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Apple exec Tim Cook talks Apple TV, A4 processor, more - Page 3

post #81 of 150
Quote:
Originally Posted by columbus View Post

I like this. This is a fantastic solution for neatly circumventing the problem of how to show novice users what is running in the background if its a background process, it has a widget.

And the physical screen size would limit the number of widgets you could show, which limits the number of apps which could run in the background, which reduces the of battery drain.

Yes, and since the Dashboard will overlay the current open app, it will prevent further interaction with it until it is dismissed, guaranteeing that the processor won't be clogged with heavy apps.

Do it Apple. Just for the fun of making naysayers eat their words

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post #82 of 150
AppleTv, the 3 1/2 year old "hobby"- how pathetic sounding is that? Why does Cook even bother trying to explain it?
post #83 of 150
I've owned the Appletv for two years (and cancelled cable for that long) and I LOVE the thing. I think the reason Apple keeps shouting "Hobby! Hobby!" is because many of its users burn their DVDs and other "grey areas". They don't want to tick off content owners. It's been rumored that Apple has sold around 6 million of these things. That's not massive, but more than many other consumer devices in the market. The Appletv also has a tricky advertising/marketing issue. Owning the Appletv basically means not having TV commercials, so can you really use tv commercials to sell it? I've only seen web ads on their homepage for stuff like Father's Day and a semi-hidden display in a retail store.
2010 mac mini/iPad OG/iPhone 4/appletv OG/appletv 2/ BT trackpad and keyboard/time capsule/ Wii
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post #84 of 150
Quote:
Originally Posted by sapporobabyrtrns View Post

Now if they would only fix the BT on the iPhone to work properly like it should and fix the menu system with Front Row, I would be happy.

What's wrong wit the menu system on Front Row?
post #85 of 150
Quote:
Originally Posted by freckledbruh View Post

I've owned the Appletv for two years (and cancelled cable for that long) and I LOVE the thing. I think the reason Apple keeps shouting "Hobby! Hobby!" is because many of its users burn their DVDs and other "grey areas". They don't want to tick off content owners. It's been rumored that Apple has sold around 6 million of these things. That's not massive, but more than many other consumer devices in the market. The Appletv also has a tricky advertising/marketing issue. Owning the Appletv basically means not having TV commercials, so can you really use tv commercials to sell it? I've only seen web ads on their homepage for stuff like Father's Day and a semi-hidden display in a retail store.

Dude - I know it's your first post and welcome but if you read the article it's called a "Hobby" because its sales LAG.
post #86 of 150
Quote:
Originally Posted by vinea View Post

I figure it would use iPod Touches, iPhones and iPads as their controllers. A tad on the expensive side but a lot of folks own those already.

Makes no sense.

Using touch input on iPhone/iPod touch games makes sense because you are looking at the playing screen. Using a touch-based device like the iPhone/iPod touch as an input controller while watching another screen makes zero sense.

That's why a touch-based tablet won't replace a regular computer. You can't accurate provide input commands with a touchscreen unless you're looking at the screen. You aren't going to be able to type 120 wpm on the iPad.
post #87 of 150
The remote app works VERY well with the Appletv, especially gestures.
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post #88 of 150
Lag compared to what? It's not a console and it's not a full htpc. So you have to compare it to media extenders which is a market that it does pretty well in.
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post #89 of 150
Quote:
Originally Posted by justflybob View Post

Let me throw you a layup.

If a consumer were looking to play music from his iTunes library on his laptop or desktop, to the speaker system attached to his home theatre setup, what other options exist besides the AppleTV?

This is not a joke. I really would like to know.....

Quote:
Originally Posted by TokyoJimu View Post

Airport Express. I have one in the living room attached to my sound system there, and one in the bedroom too. I'm even thinking of adding one in the bathroom for shower audio.

See http://www.apple.com/airportexpress/

Moreover, the App Store has a free Remote app that downloads to both iPhones and the iPod touch. We're running different iTunes libraries on two different computers and we have one Airport Express feeding the aux audio input on a JVC radio in the den and another for a Bose radio in the bedroom. The Remote app is registered with both computers, so we can select either iTunes library for the source audio. Sound can be directed anywhere - to any combination of computers and remote speakers. Your IPhone or touch can change iTunes playback volume, though we have to use the radio remotes to select the aux inputs, change volume on the radios or turn them on and off. (They're remotes that transmit infrared and RF and don't connect to our wireless network.)

