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Hulu to make videos available on iPad without flash - rumor

post #1 of 186
Thread Starter 
Hulu is rumored to be working on an iPad-friendly version of its site which could be ready by the iPad's March launch date.

According to TechCrunch, popular video site Hulu is already at work developing a way to deliver its content to the iPad platform outside of its normal Flash-based site.

"The TV shows on Hulu would be perfect on the iPad. There is just one hitch: the iPad doesnt support Flash, and all of Hulus videos currently run inside a Flash player," states TechCrunch

"But that could change by the time the iPad launches in March. One rumor Ive heard from an industry insider is that Hulu is working on an iPad-friendly version of its site that should be ready by the time the iPad hits the market," continues TechCrunch's Erick Schonfeld.

Whether or not the content would be delivered through a redesigned website or through an iPad-dedicated app (as YouTube has done) has not been determined.

The easiest way for Hulu to accomplish its iPad goal would be to use the YouTube iPhone model of opening a separate Quicktime player when a video is selected. To rewrite the Flash site on the other hand, would be difficult, says TechCrunch:

"Hulus familiar look and feel is all built into its custom Flash player. It would have to try to reproduce that as much as it can using HTML5, and it might not look as good. More importantly, all the ads that run on Hulu are designed for Flash, especially interactive ads like overlays. The ad code, business logic, and underlying analytics would all have to be rewritten for a Javascript player. Frankly, this is the biggest hurdle."

Apple's early iPad promotional images depicted the device as being able to play Flash content, a feature which was notably absent during Steve Jobs' introduction of the device in January.

While Adobe has pushed for years to have Flash on the iPhone since it launched, Apple has not relented. The company instead has encouraged a move to the HTML5 standard.

For more information on Apple and Flash, read AppleInsider's three-part Flash Wars series.
post #2 of 186
The march toward HTML5 continues.

Content providers are realizing it's time to adjust to the iPad.
post #3 of 186
[CENTER]Monumental 'Rumor'...

Apple might be better to just make hardware/software capable of supporting industry standards.


We'll See Soon Enough[/CENTER]
"Why iPhone"... Hmmm?
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"Why iPhone"... Hmmm?
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post #4 of 186
I read several days ago that it was possible, I suppose after the Hulu Cheese mentioned that it was possible (even though he was mum on the topic if they would produce their own app) that someone would decide this was a rumor that they were moving forward with it.

Rumor Mill V2
post #5 of 186
Would this mean Hulu to finally be playable on the iPhone? In theory it seems it would but....
post #6 of 186
Apple only need to make a few changes on the Youtube app, then you'll have yourself a Hulu app.
post #7 of 186
Quote:
Originally Posted by DaHarder View Post

[CENTER]Monumental 'Rumor'...

Apple might be better to just make hardware/software capable of supporting industry standards.


We'll See Soon Enough[/CENTER]

Apple has a way of defining the industry standards.

YouTube and Vimeo are already moving to HTML5.

Hulu would be wise to support the iPad.
post #8 of 186
Quote:
Originally Posted by Quadra 610 View Post

Apple has a way of defining the industry standards.

YouTube and Vimeo are already moving to HTML5.

Hulu would be wise to support the iPad.

[CENTER]... and they probably will.[/CENTER]
"Why iPhone"... Hmmm?
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"Why iPhone"... Hmmm?
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post #9 of 186
Quote:
Originally Posted by DaHarder View Post

[CENTER]Monumental 'Rumor'...

Apple might be better to just make hardware/software capable of supporting industry standards.


We'll See Soon Enough[/CENTER]

What industry standard do you refer to? Flash is proprietary. It is available on most platforms and used by many but this does not make a standard, but I guess the same thing could be said about Windows or Silverlight. It's amazing, Apple chooses to support their own proprietary standard QuickTime and not Adobe's. Get a clue. Apple is a business and is not going to promote Adobe or Microsoft at the expense of their own business. If it was a standard, like HTML 5 then Apple would probably support it, if it was in their long term interest, but don't think they will promote something that sucks on OS X just because everyone else does.
post #10 of 186
Hulu can either get with the program and support ipad/iphone or I'll continue watching Hulu programs on my MBA sans flash and commercials via Vuze!
post #11 of 186
Quote:
...The ad code, business logic, and underlying analytics would all have to be rewritten for a Javascript player...


