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Brightcove converts Time, NYT Flash video to HTML5 for iPad

post #1 of 95
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Brightcove's partnerships with The New York Times and Time magazine will allow HTML5 to seamlessly replace Adobe Flash video content on the publications' Web sites for compatibility with Apple's iPad.

The Cambridge, Mass.-based online video platform announced Monday its new Brightcove Experience for HTML5, a framework for publishing and delivering interactive and advertising-supported Web video. The platform is available free to the more than 1,000 Brightcove customers in 42 countries.

Two major clients of Brightcove are The New York Times and Time magazine, both of which are reportedly already using the product. The platform provides support for intelligent device detection, playlist rendering, and playback of H.264 encoded video content.

Monday's announcement means it's possible that video in the Adobe Flash format could be converted to HTML5 automatically for high-profile Web sites, perhaps as soon as the device's April 3 U.S. launch. The company said its clients can now use the tool to build iPad-ready Web sites, and in the next year the platform will be expanded to support customization and branding of the player environment, advertising, analytics, social sharing and other capabilities.

"Our customers want to be able to deliver their video content to every screen without sacrificing the quality, interactivity and monetization capabilities they have come to expect from the Brightcove platform," Jeremy Allaire, Brightcove chairman and chief executive officer, said in a press release. "The Brightcove Experience for HTML5 fills the gap between the current playback capabilities of the emerging standard and what our customers need to operate successful online video businesses."



Last week it was revealed that U.S. TV network CBS is testing HTML5 for video playback on the iPad. The network is just the latest in a number of Web sites looking for an alternative to the Adobe format, which has come under increased scrutiny since it was revealed the iPad, like the iPhone and iPod touch, would not support Flash.

In January, Google added HTML5 support for YouTube, the Internet's most popular streaming video destination. Virgin America also abandoned Flash for its new mobile Web site, in order to allow iPhone users to check in for flights.

Allegedly labeled a "CPU hog" by Apple co-founder Steve Jobs, Flash has been a target of the iPad maker, which has not allowed the Web format on its iPhone OS powering the iPad, iPhone and iPod touch. Though Jobs reportedly said it would be "trivial" for Web developers to switch from Flash, some employees of leading publishers recently said they believe such a move wouldn't be so simple.

For more on Apple and Flash, and why the Web format will likely never be available on the iPhone OS, read AppleInsider's three-part Flash Wars series.
post #2 of 95
Other than some export function on the back end of Adobe Flash itself I wonder how long before wisiwig development software for interactive, motion capable iPad web site / app development based on HTML5 hits the shelves. Apple should be at the forefront with such an application and for once not leave such things to Adobe. Maybe iWeb Pro?
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post #3 of 95
Quote:
Originally Posted by digitalclips View Post

Other than some export function on the back end of Adobe Flash itself I wonder how long before wisiwig development software for interactive, motion capable iPad web site / app development based on HTML5 hits the shelves. Apple should be at the forefront with such an application and for once not leave such things to Adobe. Maybe iWeb Pro?

I'm surprised they did not release at least a beta at the same time as the iPhone 3.2 SDK. They're in danger of missing a trick here Apple, which is not like them.
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post #4 of 95
From the article:
Quote:
Though Jobs reportedly said it would be "trivial" for Web developers to switch to Flash

Shouldn't that read, "switch from Flash"?

(or "switch to HTML5"?)
post #5 of 95
The iPad is going to be a game-changing device but like most of Apple's recent product releases, the extent to which their products change the overall experience at the consumer level is not immediately apparent looking at specs alone.

Apple will sell these devices as quickly as they can crank them out which in turn means that Apple gets to make the rules. If Jobs wants Flash to go away, Flash is history. It's not going to happen instantly but within a couple of years, Flash will not be required to fully experience the Internet.

Certainly it's understandable why Jobs wants to shut down software that weakens the performance of portable devices. Over the long haul only Adobe is hurt by this change. It's the price you pay for failing to see the big picture.
post #6 of 95
The opportunities are multiplying with the iPad.

Eventually the whole iLife suite will be on it perfectly synchronized with your mac.

