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Apple positioned to introduce connected HDTV within 2-4 years - Page 3

post #81 of 137
Quote:
Originally Posted by TECHSTUD View Post

If it's Apple expect $3,000 minimum and without an HDMI port!

You're a ridicules human being. Not to mention a moaner.

TECHSTUD is a moaner. You're a moaner. You're a moaner TECHSTUD. TECHSTUD is a moaner. Moaner.

Moaner.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #82 of 137
Quote:
Originally Posted by Clive At Five View Post

There are so many things wrong with this article I don't know where to start.

Chiming in with the choir on this one. Somebody has smoked one too many and let their imagination run wild. We can all see how cool this would be but equally we can see the multitude of reasons why this will not happen.
Quote:
I will readily admit that there's a lot of room to consolidate the functions of a TV, but Apple should strive to the hub into which it all integrates with iTunes connectivity, and DVR functionality. There's no need to reinvent the wheel.

This device makes no sense.

Indeed! Adding all this functionality to a fixed size monitor is a REALLY BAD idea. It works for the iMac but for television sets, no way. This device makes no sense and neither does the thinking behind this report. It seems positively juvenile.
post #83 of 137
Quote:
Originally Posted by m2002brian View Post

you want cheap satalite? Just buy the equipment outright and add it to a friends account. No extra charge/mo for them and free tv for you (besides the cost of equipment).

Equipment cost: Dish Network DVR $300 (ebay)____Dish Network Dish 1000 $65 (Ebay)

All you need is a good friend

I think you should check your info. Dish charges you monthly for each additional box beyond the 1st one. And it varies from $7 to as much as $21/month for each HD DuoDVR with TV everywhere. On top of that, Dish usually limits you to 4 boxes. Check the terms and conditions on the Dish website if you don't believe me https://csa.dishnetwork.com/DHA/DHA.pdf. Truth is, if I was that friend, I'd make you share the cost of the monthly subscription. BTW, DirecTV is pretty much the same. They'll charge you $5.99 for each additional box beyond the 1st, they just call it a monthly lease fee.
post #84 of 137
Quote:
Originally Posted by Blastdoor View Post

they need the content people to go along with it, and the content people are afraid of alienating the cable companies. It's just hard to see how to get from here to there.

Couldn't have said it any better myself... Now I don't know how much is 'crap-talk' and how much is true but the movie and tv industries just don't seem to wanna play in Apples sandbox.

I'm not sure why? While some say, 'just look at what Apple did to the music industry' ... other than SAVE IT FROM ITS OWN DESTRUCTION .... I'm not so sure what offensive act they performed. \
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post #85 of 137
Quote:
Originally Posted by m2002brian View Post

you want cheap satalite? Just buy the equipment outright and add it to a friends account. No extra charge/mo for them and free tv for you (besides the cost of equipment).

Equipment cost: Dish Network DVR $300 (ebay)____Dish Network Dish 1000 $65 (Ebay)

All you need is a good friend

Well the same could be said for cable TV (just jack into the next-door neighbors feed) or water or natural gas or electricity, gasoline, lawn gnomes...... however, I'm not sure what the point? A rose by any other name...
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post #86 of 137
MacBook Pro 17" Glossy 2.93GHz, iPad 64GB, iPhone 4 16GB, and a lot of other assorted goodies.

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MacBook Pro 17" Glossy 2.93GHz, iPad 64GB, iPhone 4 16GB, and a lot of other assorted goodies.

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post #87 of 137
Quote:
Originally Posted by Ireland View Post

You're a ridicules human being. Not to mention a moaner.

TECHSTUD is a moaner. You're a moaner. You're a moaner TECHSTUD. TECHSTUD is a maner. Moaner.

Moaner.

He sounds like my ex-wife. But in that horrible case, some of the moans were actually welcome.
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Pity the agnostic dyslectic. They spend all their time contemplating the existence of dog.
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post #88 of 137
Quote:
Originally Posted by backtomac View Post

Where's Ireland?

It's a bit west of England.
You're welcome
post #89 of 137
Quote:
Originally Posted by Eastman View Post


Am sorry but they must be smoking something ..

Here in Germany you can buy a great HDTV for under 1000 Euros ..
And the Apple TV ain't selling much at all already ..