Hmm...switching from one insecure format to another...


Has that nasty Javascript pop-under bug been fixed yet?



Wouldn't it be easier for Adobe to write a version of Flash that Apple would accept on the iPad?
The danger is that we sleepwalk into a world where cabals of corporations control not only the mainstream devices and the software on them, but also the entire ecosystem of online services around...
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post #12 of 186
Quote:
Originally Posted by pats View Post

What industry standard do you refer .... It's amazing, Apple chooses to support their own proprietary standard QuickTime and not Adobe's. Get a clue.

Get a clue?

You need to do some reading on the MPEG4 industry standard.

Just because QuickTime plays MPEG4 doesn't mean Apple owns it.
post #13 of 186
Quote:
Originally Posted by MacTripper View Post

Hmm...switching from one insecure format to another...

HTML5 Video, Javascript, or Flash? As far as I know, none of them are insecure. Crash prone and insecure are completely different things. Javascript and Flash are in a sandbox and are not insecure. The only javascript insecurities come from plugins such as Adobe Acrobat that expose new (and insecure) extensions to Javascript. HTML5 Video (H.264) is definitely not insecure.
post #14 of 186
Quote:
Originally Posted by DaHarder View Post

[CENTER]Monumental 'Rumor'...

Apple might be better to just make hardware/software capable of supporting industry standards.


We'll See Soon Enough[/CENTER]

Yeah, apple should build support for IE6 (20% MS), IE7 (15%) and IE8 (22% MS) while they are at it, considering their market share, that's considered "industry standard".

Personally I prefer "Open Standards", but recently only people who are considered "drank that Apple cool-aid" give a shit about that now.

Oh btw did you see Adobe's demo of Flash on Nexus One? LOL
post #15 of 186
I was saying this since YouTube started testing HTML5. It's the future and it's the beginning of the end for Flash as the default way we watch videos on the internet.

Unless Hulu decides to go with an app over a web-based system it may look something like this and work just like this.

http://iphone.akamai.com/ (Note: Demo only works from iPhone)
Quote:
Originally Posted by MacTripper View Post

Hmm...switching from one insecure format to another...

You really think that Flash isn't supported on slow mobile devices because it's "insecure"? How about because it's a resource hog.
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post #16 of 186
Quote:
Originally Posted by ihxo View Post

Yeah, apple should build support for IE6 (20% MS), IE7 (15%) and IE8 (22% MS) while they are at it, considering their market share, that's considered "industry standard".

Personally I prefer "Open Standards", but recently only people who are considered "drank that Apple cool-aid" give a shit about that now.

Oh btw did you see Adobe's demo of Flash on Nexus One? LOL

[CENTER]Did I Care? ...NOPE!

Have A Nice Day[/CENTER]
"Why iPhone"... Hmmm?
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"Why iPhone"... Hmmm?
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post #17 of 186
Quote:
Originally Posted by Quadra 610 View Post

Content providers are realizing it's time to adjust to the iPad.

The iPad is the Borg?
post #18 of 186
should be easy enough to deliver mpeg4 inside a qt container.

Hulu needs stop start timeline & fullscreen.

No more need for lower lights, etc.
post #19 of 186
Quote:
Originally Posted by DaHarder View Post

[CENTER]Monumental 'Rumor'...

Apple might be better to just make hardware/software capable of supporting industry standards.


We'll See Soon Enough[/CENTER]

Huh....

HTML 5.0 = World Wide (pun intended) standard, set by standards body.
Flash = Adobes proprietary toolset.

I do believe you are right about Apple supporting 'Industry Standards'....

Evidently, Flash performance on the OS X platform is so bad, that there are multiple browser plug-ins to help mitigate Flashes short comings. I don't know, I use 'no-script' in Firefox on my Mac, flash doesn't present a problem - I just avoid sites that require it.