In addition to your iTunes library, you can also play any podcasts or radio stations. I'm in the Midwest, but in the mornings I enjoy WQXR, the classical FM station in New York.

It's a cheaper approach to multi-room music than some of the new alternatives out there. Bose has a couple wireless solutions in the $500-$600 range - per room. For each room, it'll set you back $100 for an Airport Express plus the cost of a stereo mini-jack audio cord, and you can hook it up to any pair of remote speakers or a radio with an auxiliary audio input.

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post #90 of 150
Quote:
Originally Posted by iVlad View Post

I don't think people spend that much time in the living room. I think Apple would hit the Auto Industry before taking over living room.
Apple TV is very hard to achieve as the Broadcasting industry is being so hard to crack.
Plus people can play iPhone and iPad in the living room, so its not all that bad.

Funny. I almost was going to post a similar reply about Apple and auto (personal transit) industry. There are so many other markets for Apple to innovate in. It doesn't need the couch potato market if it doesn't want it.
post #91 of 150
Quote:
Originally Posted by gin_tonic View Post

Linux does the same.

Which one?

philip
post #92 of 150
Quote:
Originally Posted by iVlad View Post

I think Apple would hit the Auto Industry before taking over living room.

On an equal measure I think the living room will be tackled first but the auto-industry would be nice, but I have my doubts about it working under the current Apple.

For starters, Apple either has to make standalone car stereo that likely fits a single DIN first and foremost, but that doesn't seem to offer much usability.

Second, the higher-end vehicles, where Apple usually first sells to, have an integrated system. This will continue to trickle down to less expensive cars. Apple would have to work with auto-makers to make this a reality. That would be great, especially if it had WiFi you could set up that would sync with your home's main iTunes Library when you got home. Or a passenger order driving songs or movies for kids while on a trip over the car's 3G?

Of course, Apple worked with BMW to get the iPod dock connector in cars and specific playlists tie into the radio, but this is a much larger undertaking and the licensing of their OS.
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post #93 of 150
I have owned an AppleTV for about 2 years, and overall I am happy with it. I have not bought a lot of movies or TV shows on iTunes, but then again I have not downloaded pirated material either. It is a good "replacement" for a DVD player, which by my experience have quality issues.

My biggest complaint about Apple's approach to AppleTV is that they should be able to do a lot more with it to get content that is "freely" available online now (like hulu) and works for computers into the living room. I'm sure that Apple has enough web savvy programers to get the Flash player working on it and I imagine develop their own "hulu" or "BBC" player that ties into the existing streams. They could probably do the same with NBC, CBS, and ABC's web sites.

Two minor annoyances are the remote and the lack of "iTunes" DVD streaming from your MAC. On the remote it would be great to be able to program my TV's volume control into it. If it really bothered me I could get a universal remote and program the AppleTV into it, but the remotes that I know of that can do that are too expensive for me to bother with at the moment.

The last thing I would like to see is less of a focus in the interface on the iTunes Store, but they addressed this to a degree in the latest UI update.
post #94 of 150
Apple TV gets beat up by all the critics.

But people have to realize that Apple TV is only a 'hobby' from Apple's perspective.

Analysts say Apple may have sold around 7 million Apple TVs.
Amazon sold maybe 2-3 million Kindles, but Kindles are treated as a major 'hit' while Apple TV is a big flop.
Apple TV is small just in relation to Apple products like iPods (250 million sold) not in reference to other people.

A number of posts here mentioned Netflix and Xbox as the big winners (the great wonders of movie distribution!) but we have to keep perspective.

Netflix last quarter made net profit of 30 million dollars.
Apple as whole made 3.38 BILLION (that's 3380 million!). Of course compared to massive profits of Apple's other products Apple considers Apple TV a hobby, but to think that the other guys are raking in money in movie distribution is inaccurate.

as for Xbox, it's been a big money loser for many quarters, with a billion dollars in warranty claims. Msfts Entertainment and Devices which holds Zune, downloads and games amongst other things considers itself lucky if it doesn't lose money.
post #95 of 150
Quote:
Originally Posted by Davewrite View Post

Apple TV gets beat up by all the critics.

But people have to realize that Apple TV is only a 'hobby' from Apple's perspective.

The reason it is a hobby is spelled out quite clearly by Cook...

Quote:
Cook said he believes the Apple TV is an outstanding product, but there just isn't a large enough market to make the hardware worth a great deal of concentration from his company.

