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Another 'illegal' Apple iPod touch billboard comes under scrutiny

post #1 of 57
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A massive "supergraphic" billboard for the iPod touch in Los Angeles, Calif., will come down soon, as the 11-story Apple advertisement has been defined as illegal by the city due to safety concerns.

The giant advertisement for the iPod touch at 1205 N. Highland Ave. reportedly broke free in a wind storm last October, bringing the massive display crashing to the ground, according to the Los Angeles Times. The billboard, placed for Apple through CBS Outdoor, reads "More games. More fun."

CBS Outdoor told city officials last week that it will remove two advertisements, at least one of which is the iPod touch billboard. The company's decision was provoked by the city attorney's office, which issued a cease-and-desist letter.

Removal of the sign may not bring the end of problems for CBS Outdoor, however. City officials said that the advertising company could still be held responsible for the amount of time that the advertisements were displayed. What role, if any, Apple could play in matter is unknown.

The efforts are part of a continuing crackdown in Los Angeles against "supergraphics." In the last few months, illegal signs have been removed and one person even did three days of jail time for posting advertisements that were not permitted. In addition to safety concerns, the signs are considered by some locals to be an eyesore.

Credit: Google Maps.

Last year, another giant iPod touch advertisement came under scrutiny in Boston. The banner became a factor in a political controversy when it was revealed that a top campaign aide to the city's mayor assisted in the permitting process an acquaintance who had donated money to the mayor's campaigns.

Last November, the controversial billboard was removed without explanation. The 13,750-square-foot advertisement had been in place since the fall of 2007. The companies behind the Boston billboard previously agreed to pay $110,000 for a settlement -- the largest known payment for any such advertising dispute -- in June, in order to allow the sign to remain.
post #2 of 57
Its very big amount for this !!
post #3 of 57
It's a good think that California polices this stuff, but can't get their shit together and setup a decent train system in Southern California...
post #4 of 57
It's more than a safety issue. I'm a bit torn by this. I firmly believe private owners ought use buildings efficiently and ads here and there are fine.

But it's a bit excessive sometimes.

The average person gets exposed to 600 outdoor adverts a day, which crowds out the beauty of other things in town (the amenity of a place), and fills our brain with unnecessary noise.

On advertising generally, do we really need to read about insurance products 50 times today if we're not in the market for any?
post #5 of 57
It is about time printed signs were replaced by some futuristic holographic projection system, this is the 21st Century after all Maybe admob will make one where we all see a different one depending on our purchasing history (linked to that chip in our neck of course)!
Been using Apple since Apple ][ - Long on AAPL so biased
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Been using Apple since Apple ][ - Long on AAPL so biased
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post #6 of 57
Quote:
Originally Posted by iansilv View Post

It's a good think that California polices this stuff, but can't get their shit together and setup a decent train system in Southern California...

Don't California have more important things to worry about? a destroyed local economy, highest unemployment rate in the nation, one of the highest fiscal debt in the nation, do they really have this much leisure time and resources to worry about a billboard?
post #7 of 57
Why is it that every headline on every article on your site starts with a negative sinister cut at Apple? If there are problems with billboards in LA or Boston or elsewhere, it is an issue with the outdoor ad company and the city's zoning officials. But you want to make it sound like "evil Apple and Steve Jobs" are killing people with giant iPods. If CBS outdoors is putting up illegal signs, the story is about them, not Apple. But that doesn't fit your bias.


Quote:
Originally Posted by AppleInsider View Post

A massive "supergraphic" billboard for the iPod touch in Los Angeles, Calif., will come down soon, as the 11-story Apple advertisement has been defined as illegal by the city due to safety concerns.

The giant advertisement for the iPod touch at 1205 N. Highland Ave. reportedly broke free in a wind storm last October, bringing the massive display crashing to the ground, according to the Los Angeles Times. The billboard, placed for Apple through CBS Outdoor, reads "More games. More fun."

CBS Outdoor told city officials last week that it will remove two advertisements, at least one of which is the iPod touch billboard. The company's decision was provoked by the city attorney's office, which issued a cease-and-desist letter.

Removal of the sign may not bring the end of problems for CBS Outdoor, however. City officials said that the advertising company could still be held responsible for the amount of time that the advertisements were displayed. What role, if any, Apple could play in matter is unknown.

The efforts are part of a continuing crackdown in Los Angeles against "supergraphics." In the last few months, illegal signs have been removed and one person even did three days of jail time for posting advertisements that were not permitted. In addition to safety concerns, the signs are considered by some locals to be an eyesore.

Credit: Google Maps.

