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Eccentric but effective Steve Jobs pitches iPad to NYT execs

post #1 of 163
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Apple booked a quiet dinner reception for fifty executives at the New York Times, but the VIP guest ended up being Steve Jobs.

The gathering, as reported by New York magazine, was booked at Pranna, a cellar basement restaurant featuring a southeast Asian menu. The restaurant wasn't tipped off that Jobs himself would be in attendance.

The Apple executive reportedly arrived wearing a a very funny hat a big top hat kind of thing, and ordered penne pasta with a mango lassi to drink, sending the staff scrambling to accommodate his unusual request. Jobs sat at the head of the table of Times executives as he demonstrated the iPad's functionality to executives in an "intimate, family-style gathering."

While newspaper executives are reportedly wary of entering into an exclusive deal that they fear might install Apple as the content broker of print media in the same model as iTunes' music and video businesses, they're also facing tough times monetizing their content as the Internet eats away at their display ad model.

After decades of selling their own ad space in print, they're now facing the problem of trying to make money on the web, where Google dominates ad sales and advertising space is effectively in infinite supply, and therefore worth very little. Jobs is pitching iTunes' paid downloads model to print and broadcast media companies with the iPad, an idea they like but also fear, apparently much more so than the alternative of Google's virtual monopoly on online ads.

Jobs faced similar fears in hammering out deals with music and movie executives, which balked at the company's plans to sell their content without ads at relatively low prices to an audience millions of iTunes users.

Music labels' own digital plans all failed until they teamed up with Apple in the new iTunes Store. Immediately after the company saved their future however, they began complaining about the control Apple exercised over prices and marketing, demanding that users buy songs only in albums and lobbying for "variable pricing" that would give the label suits the power to charge more for new acts and threaten their own talent with cheap pricing that would devalue their work if they didn't play the labels' game.

Movie studios similarly dragged their heels in joining the iTunes Store, with early adopters limiting the number of movies they made available and worrying about the prospect of digital downloads and then rentals hurting their lucrative DVD sales. Jobs used his influence at Disney to help pave the way for broader adoption of iTunes by other studios, but it still took years to win the movie executives over.

In print media, Jobs is now working to convince publishers to embrace digital distribution, particularly for the new larger format iPad, although Jobs also reportedly said "he likes to hold the Sunday edition in his hands."

Jobs has also brokered deals with booksellers and continues to talk with print and broadcast publishers about getting their content in iTunes and customized for use with the iPad. Clayton Morris of Fox News just tweeted today that Jobs had made an appearance at his company: "It's not everyday you walk into work and see Steve Jobs standing there."
post #2 of 163
First off: The New York Times is broke and has been for quite some time.

It continues to exist because Carlos Slims, the Mexican billionaire, continues it's existence at his cost.

Quote:
On September 10, 2008 Slim announced that he had purchased a 6.4 percent common-stock stake in The New York Times Company, making him the largest shareholder not related to the company's owners, the Sulzberger family.[10]

Then, on January 19, 2009, the financially-troubled Times Company announced that it had accepted a $250 million loan from Slim.[11] While the loan will help ease the company's cash flow problems, it does not come close to eliminating the Times Company's $1.1 billion debt.[11] The company's continuing financial problems and Slim's ongoing interest in its work, as evidenced by his two interventions in the course of five months, has led to speculation that he might be contemplating an outright takeover of the Times Company.[12] A spokesman for Slim told reporters in January 2009 that the Times loan was an investment opportunity "that makes financial sense."[13]

http://en.wikipedia.org/wiki/Carlos_Slim


My point is a niche product isn't going to help the Times all that much, they are bleeding cash from all angles. People in general are satisfied with the free content online that just about equals what the Times produces.

What people are willing to pay for is information that really gets them ahead and not similarly offered online from numerous sources.

Take textbooks for instance, it's a expensive cost, but the information in it is going to change a persons life and income for the better.


If the NY Times was offered for FREE to the iPad, with the income coming from display ads, perhaps it would work.

I think Steve is having trouble convincing the papers to get on board, but once one does, they all will as to have a voice on the platform.
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post #3 of 163
Quote:
Originally Posted by AppleInsider View Post


The Apple executive reportedly arrived wearing a a very funny hat a big top hat kind of thing,

post #4 of 163
reminds me of Batman "The Dark Knight" , when the Joker walks into the gathering of criminals and shoves a pencil into some guys head as a magic trick.


