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Apple's Steve Jobs graces Time magazine cover for iPad launch

post #1 of 105
Thread Starter 
The latest issue of Time magazine features an interview with Steve Jobs by British actor Stephen Fry, in which the Apple co-founder discusses the iPad, his career and his life.

In an hourlong talk with Jobs, Fry said the CEO showed "unaffected and engaging" pleasure in showing off a Winnie the Pooh iBook that will be bundled with every iPad. The comedian noted that Jobs did the interview in his trademark black turtleneck sweater and Levi's blue jeans, and at one point leaned back and propped his feet up on a table.

"I think the experience of using an iPad is going to be profound for many people," Jobs reportedly said. "I really do. Genuinely profound."

Fry asked Jobs if he believes the iPad is the high point of his career, and if the CEO intends to go out on top, given his recent health issues. In January 2009, Jobs took a leave of absence from Apple due to health-related issues, leaving Chief Operating Officer Tim Cook at the helm. Jobs eventually returned to work in June after receiving a liver transplant.

"I don't think of my life as a career," Jobs told Fry. "I do stuff. I respond to stuff. That's not a career -- it's a life!"

In addition to Jobs, Fry also spoke with Jonathan Ive, senior vice president of industrial design; Phil Schilller, senior VP of worldwide product marketing; and Eddy Cue, VP of Internet services. Schiller said while many have criticized the iPad as being "just a big iPhone," he actually views that comment as a compliment.

"Luckily, millions of people have those, so there is an instant ease and familiarity when they first encounter the iPad," he said. "As for everything else, it's not about the features -- it's about the experience. You just have to try it to see what I mean."

Fry also asked Ive about features missing from the iPad, such as a forward-facing camera for video conferencing.

"In many ways, it's the things that are not there that we are most proud of," Ive said in the latest issue of Time. "For us, it is all about refining and refining until it seems like there's nothing between the user and the content they are interacting with."



Also in the April 12 issue, author Lev Grossman offers a history of the tablet computer, and how it influenced Apple's iPad.

"Nobody not even Jobs, by his own admission is sure what consumers will use the iPad for, but I'm guessing it will be the first true home computer," Grossman wrote. "Conventional PCs live in studies; laptops make brief, furtive forays into the living room.

"The iPad will become the first whole-house computer, shared among an entire family, passed from hand to hand, roaming freely from living room to kitchen to bedroom to look, it's going to happen bathroom, at ease everywhere, tethered to nothing. It's not a revolution, but it's a real change, the kind of change you notice."

In addition to appearing on the cover of the magazine a number of times, Jobs was named a finalist for Time's Person of the Year last December. Making the top seven, Jobs was credit for turning Apple into a groundbreaking leader in the technology business.

In addition to covering Apple and iPad news, Time also has big plans for the device set to launch on Saturday. The company has planned a digital version of its weekly magazine for tablet computers such as the iPad.

This week it was also revealed that Time has partnered with Brightcove to allow HTML5 video to replace Adobe Flash content. Because the iPad does not support Flash, publications such as Time and The New York Times have embraced HTML5 so that iPad owners will be able to view video content.
post #2 of 105
iConic

Will the real Steve please stand up?

post #3 of 105
"Time has partnered with Brightcove to allow HTML5 video to replace Adobe Flash content."

When the leaders move, the rest will follow.

The stampede to HTML5 has begun!
post #4 of 105
Quote:
Originally Posted by AppleInsider View Post

The latest issue of Time magazine features an interview with Steve Jobs by British actor Stephen Fry, in which the Apple co-founder discusses the iPad, his career and his life....

The link to this article is wrong. You're linking to page three of four. The first page is here: http://www.time.com/time/business/ar...6935-1,00.html
post #5 of 105
People don't read anymore.
post #6 of 105
Quote:
Originally Posted by jmmx View Post


The stampede to HTML5 has begun!

There seems to be a certain momentum building.

Brightcove currently have 23 job openings.
http://tbe.taleo.net/NA4/ats/careers...IGHTCOVE&cws=1
post #7 of 105
Happy Gullibility Awareness Day, everyone!

post #8 of 105
Not only do I want to get my hands on my iPad, but I now want to get my hands on that copy of Time.
http://www.grammarbook.com/punctuation/quotes.asp

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http://www.grammarbook.com/punctuation/quotes.asp

Never argue with idiots, they'll bring you down to their level and beat you with experience. - a bumper sticker

Never quote idiots, they just clog up...
Reply
post #9 of 105
The jokes are already pretty bad with a name like iPad but at least Apple's CEO isn't a woman right now "Inside Ashley's Pad"
post #10 of 105
1. That cover would make a great iPad background.
2. It's funny how he's starting to look a bit like Ghandi. It's said that the latter had a temper, too.
post #11 of 105
Quote:
Originally Posted by bigmc6000 View Post

The jokes are already pretty bad with a name like iPad but at least Apple's CEO isn't a woman right now "Inside Ashley's Pad"

Jokes about iPad and menstrual pads are indeed lame, overdone and juvenile. So why did you bother to make another one?
post #12 of 105
the end of his career? Bai.
post #13 of 105
Thinking in a totally different direction, but curious to all hell... Knowing that the iPad is the next revolutionary device that will "Change the way we interact and compute"... I'm curious as to how far it will be pushed.

