Originally Posted by fleggy
Sadly, there are no issues left to resolve. They have all been done; the licensing issue (originally referred to by SJ as a "bag of hurt"), were simplified. Technical challenges..whilst I am not in the know...every other manufacturer has found a solution - without increasing the price.
I think it is simple: Blu-ray competes with the Apple online store and they would not be able to charge more to absorb the licensing. That's it.
Oh - SJ got his seat as part of the Disney/Pixar Studios acquisition. Amazing that a company like Disney would allow him to do this! Having kids, Blu-ray movies are big in our house...especially Disney ones.
I have disputed this argument countless times... Here we go again: BR does NOT compete with the ITS. Just like CDs and DVDs don't compete with the ITS (following your logic, Apple would have to leave the Superdrive out of their computers entirely - not just because it's obsolete, though it is, but because it competes with the ITS). The ITS is all about convenience, not quality - you'll get a digital download, which is convenient because you don't have to leave your house to get a new movie, but its quality will be pretty terrible compared to BR (720p with compression artefacts). BR, on the other hand, is all about quality. The customer who downloads a movie in the ITS is not the same kind of customer who's interested in buying a BR and watching it on a great FullHD-screen. Just saying.
You anti-BR people should also consider the facts that digital distribution only exists in a very rudimentary form (no 1080p!) in ONE SINGLE COUNTRY so far. Only one subset of Apple-users, namely Americans, can buy movies from Apple at this point in time. This just proves that digital distribution still has a veeery long way to go. I agree that it's the future, but that future is at least five years away, and until it arrives (worldwide availability of ITS-movies in 1080p or better), Blu-Ray is king.
And please don't act like Apple are trailblazers eschewing a stillborn technology. If they were truly serious about the death of optical media yadda yadda yadda they should just go ahead and put their money where their mouth is, which means getting rid of the obsolete Superdrive and preparing the user for a future without optical drives in computers. As much as I want BR, I'd really respect that move and it would open up a lot of new and exciting possibilities. However, they're still putting that obsolete piece of junk into every Mac except the MBA, which indicates to me that they're not very serious about all this. They're just lazy, or they don't care.