Last year, another giant iPod touch advertisement came under scrutiny in Boston. The banner became a factor in a political controversy when it was revealed that a top campaign aide to the city's mayor assisted in the permitting process an acquaintance who had donated money to the mayor's campaigns.

Last November, the controversial billboard was removed without explanation. The 13,750-square-foot advertisement had been in place since the fall of 2007. The companies behind the Boston billboard previously agreed to pay $110,000 for a settlement -- the largest known payment for any such advertising dispute -- in June, in order to allow the sign to remain.
post #8 of 57
I think Apple pushed themselves too far with their luxury cult product hype during the roaring credit bubble economy that the obvious backlash has occurred.

Every action has a opposite and equal reaction.
post #9 of 57
Quote:
Originally Posted by Woohoo! View Post

I think Apple pushed themselves too far with their luxury cult product hype during the roaring credit bubble economy that the obvious backlash has occurred.

Ever action has a opposite and equal reaction.

Can someone translate what this guy just said?
post #10 of 57
Quote:
Originally Posted by AppleInsider View Post

In addition to safety concerns, the signs are considered by some locals to be an eyesore.

Becaaaaaaaaaauuuuuuuuuuuse, LA has eliminated all the other myriad of eyesores and building-sized ads are all that's left?

How about starting with cleaning up the sidewalks?

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post #11 of 57
I saw "broke free in the wind" and my mind saw "broke wind".
post #12 of 57
Quote:
Originally Posted by bigdaddyok View Post

Why is it that every headline on every article on your site starts with a negative sinister cut at Apple? If there are problems with billboards in LA or Boston or elsewhere, it is an issue with the outdoor ad company and the city's zoning officials. But you want to make it sound like "evil Apple and Steve Jobs" are killing people with giant iPods. If CBS outdoors is putting up illegal signs, the story is about them, not Apple. But that doesn't fit your bias.

I wonder why "illegal" is in quotation marks, as if it's a figure of speech, a matter of speculation, or some such thing. If the sign violated city ordinances, which it did, then the sign is illegal -- no quotes required.

BTW, the City of Los Angeles (not to be confused with the State of California) has some of the most lax sign regulations in the country (Sunset Boulevard, anybody?). Which should not be confused with no sign regulations. I don't think anyone would want to live in a place without any controls over signage.
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post #13 of 57
Quote:
Originally Posted by zindako View Post

Don't California have more important things to worry about? a destroyed local economy, highest unemployment rate in the nation, one of the highest fiscal debt in the nation, do they really have this much leisure time and resources to worry about a billboard?


California, where the sub-prime mortgage lending fiasco started and finished in Congress with the FHA, Freddie Mac and Freddie Mae experimenting with socialized sub-prime lending?

Sure why not? California can't even solve their budget mess they got into so they worry about small stuff.

Diverts the public anger off of them, demonstrates they still got power. Scares people with their petty antics from uprising like they should be.

Perhaps the state will start dispensing free pot to mellow out the radicals now before more Californians drive their airplanes into buildings.
post #14 of 57
Quote:
Originally Posted by zindako View Post

Can someone translate what this guy just said?

How much do you want for your cave? I'm looking for a quiet place away from the world.


Actually it's about the money, not just Apple. LA saw Boston got big bucks and now they want some too.

Apple should have taken down the ads once the credit market blew, they should have known people and governments were going to react negatively on some fashion to their luxury products post bubble recession and all.

It's all psychology my friend.
post #15 of 57
Quote:
Originally Posted by John.B View Post

Becaaaaaaaaaauuuuuuuuuuuse, LA has eliminated all the other myriad of eyesores and building-sized ads are all that's left?

Yeah, starting with the building in question at 1205 N. Highland Ave. -- the front (the thin side!) may be quite interesting, but that long side is surely an expanse of "Blah!"

(In fact, the mega-ad is an improvement from that angle! The ad needs to be even larger!)

Quote:
Originally Posted by Eriamjh View Post

I saw "broke free in the wind" and my mind saw "broke wind".

With smog-smog-smog, that might actually be an improvement, too! (At least on the really awful summer days...)
post #16 of 57
Quote:
Originally Posted by bigdaddyok View Post

Why is it that every headline on every article on your site starts with a negative sinister cut at Apple? If there are problems with billboards in LA or Boston or elsewhere, it is an issue with the outdoor ad company and the city's zoning officials. But you want to make it sound like "evil Apple and Steve Jobs" are killing people with giant iPods. If CBS outdoors is putting up illegal signs, the story is about them, not Apple. But that doesn't fit your bias.


