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Hulu for Apple iPad likely to be a pay-only service - report

post #1 of 132
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While content providers intend to bring Hulu to the iPad, the TV streaming service would likely be offered by subscription only on Apple's new hardware, according to a new report.

Citing people familiar with the company, which is owned by three of the largest U.S. broadcast networks, Peter Kafka of MediaMemo reported Friday that the service, which is free for Web users, will likely be pay-only for the iPad. He said the "most likely scenario" would involve some sort of subscription package.

Hulu has been rumored for months to be exploring some sort of subscription plan to help the Web site turn a profit. Sources reportedly said the company is still unsure of the approach it will take with its anticipated premium service, and those issues would need to be resolved before an iPad plan could be made official.

Among the problems for Hulu would be Adobe Flash. Last week, the media Web site was rumored to be working on an iPad-friendly version of its Web site, which would operate without Flash.

Given all of the hurdles that lie in front of the service, Kafka said it's "very unlikely" that Hulu would launch its subscription plan or have a presence on the iPad when it launches at the end of March. But he noted that Apple would "love it" if Hulu could meet that tight timeframe.

"A rumor that the service would launch alongside the iPad surfaced in the wake of Steve Jobs' New York media tour earlier this month," he wrote. "And I don't think thats a coincidence. But I don't think that makes it so, either."

Weeks ago, Jobs was in New York meeting with numerous media outlets, including The New York Times and The Wall Street Journal to pitch the iPad. In addition to the Hulu-related rumors, the trip produced allegations that Jobs disparaged Flash as "old technology" doomed to failure in meetings with newspaper officials.
post #2 of 132
Hulu for free on a laptop/desktop or pay for it on the iPad? I think I'll stick with free.
post #3 of 132
I hope this happens and that they take the technology to the AppleTV as well. I've tried a couple of the downloadable hacks that are supposed to upgrade your ATV to run Flash so I could watch Hulu, but couldn't get them to work. I would pay a modest monthly fee for Hulu, $20/month?, if it means I can ditch my HD cable subscription ($50+).
post #4 of 132
[CENTER]Hmmm?

Strange, and clearly not the direction HuLu should be going, yet I do believe that this was inevitable once they entered into talks with Cupertino.[/CENTER]
"Why iPhone"... Hmmm?
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"Why iPhone"... Hmmm?
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post #5 of 132
Quote:
Originally Posted by ghostface147 View Post

Hulu for free on a laptop/desktop or pay for it on the iPad? I think I'll stick with free.

This is yet another blow to iSteve's lie that the 'Pad is the best way to experience the 'web.
post #6 of 132
Quote:
Originally Posted by beakernx01 View Post

I hope this happens and that they take the technology to the AppleTV as well. I've tried a couple of the downloadable hacks that are supposed to upgrade your ATV to run Flash so I could watch Hulu, but couldn't get them to work. I would pay a modest monthly fee for Hulu, $20/month?, if it means I can ditch my HD cable subscription ($50+).

Me too. I think Hulu is good enough to be worth paying for, as long as when you pay the adverts go.
post #7 of 132
iPad, no way, not buying that POS. But iPhone, oh yes! I'd pay $5-$10 a month to have Hulu on the iPhone.
post #8 of 132
Quote:
Originally Posted by DaHarder View Post

[CENTER]Hmmm?

Strange, and clearly not the direction HuLu should be going, yet I do believe that this was inevitable once they entered into talks with Cupertino.[/CENTER]

FYI: Perhaps it's just me, but your "unique" formatting does make your posts stand out, but it also makes me skip over your posts entirely.
post #9 of 132
Quote:
Originally Posted by beakernx01 View Post

I hope this happens and that they take the technology to the AppleTV as well. I've tried a couple of the downloadable hacks that are supposed to upgrade your ATV to run Flash so I could watch Hulu, but couldn't get them to work. I would pay a modest monthly fee for Hulu, $20/month?, if it means I can ditch my HD cable subscription ($50+).