Digital downloads (the form AppleTV supports) is a very very small market.
post #96 of 150
People tend to be set top-phobic so I can see why the Apple TV is a hobby. It's hard to convince the mainstream to go out and buy another box to hookup to their TV and deal with connecting it to their home audio system, switching video inputs when needed, etc. It's just too much for most people when they probably already have a gaming console(s), DVD player, cable/satellite set top, etc. I suspect the Apple TV software will find its way into TVs directly and bypass the set top. The only question is if Apple will make the TV or will partner with other companies.
post #97 of 150
Quote:
Originally Posted by pmcd View Post

Which one?

philip

I have a dog called Linus?

.................. no wait

he was talking about Linux

................... wasn't he?
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post #98 of 150
Quote:
Originally Posted by solipsism View Post

The AppleTV was great when it came out and has gotten better for no extra cost but it's definitely lagging behind the PS3, 360, and TiVO, as well as the Popcorn Hour and other standalone media extenders in the mix now. Any ideas how they can make it the must have home theater appliance?

I used to own a Popcorn Hour and eventually swapped it for an Apple TV. It's a technically very impressive device with fantastic codec support. However, the user interface is terrible. It's slow and ugly. Support for music was also a joke. The Popcorn Hour is a great device if you've got the time and enthusiasm to tinker with it. However, as a consumer device, it's terrible.

What I'd love to see is the Apple TV opened up to 3rd party developers. A BBC iPlayer app would be a dream come true.
post #99 of 150
Quote:
Originally Posted by macinthe408 View Post

Thanks for the clarity. So many people hate the Apple TV for delivering what is without a doubt a spiritless experience. However, 100% of that is directly attributable to content providers for doing what they do best--trying to find out ways of fucking consumers instead of figuring out the best way to give them what they want--content.

That is the single reason why I pirate, and I'll be happy to admit as much if some idiotic content owner were to ask me why I do so. They claim it takes away from their revenue, but I'd be happy to pay for their product and add to their revenue if they gave me what I want, how I wanted it.

I don't need silly, arbitrary constraints of content. The fact that I have 24 hours to view a rental is the most ridiculous concept known to mankind. It's like an executive got hit with a anvil upside his head, spit out this 24-hour nonsense in a moment of semi-conscisouness, and it became so.

And I can view Season 1 of TV Show X and Season 3, but not Season 2?? because...well, I could care less what the reason is. I'd pay for it if it was available, but as it stands I am firing up Vuze and downloading FREE content to my heart's content.

a thief calling others names
really now
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>>
Mr Tim Cook Rocks
The part about the touch was very cool .
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post #100 of 150
G
Quote:
Originally Posted by TEKSTUD View Post

Wrong- AppleTv is a complete and utter failure who's time has come and passed. Apple lost the living room as Blu-ray players have skyrocketed and now come complete with WiFi , rentals, etc, etc and can be had for under $200. AppleTV choked itself by maintaining itself as strictly an iTunes Digital jukebox who's sole purpose was to pump money into the Apple media store machine. It just didn't work. Only Apple fanatics go for it.
IT's DEAD.

O
Quote:
Originally Posted by TEKSTUD View Post

Steve doesn't want you to surf the web in your living room- afraid you might find a free movie or some porn.

O
Quote:
Originally Posted by TEKSTUD View Post

It's called a video playlist- they will play non-stop.
Something Apple fixed like 2 years after ATV was released.

D
Quote:
Originally Posted by TEKSTUD View Post

AppleTV is the biggest BAg of HUrt to ever occupy this planet. An additional device that consumes thermal energy- the design is so bad you can't shut it off without turning on the TV or unplugging it?

L
Quote:
Originally Posted by TEKSTUD View Post

You left out the BIGGEST thing it lags behnd BLU_Ray which now has Wifi and rentals.
ATV was never great- EVEN when it came out.
It makes a great cheese melter though.

I
Quote:
Originally Posted by TEKSTUD View Post

Yawn.
Where's the i7/i5 MacBook Pro chip?

F
Quote:
Originally Posted by TEKSTUD View Post

A hand warmer?

Blu-ray has already replaced ATV in that it now has built in WiFi, rentals and comes in at under $200.

E
Quote:
Originally Posted by PaulSorensen View Post

The Apple TV has been my primary TV-watching device since I dropped cable 4-5 months ago and it's been a lot better than I expected. I watch a lot of podcasts, and have subscribed to the 2 series that I actually want to watch.