Why do you need to quote the whole darn AI article in your post?

Sheesh!!
post #17 of 57
Quote:
Originally Posted by zindako View Post

Don't California have more important things to worry about? a destroyed local economy, highest unemployment rate in the nation, one of the highest fiscal debt in the nation, do they really have this much leisure time and resources to worry about a billboard?

The signs are only illegal because the city wants their cut of "blackmail" revenue. It's always about money, kids. Never forget that.

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post #18 of 57
Hilarious.

Now if they can figure out some way to take down the "Art" that dominates Sunset Blvd?
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post #19 of 57
Quote:
Originally Posted by Woohoo! View Post

Sure why not? California can't even solve their budget mess they got into so they worry about small stuff.

California can't solve their budget mess because pretty much the whole electorate, from left to right, wants to get more and more services while paying less and less taxes. If you want to blame the elected officials for that go ahead, but nothing will get fixed as long as the boobs keep voting for politicians who promise to deliver the impossible and against anyone who whispers anything resembling the truth.
post #20 of 57
Quote:
Originally Posted by SpamSandwich View Post

The signs are only illegal because the city wants their cut of "blackmail" revenue. It's always about money, kids. Never forget that.


Exactly. California is sorely hurting for money as a result of the sub-prime mess that started in their state.
post #21 of 57
Quote:
Originally Posted by Woohoo! View Post

I think Apple pushed themselves too far with their luxury cult product hype during the roaring credit bubble economy that the obvious backlash has occurred.

Every action has a opposite and equal reaction.

jealous much?
post #22 of 57
Quote:
Originally Posted by doyourownthing View Post

jealous much?

About what? I have lots of Apple gear.

During the credit bubble Apple got aggressive and placed their ads everywhere, they also had a hot new product that basically filled a need, a device to carry all ones music wherever called a iPod.

They got away with a lot of things likely because they were spreading money around to do it and riding the rush of lots of people with high amounts of disposable cash. The fad has now worn thin and the ads old, people are tightening their wallets and Apple likely has turned off the payola spigot.

The high profile ads should have been taken down like last year already, now cash strapped governments view them as targets.
post #23 of 57
Quote:
Originally Posted by Woohoo! View Post

Exactly. California is sorely hurting for money as a result of the sub-prime mess that started in their state.

I don't know if any other Californians have taken the time to read it, but Whitman has released the text of her proposed plan. Good luck getting the slimeball politicians that will remain after Arnold is gone to support and follow it, but it's a good read. The problem is that politicians cannot be fired for doing a bad job except by eventual vote. That takes too long. We need a streamlined system that jettisons the trash if it's weighing us down.

I especially like her thinking on this:

Quote:
Meg will institute a flexible hiring freeze to slow down new hiring and reduce the state workforce back to its 2004-2005 levels. The hiring freeze will not apply to most public safety workers, but it will be an effective way to rein in the costs of the bureaucracy. Meg believes this reform will save the state more than $3 billion a year.

There are too many government workers draining the pockets of Californians and they have a tendency to not want to fire themselves once they get settled in.

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post #24 of 57
Quote:
Originally Posted by zindako View Post

Don't California have more important things to worry about? a destroyed local economy, highest unemployment rate in the nation, one of the highest fiscal debt in the nation, do they really have this much leisure time and resources to worry about a billboard?

I don't know where you are from and what goes on in your head, but if you are picturing passers by or office workers on their break climbing sides of buildings to bring billboards down, you have got the wrong picture. The police do this sot of stuff and it's better they do this that to down donuts in coffee shops.
post #25 of 57
Yes but isn't Hollywood home to some famous outdoor advertising sign? Says Hollywood or something like that. Built in the twenties and many considered it an eyesore?
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post #26 of 57
I'm not sure I understand what the safety concern is here... could someone enlighten me?
post #27 of 57
Quote:
Originally Posted by tundraboy View Post

California can't solve their budget mess because pretty much the whole electorate, from left to right, wants to get more and more services while paying less and less taxes. If you want to blame the elected officials for that go ahead, but nothing will get fixed as long as the boobs keep voting for politicians who promise to deliver the impossible and against anyone who whispers anything resembling the truth.

Spot on. If only the press put this message out more regularly.
post #28 of 57
Quote:
Originally Posted by Thakk View Post

I'm not sure I understand what the safety concern is here... could someone enlighten me?

It's doublespeak from Carmen Trutanich. It's really all about money and his office expanding its powers.

