Originally Posted by Superbass
Well, you've just helped prove my point. You write in your first paragraph that you have no intention of "exposing" you kids to a dedicated device. Therefore, no gaming devices have gone into your decision making. Your purchase of an iPod does not take away a sale from nintendo or sony, because you never would have purchased their products in the first place. Therefore, in your case, Apple is not competing with Nintendo.
In my case? Maybe. If Nintendo wants to look at it that way to reassure themselves that iPods are not a threat. However, looked at a little more broadly (than those who are out looking specifically for a dedicated gaming device, which I can't see as being that significant and sustainable) Apple makes "must-have mobile devices" with which parents can entertain, and educate, their kids. The post I replied to spoke of entertaining kids for a couple of hours per day, or in the car, for example. Unfortunately, that is a real need for real parents. Nintendo definitely wants me to consider their device for that role, whether or not I am really open to it or not. Nintendo has a real uphill battle for my dollars, and maybe increasingly with less determined consumers as well.
Does Nintendo attract my attention as an entertainment device for my children? No. Apple devices do. The post said that Nintendo's market is (presumably all) 6-16 year-olds, and yet you say it's no big deal that a good proportion of parents may never consider a dedicated gaming device because they think something like the iPod is much better value.
So, those are lost to Nintendo right off the bat, then? Then, among those who would
"consider a gaming device" in their decision, the iPod is still going to be really attractive. But hey, Apple is not really competing with Nintendo, so, no worries.