On top they think people will pay what ? 60-90 a Month for a TV Service ? Where do they live ?
Not here thats for sure ..
Here Customers expect DSL / Landline Fone Service with a Landline to Landline Flatrate and TV for something that costs 60 or more ..

I Pay 60 EUROS for a 50MB Down 10Up stream DSL Line with a Landline and flat with a Tivo like Tv Receiver 60 Channels and Free Films / TV Shows plus Rental Film and Films ..
(T-Home Entertain)

You think i Pay another for a TV and subscription on top of this ? NEVER ..
BTW .. i am NO Apple Hater far from it i looooveee Apple .. ]

I don't think you've read the article. Apple TV we're talking about is not even made yet, so how can you compare it to European price points?
Apple had me at scrolling
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Apple had me at scrolling
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post #90 of 137
Quote:
Originally Posted by Garion View Post

It's a bit west of England.
You're welcome

Too late!

Quote:
Originally Posted by Dr Millmoss View Post

It's that country near Great Britain. (Sorry, hard to resist.)
Please don't be insane.
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post #91 of 137
the general idea of this article is spot on, although i'm not sure i agree with the specifics.

it has to be a lot more than an apple tv unit built into an lcd tv. you are starting to see some TVs now with facebook connectivity, youtube connectivity, etc, but their features are hit and miss and their ease of use is poor to average.

this apple tv unit will probably be based on the iphone os, and i would think that the app store model would be available. i would expect innovation in the area of the remote. TV remotes have gotten incredibly confusing to change the simplest of settings. i would guess that there would be a possibility of multiple remotes for casual gaming (through the app store).

i see a challenge in making the experience less personal and more communal. after all, you don't want your facebook notifications coming up in your family's tv all the time, things like that.

without including live cable programming, $50-90 a month is not what even apple would charge for a subscription to content. i am more inclined to believe that internet features and apps would be the main focus, i.e. i think it will be mostly free. if apple ever offers a subscription plan to the (current) apple tv, that same thing would carry over as an option on an apple lcd unit.

plus, netflix starts at only $8 with instant streaming, even if apple gave you unlimited access to all their content on apple tv it couldn't be more than $30/month

so in summary i expect:
high quality TV with integrated:
- apple tv functionality
- app store
- iphone os based, with new interface
- a more innovative take on the remote (as well as remote apps for iphone/ipad/ipod touch)
- of course standard cable and a/v inputs
- no monthly fee unless you subscribe to a content pack
- more interactivity than even current internet enabled TVs
post #92 of 137
Quote:
Originally Posted by AppleInsider View Post

In a note to investors issued Tuesday afternoon, analyst Gene Munster with Piper Jaffray said the move makes strategic sense for Apple, as the Cupertino, Calif., company has a history of success in redefining mature markets.

I would argue that Apple has a proven trackrecord, not of redefining mature markets, but immature markets.

When Steve Jobs returned to Apple and took over the reins in 1997 he immediately got the company working on the iMac, which turned out to be a huge succes at its debut in 1998. And ever since Apple has been doing everything right with their computer product lines (save for a G4 Cube and possibly the Air), and yet Apple's computers haven't redefined the PC market in any meaningful sense of the word. In a decade they've gained a 5% increase in marketshare, yes, but redefined the market? No. The PC market was a mature market in 1997.

Where Apple has excelled is in the immature markets. MP3 players were on the market in 2001, but they were not a big item consumer electronics. They weren't a mainstream market article. The iPod changed that. Apple did redefine the market for MP3 players.

Same with smartphones in 2007. Yes, they had been around for a long time, but they were a niche product for tech geeks, and travelling business people. The iPhone changed that, and set off a landslide of consumer smartphones "for the rest of us" in the following years. Apple did redefine the smartphone market.

And now Apple is about to do it all over again. This time with another product category that has been around for almost a decade but still hasn't matured into a mass market consumer product: the tablet computer. The iPad. And this is where Apple shines. Take an immature market with a product category that has so far been halfassed and badly done, and make it right!

When they do that, they have proven that they can indeed redefine markets. But not in mature markets, only in immature markets.
post #93 of 137
A physical apple TV is instant fail.