Just because 'everyone' is doing something, doesn't make it right. :-)
post #20 of 186
Quote:
Originally Posted by MacTripper View Post

Hmm...switching from one insecure format to another...


Has that nasty Javascript pop-under bug been fixed yet?

Funny how you're attacked left and right isn't it?
Flash works fine on my MAcs, always has - what are they talking about?
post #21 of 186
Quote:
Originally Posted by Quadra 610 View Post

Apple has a way of defining the industry standards.

YouTube and Vimeo are already moving to HTML5.

Hulu would be wise to support the iPad.

Hulu is only a minor percentage of Flash content on the web-what are you talking about?
I've never used Hulu once yet am constanly observing Flash web content daily on the web. Explain them apples.
post #22 of 186
Quote:
Originally Posted by TEKSTUD View Post

Funny how you're attacked left and right isn't it?
Flash works fine on my MAcs, always has - what are they talking about?

Tekstud == MacTripper

Actually, I think it is:

Tekstud === MacTripper

And that is valid JavaScript by the way...
post #23 of 186
Quote:
Originally Posted by TEKSTUD View Post

Funny how you're attacked left and right isn't it?

Controversy breeds conversation so I'm told


Quote:
Flash works fine on my MAcs, always has - what are they talking about?


I'm was almost tempted to give you a link to test that theory. :P


Goodbye Teckstud...
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The danger is that we sleepwalk into a world where cabals of corporations control not only the mainstream devices and the software on them, but also the entire ecosystem of online services around...
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post #24 of 186
Quote:
Originally Posted by MacTripper View Post

Controversy breeds conversation so I'm told





I'm was almost tempted to give you a link to test that theory. :P

So it does... I think such controversy is created by two users here... This isn't ending up on some PHD thesis is it??!?
post #25 of 186
Quote:
Originally Posted by ihxo View Post

Oh btw did you see Adobe's demo of Flash on Nexus One? LOL

Or how WinMo 7 is rumored not to have any Flash support.
Or how Adobe isn't making a version of Flash 10.1 for Blackberries.
Or how Teckstud says it's Apple fault it didn't arrive in back in 2007 when Adobe is still working on it in 2010.
Or how the Moto Droid was faster than the iPhone 3G HW yet Flash Lite made the pages load more slowly.
Or how Mozilla isn't enabling Flash 10.1 in Firefox Mobile on Maemo because it reduces performance to a crawl.
Or how even with Flash 10.1 you still won't be able to play video sites from Hulu et al.


Quote:
Originally Posted by jpellino View Post

should be easy enough to deliver mpeg4 inside a qt container.

Hulu needs stop start timeline & fullscreen.

No more need for lower lights, etc.

There is one nice interface using the HTML5 video tags using nice JS/CSS overlays.

http://jilion.com/sublime/video This is one of those things that will get better with age.


Quote:
Originally Posted by reliason View Post

Huh....

HTML 5.0 = World Wide (pun intended) standard, set by standards body.
Flash = Adobes proprietary toolset.

I do believe you are right about Apple supporting 'Industry Standards'....

Evidently, Flash performance on the OS X platform is so bad, that there are multiple browser plug-ins to help mitigate Flashes short comings. I don't know, I use 'no-script' in Firefox on my Mac, flash doesn't present a problem - I just avoid sites that require it.

Just because 'everyone' is doing something, doesn't make it right. :-)

Flash has its benefits and uses, but a mobile device with an ARM processor isn't one of them. This becomes even more evident when it comes to streaming video.

A few things that have been done to curtail the resource hogging shortcomings of Adobe Flash...
  • Separate process in Safari (Mostly this was done because a 32-bit plugin won't work with a 64-bit browser)
  • ClickToFlash
  • BashFlash
  • Proprietary players on mobiles
  • HTML5 <video> tag
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post #26 of 186
This is the kind of thing that we will see more and more. The iPad is going to push many of the sites that people are complaining about the lack of Flash support for to come up with alternative methods of delivering their content. If the iPad is as wildly successful as I think it will be, it's going to force them to support it and not force Apple to support Flash. That's obviously Steve's grand vision.
post #27 of 186
Quote:
Originally Posted by solipsism View Post

I was saying this since YouTube started testing HTML5. It's the future and it's the beginning of the end for Flash as the default way we watch videos on the internet.