I think Apple does right by not focusing on iWeb right now and leaving it as a noobie tool.
post #7 of 95
Quote:
Originally Posted by Carmissimo View Post

The iPad is going to be a game-changing device but like most of Apple's recent product releases, the extent to which their products change the overall experience at the consumer level is not immediately apparent looking at specs alone.

Apple will sell these devices as quickly as they can crank them out which in turn means that Apple gets to make the rules. If Jobs wants Flash to go away, Flash is history. It's not going to happen instantly but within a couple of years, Flash will not be required to fully experience the Internet.

Certainly it's understandable why Jobs wants to shut down software that weakens the performance of portable devices. Over the long haul only Adobe is hurt by this change. It's the price you pay for failing to see the big picture.

Flash for video, yes. Flash for everything else? No. And anyone who thinks Flash is used only for video is being naive.
post #8 of 95
Quote:
Originally Posted by ilogic View Post

Eventually the whole iLife suite will be on it perfectly...

Glad you at least qualified that with eventually. I think some folx do not recognize the massive effort Apple undertook to convert the iWork suite. I have my doubts about the entire iLife suite - I for one cannot see developing a web site on the iPad.

Generally to do development you like to be able to see everything in you app/site and then have your inspector, debugger, etc. available off to one side so you do not generate update events etc. when uncovering a window. It makes more sense than developing on the iPhone but not a whole lot AFAICT.
post #9 of 95
Looks like it didn't take that much, isn't it?
post #10 of 95
Quote:
Though Jobs reportedly said it would be "trivial" for Web developers to switch to Flash, some employees of leading publishers recently said they believe such a move wouldn't be so simple.

That makes no sense. Was this supposed to read "switch to HTML5"?

It seems to me not to be trival however. HTML5 is really brand new and not consitently supported across browsers. While I support apple pushing the web forward and away from flash for streaming video, flash does much for that just streaming video... As does HTML5, however they are not 1:1 replacements. Has anyone seen an interactive file uploader implemented in HTML5?
post #11 of 95
So long as I can't tell a difference, I could care less if they use flash or not.

Youtube's html5 left me unimpressed, however.
post #12 of 95
Does anyone know the specifics about this product - I could not tell if it was a live conversion or preprocessed.

Brightcove may be a name to remember (if they do it correctly they stand to make boodles - if not...). Lets hope this is a well done product generally available. It at least could solve video delivery issues.
post #13 of 95
This is a very very good news!!! Countdown for Flash is started!

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post #14 of 95
Quote:
Originally Posted by allblue View Post

I'm surprised they did not release at least a beta at the same time as the iPhone 3.2 SDK. They're in danger of missing a trick here Apple, which is not like them.

Agreed, perhaps it is coming soon. I would think with the ability to take from Motion, Pages and iWeb, etc. Apple could make both a consumer and professional development suite for iPad and future products from that stable.
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post #15 of 95
It has begun.

Looks like it will take the iPad to push HTML 5.
post #16 of 95
Quote:
Originally Posted by Damn_Its_Hot View Post

Glad you at least qualified that with eventually. I think some folx do not recognize the massive effort Apple undertook to convert the iWork suite. I have my doubts about the entire iLife suite - I for one cannot see developing a web site on the iPad.

Generally to do development you like to be able to see everything in you app/site and then have your inspector, debugger, etc. available off to one side so you do not generate update events etc. when uncovering a window. It makes more sense than developing on the iPhone but not a whole lot AFAICT.

Agreed the iPad isn't a platform to develop on, rather for. It's the need for Mac apps to develop iPad web sites that's needed asap. With the ability to duel develop iPhone and iPad sites simply and to harness all that is in HTML5 and multi-touch. I drool at the thought!
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post #17 of 95
Dear Adobe Flash,

Don't let the door hit you in the ass on the way out,

Sincerely HTML5
post #18 of 95
Quote:
some employees of leading publishers recently said they believe such a move wouldn't be so simple.

Yes, I think they were designers

Quote:
And anyone who thinks Flash is used only for video is being naive.

Anyone relying heavily on Flash should not be so naive as to think that they have made the right business investment in the long run. The web is going mobile. HTML5 is the future.
post #19 of 95
Quote:
Originally Posted by chronster View Post

So long as I can't tell a difference, I could care less if they use flash or not.