If Apple wants living room dominance they had better try improving their lackluster offerings out now.
post #94 of 137

Given how much of a success those were, I think that makes it more remote than otherwise. Apple hasn't tooting their horn on video sales & rental volumes, so I'm skeptical that those numbers are impressive. The thing that might make it worthwhile is if Apple managed to convince the content providers to offer lower prices and offer a much deeper catalog.
post #95 of 137
Apple had really best think this venture through (including the adoption of BD tech) before taking the plunge.[/QUOTE]


Ya, Apple never thinks things through.
post #96 of 137
Quote:
Originally Posted by ifail View Post

A physical apple TV is instant fail.

If Apple wants living room dominance they had better try improving their lackluster offerings out now.

Apple could build the most elegant box doing 1080p without a sweat outputting 1080p + user selectable audio over HDMI with auto-detection hand-free recalibration of poorly calibrated TVs but what would the point of it be?!?! The movie industry (movie/tv/etc) refuses to offer Apple anything even remotely close to their full catalog (even 1/2 their catalog) and the crumbs they do offer is dumbed down to 720p...

The STUDIOS do not YET want DIGITAL DELIVERY to become the NORM...

The politically sad fact is this...

Some studios backed HD-DVD and lost BIG
Other studios backed BR

Either way the entire industry is 100% behind BR and have EXPENDED vast sums of money getting a HD DISC format to the public.


- Some wasted A LOT of $$ backing the WRONG format

- All wasted A LOT of $$ fighting the WAR (wars always cost money and everyone in the fight helped fund it)

- Some wasted A LOT of money buying the required in studio hardware to support BOTH.


I could continue but lets face it ... lots of money and pride was put on the line with this last fight! Now the winner is crowned. Everyone kissed and made-up but __NOW__ we have that guy Steve guy from Apple banging on our door. The ideas are good with some really interesting HOWEVER ... do we actually consider supporting the ideas with our full catalogs AND at full resolutions?!?! Now, if were do, does ANYONE know what would happen to the 'still battered & bruised' BR format that we've all sunk boat loads of cash into?

Yea... I'm gonna side with 'hold the guy off for as LONG as humanly possible so BR can pay us back" strategy ... We had to waste far to much $$$ making BR a success to let if fair by other markets...

I really think THAT (above) is the MAIN sticking point preventing studios from doing any REAL business with Apple.
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post #97 of 137
Quote:
Originally Posted by justflybob View Post

He sounds like my ex-wife. But in that horrible case, some of the moans were actually welcome.

That horrible case when she was moaning?
post #98 of 137
Quote:
Originally Posted by ifail View Post

A physical apple TV is instant fail.

If Apple wants living room dominance they had better try improving their lackluster offerings out now.

Jobs hates Blu-ray, 16:9, HDMI, web browsing in the living room, Flash, only wants you to rent or buy from iTunes, and this is to be taken seriously?
post #99 of 137
Quote:
Originally Posted by TECHSTUD View Post

Jobs hates Blu-ray, 16:9, HDMI, web browsing in the living room, Flash, only wants you to rent or buy from iTunes, and this is to be taken seriously?

Are you to be taken seriously?
post #100 of 137
Quote:
Originally Posted by ifail View Post

A physical apple TV is instant fail.

No. ifail = instant fail.
post #101 of 137
Quote:
Originally Posted by Garion View Post

Are you to be taken seriously?

Ignore him. He's just a low self-esteem-driven loser that seemingly has nothing better to do with his pathetic life.
post #102 of 137
Quote:
Originally Posted by TECHSTUD View Post

Jobs hates Blu-ray, 16:9, HDMI, web browsing in the living room, Flash, only wants you to rent or buy from iTunes, and this is to be taken seriously?

If Steve Jobs hates 16:9, then why are all the new iMacs 16:9?
post #103 of 137
Quote:
Originally Posted by TECHSTUD View Post

DIdn't I tell y'all- the SONY of the millennium.
YAWN.

Where's my i5 13" MBP????

I asked your parents. They said your MBP is in the basement next to your nightstand alongside the worn out Victoria Secrets Christmas season catalogs and the 1/2-full jar of baby oil.

Now g.o. a.w.a.y...
post #104 of 137
Quote:
Originally Posted by Garion View Post

I would argue that Apple has a proven trackrecord, not of redefining mature markets, but immature markets.