For instance, I barely pay attention to Time Magazine, but this issue intrigues me to take more interest. In fact, it's great content like this that would definitely make me become a subscriber to Time on the iPad.

And after looking further into Time, i noticed they have some really great back issues that I would like to read as well... So I'm curious to find out whether or not publications and magazines, like Time, will place back issues of Time on the ibook store. Eh, off topic im sure, but this article spawned me to think... If magazines start putting up back issues as well as current content, shit the ibook store can be the next library of congress x 10.
post #14 of 105
Zen and the Art of Stuff.
Believe nothing, no matter where you heard it, not even if I have said it, if it does not agree with your own reason and your own common sense.
Buddha
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Believe nothing, no matter where you heard it, not even if I have said it, if it does not agree with your own reason and your own common sense.
Buddha
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post #15 of 105
What's up with that single crazy-long hair over Jobs' left ear in the photo? Why is it that tech billionaires can by anything except a decent haircut?
post #16 of 105
Quote:
Originally Posted by ilogic View Post

iConic

Will the real Steve please stand up?


Quote:
Originally Posted by jmmx View Post

"Time has partnered with Brightcove to allow HTML5 video to replace Adobe Flash content."

When the leaders move, the rest will follow.

The stampede to HTML5 has begun!

I just read an article that html5 for video were having problem, so I'm not to sure about the revolution quite yet. I do find it ironic that Apple folks, myself included said please not giant iPod touch and that's what we got or so it seems, that Jobs DID say this was his lifes work and he didn't want to make something that ended up in the bathroom yet this article metions exactly that. I think by rev 3 it will be what it should really be. Fast duo chips, FireWire and support for all codecs, of course the hackers will do that right away.

Go Apple and glad to see Jobs happy and somewhat healthy. Health means everything. Be grateful all who have it.
post #17 of 105
Quote:
Originally Posted by aduzik View Post

What's up with that single crazy-long hair over Jobs' left ear in the photo? Why is it that tech billionaires can by anything except a decent haircut?

Can't unsee.

I'm convinced that unless you spend an hour arguing with the stylist there is no such thing as a perfect haircut. Something always gets overlooked.
"Picasso had a saying, 'Good artists copy, great artists steal.' And we've always been shameless about stealing great ideas."
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"Picasso had a saying, 'Good artists copy, great artists steal.' And we've always been shameless about stealing great ideas."
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post #18 of 105
Quote:
Originally Posted by cvaldes1831 View Post

Happy Gullibility Awareness Day, everyone!


Could you explain what you mean by that and how it applies to me?
post #19 of 105
Don't bring it into the bathroom! It'll get flagged!
2011 13" 2.3 MBP, 2006 15" 2.16 MBP, iPhone 4, iPod Shuffle, AEBS, AppleTV2 with XBMC.
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2011 13" 2.3 MBP, 2006 15" 2.16 MBP, iPhone 4, iPod Shuffle, AEBS, AppleTV2 with XBMC.
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post #20 of 105
Quote:
Originally Posted by aduzik View Post

What's up with that single crazy-long hair over Jobs' left ear in the photo? Why is it that tech billionaires can by anything except a decent haircut?

that's growing OUT of his ear. you know these unwashed vegans and their dirty habits.
:-D * * * * * * * * * * * * * * * *
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:-D * * * * * * * * * * * * * * * *
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post #21 of 105
Quote:
Originally Posted by AeronPrometheus View Post

Can't unsee.

I'm convinced that unless you spend an hour arguing with the stylist there is no such thing as a perfect haircut. Something always gets overlooked.

but seriously, didn't they look at the photo before publishing the magazine??
post #22 of 105
Pure vanity.
post #23 of 105
Quote:
Originally Posted by sandau View Post

that's growing OUT of his ear. you know these unwashed vegans and their dirty habits.

Both over and out of the ear. Ick. I don't get it. For a guy who is as anal about affect as Jobs, he sure dropped the ball on this one. What, did they use film and he didn't bother to wait on the negatives? At least that saves him throwing the camera off-stage when he sees his wacky hermit-look.

Yeah, you think some PR person would have taken a Braun to him there. I'm scared.
post #24 of 105
Quote:
...a Winnie the Pooh iBook that will be bundled with every iPad.


