or Connect
AppleInsider › Forums › Mobile › iPod + iTunes + AppleTV › Apple's iTunes Replay cloud service reappears in movie studio talks
New Posts  All Forums:Forum Nav:

Apple's iTunes Replay cloud service reappears in movie studio talks

post #1 of 14
Thread Starter 
New reports of conversations between Apple and film studios have verified the existence of an "iTunes Replay" cloud service detailed by AppleInsider a year ago.

A new CNET report published today says Apple is working to get studios to agree to allow it to host an online "cloud" version of the content they buy, enabling them to access it from their mobile devices, such as the iPhone, iPod touch and the upcoming iPad.

Earlier reports last month indicated Apple was working to convince music labels to participate in the same type of service for music.

AppleInsider described the service a year ago, when it was being developed under the name "iTunes Replay."

The service was designed to allow iTunes shoppers to build out their digital video collection without worrying about the space needed to store the often hefty media files.

One of the main complaints users have with video purchases on iTunes is that they are forced to either throw away their files after watching them, or find a place to store the large files either on their hard drive or by burning them to DVDs.

Last year's report said it was unclear whether Apple planed to charge for the service, which was said to include both iTunes Movie and TV show purchases.

The problem for Apple in deploying the new service was not technical, but instead related to concerns from media publishers that Apple's iTunes customers would be unable to stream the content they purchase to other devices, forcing Nokia and Microsoft and Google to develop their own media stores. None of those companies have done well in building mobile software markets, let alone in reselling music and movies.

Forrester's regular prediction of death for iTunes

The CNET report on Apple's cloud service presented dire prospects for the company's plans to deliver streaming access to content for users, relying heavily on advocacy voiced by James McQuivey of Forrester Research.

Back in 2006, McQuivey's firm presented data from a review of credit card receipts that insisted that iTunes had "experienced a collapse in sales revenues this year," as Register reporter Andrew Orlowski reported at the time.

Shortly afterward, McQuivey issued a report for Forrester entitled "Paid Video Downloads Give Way To Ad Models." It confidently announced, "the paid video download market [dominated by iTunes] in its current evolutionary state will soon become extinct, despite the fast growth and the millions being spent today."

McQuivey predicted that "Television and cable networks will shift the bulk of paid downloading to ad-supported streams where they have control of ads and effective audience measurement. The movie studios, whose content only makes up a fraction of todays paid downloads, will put their weight behind subscription models that imitate premium cable channel services."

That Forrester report also predicted the death of DVR, and touted "new technology such as the recently announced Adobe Media Player," which McQuivey said, "will allow consumers to download video for playback without losing the ads that were sold with the video."

A year later at the end of 2007, McQuivey repeated his thesis that "nobody in the TV or movie business really wants to help Apple do to video what it did to music that is, become the dominant electronic reseller," in an article he directly wrote for CNET under the headline, "Why Apple cant do to video what it did to music."

His comments were directly contradicted by comments from Viacom billionaire Sumner Redstone, who had just publicly gone on record saying that "iTunes had resurrected the music industry by creating a legal, affordable, instantly gratifying purchasing system for fans. The challenge now is for the film industry to catch up, and for competing companies to work together to establish new standards and practices.

McQuivey also announced in late 2007 that Apples strong TV sales were stalling because of the departure of NBC Universal, which he estimated to make up 30-40% of iTunes TV downloads. Without NBCs content, iTunes is only 60 percent of a store, McQuivey said. NBC left iTunes in December 2007, but later returned to the iTunes Store in September 2008.

When McQuivey announced the death of iTunes in 2006, Apple was just reaching a milestone of 45 million video downloads. By the end of October 2008, it had reached 200 million video downloads. Apple has continuously expanded its video business with its television and movie studio partners, adding HD movies and rentals to iTunes 8.

The iTunes Store expanded to include mobile software for the iPhone in 2008, and Apple is currently working to develop business models for books and newspapers centered around the new iPad.
post #2 of 14
" None of those companies have done well in building mobile software markets, let alone in reselling music and movies."

So does this mean Apple and consumers cannot move forward until Micro-slug and others can bring services to its customer base? The music, movie and publishing companies are dreading the speed which Apple is taking the market. Afraid of loosing control to one company that has "figured it out" and may be in a position to throw some weight around. Fear has never gotten leaders any where.
post #3 of 14
It's amazing to see the studios quibble about a feature which is of little consequence to them but can greatly help their viewers. And they wonder why people steal their content.

