the Kindle. Bookstores won't carry it because it kills their sales. So how is it going to gain market share?

So eventually the Kindle will die, despite it's head start and better screen. Because Apple has retail locations and a lot of marketing know-how, free press etc.

Plus the iPad will do other things too. What will limit the iPad is that it needs a computer, so it's for those who already have a computer and just want another toy.
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