Unless Hulu decides to go with an app over a web-based system it may look something like this and work just like this.
http://iphone.akamai.com/ (Note: Demo only works from iPhone)

Site runs for me in normal OSX and safari. Pretty nice...but I'd expect that from akamai...now I want to watch that entire storm chaser's episode. Darn...
post #28 of 186
I understand many people don't like flash. I don't have a particular feeling one way or the other.

As a video editor I use flash pretty exclusively for publishing video on the web. It's easy to make flash files, they generally look pretty great especially at such small file sizes, and are harder for people to copy. I've been in video for quite a while and nearly everyone I know posts video to the web using flash. Maybe adobe will get their act together with Flash 10, but overall I think flash looks pretty good online...
post #29 of 186
Quote:
Originally Posted by TEKSTUD View Post

The iPad is the Borg?

Not really... just nobody else (other then Amazon and B&N but they only do book content) are really taking this seriously. Why should a content provider jump on to a platform in a big way if the company behind it doesn't take their product seriously. Any other device doesn't feel like an effort to produce a mainstream product. I'm sure that Hulu is also doing this for the iPhone though. The iPhone has a serious market share already. This may also have to do with AT&T allowing streaming over 3G now.
post #30 of 186
Quote:
Originally Posted by esummers View Post

So it does... I think such controversy is created by two users here... This isn't ending up on some PHD thesis is it??!?

oh no!
post #31 of 186
Quote:
Originally Posted by phpmaven View Post

This is the kind of thing that we will see more and more. The iPad is going to push many of the sites that people are complaining about the lack of Flash support for to come up with alternative methods of delivering their content. If the iPad is as wildly successful as I think it will be, it's going to force them to support it and not force Apple to support Flash. That's obviously Steve's grand vision.

I think it is just speeding up the inevitable. All of these sites will switch to HTML5 one day. Supporting the iPad and iPhone give these sites a real live audience to beta test their stuff now. When most of these sites were built, flash was the only option. It still is (at least as an option) for backwards compatibility. The extra exposure of supporting the iPad doesn't hurt either. The iPhone pretty much made some sites (like Yelp) popular.
post #32 of 186
Quote:
Originally Posted by MacTripper View Post

Controversy breeds conversation so I'm told





I'm was almost tempted to give you a link to test that theory. :P


Goodbye Teckstud...

I'm not saying it works as good as it does on Windows but it works. Safari is the problem not Flash.
post #33 of 186
Quote:
Originally Posted by vinea View Post

Site runs for me in normal OSX and safari. Pretty nice...but I'd expect that from akamai...now I want to watch that entire storm chaser's episode. Darn...

It's designed primarily to show how standards based coding can work to supply video to the iPhone's browser. I've never gotten it to play on a Mac.


Quote:
Originally Posted by frankie View Post

As a video editor I use flash pretty exclusively for publishing video on the web. It's easy to make flash files, they generally look pretty great especially at such small file sizes, and are harder for people to copy. I've been in video for quite a while and nearly everyone I know posts video to the web using flash. Maybe adobe will get their act together with Flash 10, but overall I think flash looks pretty good online...

Looks pretty good? As in the quality of the video playback, because that is dependent on the codec used. If you are talking about the controllers for the playback, that is still what needs to be worked out but it's coming along. Flash 10 still has plenty of issues. Even on mobiles with H.264 decoding hardware Flash still is a resource hog. I don't think Adobe has a way to fix that.

Flash isn't going to go away anytime soon. Most of what it can do still has no close competitor to open standards, but delivering streaming video to mobiles is not something it's good at. I have a 1.8GHz netbook that can play Hulu in 360p, can't play it in 480p without stuttering, and can't even begin to play YouTube's 720p video with Flash.
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post #34 of 186
A dollar a download for TV Shows.

http://news.cnet.com/8301-31021_3-10...=2547-1_3-0-20

Does anyone really think Apple wants Hulu on the iPhone let alone the Internet.