Having said that, I agree with the posts here that predict that the ATV will become an iPhone/iPad OS device and will run many/most of the existing apps. Probably with the "preferred" controller being your iPod Touch/iPad/iPhone. The secondary device might a wii-style pointing device.

Sounds Good to me .
Maybe the IPAD will BECOME a MOBILE ATV ??
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post #101 of 150
OSX isn't scalable. Apple just scales the GUI.
post #102 of 150
Quote:
Originally Posted by Davewrite View Post

as for Xbox, it's been a big money loser for many quarters, with a billion dollars in warranty claims. Msfts Entertainment and Devices which holds Zune, downloads and games amongst other things considers itself lucky if it doesn't lose money.

The Xbox 360 has been profitable for a long time now and the reliability problems with the console have been resolved. Microsoft have made their investment back and then some. The future is looking bright, with high subscription numbers and a long hardware cycle predicted.
post #103 of 150
Quote:
Originally Posted by AppleInsider View Post

Apple TV "still a hobby"

Cook said he believes the Apple TV is an outstanding product, but there just isn't a large enough market to make the hardware worth a great deal of concentration from his company. The product is a "hobby," he said, because it doesn't compare to the phone, computer and MP3 player markets in terms of sales.

"Apple TV is still a hobby," he said. "We've been very clear about that."
But he also suggested the company's set-top-box device wouldn't necessarily lay dormant. It may just take time for the potential market to grow.
"Because our gut says something's there, we're continuing to invest in this," he said. "But today, it's still just a hobby."
Last October, Apple released the 3.0 software update for Apple TV, featuring a redesigned main menu that made navigating content simpler and faster. It also added support for the new iTunes LP and iTunes Extras formats.

Yep, that's all about precious motion content. By the way, why not manage those Pixar folks to be just a little bit busier, eh?
Market-tschmarket. Gimme a projector, being good enough to show in 3D, figure out the software to show the things in 3D and you have my money; simple as that.

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post #104 of 150
Quote:
Originally Posted by TEKSTUD View Post

AppleTv, the 3 1/2 year old "hobby"- how pathetic sounding is that? Why does Cook even bother trying to explain it?

It's not even a flagship/feature product. AppleTV is not even part of an important market or segment. Yet.

Aside from that, there's OS X/iPhone OS, Macs, iPods, iPhones, everything a person could want.

The AppleTV is small potatoes compared to Apple's entire lineup. What *is* pathetic is throwing away a decade of mobile development and half-assing *that* segment, which is clearly not a hobby by any means. I think you know who I'm talking about.
post #105 of 150
Quote:
Originally Posted by Quadra 610 View Post

Aside from that, there's OS X/iPhone OS, Macs, iPods, iPhones, everything a person could want.

... apart from love.
post #106 of 150
Well I noticed my Applee TV and main server media resources that I keep to have home networked center are rather hobby to Apple and taken not so seriously for long time.

Hence, I am currently serious about getting one of Asus AspireRevo PC's and building XMBC or Boxee center which was already proven concept (I did it personally with some old PC and Linux based software).


I guess some will even convert Apple TV to XBMC or Boxee... especially as Apple does not have many interesting offers on their movie rentals as I can see day after day... for last two years using Apple TV.
post #107 of 150
Quote:
Originally Posted by richl View Post

the xbox 360 has been profitable for a long time now and the reliability problems with the console have been resolved. Microsoft have made their investment back and then some. The future is looking bright, with high subscription numbers and a long hardware cycle predicted.

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post #108 of 150
Quote:
Originally Posted by RichL View Post

The Xbox 360 has been profitable for a long time now and the reliability problems with the console have been resolved. Microsoft have made their investment back and then some.

It looks like a break even at best:

JLL

95% percent of the boat is owned by Microsoft, but the 5% Apple controls happens to be the rudder!
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JLL

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post #109 of 150
Quote:
Originally Posted by cmf2 View Post

What Apple needs for Apple TV is a distribution deal that will allow iTunes to provide a better service than cable currently does. Once they have that, Apple TV becomes very attractive as is.

Absolutely. Personally I don't think we need to see 200 channels of what's on now, what's on next, and after that... the time of broadcast should no longer exist. Access any show, not just what the channel decided to put on this week.

Of course, the definition of "better service" differs for different people.

Quote:
Originally Posted by freckledbruh View Post

Owning the Appletv basically means not having TV commercials, so can you really use tv commercials to sell it?