Not trying to paint Steve in a bad light, just a random thought that popped into my head as I read this article.



Oh, and in case anyone is interested (it's non alcoholic ) But definitely a drink that could use a 2 to 3 ounces of vodka imo :
Mango Lassi Recipe:
INGREDIENTS
1 cup plain yogurt
1/2 cup milk
1 cup chopped mango (peeled and stone removed)
4 teaspoons sugar, to taste
A dash of ground cardamom (optional)
METHOD
Put mango, yogurt, milk, sugar and cardamom into a blender and blend for 2 minutes, then pour into individual glasses, and serve. Can sprinkle with a little cardamom.
The lassi can be kept refrigerated for up to 24 hours.
Makes about 2 cups.
post #5 of 163
Quote:
Originally Posted by boss1 View Post

...1 cup chopped mango...


Mango's give one the hershey squirts, but the yogurt and milk should counter that.

Yes, we go that low here.
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post #6 of 163
Quote:
Originally Posted by stevegmu View Post


Nice job
post #7 of 163
Do people really give a **** what Jobs ate/drank? All I care about is if he's getting RESULTS!

Then again, I find the idolatry of Jobs quite creepy at times.
post #8 of 163
Get'em Steve.
post #9 of 163
I'm guessing Steve impressed everyone by pulling an iPad out of his hat
post #10 of 163
The big question is, why does the New York Times have 50 freaking executives?
post #11 of 163
Quote:
Originally Posted by jpellino View Post

Get'em Steve.

STEVE is a great guy
APPLe will save the times
whats in a name ? 
beatles
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whats in a name ? 
beatles
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post #12 of 163
This is one of the things that sets Apple's CEO apart from the rest.

Steve Jobs is still as hungry as ever... striving to sell his new product as if it was that first Apple computer out of the garage. All this after he was instrumental in the design and engineering of the product.

This is what makes a great CEO of a great company. This is why he is admired worldwide.

Apple rocks!

Way to go Steve! Way to go Apple!
post #13 of 163
Seriously, one day there's going to be a movie about Steve Jobs, he's like the Walt Disney of the tech industry!
post #14 of 163
Did anyone report on what ply toilet tissue was issued in the bathroom in the restaurant? It's only slightly less important than this story, but still a little relevant.
post #15 of 163
Quote:
Originally Posted by Galley View Post

The big question is, why does the New York Times have 50 freaking executives?


Because it's been owned and ran by the Sulzberger family for generations, so far removed from the original blood and sweat that founded it.

What it needs is new blood, Carlos Slim may buy it, but it's hard to make a go of something when the internet is supplying the same content for free.

I don't think Steve white knighting in is going to change anything, especially with a high priced device.

People already can get newpapers PDF-ed to their everyday computers, only a niche will buy a iPad for that.

I only reason I see Steve there at the Times is to get free press, NY is a very large target market and slim reading devices like the iPad actually might work well in a city environment where portable space is at a premium and laptops just too clunky and vulnerable.


Oh yes, Steve envisions people on the subway and in cabs reading the NY Times on their iPads.

The controls are simple and large, easy to use. Perfect.

Once he takes of with that, he moves into other areas.
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post #16 of 163
Quote:
Originally Posted by AppleSauce007 View Post

This is one of the things that sets Apple's CEO apart from the rest.

Steve Jobs is still as hungry as ever... striving to sell his new product as if it was that first Apple computer out of the garage. All this after he was instrumental in the design and engineering of the product.

This is what makes a great CEO of a great company. This is why he is admired worldwide.

Apple rocks!

Way to go Steve! Way to go Apple!

Exactly. This is what people don't get. He's passionate about what he does for a living, and never gives up. When down, he gets up, dusts himself off, and keeps right on going.....

Quote:
Originally Posted by BB Sting View Post

Seriously, one day there's going to be a movie about Steve Jobs, he's like the Walt Disney of the tech industry!

....and, one might add, the Energizer bunny.

Many of us will be around to miss it some day.
post #17 of 163
Quote:
Originally Posted by bdkennedy1 View Post

Did anyone report on what ply toilet tissue was issued in the bathroom in the restaurant? It's only slightly less important than this story, but still a little relevant.

