Originally Posted by tipoo
I just hope the iPad makes Amazon lower prices on the Kindle. The DX is nearly the same price with a fraction of the functionality, surely this will pressure them to lower the price.
Originally Posted by Dr Millmoss
If Amazon doesn't already have a name for this promotion, I suggest "Rekindle."
Originally Posted by Mazda 3s
I am an Amazon Prime subscriber and don't currently own a Kindle. I welcome this news...
How many free readers would Amazon give away I wonder. Aren't there a lot of Prime subscribers?
Originally Posted by Phizz
Get ready for a flood of Kindles on eBay.
I'd buy one from eBay, to subscribe to newspapers.
Originally Posted by jdlink
I sense a paradigm shift in the ebook reader market.
Give away the reader, sell the e-books?
Originally Posted by Mac Voyer
As an Amazon Prime member, I wonder if I can get a free Kindle, sell it, and subsidize the price of the iPad I fully intend to purchase?
Originally Posted by schmidm77
If Amazon is going to go down this road of giving away physical objects for free, they should be ready to deal with any anti-trust problems that arise. ... selling them for less than the cost to make them (or giving them away) to stave off competition is usually againt the law.
Originally Posted by Orlando
This is quite a clever idea by Amazon....
Give away the Kindle and rival manufacturers (who don't have their own ebook stores to help subsidize costs) will not be able to compete. ...
"Loss leader" is probably the concept here, you're right though, giveaways are done with software (eg, Google gives away everything for free) but hardware-wise I can't think of free giveaways to "sell razors," so to speak. I don't think it's illegal however.