Originally Posted by AppleInsider
Last month, Apple Chief Operating Officer Tim Cook said his company still views the Apple TV as a "hobby," and noted that sales of the product simply don't compare to the consumer markets for smartphones, computers and MP3 players. Cook said he doesn't believe the Apple TV will remain dormant, but it may take time for the potential market for the device to grow.
Here's what I think might be going on with the whole AppleTV + iTunes digital video distribution scene.
1 - The studios have been reluctant to provide Apple with full access to their TV and Movie catalogs for many reasons including but not limited to Apples domination of digital music content and their desire to see HD optical media to give them one last money grab before moving to all out digital distribution.
2 - Apple builds the AppleTV with no intention of supporting any optical media no SD DVD and certainly no HD be it HD-DVD or BluRay.
- BluRay won the HD wars with somewhat muted response from the world. It certainly wasn't the same as it was when DVD's beat out DIVX... That seems to be a much bigger deal.
- Apple held firm and never picked sides (not really anyway) on the HD optical media showdown. And even when BluRay was crowned king Apple chose to not support the format.
- The Studios (those on the loosing side especially) meanwhile are still somewhat recovering from the HD wars and have lost some real money in the process.
Now... BluRay is king and what is the studios to do?
- Provide Apple full access to all of their titles in SD and HD and possibly kill or lessen the success of BluRay?
- Continue to drag their feet and roadblock Apple until such a time when EVERYONE is screaming for them to give it up and get serious about digital distribution.
- Back in Apples court do they DARE release a BluRay player for its computers that would, even in an admittedly small way prop up BluRay movie sales?
And here is where we are today... stuck in a rut... I don't like it any more than you do...