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post #29 of 57
Ah I love boston, hey that sign is too big oh and there was a donation made to get it up so it has to come down, or wait you can give us 100,000 bucks and well we'll let you keep it =\\

Same city where a city councilman's son was given a contract to paint the big dig tunnels 5 years before they were even started (no bid) and billed the project for those 5 years.
post #30 of 57
Quote:
Originally Posted by SpamSandwich View Post

I don't know if any other Californians have taken the time to read it, but Whitman has released the text of her proposed plan. Good luck getting the slimeball politicians that will remain after Arnold is gone to support and follow it, but it's a good read. The problem is that politicians cannot be fired for doing a bad job except by eventual vote. That takes too long. We need a streamlined system that jettisons the trash if it's weighing us down.

You mean like the way they dealt with "Gray"?

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post #31 of 57
Quote:
Originally Posted by SpamSandwich View Post

I don't know if any other Californians have taken the time to read it, but Whitman has released the text of her proposed plan. Good luck getting the slimeball politicians that will remain after Arnold is gone to support and follow it, but it's a good read. The problem is that politicians cannot be fired for doing a bad job except by eventual vote. That takes too long. We need a streamlined system that jettisons the trash if it's weighing us down.


Good link, nice PDF from a obviously very intelligent woman.

I think it would take longer than a few years of economic pain for the general Californian population to reverse it's thinking. Right now I believe they are in denial and clinging to shifting the blame rather that focusing on what they did to contribute to the problem.
post #32 of 57
Quote:
Originally Posted by mstone View Post

You mean like the way they dealt with "Gray"?

Arnold took advantage of a once-in-a-lifetime weakness in candidates for the office. I don't know if Whitman is similarly driven by ego and power in a quest to rule over California, or if she has designs on eventually running for president, but if it is at all possible to wrangle kittens and get the job done here, I will support them. California businesses have been gutted.

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post #33 of 57
Quote:
Originally Posted by Woohoo! View Post

I think it would take longer than a few years of economic pain for the general Californian population to reverse it's thinking.


You mean learn to speak English? There are lots of problems in California and the US. I personally believe these immigration issues are unsolvable and will eventually cause the collapse of the American empire. Better learn to speak Chinese.

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post #34 of 57
Quote:
Originally Posted by mstone View Post

You mean like the way they dealt with "Gray"?

I think he was implying something a bit more in line with traditional right-wing thinking like illegal invasions and death squads.
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post #35 of 57
Quote:
Originally Posted by jeffharris View Post

I think he was implying something a bit more in line with traditional right-wing thinking like illegal invasions and death squads.

Whatever. You present me with a serious pro-business, government cost cutting Democrat and I'd vote for them. Politics and political parties don't interest me with a state being crushed under the weight of it's own debt.

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post #36 of 57
Quote:
Originally Posted by zindako View Post

Don't California have more important things to worry about? a destroyed local economy, highest unemployment rate in the nation, one of the highest fiscal debt in the nation, do they really have this much leisure time and resources to worry about a billboard?

Yeah, don't worry about gigantic signs that aren't built to withstand windstorms. Who cares if they fall down and kill somebody...
post #37 of 57
Quote:
Originally Posted by Dr Millmoss View Post

I wonder why "illegal" is in quotation marks, as if it's a figure of speech, a matter of speculation, or some such thing. If the sign violated city ordinances, which it did, then the sign is illegal -- no quotes required.

BTW, the City of Los Angeles (not to be confused with the State of California) has some of the most lax sign regulations in the country (Sunset Boulevard, anybody?). Which should not be confused with no sign regulations. I don't think anyone would want to live in a place without any controls over signage.

I don't support this sentiment - because I think the world needs an 11 story picture depicting a stretched anus (google goatse if you haven't been on the internet in 15 years), and it's my dream that with enough money - a giant goatse will be depicted on a skyscraper in Hollywood.

WE NEED OUR GOATSE ADVERTISING SUPERGRAPHICS!
post #38 of 57
Quote:
Originally Posted by elroth View Post

Yeah, don't worry about gigantic signs that aren't built to withstand windstorms. Who cares if they fall down and kill somebody...

Public safety is the last thing Trutanich has in mind. It's called send the envelopes straight to his office.

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post #39 of 57
Quote:
Originally Posted by SpamSandwich View Post

Public safety is the last thing Trutanich has in mind. It's called send the envelopes straight to his office.

From the fictional Newspeak, we have the nonfictional Truspeak.
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post #40 of 57
Quote:
Originally Posted by Foo2 View Post

From the fictional Newspeak, we have the nonfictional Truspeak.
http://www.tru09.com/

He's a real disappointment. Glad I didn't vote for him, but that doesn't make it any better.

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