In the Apple store near me there is a round table with little red bean bag chairs, each with a iMac and children's software running on each. It's always packed with kids playing while the parents shop.

The iMac has been a success in that home market as a dual use machine, the parents can use it and the kids can get ice cream all over the keyboard.

With the iPad the kids can now take it elsewhere and still remain tethered to the parents machine.

I think Steve has done a wonderful job with the iPad in targeting such a market with their needs and I think it will do wonders for early learners.

I fully expect childrens software to EXPLODE on the iPad and sales to be strong as it's cheaper than a MacBook.

At $500 it's still rather steep for children as they are terribly destructive, but I'm sure ways can be found to restrict the kids use of the device to desks and such as to minimize damage.

I do wish there was some sort of case/screen cover that still allowed the touchscreen to work, as this would protect the iPad and one can just get a new cover to replace the old.

Apple is booting the film screen providers out of Apple Stores, perhaps they are providing a solution of their own.
post #25 of 105
Quote:
Originally Posted by aduzik View Post

Why is it that tech billionaires can by anything except a decent haircut?

I guess they have more important things to do but it is a bit funny and unusual.


Quote:
Originally Posted by Avidfcp View Post

I just read an article that html5 for video were having problem, so I'm not to sure about the revolution quite yet. I do find it ironic that Apple folks, myself included said please not giant iPod touch and that's what we got or so it seems, that Jobs DID say this was his lifes work and he didn't want to make something that ended up in the bathroom yet this article metions exactly that. I think by rev 3 it will be what it should really be. Fast duo chips, FireWire and support for all codecs, of course the hackers will do that right away.

Go Apple and glad to see Jobs happy and somewhat healthy. Health means everything. Be grateful all who have it.

Can you post the video. I know of no such problem, just the typical hiccups.

For instance, the codec issue that Mozilla is being left behind in because they won't support H.264 despite Google, Apple, MS, Intel are all in the H.264 camp, which even has HW acceleration. Google does offer Og support in Chrome along with H.264 but they are all H.264 along with all the other major video streaming sites due to its superiority.

The other major issue is controls for the video. Sure, the HTML5 video tag makes it easy add video, but you need some complex JS to make it work as easily as Flash. Jilion has a great demo that is near complete. They don't have to be JS, they base controls could be built into the browser app, like they are in mobileSafari, the way any H.264 video will launch into a video player.

i think Flash for video streaming will begin it's decline this year. Flash will be the fall back for older browsers but it won't be the ideal way to play video as we move into the future. Other areas of Flash will be unwavering for the time being.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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post #26 of 105
It shows how strange the Flash issue has become when a statement like this appears in AI "Time and The New York Times have embraced HTML5 so that iPad owners will be able to view video content." As if Flash was ever required to view video! Flash was for interactive and animated vector based sequences that could incorporate video. The fact it has become perceived as the only way to deliver a simple video stream is very unfortunate. Don't get me wrong I understand why AI phrased it that way, I am just saying ...
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From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
Google Motto "You're not the customer. You're the product."
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post #27 of 105
Quote:
Originally Posted by jmmx View Post

"Time has partnered with Brightcove to allow HTML5 video to replace Adobe Flash content."

When the leaders move, the rest will follow.

The stampede to HTML5 has begun!

Hopefully a new generation of ad blockers won't be far behind.
post #28 of 105
Great photo! Seems like Apple are using Time magazine as their personal house publication
post #29 of 105
Quote:
Originally Posted by solipsism View Post

I guess they have more important things to do but it is a bit funny and unusual.



Can you post the video. I know of no such problem, just the typical hiccups.

For instance, the codec issue that Mozilla is being left behind in because they won't support H.264 despite Google, Apple, MS, Intel are all in the H.264 camp, which even has HW acceleration. Google does offer Og support in Chrome along with H.264 but they are all H.264 along with all the other major video streaming sites due to its superiority.

The other major issue is controls for the video. Sure, the HTML5 video tag makes it easy add video, but you need some complex JS to make it work as easily as Flash. Jilion has a great demo that is near complete. They don't have to be JS, they base controls could be built into the browser app, like they are in mobileSafari, the way any H.264 video will launch into a video player.

i think Flash for video streaming will begin it's decline this year. Flash will be the fall back for older browsers but it won't be the ideal way to play video as we move into the future. Other areas of Flash will be unwavering for the time being.


The Sublime Video demo works great on the iPad sim now too, it didn't work last time I tested it. It goes full screen in landscape mode beautifully.
From Apple ][ - to new Mac Pro I've used them all.
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From Apple ][ - to new Mac Pro I've used them all.
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Google Motto "You're not the customer. You're the product."
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post #30 of 105
Quote:
Originally Posted by josephwinters View Post

Thinking in a totally different direction, but curious to all hell... Knowing that the iPad is the next revolutionary device that will "Change the way we interact and compute"... I'm curious as to how far it will be pushed.