When Steve Jobs returned to Apple and took over the reins in 1997 he immediately got the company working on the iMac, which turned out to be a huge succes at its debut in 1998. And ever since Apple has been doing everything right with their computer product lines (save for a G4 Cube and possibly the Air), and yet Apple's computers haven't redefined the PC market in any meaningful sense of the word. In a decade they've gained a 5% increase in marketshare, yes, but redefined the market? No. The PC market was a mature market in 1997.

Where Apple has excelled is in the immature markets. MP3 players were on the market in 2001, but they were not a big item consumer electronics. They weren't a mainstream market article. The iPod changed that. Apple did redefine the market for MP3 players.

Same with smartphones in 2007. Yes, they had been around for a long time, but they were a niche product for tech geeks, and travelling business people. The iPhone changed that, and set off a landslide of consumer smartphones "for the rest of us" in the following years. Apple did redefine the smartphone market.

And now Apple is about to do it all over again. This time with another product category that has been around for almost a decade but still hasn't matured into a mass market consumer product: the tablet computer. The iPad. And this is where Apple shines. Take an immature market with a product category that has so far been halfassed and badly done, and make it right!

When they do that, they have proven that they can indeed redefine markets. But not in mature markets, only in immature markets.

Amen. Nuff said.
post #105 of 137
So...... Gene Munster is in charge of product development at Apple now?

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #106 of 137
Quote:
Originally Posted by Eastman View Post


Am sorry but they must be smoking something ..

Here in Germany you can buy a great HDTV for under 1000 Euros ..
And the Apple TV ain't selling much at all already ..

On top they think people will pay what ? 60-90 a Month for a TV Service ? Where do they live ?
Not here thats for sure ..
Here Customers expect DSL / Landline Fone Service with a Landline to Landline Flatrate and TV for something that costs 60 or more ..

I Pay 60 EUROS for a 50MB Down 10Up stream DSL Line with a Landline and flat with a Tivo like Tv Receiver 60 Channels and Free Films / TV Shows plus Rental Film and Films ..
(T-Home Entertain)

You think i Pay another for a TV and subscription on top of this ? NEVER ..
BTW .. i am NO Apple Hater far from it i looooveee Apple .. ]


that was my first thought - while this 'analyst' is looking at US numbers, apple is likely looking at 'world' products. the economics of north american tv land probably don't translate well to europe, where the cable companies don't have the kind of strangle hold over viewers like they have on this side of the pond.
post #107 of 137
Quote:
Originally Posted by cvaldes1831 View Post

It's a slight possibility, but the chances of this happening are razor thin.

Apple uses content to drive sales of its high-margin hardware. It is far more likely for Apple to sell a set-top box (like AppleTV), rather than license the software (we all know how keen Apple is to do the latter), which is a completely different business model.

As pointed out earlier, the buying cycle for TVs is considerably longer than computers or small consumer electronics.

The hardware-software integration in Apple products is very tight. They would essentially give that up if they licensed AppleTV OS. What happens if a hardware partner specs out a underpowered TV that provides a lousy user experience of the Apple-branded AppleTV service or ships a confounding remote (like Sony's)? That makes Apple look bad.

Giving up tight control doesn't sound particularly Apple-like.

I wasn't suggesting that Apple would license the software and let Sony, Samsung et al. come up with their own hardware specs. Of course they wouldn't allow that. If they ever decide to partner I believe they would require hardware that is identical to the standalone Apple TV.

As for navigation, most remotes have blu-ray navigation buttons that would duplicate the functions of the Apple remote quite effectively. All you need to add is a button that says "ATV". Those who prefer to use the Apple remote, iPhone, iPod or iPad would still be able to do so.
post #108 of 137
Quote:
Originally Posted by DaveGee View Post

Apple could build the most elegant box doing 1080p without a sweat outputting 1080p + user selectable audio over HDMI with auto-detection hand-free recalibration of poorly calibrated TVs but what would the point of it be?!?! The movie industry (movie/tv/etc) refuses to offer Apple anything even remotely close to their full catalog (even 1/2 their catalog) and the crumbs they do offer is dumbed down to 720p...

The STUDIOS do not YET want DIGITAL DELIVERY to become the NORM...

to the public.