I'd say Hulu works great on the AppleTV 95% of the time. The interface sucks though IMO. I finally just restored mine back to factory settings and now I only watch Hulu on my notebook.
I agree though, Hulu on the iPad could be great. We'll see....
post #10 of 132
So Hulu for iPad will be created to fail? I would only be interested if it was ad free.
post #11 of 132
Hulu is going to fail, because the cheapest paid content you can't beat the 3¢ a TV show*, view anytime you want, commercial free streaming from Netflix.

*based upon viewing 300 shows a month for $9 a month basic DVD service.
post #12 of 132
This will be either good for the iTunes store or bad for the iPad.
post #13 of 132
Quote:
Originally Posted by Woohoo! View Post

Hulu is going to fail, because the cheapest paid content you can't beat the 3¢ a TV show*, view anytime you want, commercial free streaming from Netflix.

*based upon viewing 300 shows a month for $9 a month basic DVD service.

You really watch 10 TV shows a day?

I can't find 10 a week worth watching!
post #14 of 132
Hulu, as a technology, is WAY too immature to charge people...it's still an early adopter thing...this will be a failure if Hulu moves to a subscription model.

I would be willing to pay in, say, 5 years when maybe I won't need cable...but right now I'm not going to pay for cable and THEN pay for the same content on Hulu.
post #15 of 132
Quote:
Originally Posted by solsun View Post

FYI: Perhaps it's just me, but your "unique" formatting does make your posts stand out, but it also makes me skip over your posts entirely.

Don't mean to 'pile on'...but I agree, a little distracting.
post #16 of 132
I'm not sure how Hulu can start charging for something that they have already valued at zero.

There has to be something new in their value proposition. Either that means no adverts (but how would that play with the advertisers -- feeling they were being cut out), or some sort of limited on device storage (a la the Spotify iPhone app) that will allow you to cache shows to watch when away from wifi or 3G.
post #17 of 132
Quote:
Originally Posted by PaulMJohnson View Post

You really watch 10 TV shows a day?

I can't find 10 a week worth watching!

I can't find 10 a month....Formula one, Some of the Winter Olympics, some of Pro Tennis...really can't think of anything else. Maybe Tosh.o

The rest is just so bad and the interminable adverts! Ahhhhhhhh!
post #18 of 132
Hulu is worth paying for if it had HD content, the premium channels & PBS. I would immediately get rid of my cable box if they could add this.
post #19 of 132
In watching the iPad keynote, I thought it was so strange how Job’s could release the device WITHOUT Flash….In his argument that the iPad had to do things BETTER than a phone and BETTER than a laptop, it just didn’t make sense. Flash maybe a pain and ultimately doomed, but for now it makes up a ton of content on the web. Between this story and the story of CBS considering charging .99 cents an episode, you really get the sense that Apple is trying to monetize all aspects of the web. Couple that with the rumours of Apple parterning with Bing and it gives you a not-so-nice feeling in your stomache. I can’t imagine why someone would pay money to watch Hulu on an iPad when they could watch it for free on a laptop.

I’m getting so sick of these Android fan boys posting on this site…Google borrowed so many mobile ideas from Apple… and Google is NOT Wikipedia, they're a for-profit company just like MS and Apple.....Apple really needs to step up their game though…I think they need to allow Flash on the tablet, they need a big upgrade to the iPhone OS and I hope to God they won’t push Bing in a major way. I fear Apple is slipping in public perception. AT&T’s battle with Verizon hasn't helped and Google is moving very fast….As Apple showed with cut/copy/paste, sometimes it really pays to move slowly and get it right. Let's hope that iPhone4 makes some big leaps forwards

LETS GET MOVING APPLE!!
post #20 of 132
Quote:
Originally Posted by christopher126 View Post

I can't find 10 a month....Formula one, Some of the Winter Olympics, some of Pro Tennis...really can't think of anything else. Maybe Tosh.o

The rest is just so bad and the interminable adverts! Ahhhhhhhh!

Now Formula 1 is something that could be made really cool on the iPad. It would be great having touch controls to allow you to select the camera you want, pull up laptimes, information about the teams etc.

It won't happen of course, since it would take money to develop, and Bernie Ecclestone only likes to make money, not spend it, but I can dream!
post #21 of 132
Newsflash - Hulu's been threatening to get a pay-model for the web too.

