Originally Posted by Curmudgeon
Perhaps it's just a number too big for my brain to comprehend, but a billion dollars to essentially rejigger existing chips seems excessive.
Now that Apple owns PA Semi, they can claim that all the money PA Semi has ever spent developing the A4/A8/A9/everything else they did that preceded this chip was spent by Apple. I really don't think they've spent $1 billion on this chip alone since they bought PA Semi, but I'm sure from the inception of Arm until now, $1 billion has been spent developing products...
Kind of like how Apple can claim being responsible for Logic, even though eMagic conceived and developed basically the platform, and Apple basically just bought and rebranded them and financed eMagic's continuing work (and forced it OSX exclusive and designed the shipping box).
See also Avid buying Protools and Sibelius, Microsoft buying DOS, Adobe buying Macromedia, etc. etc.
It would be ridiculous for Apple to give any credit to eMagic, PA Semi, Randy Ubillos/Keygrip or anybody else for products they've rebranded - they bought the company and therefore that company's history is Apple's to rebrand and manipulate.
Heck, Apple's actual contribution since buying ARM could be less than a million thus far (besides costs of buying the company) if the chip is basically just a slightly altered A8, which was maybe already in prototype before the sale in 2008...
...Then Apple would just need to tweak it a bit, slap on a logo, and voila! A4! Then they'll stick in in the iPad and let the early adopters troubleshoot and test it just like they did with S***Leopard, Aperture 3, iMac 27, AirPort extreme, Time Capsule, MacBook pro batteries, MacBook hard drives, etc. etc.