The AppleTV doesn't have to mean no TV ads/commercials.

At worst, Apple should be able to download you a copy of the latest "Lost" and show the precise same ads that were shown with "Lost" on your local channel. That's virtually a PVR, but with precise start and end of the show - and your local TV channel would lose nothing because you're really still a viewer of their ads.

At best, the latest "Lost" would have fewer ads but highly customised to your interests/needs. Also very localised to the shopping centres you go to etc. You could chose to "remove" the ads by paying 50c. And you could watch any episode of Lost, not just this weeks (just watch them all in order, in your own time).

So commercials could easily be a part of the AppleTV.

Quote:
Originally Posted by freckledbruh View Post

I think the reason Apple keeps shouting "Hobby! Hobby!" is because many of its users burn their DVDs and other "grey areas". They don't want to tick off content owners.

Yes I think that's part of it, and Apple does nothing to help burning DVDs or playing pirated downloads - which might have greatly increased the appeal of AppleTV when it was first released! At some stage they have to think they're not really seeing the love returned though.

I wonder if Apple might at some point give up trying to play nicely, and offer a product to convert your DVDs to online iTunes. Or a DVR which allows people to subscribe to the latest "24" season without paying anything for it. I doubt they will...
post #110 of 150
Quote:
Originally Posted by JLL View Post

It looks like a break even at best:

I don't see Microsoft's Games division on that graph. It's been lumped in with a lot of loss-making ventures (such as the so-far disastrous smartphone department), obscuring its recent good performance. If you can provide figures for the Games division only then please do.

Microsoft has at least 17 million Xbox Live gold subscribers. That's a billion dollars of revenue a year alone, without factoring in profits from games and accessories. Even the console itself is now sold at a profit.

Remember, we're in a long console cycle here. The last generation of consoles provided one winner and two losers because there wasn't long enough to recoup initial R&D costs. This generation is already 4 1/2 years old and there's no new hardware on the horizon from any of the big players. That only going to help profits.

Quote:
Originally Posted by brucep

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post #111 of 150
Quote:
Originally Posted by RichL View Post

I don't see Microsoft's Games division on that graph. It's been lumped in with a lot of loss-making ventures (such as the so-far disastrous smartphone department), obscuring its recent good performance. If you can provide figures for the Games division only then please do.

How do you know where it's been lumped in? If game sales are lumped in anywhere, it would be with Xbox revenues. Microsoft, like the other game console makers, sell their hardware at break-even prices at best, in order to lock owners into the game software, so if you looked at hardware revenues alone it would very likely read as a net loss. Microsoft's sunk costs on Xbox are gigantic. From the very start of the project it was observed that it would optimistically take them many years to break even, which has turned out to be the case.
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post #112 of 150
Quote:
Originally Posted by Dr Millmoss View Post

(Apple) are also going after those walking dinosaurs in the publishing industry, so I think they could crack broadcasting if they really made the effort.

Perhaps if the publishing industry likes what happens on the iPad this year, broadcasters will take a risk next year? Long shot!

Quote:
Originally Posted by solipsism View Post

games could be a strength, if they get a proper SDK for the AppleTV, but I don't think that would make sense this year when the iPad is just getting off the ground. Let the devs focus on that platform right now.

Yes, a single area of focus is very effective for Apple - but getting apps developed for the AppleTV could be HUGE for the device

Quote:
Originally Posted by solipsism View Post

... mentioned the AppleTV in the way he did leads me to believe that it won't be long before we see a new one.

.... if they just use an ARM CPU and iPhone OS with a new BackRow to run it. It's not like it's a bad investment for them with so much cross development.

I think the ARM CPU is a good bet. However, I'm starting to think it's possible Apple will quietly release a new AppleTV (with ARM chip and iPhone OS) that's APPEARS to be identical to the old one, for now. They'll play it down as an efficient, cheaper replacement.

Then when they're ready with a swath of new features, including app development/iPhone integration/content deals etc, they can release them all together with a bang.

Quote:
Originally Posted by solipsism View Post

(any ideas) how they can make it the must have home theater appliance?

Content is king, I think we all agree. And Apple knows it (and knew it when it was first released too!).