I could continue but lets face it ... lots of money and pride was put on the line with this last fight! Now the winner is crowned. Everyone kissed and made-up but __NOW__ we have that guy Steve guy from Apple banging on our door. The ideas are good with some really interesting HOWEVER ... do we actually consider supporting the ideas with our full catalogs AND at full resolutions?!?! Now, if were do, does ANYONE know what would happen to the 'still battered & bruised' BR format that we've all sunk boat loads of cash into?

Yea... I'm gonna side with 'hold the guy off for as LONG as humanly possible so BR can pay us back" strategy ... We had to waste far to much $$$ making BR a success to let if fair by other markets...

I really think THAT (above) is the MAIN sticking point preventing studios from doing any REAL business with Apple.

That's a problem Apple still can't solve, I get quite a selection of 1080p movies on my 360 for purchase/rent so i find it amusing Apple has as of yet not been able to do the same. I'm sure Apple can easily get 1080p content if they set prices higher for movies or lowered revenue sharing but the movie industry is making sure it isn't manhandled the same way the music industry was.

The industry sticking with Blu-Ray/DVD is simple, more money to be had like you said. They don't want their movies/shows bought or rented for a dollar (I believe Warner Bros has a 3-4 month delay deal from when a new DVD ships to when it can be on Netflix, the same is happening to RedBox as well)

Movie studios will hold out as long as possible from bring their content online if they can't get the prices they want because online distribution does not make the majority of the revenue, physical sales do.
post #109 of 137
I think Apple is on to something, however as the business involves an increasing amount of puchasable content I notice that Apple is again limiting itself from the rest of the world. Besides music and apps I can hardly purchase any content here in Europe. This is also what concerns me with the iPad, because it depends on content. Anybody share my concern?
post #110 of 137
This whole idea of getting all your video via the internet and dropping your cable TV is flawed.

I have Comcast, and I learned the hard way that Comcast throttles your internet speed down when you cancel your TV service. I called out the Comcast technicians because I was getting anemic speeds (<3mbps). They looked at my setup and immediately said that I needed to re-instated my TV service to remove the speed cap. After signing up for basic cable ($20/mo), my internet speed jumped from 3mbps to 20mbps.

They informed me that their policy is that internet-only customers always get crippled internet service. Only customers with a bundled TV service get the full data rates. So if you cancel your TV service, expect your internet to be so slow that you can't stream all that video you planned on streaming!

I think Comcast does this to protect their TV business from exactly the sort of thing this article is about.
post #111 of 137
even though Gene Munster is for some unexplainable reason quoted often on Apple Insider, his predictions have NEVER been accurate.

It's very important to note the guy just makes it all up as an analyst and is not based on insider knowledge. I don't understand why the rumour sites even bother to pay attention.
post #112 of 137
Quote:
Originally Posted by ifail View Post

...I'm sure Apple can easily get 1080p content if they set prices higher for movies or lowered revenue sharing but the movie industry is making sure it isn't manhandled the same way the music industry was.

Set higher prices? Are you kidding? As it is, the price of a new release HD movie is too high. For example, the iTunes store is selling the 720p HD version of "New Moon" for $20. Now why would I buy that when I could get it on Blu-ray for the same price but at 1080p and high res audio to boot.

Quote:
Originally Posted by ifail View Post

...(I believe Warner Bros has a 3-4 month delay deal from when a new DVD ships to when it can be on Netflix, the same is happening to RedBox as well)

I didn't believe this at first and looked into it. Boy was I surprised to find that it's true. Even though "The Blind Side" just got released on DVD and Blu-ray, it won't be available on Netflix until 4/20 (almost a 1 month delay). Wow.
post #113 of 137
Quote:
Originally Posted by Blastdoor View Post

they need the content people to go along with it, and the content people are afraid of alienating the cable companies. It's just hard to see how to get from here to there.

That is why they aren't predicted to introduce one this year. Time is what you need to overcome those obstacles. Hopefully the iPad will make content providers more interested in iTunes as a distribution platform, and growing online services will lead them to wanting a proven source of revenue in the online world allowing Apple to make the deals needed to bring this forward.
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post #114 of 137
Quote:
Originally Posted by encro View Post

even though Gene Munster is for some unexplainable reason quoted often on Apple Insider, his predictions have NEVER been accurate.