For instance, I barely pay attention to Time Magazine, but this issue intrigues me to take more interest. In fact, it's great content like this that would definitely make me become a subscriber to Time on the iPad.

And after looking further into Time, i noticed they have some really great back issues that I would like to read as well... So I'm curious to find out whether or not publications and magazines, like Time, will place back issues of Time on the ibook store. Eh, off topic im sure, but this article spawned me to think... If magazines start putting up back issues as well as current content, shit the ibook store can be the next library of congress x 10.

I've got to agree.
Reading the article, I immediately thought of the last time I picked up a Time magazine (even in a waiting room), as you said "curious as all hell", I can't remember picking up Time or Newsweek in the past few years.
I get all the relevant information/news I want here on "Teh Internet".
Past issues have always fascinated me, in all the magazines I read (did read) from Popular Mechanics to Car & Driver

This is going to get very interesting, way beyond the App Store, the iBook Store may well be an even more interesting visit than The Net, in many ways a coherent grouping of what interests us.

Too fantastic? - maybe.
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post #31 of 105
Quote:
Originally Posted by bigmc6000 View Post

The jokes are already pretty bad with a name like iPad but at least Apple's CEO isn't a woman right now "Inside Ashley's Pad"

I'm curious, if the half-wits that make these jokes were on the ball where were the IBM, Lenovo ThinkPad jokes along the same infantile lines?
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post #32 of 105
Quote:
Originally Posted by AppleInsider View Post


"In many ways, it's the things that are not there that we are most proud of," Ive said in the latest issue of Time. "For us, it is all about refining and refining until it seems like there's nothing between the user and the content they are interacting with."


Spoke like a true artist.
post #33 of 105
Quote:
Originally Posted by digitalclips View Post

The Sublime Video demo works great on the iPad sim now too, it didn't work last time I tested it. It goes full screen in landscape mode beautifully.

Interesting. I have Beta 3 installed of the SDK and the Sublime video doesn't give me the option to click the play button. This means that Apple has made changes to underlying code, not Jilion, to get this to work.

HTML5 video is going to be big once that damn breaks. I only wonder if anyone will use the Apple created HTTP Live Streaming with it.

edit: SCratch that, it plays fine for me, I didn't give it enough time to load the content, so Sublime must have changed something. Those other sites are looking nice, too, tested on the iPad sim.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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post #34 of 105
Quote:
Originally Posted by allblue View Post

Zen and the Art of Stuff.

An excellent summary.

The biggest surprise of the article was Stephen Fry's nervousness at meeting The Steve. Fry is practically a rock star in the UK.
Please don't be insane.
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Please don't be insane.
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post #35 of 105
Quote:
Originally Posted by matrix07 View Post

Spoke like a true artist.

Yeah, I think so (but without the LOL)?

I'm just wondering what your point is?
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post #36 of 105
Quote:
Originally Posted by OzExige View Post

Yeah, I think so (but without the LOL)?

I'm just wondering what your point is?

Why so serious?

In the movie 'Objectified', Ive himself makes fun of how seriously he takes design matters (last few seconds)
post #37 of 105
Quote:
Originally Posted by Dr Millmoss View Post

An excellent summary.

The biggest surprise of the article was Stephen Fry's nervousness at meeting The Steve. Fry is practically a rock star in the UK.

It's because Steve is Stephen's Hero, with a capital 'H'

Fry was there at the launch and got to handle 'The Pad'!
Can't remember where I saw the video, but OMG he (Fry) was drooling, just a tad
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post #38 of 105
Quote:
Originally Posted by OzExige View Post

It's because Steve is Stephen's Hero, with a capital 'H'

Fry was there at the launch and got to handle 'The Pad'!
Can't remember where I saw the video, but OMG he (Fry) was drooling, just a tad

Yes, I know, but still -- if anyone is accustomed to adulation... Fry has had so much of it over the years.
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post #39 of 105
Quote:
Originally Posted by OzExige View Post

Yeah, I think so (but without the LOL)?

I'm just wondering what your point is?


I don't think I have any point. It just reminded me of some of my colleagues' the way Ive talked, which basically sound like there's sublime meaning but you couldn't quite touch it. Hence "LOL".
post #40 of 105
Quote:
Originally Posted by t_k View Post

Great photo! Seems like Apple are using Time magazine as their personal house publication

More likely the other way around.
Time Mag knows what will sell magazines. They will sell a huge number of this issue.
I never buy Time Magazine.
I will be picking up a copy of this issue when I go out today.
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