Youtube's html5 left me unimpressed, however.

Exactly, ultimately end users won't care less. H264 is H264 why would the container delivering it matter to them? Granted, the interface is still young on the HTML5 side and needs to have more user features such as full screen etc. but I am confident that is all coming. YouTube's implementation so far hasn't addressed all those things last time i checked but it does a wonderful job of taking my uploaded 720P footage and delivering a stunning, stutter free, high quality video to an iPhone.
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post #20 of 95
Quote:
Originally Posted by Carmissimo View Post

The iPad is going to be a game-changing device but like most of Apple's recent product releases, the extent to which their products change the overall experience at the consumer level is not immediately apparent looking at specs alone.

Apple will sell these devices as quickly as they can crank them out which in turn means that Apple gets to make the rules. If Jobs wants Flash to go away, Flash is history. It's not going to happen instantly but within a couple of years, Flash will not be required to fully experience the Internet.

Certainly it's understandable why Jobs wants to shut down software that weakens the performance of portable devices. Over the long haul only Adobe is hurt by this change. It's the price you pay for failing to see the big picture.

http://tv.adobe.com/en/watch/flash-p...ilt-with-flash


Why are people around here so absolutely oblivious to the fact that Flash on the iphone is not only possible, but it's also not a cpu hogging battery drain???

It's Apple that's keeping flash from it's portable devices, and nobody else. The reasoning is basically because they are assholes, plain and simple. What else can Adobe do about it?

But yeah, lets all bend over and take it. Can you imagine everyone's reaction around here if Microsoft said quicktime was a battery draining cpu hog and it should be replaced?

Someone made a good point the other day. If apps which are the equivalent of what you see on the iphone can be delivered over the web via flash, then Apple loses it's control of distributing everything over the app store. Suddenly games can be had in the web browser.
post #21 of 95
Quote:
Originally Posted by Damn_Its_Hot View Post

Glad you at least qualified that with eventually. I think some folx do not recognize the massive effort Apple undertook to convert the iWork suite. I have my doubts about the entire iLife suite - I for one cannot see developing a web site on the iPad.

Generally to do development you like to be able to see everything in you app/site and then have your inspector, debugger, etc. available off to one side so you do not generate update events etc. when uncovering a window. It makes more sense than developing on the iPhone but not a whole lot AFAICT.

The iPad is not meant to replace a full-function laptop or desktop. That's not the point of this device. The point, as I see it, is that for millions of customers, laptops are overkill for what they in fact wind up doing on their portable devices. They sacrifice battery life, portability, etc. when all they want to do is maybe email, some surfing, media playback, play games, etc. Meanwhile portable devices like the iPhone and the Touch just don't have enough screen real estate for a truly enjoyable web browsing experience. That's where the iPad comes in. It will do certain things exceptionally well and others, well, if there are people intent on using the device for something to which it's not suited, the fault lies with the consumer not the product manufacturer. It would be akin to someone complaining that their steak knife does a lousy job of trimming hedges. It's the main reason, I suspect, that the iPad will not, at least to start, run a full version of OS X.

That said, as the processing power of the iPad and memory increases with each new generation, the list of activities it will be able to properly handle will increase. I just don't think that treating the iPad like a laptop minus the physical keyboard is what Apple is aiming for or what most iPad owners will be doing. Apple doesn't want folks replacing their Macbook Pros, iMacs or iPhones with the iPad. They want the iPad to be regarded as a compliment to those devices and a good alternative for some to a netbook for not much more money.
post #22 of 95
Quote:
Originally Posted by replicant View Post

Yes, I think they were designers


Anyone relying heavily on Flash should not be so naive as to think that they have made the right business investment in the long run. The web is going mobile. HTML5 is the future.

It is a frightening world for those of us in this field for sure. There are youngsters coming out with three and four year degrees in subjects such as animation or editing where they basically specialized in the use of a single application assuming they would walk into Pixar or some high level company with their expertise only to find the world moved on to another product. It makes you nostalgic for when a trade learned was for life and you simply got better and better and wrinkled. I have spent the last thirty plus years having to constantly learn new things just to stay above water and even then sometimes one has to gamble in what direction to go to learn the next thing. This is one of those moments, all my Director and Flash books are going in the garage and I await the next phase.... or maybe early retirement
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post #23 of 95
Quote:
Originally Posted by chronster View Post

Why are people around here so absolutely oblivious to the fact that Flash on the iphone is not only possible, but it's also not a cpu hogging battery drain???

