Originally Posted by solipsism
1) Saying it's terrible is hyperbolic. Take a gander at Hulu's default 360p.
2) Offering High Profile 1080p in 2010 the day after the show airs just isn't going to happen.
3) I don't understand this desire for Blu-ray on a PC. It's a home theater technology. There was a time when CDs and DVDs had a great cost-to-MB ratio for consumers, but that time is gone and Blu-ray in computers is simply an expensive option, that offers little to no benefit with plenty of negatives to go along with it.
4) Most PCs that Apple sells are 13" notebooks with 1280x800 resolution displays. What good does a High Profile 1080p video going to do on such a small display. Then there is the UX issues that have to be dealt with, like using a Blu-ray player to watch a movie on a long flight just to find that the battery dies before you get to the ending.
5) Apple will remove the optical drives from notebooks before it adds AACS support. Optical drives take up a huge part of the machine, they require 5" of port-side space for disc entry thus reducing engineering options, they use a lot of power, are finicky devices with moving parts likely toward the top of repairs Apple Care does, they read and write very slowly compared to storage mediums, they are loud and discs can be pricey. It's great for the home theater, but not for a consumer PC.
6) BRDs are not selling well in the non-Mac PC space. Other vendors offer them but they build systems that allow for the option of cheap BRDs. Apple doesn't have that luxury since they have a 9.5mm ultra-slim slot-loading optical drive.
1) It's terrible compared to 1080p, which is the current standard. I expect current-gen technology in a 2000-3000$ device.
2) Maybe not the day after, but shows and movies are being released in 1080p-quality all the time. It's called Blu-Ray and I'd like to take advantage of it.
3) I have neither the money nor the space for a home theater setup. I have never owned a television and likely never will. I have been watching all of my movies on my Mac for close to a decade now. Why should this change? Why should I invest thousands into a home theater system when my MBP would be able to play Blu-Rays just fine, if it had the necessary drive?
In fact, most everyone I know uses their laptop for movie-watching. I know exactly one person my age who owns an HDTV. We're all students, so we have little money and space and our laptops are our primary media hubs. And Blu-Ray offers a lot of benefits, the first and foremost being amazing image quality that cannot yet be reached by digital downloads.
4) The upcoming Vaio Z has a fullHD 13" display... But I'll admit that this is somewhat niche. What isn't niche, however, is FullHD on 15" displays. The 15" MBP has a pitifully low resolution compared to its similarly priced PC-brethren. 1080p video looks amazing on an HP Envy, for example, which also has a 15" display. I guess one of the problems here is that Apple still hasn't implemented full resolution independence in OS X. Anyway, I'm not just expecting Apple to slap a BR-drive into the MBP and call it a day. I obviously expect them to update the screens to current quality standards so that we will be able to really take advantage of Blu-Ray's capabilities.
BTW, even at the 13"-MBP's puny resolution one would discern a leap in quality from DVD to BR.
And why would the battery crap out playing BR any sooner than playing a DVD?
5) You know, I'm all for the death of optical media and the removal of disc drives from Macs, but it's just not happening yet, for the exact reasons I outlined in my previous post(s). Apple is not providing us with a suitable alternative. This is not like the iMac launch when they left out the Floppy drive and only offered a CD-drive. That was a radical move too, but it paid off because Apple offered the superior and more modern technology - the CD-drive - and customers realized that they didn't need the Floppy. In this case, Apple is selling Macs with obsolete media capabilities that no one really likes - people like myself who want to watch movies on their MBPs dislike the Superdrive because it doesn't play BR, others would like to get rid of the Superdrive too because they don't watch movies on their laptops anway. Nobody is happy with the current situation! If Apple is indeed serious about abandoning optical media, as you theorize, they should simply DO IT ALREADY and start offering laptops without these drives and start selling digital media at 1080p all over the world. That would be a believable strategy. Instead, they're still offering downloads at terrible quality and they're still including the obsolete technology in their Macs (Superdrive) and pretending that there's nothing better around. I'm fine with Apple not giving me everything I want, but if they decide to omit the current standard for optical media from their computers, they had better be ready and willing to provide an alternative. They're not.
6) As far as I know, BR sales aren't bad when compared to DVD sales at the same point in their respective life-cycles.