I think they could make some interesting News programs for the aTV - such that it's all interactive, with us watching a brief highlights of the news and selecting which to watch more of, including links to longer articles and related pieces.

iPhone integration could be interesting. Not as a controller really - more as a partner device. For example - browse photos on your iPhone while sitting with the family, and "flick" photos onto the TV. Duke box playlists from the iPhone (or can that be done already?). Browse movie rental lists on the iPhone and flick the trailer to the AppleTV.

Apps of course. Including a web browser.

I'd like to play an aerial dogfight (F.A.S.T) with a friend, iPhone vs iPhone, while the AppleTV showed an overview of our game for others to watch (perhaps zoom in on us in any mad manouevres, or follow missiles we launch?)... it would make it a more social experience.
post #113 of 150
Quote:
Originally Posted by RichL View Post

What I'd love to see is the Apple TV opened up to 3rd party developers. A BBC iPlayer app would be a dream come true.

If you are in the US and want to use iPlayer on the Mac there are a couple options. The first is the unofficial iPlayer Dashbaord widget for BBC Radio. That reduces the processor load tremendously since it's only grabbing the Flash audio, not the Flash. The 2nd is using a VPN in the UK so iPlayer for video thinks you are local.


Quote:
Originally Posted by RichL View Post

The Xbox 360 has been profitable for a long time now and the reliability problems with the console have been resolved. Microsoft have made their investment back and then some. The future is looking bright, with high subscription numbers and a long hardware cycle predicted.

I'm not so sure. They're selling each on in the black now, but they were so far in the red for so long that I doubt they've gotten back in black for the project.
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post #114 of 150
Quote:
Originally Posted by AppleInsider View Post

Apple TV "still a hobby"

Cook said he believes the Apple TV is an outstanding product, but there just isn't a large enough market to make the hardware worth a great deal of concentration from his company. The product is a "hobby," he said, because it doesn't compare to the phone, computer and MP3 player markets in terms of sales.

But he also suggested the company's set-top-box device wouldn't necessarily lay dormant. It may just take time for the potential market to grow.

One focus for Apple, Cook revealed, is to keep matters simple. The Cupertino, Calif., company hasn't been interested in doing large acquisitions because of value and compatibility issues.

"We've always been about making the best product, not having the highest market share or the highest revenue," he said. "And so acquiring a company so our revenue gets larger isn't something that drives us."

The same philosophy applies to Apple's product line. Cook said the company doesn't want to overextend itself, and noted that the company's entire line of products could fit on one table. The only other high-revenue, publicly traded companies that could likely say that would be oil companies, he said.

Most companies, he said, simply aim to get bigger as they become more successful, but Apple has intentionally avoided that approach.][/url][/c]

ATV - I've been saying forever it seems that the ATV OS needs to implement Apps and all the other Apps that the iPHone and iPad will soon have. Seems like a logical next step in its development.

Apple product line and Windows Switchers. Yes, i like the idea of the all-in-one, but the wastefullness of trashing a CPU AND a monitor drives me nuts. Sure the Mac Mini is there but it's nowhere near as powerful as the iMac. Please Apple make a Mac like the Mini that is as powerfull as the iMac. I know the Cube failed but it was release in the middle of a horrible time in the country/world and people weren't buy computers in droves then. I think the Cube would have succeeded if the timing were better.
post #115 of 150
Quote:
Originally Posted by RichL View Post

I don't see Microsoft's Games division on that graph. It's been lumped in with a lot of loss-making ventures (such as the so-far disastrous smartphone department), obscuring its recent good performance. If you can provide figures for the Games division only then please do.

Microsoft has at least 17 million Xbox Live gold subscribers. That's a billion dollars of revenue a year alone, without factoring in profits from games and accessories. Even the console itself is now sold at a profit.

Remember, we're in a long console cycle here. The last generation of consoles provided one winner and two losers because there wasn't long enough to recoup initial R&D costs. This generation is already 4 1/2 years old and there's no new hardware on the horizon from any of the big players. That only going to help profits.



Any tips on how I could improve my posts?

xbox lost msft so much money that 60 months of top scale profit would only even out the disaster

xbox has halo and cod series
that has kept xbox alive
your posts are always good
i only meant the content of a single post
ok


peace


ps xbox makes a ton of moolah for bill gates on cod series and halo series
whats in a name ? 
beatles
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whats in a name ? 
beatles
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post #116 of 150
Quote:
Originally Posted by Dr Millmoss View Post

How do you know where it's been lumped in?

Microsoft's Games division is part of the larger Entertainment & Devices division. This isn't a secret.