It's Apple that's keeping flash from it's portable devices, and nobody else. The reasoning is basically because they are assholes, plain and simple. What else can Adobe do about it?

But yeah, lets all bend over and take it. Can you imagine everyone's reaction around here if Microsoft said quicktime was a battery draining cpu hog and it should be replaced?

Someone made a good point the other day. If apps which are the equivalent of what you see on the iphone can be delivered over the web via flash, then Apple loses it's control of distributing everything over the app store. Suddenly games can be had in the web browser.

At the eleventh hour, the Mozilla Foundation removed Flash support for Firefox Mobile for Maemo citing performance issues.

It's not just Apple.
post #24 of 95
Quote:
Originally Posted by chronster View Post

http://tv.adobe.com/en/watch/flash-p...ilt-with-flash


Why are people around here so absolutely oblivious to the fact that Flash on the iphone is not only possible, but it's also not a cpu hogging battery drain???

It's Apple that's keeping flash from it's portable devices, and nobody else. The reasoning is basically because they are assholes, plain and simple. What else can Adobe do about it?

But yeah, lets all bend over and take it. Can you imagine everyone's reaction around here if Microsoft said quicktime was a battery draining cpu hog and it should be replaced?

i could understand you being upset if Apple were pushing their own proprietary standard but they are advocating the use of an open standard like HTML5. And if HTML5 performs better than Flash on Apple's devices, surely it makes sense for Apple to support the standard that makes their products work better. It would be like an automaker pushing for the adoption of a form of fuel that improved horsepower and economy with no additional cost to consumers. Why wouldn't they?
post #25 of 95
It seems the tide is starting to turn, in Flash' disfavour.
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post #26 of 95
Quote:
Originally Posted by digitalclips View Post

It is a frightening world for those of us in this field for sure. There are youngsters coming out with three and four year degrees in subjects such as animation or editing where they basically specialized in the use of a single application assuming they would walk into Pixar or some high level company with their expertise only to find the world moved on to another product. It makes you nostalgic for when a trade learned was for life and you simply got better and better and wrinkled. I have spent the last thirty plus years having to constantly learn new things just to stay above water and even then sometimes one has to gamble in what direction to go to learn the next thing. This is one of those moments, all my Director and Flash books are going in the garage and I await the next phase.... or maybe early retirement

That's really depressing to hear lol. It's almost as if when looking at salary for your type of job, you should deduct what it costs to keep yourself informed and modern.

Can html5 do this though? http://www.tubegame.com/ren__stimpys_crazy_cannon.html

If not, you've got some time. People here think web browsing is going mobile, and that's reason enough for flash to go out the door. It makes absolutely no sense and that position stems from being fed misinformation.
post #27 of 95
Quote:
Originally Posted by Carmissimo View Post

i could understand you being upset if Apple were pushing their own proprietary standard but they are advocating the use of an open standard like HTML5. And if HTML5 performs better than Flash on Apple's devices, surely it makes sense for Apple to support the standard that makes their products work better. It would be like an automaker pushing for the adoption of a form of fuel that improved horsepower and economy with no additional cost to consumers. Why wouldn't they?

Exactly plus it undermines Adobe's plan to rule with World with Flash. I suspect they had some pretty far reaching plans if the truth be known.
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post #28 of 95
Quote:
Originally Posted by chronster View Post

That's really depressing to hear lol. It's almost as if when looking at salary for your type of job, you should deduct what it costs to keep yourself informed and modern.

LOL, trust me all those of us making a living in this digital media world would love this to be the case. I work for myself as do so many in this field and all we can do is work 7 days a week, several of those learning and keeping up My wife informs me I only play anyway as Macs are so much fun!

AS to can HTML5 do this or that ... if you read my earlier posts in this topic, I am hoping we get apps soon that can. BTW I hope when we do they are easy and fast to make changes to. Have you ever tried to get a complex and finished Flash based web site modified cheaply and quickly?
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post #29 of 95
Quote:
Originally Posted by cvaldes1831 View Post

At the eleventh hour, the Mozilla Foundation removed Flash support for Firefox Mobile for Maemo citing performance issues.