The issue isn't that the iTunes store isn't open to other hardware. It is the hardware itself.
post #4 of 14
as long as you can redownload your stuff DRM free and transfer it to your crappy zune or sandisk I think there shouldn't be any worries here. It's the content you theoretically own, only online. Is kinda like dropbox or idrive really, just better interface.
--SHEFFmachine out
Da Bears!
Reply
--SHEFFmachine out
Da Bears!
Reply
post #5 of 14
While this reads great in concept, I highly doubt this will happen as the following article mentions:

http://earthlink.com.com/8301-31001_...part=earthlink


Quote:
Hollywood isn't interested in any walled gardens, said James McQuivey, a media analyst at Forrester Research.
"The studios are very concerned that they're going to get roped into somebody's proprietary platform," McQuivey said. "They want a world where consumers have a relationship with the content, and not with the device or the service. They are in a position to force Apple to go along and make sure that content bought [via] iTunes will play on a Nokia phone. That is very un-Apple-like."
post #6 of 14
Who wants to buy ad free information. I am willing to pay for that 15 minutes of life which I spend waiting for the ads and trailers. I resent the idea that the companies seem to think that that time belongs to them, to be marketed and used as they want.
post #7 of 14
Quote:
Originally Posted by yesiCan View Post

While this reads great in concept, I highly doubt this will happen as the following article mentions:

"Hollywood isn't interested in any walled gardens, said James McQuivey, a media analyst at Forrester Research.
"The studios are very concerned that they're going to get roped into somebody's proprietary platform," McQuivey said. "They want a world where consumers have a relationship with the content, and not with the device or the service. They are in a position to force Apple to go along and make sure that content bought [via] iTunes will play on a Nokia phone. That is very un-Apple-like.""

How is that un-Apple-like, it's how their music distribution works? Completely interoperable because of no DRM.

Is the article getting at Apple's reluctance to offer licensed Fairplay DRM to other vendors? Because that worked out so well for PlaysForSure.

Walled garden or open field, Apple can do either, but trying to put a wall around a field is just wasting everyone's time and money.

censored

Reply

censored

Reply
post #8 of 14
I would suspect Disney and therefor ESPN will go along with Apple's plans whatever they are given SJ's influence at Disney. That is a very large element of TV interest, in the US especially. I suspect as with the music saga as the Apple model is seen to work well and others struggle other studios will join over time.
Use duckduckgo.com with Safari, not Google Search
Been using Apples since 1978 and Macs since 1984
Long on AAPL so biased. Strong advocate for separation of technology and politics on AI.
Reply
Use duckduckgo.com with Safari, not Google Search
Been using Apples since 1978 and Macs since 1984
Long on AAPL so biased. Strong advocate for separation of technology and politics on AI.
Reply
post #9 of 14
One word: Hulu
post #10 of 14
I'd rather keep my content on a drive that I own and can back up, than on a "cloud". With drives now weighing in at 2TB, even movie files aren't that scary.
post #11 of 14
Digital Streaming more profitable than Blu-ray videos?

http://www.businessinsider.com/chart...decline-2010-3
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #12 of 14
Quote:
Originally Posted by yesiCan View Post

While this reads great in concept, I highly doubt this will happen as the following article mentions:

http://earthlink.com.com/8301-31001_...part=earthlink


what a crap article - I guess they totally missed that it was Apple that pushed the labels to put DRM free music up.

If the studios want DRM free video, I hardly think Apple would balk. More utter nonsense from those making weak arguments about Apple being "proprietary".
post #13 of 14
Quote:
Originally Posted by AppleInsider View Post

New reports of conversations between Apple and film studios have verified the existence of an "iTunes Replay" cloud service detailed by AppleInsider a year ago.

A new CNET report published today says Apple is working to get studios to agree to allow it to host an online "cloud" version of the content they buy, enabling them to access it from their mobile devices, such as the iPhone, iPod touch and the upcoming iPad.

Earlier reports last month indicated Apple was working to convince music labels to participate in the same type of service for music.

AppleInsider described the service a year ago, when it was being developed under the name "iTunes Replay."

The service was designed to allow iTunes shoppers to build out their digital video collection without worrying about the space needed to store the often hefty media files.

The iTunes Store expanded to include mobile software for the iPhone in 2008, and Apple is currently working to develop business models for books and newspapers centered around the new iPad.

This may be old hat or it may be two pieces of completely unrelated news, but it occurred to me that Simplify Media's abrupt cessation of service and fazing out of accounts might be linked to this supposed iTunes Cloud rumor.
post #14 of 14
And I am very much fond of spam surrealism.
They spoke of the sayings and doings of their commander, the grand duke, and told stories of his kindness and irascibility.
Reply
They spoke of the sayings and doings of their commander, the grand duke, and told stories of his kindness and irascibility.
Reply
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: iPod + iTunes + AppleTV
AppleInsider › Forums › Mobile › iPod + iTunes + AppleTV › Apple's iTunes Replay cloud service reappears in movie studio talks