What - you only thought they'd charge 1-2 million iPad users (estimates for the first year) and be profitable? Oh - you did - oh I'm sorry ... I'm so so sorry. Here have a tissue.
post #22 of 132
I'm no expert...but although Flash is ubiquitous I am reading that it is 'old technology, buggy and a resource hog.'

The argument that Apple is somehow wrong not to include it seems specious at best.

If that were the case, we all still be using IE5 or IE6 on our computers instead of Safari.

I think I will put my faith in Stevo and all the PHD's at Apple on this one!
post #23 of 132
Quote:
Originally Posted by RichyS View Post

I'm not sure how Hulu can start charging for something that they have already valued at zero.

I'm old enough to remember when TV was free. Now I pay for FIOS. And most channels have tons of ads. TBS, TNT, etc. They only get away with it because we agree to it.
post #24 of 132
Quote:
Originally Posted by christopher126 View Post

I think I will put my faith in Stevo and all the PHD's at Apple on this one!

Its wonderful that those guys are there to make our decisions for us. We are not competent to make them ourselves.
post #25 of 132
Quote:
Originally Posted by Jerseymac View Post

I'm old enough to remember when TV was free. Now I pay for FIOS. And most channels have tons of ads. TBS, TNT, etc. They only get away with it because we agree to it.

....'tons of ads!' Agreed. I can't watch any movies on TV or NFL football anymore because of the 's**tload' of ads. I won't watch any video on the web, (WSJ, Time, etc.) that is preceded by a video ad, either.
post #26 of 132
Quote:
Originally Posted by ghostface147 View Post

Hulu for free on a laptop/desktop or pay for it on the iPad? I think I'll stick with free.

Stunned.
post #27 of 132
I'll pay to get the Hulu app, not a monthly fee, regardless what that fee might be. I hope they consider this option better, this way they can get money without screwing us for something I can watch in my computer free.

If I have to pay a monthly fee, it better be without commercials and HD included.
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post #28 of 132
Quote:
Originally Posted by iGenius View Post

This is yet another blow to iSteve's lie that the 'Pad is the best way to experience the 'web.

Why is it a blow, maybe just saying here, the free service is not as good quality as paid service. I all for free, but I rather pay a fair amount for something, If i am getting quality service.

Since we do not know what the service will be like, let's not jump to conclusions.

Btw: You the one that said personal attacks have no place on this forum, stop attacking SJ.
post #29 of 132
Quote:
Originally Posted by iGenius View Post

Its wonderful that those guys are there to make our decisions for us. We are not competent to make them ourselves.


A bit dismissive....but I guess I have to agree with you. I'm certainly not 'competent' to make an iPhone or iPad!

To be quite honest, I'm not that impressed with Adobe recently. I'm not a PS 'power user,' but I do prefer PDFPEN and PDFShrink to Adobe Acrobat Professional!
post #30 of 132
so let me get this straight...


RIGHT NOW I can go to Hulu's website and watch limited TV content for FREE on my laptop.

Yet, if I buy an iPad for the convenience that APPLE (not hulu) has afforded me, I have to PAY to view the very SAME limited TV content?????!!!!!?????

Can somebody say STUPID IDEA...

And don't start talking about "ads"

no one cares when they are there on your regular television. And nobody cares when they are watching Hulu right now FOR FREE.

Perhaps if a major cable company made ALL of their (and their subcontractors') content available on all devices and got rid of all ads, then perhaps people might live with a small fee.

However, for a free service to all of a sudden cost money not because of what they have done, but what APPLE has done is ridiculous. No one will buy it save a few suckers who got taken early.

On the iPad, content that is currently free should remain free. You should not have to take a hit just because you want to use a tablet instead of a laptop.

And if Jobs wants to kill Flash just so he can create a community of dollars for his company and their partners, well that is a shame. MS did that and it worked for a decade and a half until a competitor wised up and actually catered to the people rather than themselves. If Apple goes that route, it may not even be 10 years before another company comes up to teach them the same lesson.

the iPad should ENABLE people to interact with content at a more convenient level, not RESTRICT to a limited format and then bleed their wallets.