Two, according to my source. Glad to fill you in.
post #18 of 163
Quote:
Originally Posted by MacTripper View Post

.. iPad actually might work well in a city environment where portable space is at a premium .....

Huh? What does that mean?

Are you even aware of what you write?
post #19 of 163
This just in:

Apple saves print media!

This is gonna be HUGE. Apple is replicating their iTunes music biz in book/print form.

If your content isn't being distributed by Apple, it's just not being distributed. This is the order of things.
post #20 of 163
Quote:
Originally Posted by BB Sting View Post

Seriously, one day there's going to be a movie about Steve Jobs, he's like the Walt Disney of the tech industry!

Why hasn't there been a movie about Walt? Maybe Steve should ask Disney to make it. There's some kind of symmetry there.
A.k.a. AppleHead on other forums.
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A.k.a. AppleHead on other forums.
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post #21 of 163
Quote:
Originally Posted by anantksundaram View Post

Huh? What does that mean?

Are you even aware of what you write?


Perhaps you should use the Dictionary to look up "portable" "space" and "at a premium"

also "environment" (big word there!)

perhaps even "city"


If you don't understand, there's always MacDaily News where you can post your dribble.

click the link here
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post #22 of 163
Quote:
Originally Posted by AppleInsider View Post

penne pasta with a mango lassi to drink

That is so random!
post #23 of 163
Quote:
Originally Posted by BB Sting View Post

Seriously, one day there's going to be a movie about Steve Jobs, he's like the Walt Disney of the tech industry!

Pirates of Silicon Valley?

http://en.wikipedia.org/wiki/Pirates_of_Silicon_Valley
post #24 of 163
Quote:
Originally Posted by MacTripper View Post

Perhaps you should use the Dictionary to look up "portable" "space" and "at a premium"

also "environment" (big word there!)

perhaps even "city"


If you don't understand, there's always MacDaily News where you can post your dribble.

click the link here

I've observed he's bright enough and capable enough to understand the meaning of the individual words. It's your selection and assemblage of them that often mystifies.
Blindness is a condition as well as a state of mind.

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Blindness is a condition as well as a state of mind.

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post #25 of 163
Quote:
Originally Posted by MacTripper View Post

Perhaps you should use the Dictionary to look up "portable" "space" and "at a premium"

also "environment" (big word there!)

perhaps even "city"

Yeah, linguistic (oops, sorry) genius, I did just that.

'portable': capable of being transported or conveyed
'space': extent or room in three dimensions
'premium': a sum above the nominal or par value of a thing

'Portable space at a premium:' Capable of being transported (or conveyed) in the extent (or room) in three dimensions at a sum above the nominal (or par) value of a thing.

Got it now! Did you?
post #26 of 163
Quote:
Originally Posted by CurtisEMayle View Post

I've observed he's bright enough and capable enough to understand the meaning of the individual words. It's your selection and assemblage of them that often mystifies.

Thank you, sir. His assemblage does, indeed, mystify. (And, English is not even my first language!).
post #27 of 163
Quote:
Originally Posted by anantksundaram View Post

Thank you, sir. His assemblage does, indeed, mystify. (And, English is not even my first language!).

Oh, what the heck ... it's just a "dribble" here or a "drivel" there.
Blindness is a condition as well as a state of mind.

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Blindness is a condition as well as a state of mind.

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post #28 of 163
He's eccentric, alright. A little bit nutty, which is why people listen. Plus, his "wild" ideas of the recent past have kept the other dinosaurs alive. It's hard to believe from a 2010 vantage that the music industry balked at the idea of digital downloads. They're making a killing from digital downloads. I imagine a similar happy fate awaits the print industry. The big publishers with the acumen and resources could crank out some nifty content.
post #29 of 163
" It was one of those head-gears of composite order, in which we can find traces of the bearskin, shako, billycock hat, sealskin cap, and cotton night-cap; one of those poor things, in fine, whose dumb ugliness has depths of expression, like an imbecile's face. Oval, stiffened with whalebone, it began with three round knobs; then came in succession lozenges of velvet and rabbit-skin separated by a red band; after that a sort of bag that ended in a cardboard polygon covered with complicated braiding, from which hung, at the end of a long thin cord, small twisted gold threads in the manner of a tassel. The cap was new; its peak shone."
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post #30 of 163
Quote:
Originally Posted by Mazda 3s View Post

Do people really give a **** what Jobs ate/drank?

