Well, as a professional on such matters, I can assure you that the name will hurt sales.
I'm not mocking the name, however, every single person i've talked to about it is. And that sir, is something that can't be ignored.
And if you don't think every single branding company on the planet didn't choke on their coffee and go WTF??? when the name dropped at the keynote...
Personally, i'd love to see the surfPad succeed. I'm excited about designing content for it. It would just be nice to know that there is going to be a market for it outside of homosexuals totting them around in rainbow man-bags in the Bay area.
Well Mr. "Professional on such matters",
1) Most of us pay utterly no attention to marketing rubbish. We purchase functionality.
2) There are over 1 billion pc's in the active population. About 90% of them are Microsoft based products from a raft of companies like HP, Asus, Levono, Acer and Dell. Throw in a handful of Linux based boxes. How would you rate the marketing prowess/branding/public image of all of these companies?
3) Apple is the proof of the above. If marketing mattered, they would have the "about 90%" share.
I think in the population of people more than happy to purchase over a billion products from companies without hardly a notion of marketing, Apple can afford to lose a few sales to people more concerned with a name (do I hear self image, perhaps self-doubt) than with functionality.