Originally Posted by s!ke
Why do the writers for Apple's ad's and front page news stories always write in sentence fragments? I'm not gonna lie, I do it sometimes too, but usually in conversation. Is it supposed to emphasize or something? Also, what is the making-up of words? One of my biggest pet peeves is the word "funnest" describing the iPod's.
That one used a made-up word too. Ugh, this bugs me.
Why couldn't you just put a comma?
It is sad to say, but folks who write ad copy need to write it to be understood by as much of the populace as they can. For this reason, they write in short sentences, or in fragments. This in turn is because the nation is not as literate as it was in the past.
Bear with me here. I'm serious. Get on-line and look up old magazine ads. Go back to the 1930s and 1940s. Even products as common as baking flour or or tires had sentences that were more than a few words long, and had words with more than two to three syllables. Listen to the vintage ads they play on XM Classic Radio. Go to YouTube and bring up vintage car ads and listen to the sound track. They speak in complete sentences, they have no slurred phrasing, or sloppy grammar.
Today, you have a lot of kids coming out of high school who cannot compose a declarative sentence without the inclusion of "like...", "yahknow...", and the ever-popular uplift vocal tone at the end of a sentence like it is a question when in fact it is not.
This is not slamming the kids. It is a slam on the (lack of) education they are receiving.