Originally Posted by AppleInsider
In a note to investors issued Tuesday afternoon, analyst Gene Munster with Piper Jaffray said the move makes strategic sense for Apple, as the Cupertino, Calif., company has a history of success in redefining mature markets.
I would argue that Apple has a proven trackrecord, not of redefining mature markets, but immature
When Steve Jobs returned to Apple and took over the reins in 1997 he immediately got the company working on the iMac, which turned out to be a huge succes at its debut in 1998. And ever since Apple has been doing everything right with their computer product lines (save for a G4 Cube and possibly the Air), and yet Apple's computers haven't redefined
the PC market in any meaningful sense of the word. In a decade they've gained a 5% increase in marketshare, yes, but redefined the market? No. The PC market was a mature
market in 1997.
Where Apple has excelled is in the immature markets. MP3 players were on the market in 2001, but they were not a big item consumer electronics. They weren't a mainstream market article. The iPod changed that. Apple did
redefine the market for MP3 players.
Same with smartphones in 2007. Yes, they had been around for a long time, but they were a niche product for tech geeks, and travelling business people. The iPhone changed that, and set off a landslide of consumer smartphones "for the rest of us" in the following years. Apple did
redefine the smartphone market.
And now Apple is about to do it all over again. This time with another product category that has been around for almost a decade but still hasn't matured into a mass market consumer product: the tablet computer. The iPad. And this
is where Apple shines. Take an immature market with a product category that has so far been halfassed and badly done, and make it right!
When they do that, they have proven that they can indeed redefine markets. But not in mature markets, only in immature markets.