It's not just Apple.

They also stopped development on Fennec, which always ran like shit in WM. Oh it must be WM right? Tell that to the guys who made Opera 10 mobile (which supports flash )


Quote:
Originally Posted by Carmissimo View Post

i could understand you being upset if Apple were pushing their own proprietary standard but they are advocating the use of an open standard like HTML5. And if HTML5 performs better than Flash on Apple's devices, surely it makes sense for Apple to support the standard that makes their products work better. It would be like an automaker pushing for the adoption of a form of fuel that improved horsepower and economy with no additional cost to consumers. Why wouldn't they?

What I would like to see is simply both. Why should Apple govern what I see on my PC? Or attempt to make obsolete something that works perfectly well?

Flash is better than html5, plain and simple. Apple has simply spun the truth about flash on mobile platforms and everyone here has gobbled it up without question.
post #30 of 95
Quote:
Originally Posted by chronster View Post

[[...]

It's Apple that's keeping flash from it's portable devices, and nobody else.

[...]

Someone made a good point the other day. If apps which are the equivalent of what you see on the iphone can be delivered over the web via flash, then Apple loses it's control of distributing everything over the app store. Suddenly games can be had in the web browser.

a) What are all these other portable devices not made by Apple that have Flash? Even the Firefox Mobile developers disabled Flash because it was battery draining cpu hog.

b) In contradiction of the baseless assertion that Apple wishes to maintain, "control of distributing everything over the app store, " Apple has recently signaled to developers that Apps that are nothing more than views of web content are not appropriate as apps. Apple wishing to maintain a healthy app ecosystem for the iPhone is not equivalent to wanting to control all content on the iPhone/iPad.

Flash has had its day and its time is almost over. If Adobe were smart, they'd be working on producing kick-ass HTML5 development tools, instead of clinging to the past. If designers are smart, they'll start learning HTML5 now and brace themselves for the transition. Otherwise, both will quickly find themselves left out in the cold.

Edit: And consumers don't care. They aren't calling Apple out for not having Flash on the iPhone/iPad, but they do expect content providers to have their content available for them. Content providers realize this and will either get on board or watch someone else eat their lunch.
post #31 of 95
If the iMac can kill the floppy then the iPad can kill Flash.

I, for one, welcome our HTML5 overlords.
post #32 of 95
Quote:
Originally Posted by anonymouse View Post

a) What are all these other portable devices not made by Apple that have Flash? Even the Firefox Mobile developers disabled Flash because it was battery draining cpu hog.

b) In contradiction of the baseless assertion that Apple wishes to maintain, "control of distributing everything over the app store, " Apple has recently signaled to developers that Apps that are nothing more than views of web content are not appropriate as apps. Apple wishing to maintain a healthy app ecosystem for the iPhone is not equivalent to wanting to control all content on the iPhone/iPad.

Flash has had its day and its time is almost over. If Adobe were smart, they'd be working on producing kick-ass HTML5 development tools, instead of clinging to the past. If designers are smart, they'll start learning HTML5 now and brace themselves for the transition. Otherwise, both will quickly find themselves left out in the cold.

Agreed. The underlying creation methodology in Director and Flash are right out of 1985 and so archaic as to be laughable. I still have the disk in the garage somewhere of an application that ran on the Mac Plus that worked identically, I forget its name at the moment (anyone remember) but it was amazing in its day but to still see that interface almost unchanged twenty five years later is mind blowing.
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post #33 of 95
Flash isn't going anywhere anytime soon. Ads, restaurant menus and some games will still be around for the time being. They will eventually fade out, but HTML5 isn't going to erase their existence in a matter of months.
post #34 of 95
Quote:
Originally Posted by chronster View Post

Why are people around here so absolutely oblivious to the fact that Flash on the iphone is not only possible, but it's also not a cpu hogging battery drain???

It's Apple that's keeping flash from it's portable devices, and nobody else. The reasoning is basically because they are assholes, plain and simple. ........ BLAH BLAH....

Worried about your paycheck, huh......