Sorry, just sounds like a bunch of junk. If that is the case, no iPad for me.
post #31 of 132
Quote:
Originally Posted by christopher126 View Post

....'tons of ads!' Agreed. I can't watch any movies on TV or NFL football anymore because of the 's**tload' of ads. I won't watch any video on the web, (WSJ, Time, etc.) that is preceded by a video ad, either.

So, i guess you don't see the commercials on your TV...
post #32 of 132
Quote:
Originally Posted by beakernx01 View Post

I hope this happens and that they take the technology to the AppleTV as well. I've tried a couple of the downloadable hacks that are supposed to upgrade your ATV to run Flash so I could watch Hulu, but couldn't get them to work. I would pay a modest monthly fee for Hulu, $20/month?, if it means I can ditch my HD cable subscription ($50+).

Quote:
Originally Posted by PaulMJohnson View Post

Me too. I think Hulu is good enough to be worth paying for, as long as when you pay the adverts go.

be careful what you wish for. If enough people stop paying for cable, just internet, they may have to raise internet prices to compensate for the loss.
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post #33 of 132
Quote:
Originally Posted by souliisoul View Post

Btw: You the one that said personal attacks have no place on this forum, stop attacking SJ.

Huge difference. He's a public figure. I object to personal attacks on forum members, not on folks who parade in front of the media. They are fair game.

YMMV.
post #34 of 132
Upon further review, I would consider a paid suscription to Hulu if it offered its entire back catalog of shows already on its site. The 5 most recent ones would have to still be free however. 5 bucks is a month is all I would pay though...
post #35 of 132
Quote:
Originally Posted by PaulMJohnson View Post

You really watch 10 TV shows a day?

I can't find 10 a week worth watching!


I'll see your week, and raise you a month. http://forums.appleinsider.com/images/smilies/1wink.gif

As long as we exclude sporting events from the list of 'shows'.

Live sporting events are the only reason I keep my Satelite subscription.
post #36 of 132
Quote:
Originally Posted by 9secondko View Post

So, i guess you don't see the commercials on your TV...

Pretty much! I try to avoid watching TV. I prefer to sit down in the evening and watch a movie from iTunes or a recorded show/sports where I can 'zip' through the commercials! Although I kind of like the Danica Patrick/GoDaddy ads, for some reason. And the e-trade baby ads are good too!

post #37 of 132
Quote:
Originally Posted by DaHarder View Post

[CENTER], yet I do believe that this was inevitable once they entered into talks with Cupertino.[/CENTER]

Oh fscking please ...

Hulu doesn't need to "enter in talks" with Apple. All they is need it make their content displayable in HTML5.

And you do realise that the subscription will kill the ads, don't you?

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post #38 of 132
Quote:
Originally Posted by iGenius View Post

Huge difference. He's a public figure. I object to personal attacks on forum members, not on folks who parade in front of the media. They are fair game.

Wrong. Both are bad for this forum. (except for extremely rare occasions)

But even if your "public figure" exception were true with regard to this forum, it would seem that all posters are "public figures". We're all posting our thoughts for the general public to read and respond to.

(Welcome to my ignore list)


As for subscription based hulu? Sign me up! I don't pay for cable but would pay for a streaming service.

I just can't bring myself to spend over $100/month for the pleasure of having to watch things at a particular time of day while meanwhile being subjected to programming with about 30% of the time devoted to advertisements. That's just ludicrous, paying to watch advertisements at particular time of day. Madness!
post #39 of 132
Quote:
Originally Posted by 9secondko View Post


And don't start talking about "ads"

no one cares when they are there on your regular television. And nobody cares when they are watching Hulu right now FOR FREE.

No one cares?!

That's one of the reasons I bought a pvr. Other than sports, I record everything. That way I can skip through the moronic ads. People mention that they can't find 10 programs worth watching in a month... let's try that with ads and see how long it takes to find one worth watching.
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post #40 of 132
Quote:
Originally Posted by iGenius View Post

This is yet another blow to iSteve's lie that the 'Pad is the best way to experience the 'web.

On a mission, much? You sound like the tabloid press on a vendetta. But you know, its hardly a 'lie' - more like an opinion.
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