I doubt that Hulu is making enough off their advertising to cover 100% of the cost of the service AND the creation of new content, which is essential if they are going to mature into a viable replacement for cable. Right now it is more of a testbed for a service.
Personally if they had a paid service, with enough content that I wanted to watch, and they had a plug-in for my AppleTV then I would gladly pay a small fee for it with the commercials in place. That is what I do now with my cable since most of the content is filled with commercials. The question is at what price would it be able to succeed as a subscription service and how much current content would they need, and more importantly as it expands do I have the option to buy a smaller percentage of the content for a lower price or does the price expand as they add in more and more channels and services?
Personally if they had a paid service, with enough content that I wanted to watch, and they had a plug-in for my AppleTV then I would gladly pay a small fee for it with the commercials in place. That is what I do now with my cable since most of the content is filled with commercials. The question is at what price would it be able to succeed as a subscription service and how much current content would they need, and more importantly as it expands do I have the option to buy a smaller percentage of the content for a lower price or does the price expand as they add in more and more channels and services?