Quote:
Microsoft, like the other game console makers, sell their hardware at break-even prices at best, in order to lock owners into the game software, so if you looked at hardware revenues alone it would very likely read as a net loss.

Nintendo makes money on hardware. Microsoft just about does better than break-even on hardware. Sony still loses money. That's just on the consoles, obviously. Accessories are a very lucritive business for all three.

Quote:
Microsoft's sunk costs on Xbox are gigantic. From the very start of the project it was observed that it would optimistically take them many years to break even, which has turned out to be the case.

Yes, it took a while (3 years, IIRC) but those sunk costs have now been recovered. Without an Xbox 360+1 on the horizon, the Xbox 360 is now a very profitable business for Microsoft. One of its few successes outside of Windows+Office.
post #117 of 150
Quote:
I disagree with your comment about iPhone games jumping to the AppleTV. Even when the inevitable change from using Mac OS to iPhone OS as the base there is the issue of input. The iPad is a natural fit for iPhone games since it's still a touchscreen, but for the AppleTV this would require some very clever reworking.

I so agree that games could be a strength, if they get a proper SDK for the AppleTV, but I don't think that would make sense this year when the iPad is just getting off the ground. Let the devs focus on that platform right now.

We've already seen the Wii outpace other consoles despite being considerably weaker in power but having more fun and cheaper games could make it work. Attack them in where it hurts, the game development and distribution method.

I can't help but disagree with this. As I mentioned previously, the remote app is amazing when it comes to gestures and is actually faster than the gum pack remote and any paired remote I have used with it. If Apple shared the API's used to make this app, it would NOT be hard for a game developer to create casual games for use on the Appletv. For example, Dig-Dug has the option to leave the "controller" button off completely use only finger gestures. Game developers could then have basic gestures: drag one finger to walk, drag two to run, flick up to jump, flick down to duck, etc. They then could have specialized gestures just for the game that a player can unlock like double finger swirl for death attack, etc. Yes, a person would need an iphone/ipad/ipod touch, but this could simply be added value in the ecosystem and even give Apple the option to advertise on television without threatening its relationships with content owners.
2010 mac mini/iPad OG/iPhone 4/appletv OG/appletv 2/ BT trackpad and keyboard/time capsule/ Wii
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2010 mac mini/iPad OG/iPhone 4/appletv OG/appletv 2/ BT trackpad and keyboard/time capsule/ Wii
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post #118 of 150
Quote:
Originally Posted by RichL View Post

Yes, it took a while (3 years, IIRC) but those sunk costs have now been recovered. Without an Xbox 360+1 on the horizon, the Xbox 360 is now a very profitable business for Microsoft. One of its few successes outside of Windows+Office.

I'd like to see the actual financials for this, because I suspect that it's been marginally profitable at best over the life of the product. Let's put it this way, if Apple released new products that required many years to recover their costs and begin showing a profit, I think the overwhelming opinion would be that they'd failed.
Please don't be insane.
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Please don't be insane.
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post #119 of 150
Quote:
Originally Posted by SpamSandwich View Post

Wal-Mart just bought Vudu. Between Netflix, Wal-Mart, Hulu and a host of other options, Apple may need to get more serious about AppleTV soon or they will be pushed off the cliff by the movie industry and these other companies aligning against them.

I see Vudu, Netflix, Hulu, etc., moving further into the TV space as actually helping Apple because it sets up the same business model that Apple applied to the iPod and iPhone -- go into an existing market with better hardware, a simple UI, and some cool factor, and grow market share and the market simultaneously.

The big challenge is not the IT; it's getting the licensing for a TV plan that fits what Apple would want to offer in a TV content product --

* a big selection of current shows,
* availability of current episodes the same night the episode airs on broadcast and cable,
* a reasonable viewing window for current-season episodes,
* availability of sports, news and other live content, and
* a package price that is competitive with cable and satellite.

If Vudu, Netflix, Hulu, etc., are out there pushing for the same licensing, that's great. Apple needs the momentum. Even without much of a licensing advantage over the others, Apple can compete on additional content outlets (iPhones, iPads, etc.), brand, ease of use, etc.

Personally, I think the network affiliates are the sticking point and nothing significant will happen until the Comcast-NBCU deal closes.
post #120 of 150
"Cook said the company doesn't want to overextend itself, and noted that the company's entire line of products could fit on one table. The only other high-revenue, publicly traded companies that could likely say that would be oil companies"

That would be one messy table.
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