Btw, there is no need for the language.
post #35 of 95
Quote:
Originally Posted by ghostface147 View Post

Flash isn't going anywhere anytime soon. Ads, restaurant menus and some games will still be around for the time being. They will eventually fade out, but HTML5 isn't going to erase their existence in a matter of months.

I hear there are computers still being made with slots for 3.5" disk so your point is well made and I agree. It will take time. One thing is for sure though, all the excitement and innovation will be taking place without Flash.
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post #36 of 95
Quote:
Originally Posted by digitalclips View Post

Agreed, perhaps it is coming soon. I would think with the ability to take from Motion, Pages and iWeb, etc. Apple could make both a consumer and professional development suite for iPad and future products from that stable.

I think one reason we have not seen any GUI type HTML5 authoring environments is that it is not that easy to do. For example in the Postscript world you draw a circle and Illustrator converts it to code. Same thing with bezier, transparency, etc. Once encapsulated it contains all of the resources it needs to display or print.

With HTML 5 it is different since you can't really encapsulate it like Flash without repeating code over an over. You want to have include files and browser/device detection. The path to the JS resources on the server must be standardized. All of the little details that will make it break is where the problems are. Until someone (like Apple) delivers a complete publishing solution including the server it will not work for artists and remain completely in the realm of hard core programmers, which is really an isolated niche.

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post #37 of 95
Apropos of nothing, if Apple unveils either GarageBand or Logic Express for iPad (anytime soon) that will be enough for me to buy one before version 2 with the inevitable built-in camera.

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post #38 of 95
Quote:
Originally Posted by mstone View Post

I think one reason we have not seen any GUI type HTML5 authoring environments is that it is not that easy to do. For example in the Postscript world you draw a circle and Illustrator converts it to code. Same thing with bezier, transparency, etc. Once encapsulated it contains all of the resources it needs to display or print.

With HTML 5 it is different since you can't really encapsulate it like Flash without repeating code over an over. You want to have include files and browser/device detection. The path to the JS resources on the server must be standardized. All of the little details that will make it break is where the problems are. Until someone (like Apple) delivers a complete publishing solution including the server it will not work for artists and remain completely in the realm of hard core programmers, which is really an isolated niche.

I hear you. Do you think Apple will deliver?
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post #39 of 95
Quote:
Originally Posted by mstone View Post

[...]

With HTML 5 it is different since you can't really encapsulate it like Flash without repeating code over an over. You want to have include files and browser/device detection. The path to the JS resources on the server must be standardized. All of the little details that will make it break is where the problems are.

I don't think the "repeating code" issue is really an issue at all, but can and will be solved with properly designed .js components and .css. But, yes, to move beyond simply video, proper tools are necessary, and I expect that they will be forthcoming shortly: someone will turn out to be way ahead of the curve in this regard, and I suspect it won't be Adobe. As far as paths to resources, etc., I don't see that as being anything different than what has to be handled currently, it's just a matter of doing it with different files.
post #40 of 95
Quote:
Originally Posted by digitalclips View Post

Granted, the interface is still young on the HTML5 side and needs to have more user features such as full screen etc. but I am confident that is all coming.

Indeed. You may have seen this HTML5 video demo:

http://jilion.com/sublime/video

From their page:
Quote:
Full-screen mode by alt-clicking on the full-window button (currently only supported in latest WebKit Nightly Builds)

Quote:
Originally Posted by chronster View Post


It's Apple that's keeping flash from it's portable devices, and nobody else. The reasoning is basically because they are assholes, plain and simple. What else can Adobe do about it?

Ah that explains it, Apple are assholes, no more to be said.\ Of all the zillions of words on this subject over the last few weeks, very few mention security. As Flash advocates never tire of telling us it is all over the web, and as celebrity hacker du jour Charlie Miller told us recently, the best way of avoiding having your device compromised is by not installing Flash. All those Flash-free iPhones and soon iPads can at least know that there is one major attack vector they are automatically immune from.
Believe nothing, no matter where you heard it, not even if I have said it, if it does not agree with your own reason and your own common sense.
Buddha
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Believe nothing, no matter where you heard it, not even if I have said it, if it does not agree with your own reason and your own common sense.
Buddha
Reply
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