Hulu is Free (Currently), Hulu is currently the 2nd biggest streaming video content provider

http://social-media-optimization.com...st-video-site/

Apple doesn't wan't anything to do with Flash or Hulu because they allow Free Streaming Video. Yes, you have to watch commercials but for me I'd rather it be Free than paying a dollar per TV show.
post #35 of 186
Quote:
Originally Posted by TEKSTUD View Post

Funny how you're attacked left and right isn't it?
Flash works fine on my MAcs, always has - what are they talking about?

Define "fine" ?

Take YouTube for example. The same video in Flash on my Macs (both) uses around 3X the CPU power than using H.264. So at what point is cut off point? What point is not good enough?
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post #36 of 186
Quote:
Originally Posted by frankie View Post

I understand many people don't like flash. I don't have a particular feeling one way or the other.

As a video editor I use flash pretty exclusively for publishing video on the web. It's easy to make flash files, they generally look pretty great especially at such small file sizes, and are harder for people to copy. I've been in video for quite a while and nearly everyone I know posts video to the web using flash. Maybe adobe will get their act together with Flash 10, but overall I think flash looks pretty good online...

Nobody is complaining that it doesn't look good. They hate the fact that their battery life goes to nil, their processor fans run full tilt, and their browser locks up and crashes. You may not notice the first two problems on a Mac Pro, but if you are on a MacBook you need ClickToFlash to survive. The fact that it is a closed standard also turns some people away. Most people hate Adobe Acrobat for the same reasons. At least we have a good alternative for that (Preview) because Apple licensed the standard from Adobe.

It currently violates Apple's no interpreter stance on the iPhone/iPad as well. Although personally I wouldn't mind seeing it as a separate application that launches only when I want to view flash content so it doesn't mess up my browser. Maybe that will be in a future version of ClickToFlash...
post #37 of 186
Quote:
Originally Posted by AngusYoung View Post

A dollar a download for TV Shows.

http://news.cnet.com/8301-31021_3-10...=2547-1_3-0-20

Does anyone really think Apple wants Hulu on the iPhone let alone the Internet.

Hulu is Free (Currently), Hulu is currently the 2nd biggest streaming video content provider

http://social-media-optimization.com...st-video-site/

Apple doesn't wan't anything to do with Flash or Hulu because they allow Free Streaming Video. Yes, you have to watch commercials but for me I'd rather it be Free than paying a dollar per TV show.

Apple doesn't want anything cutting into their iTunes $tore-period. That's the whole raison d'être of the iPod, Apple TV, iPhone , and now the iPad. They're the gifts that keep on giving- back to Apple, that is. You buy any of those products and you're basically buying a debit card to their iTunes store.
post #38 of 186
Quote:
Originally Posted by Ireland View Post

Define "fine" ?

Take YouTube for example. The same video in Flash on my Macs (both) uses around 3X the CPU power than using H.264. So at what point is cut off point? What point is not good enough?

Maybe your MAc is simply not powerful enough to handle it. What else are you running at the same time- Final Cut, Photoshop and Aperture?
post #39 of 186
Quote:
Originally Posted by AngusYoung View Post

Apple doesn't wan't anything to do with Flash or Hulu because they allow Free Streaming Video. Yes, you have to watch commercials but for me I'd rather it be Free than paying a dollar per TV show.

Apple would rather you buy an iPad because Hulu has a viable player. I watch a lot of my TV from Hulu when I'm mobile. For the first time the iPad has started to peak my interest with the idea that I may be able to watch it from a more portable device than my MBP and over 3G. Of course, if they make an iPhone app that interest will wane into the "no sale" zone again.
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post #40 of 186
Quote:
Originally Posted by extremeskater View Post

Apple has never set the industry standard for anything. They have never owned enough market share in anything to set a standard.

what about the iphone? all new phones resemble it, all companies have their app store
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