+1! Its the hat I want to know more about.
post #31 of 163
Quote:
Originally Posted by eehd View Post

That is so random!

Guess I've finally reached the age when I don't understand what younger people find funny. \

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GOA

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GOA

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post #32 of 163
Quote:
Originally Posted by SpamSandwich View Post

Guess I've finally reached the age when I don't understand what younger people find funny. \

We have an extremely large membership, but there's room in the club for one more.
Blindness is a condition as well as a state of mind.

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Blindness is a condition as well as a state of mind.

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post #33 of 163
Quote:
Originally Posted by anantksundaram View Post

Yeah, linguistic (oops, sorry) genius, I did just that.

'portable': capable of being transported or conveyed
'space': extent or room in three dimensions
'premium': a sum above the nominal or par value of a thing

'Portable space at a premium:' Capable of being transported (or conveyed) in the extent (or room) in three dimensions at a sum above the nominal (or par) value of a thing.

Got it now! Did you?


I said:

Quote:
.....(the) iPad actually might work well in a city environment where portable space is at a premium .....

big difference.

And I also said to look up "at a premium" which means:

Quote:
at a premium - in great demand, hard to come by, in short supply, thin on the ground.

Quote:
portable - able to be easily carried or moved

and of course

Quote:
space - an empty area left between one-, two-, or three-dimensional points or objects

So basically I said: in a city environment, where portable space (meaning the space carried around with you, like a briefcase or handbag on a subway for instance) is "at a premium" (meaning in short supply) that the iPad may work very well.


Guess you didn't know the Dictionary can look up phrases like "at a premium"

Now you know, go and teach others.
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post #34 of 163
I highly doubt New Yorkers will be as gullible as Hollywood's music industry.
Though again they are a very liberal news rag and he does have that Al Gore connection.
post #35 of 163
Quote:
Originally Posted by SpamSandwich View Post

Guess I've finally reached the age when I don't understand what younger people find funny. \

I know..... what's so difficult about finding a mango lassi in NYC!?

The waiter just had to run over to the Indian restaurant next door (which are dime a dozen in that city).....
post #36 of 163
"While newspaper executives are reportedly wary of entering into an exclusive deal that they fear might install Apple as the content broker of print media in the same model as iTunes' music and video businesses, they're also facing tough times monetizing their content as the Internet eats away at their display ad model."

It's not the existence or availability of the Internet that's cutting into print media's revenue, it's the content available on the Internet cutting into print media's revenue. Specifically, print content is horrendous. It's not timely, it's full of lies or distortions, and serves no one's purpose save for the publishers.

To put it another way, why should people pay good money to have Old Media lie to them? And, more importantly for Apple, why would people cough up money to download lies over iTunes?

Publishers should worry about content first, medium second.
post #37 of 163
Quote:
Originally Posted by MacTripper View Post

So basically I said: in a city environment, where portable space (meaning the space carried around with you, like a briefcase or handbag on a subway for instance) is "at a premium" (meaning in short supply) that the iPad may work very well.

Ah, I get it! Since I live up in the woods (a rural environment), where portable space is at a discount (meaning in abundant supply), I can just tote my Mac Pro with me! Who needs an iPad!

Genius.

Quote:
Originally Posted by MacTripper View Post


Now you know, go and teach others.

Like he said, y'all: learn!

('Dribble' and 'drivel' just about says it for me about you! )
post #38 of 163
Quote:
Originally Posted by TEKSTUD View Post

I highly doubt New Yorkers will be as gullible as Hollywood's music industry.
Though again they are a very liberal news rag and he does have that Al Gore connection.

tekstud, is that really you? Great to have you back!

Now fuck off...
post #39 of 163
Come on guys it's the hat we need to know about. Somebody get on it.
post #40 of 163
Quote:
Originally Posted by vinney57 View Post

tekstud, is that really you? Great to have you back!

Now fuck off...

When you have to go to those extremes after you've launched your next "revolutionary" device then you know Apple is in BIG trouble.
Imagine what you'd being saying if Steve Ballmer was doing that for whatever reason.

Besides, you can get a subscription to the New York Times right now, today, on any Kindle.
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