It's very important to note the guy just makes it all up as an analyst and is not based on insider knowledge. I don't understand why the rumour sites even bother to pay attention.

Actually not so. If you look it up, you'll find that he had a good handle on the the direction Apple was going to take with tablet computers, months before the iPad appeared.

I think he's right to suggest that Apple has a huge opportunity in this market. That's all he's done, really. The problem we're seeing here is that some seem to want to take his broad generalities and spin them into specific products.
Please don't be insane.
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post #115 of 137
Haven't read all the comments and I am sure others have already said these points, but here I go:

1_ The price points are ridiculous you can find a good 40" tv for well under $1000. I just bought a 47" 240hz for $999, so whoever wrote this is incredibly wrong.

2_ Also, to say t will not launch for 2-4 years then give those price points is idiotic. Prices drop quickly, so in 2-4 years a basic 40" LCD will be under $500 if not less, because with LED tvs emerging and soon OLED tvs no one will want a strictly LCD only tv anymore, not even counting the evolving 3D tv technology. It's foolish to say what a tv will cost in 2-4 yrs and what technology they will have and what type of tv Apple will launch.

3_ I (only speaking for me) would never buy an Apple tv that mainly works via iTunes reason being I (me) need ESPN, NFL Network, the NFL Redzone Channel, and TMC among others and right now iTunes doesn't offer those and a lot of basic cable programs. I don't want only iTunes programs. Now, maybe I am wrong and this tv would have ALL the normal calbe channels and offer iTunes to serve as your HBO or Showtime channels substitutes. In that realm I can understand and would consider it. Guess I just would need more info on how it works and what's offered.

In any event I am looking forward to getting more info and this possibly pushing the tech of it all.


:later.
post #116 of 137
Quote:
Originally Posted by Blastdoor View Post

they need the content people to go along with it, and the content people are afraid of alienating the cable companies. It's just hard to see how to get from here to there.

Seems pretty simple to me. After the iPad is released, the people that buy it will start to gobble down more video content through the iTunes store. That will convince Movie studios and TV studios to offer more content through iTunes. Apple is apparently working on a way to offer advertising within their video streams which would allow an Apple based TV subscription system and could convince the TV studios to start to abandon the Cable companies. People with iPhones, wifi connected iPods and internet connected computers running iTunes would also be able to tap into this ecosystem creating a Halo effect. The living room TV would be a natural extension of this especially if Standard websurfing and perhaps Apple TV based games become part of the ecosystem.
post #117 of 137
Munster didn't really specify any price points nor did he specify any product features. His analysis was only to suggest that Apple has an opportunity in this market over the next few years which he believes they are in the position to exploit. All of the other details have been invented.
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post #118 of 137
Quote:
Originally Posted by Dr Millmoss View Post

Munster didn't really specify any price points nor did he specify any product features. His analysis was only to suggest that Apple has an opportunity in this market over the next few years which he believes they are in the position to exploit. All of the other details have been invented.

Interesting. Journalistic integrity and respect comes from having it. If you don't have it or apply it you'll never be given it.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #119 of 137
Quote:
Originally Posted by Ireland View Post

Interesting. Journalistic integrity and respect comes from having it. If you don't have it or apply it you'll never be given it.

In fairness, they've mainly been invented by posters to this thread. The concept Munster brings up is interesting, and has merit -- but the drift of the thread has been almost entirely towards tech specifics and price, none of which could possibly be settled yet. Not enough about the forest, too much about the trees.
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post #120 of 137
Quote:
Originally Posted by mesomorphicman View Post

3_ I (only speaking for me) would never buy an Apple tv that mainly works via iTunes reason being I (me) need ESPN, NFL Network, the NFL Redzone Channel, and TMC among others and right now iTunes doesn't offer those and a lot of basic cable programs. I don't want only iTunes programs. Now, maybe I am wrong and this tv would have ALL the normal calbe channels and offer iTunes to serve as your HBO or Showtime channels substitutes. In that realm I can understand and would consider it. Guess I just would need more info on how it works and what's offered.

If Apple just wanted to provide you with what iTunes offers now, why would they need to negotiate new deals?
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