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Apple sells over 300,000 iPads on launch day

post #1 of 92
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Apple on Monday announced that it sold over 300,000 iPads in the U.S. on its first day of availability, including preorders shipped directly to customers, and purchases at Apple retail stores and Best Buy outlets.

"It feels great to have the iPad launched into the world -- it's going to be a game changer," Apple CEO Steve Jobs said. "iPad users, on average, downloaded more than three apps and close to one book within hours of unpacking their new iPad."

Apple also revealed that more than a million applications were downloaded from the App Store for the iPad. Apple's iBookstore saw over 250,000 books downloaded on the first day alone.

The first-day sales are lower than what some analysts had projected. Gene Munster with Piper Jaffray increased his forecast to between 600,000 and 700,000 after noting healthy supply after surveying a number of Apple retail stores.

Brian Marshall with Broadpoint AmTech also overestimated, predicting sales of 525,000 units over the launch weekend. The most accurate among analysts was Charlie Wolf with Needham & Company, who said he expected over 300,000 sales.

The sales totals also debunk early projections from enthusiastic onlookers who believed they had reverse engineered Apple's order numbering system. Users on the AAPL Sanity Board at Investor Village claimed Apple sold 120,000 units in the first day of preorders, and projected a half-million preorders initially, with a million iPads sold after its first two weeks.

Apple's initial sales represent the U.S. only, and just the Wi-Fi model. The 3G-capable iPad will go on sale in the U.S. later this month, and both models will be available overseas in late April as well.
post #2 of 92
Somewhat down from the 600,000+ that was predicted . . .
post #3 of 92
Quote:
"It feels great to have the iPad launched into the world -- it's going to be a game changer," Apple CEO Steve Jobs said.

According to Paul Thurrott, Steve Jobs is a tool.

But then, look at what Jobs has done in his career, versus Thurrott.
post #4 of 92
So the numbers are half of what Munster predicted but still its a big number. Its a bad idea to predict sales by the length of queues.

The number of e-books downloaded is also noteworthy.

Wish i was in US and held some APPL.
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post #5 of 92
Yeah, this is a lot less than 600-700k that someone was predicting yesterday. Although how it performs once people have actually tried the thing is going to be a lot more important than first day sales.
post #6 of 92
Quote:
Originally Posted by AppleInsider View Post

The first-day sales are lower than what some analysts had projected. Gene Munster with Piper Jaffray increased his forecast to between 600,000 and 700,000 after noting healthy supply after surveying a number of Apple retail stores.

Were the analysts including 3G sales?
post #7 of 92
Quote:
Originally Posted by Quadra 610 View Post

Somewhat down from the 600,000+ that was predicted . . .

I dont think that this is counting pre-orders that will ship later on by mail. (updated, it does included what was ship by mail)

They ran out of 16/32 gb models everywhere so that may have hurt sales too. I bet lots of folks decided to wait, when you expect to pay 500$, you dont easily buy something at 700$+
post #8 of 92
This is a sales figure for the first day. Were some of the other predictions for the first weekend? (Even if some of the retail options were closed on Sunday (damn you, Jesus!) there might still be more units sold if one counts that.)

In any case, wait until the 3G model goes on sale before making any firm analysis - as if there were such a thing.
post #9 of 92
Quote:
Originally Posted by herbapou View Post

I dont think that this is counting pre-orders that will ship later on by mail. So this is not an all pre-orders + store sales number.

Still not bad for pick-up pre-orders and store sales. The ran out of 16/32 gb models everywhere so that may have hurt sales too.

These sales included deliveries of pre-ordered iPads to customers, deliveries to channel partners and sales at Apple Retail Stores.

http://macdailynews.com/index.php/we...omments/24670/

MDN claims this is coming straight from Apple.
post #10 of 92
Cough, cough..... my prediction has been 300-400K all along! http://forums.appleinsider.com/showt...91#post1598891

post #11 of 92
Quote:
Originally Posted by Dlux View Post

According to Paul Thurrott, Steve Jobs is a tool.

But then, look at what Jobs has done in his career, versus Thurrott.

LOL Thurrott can't even carry Ballmer's shoes, never mind render judgment about Steve Jobs.
post #12 of 92
Quote:
Originally Posted by anantksundaram View Post

Cough, cough..... my prediction has been 300-400K all along! http://forums.appleinsider.com/showt...91#post1598891


Wow, how did you do that?
post #13 of 92
Munster's *original* prediction was between 200,000-300,000, but after visiting an Apple Store and seeing all the buzz and activity he got stars in his eyes and completely lost it, causing him to bump up his estimate. He got a bit too giddy, it would seem.
post #14 of 92
Quote:
Originally Posted by success View Post

That's a lot of Kotex!

That's a lot of immaturity.
post #15 of 92
Sure as hell did better than all the other "tablet" devices, though.
post #16 of 92
Quote:
Originally Posted by swtchdtomak View Post

That's a lot of immaturity.

That's a lot of get outta here Grandpa.
post #17 of 92
Quote:
Originally Posted by AppleInsider View Post

Apple on Monday announced that it sold over 300,000 iPads in the U.S. on its first day of availability...

I think Apple basically sold out what they managed to make for the launch. There were a quite a few talks last month regarding shortage due to production issues, and I remember a few estimation of available quantity in 200K-300K range. Once everyone gets a chance to try the iPad and production picks up, 1 million target for wifi only, US only in April should be easily reached.
post #18 of 92
Quote:
Originally Posted by Quadra 610 View Post

Munster's *original* prediction was between 200,000-300,000, but after visiting an Apple Store and seeing all the buzz and activity he got stars in his eyes and completely lost it, causing him to bump up his estimate. He got a bit too giddy, it would seem.

In short, he forgot how to count.
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post #19 of 92
Quote:
Originally Posted by success View Post

Wow, how did you do that?

Ah, luck or skill?
post #20 of 92
Quote:
Originally Posted by anantksundaram View Post

Cough, cough..... my prediction has been 300-400K all along! http://forums.appleinsider.com/showt...91#post1598891


Congrats!!! You've won the AI pool
Only wish that AI had a free iPad to give away
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post #21 of 92
300,000? That's it? Perhaps the rest of the early adopters are waiting for the 3G version.
post #22 of 92
"No wireless. Less space than a Nomad. Lame."
post #23 of 92
Quote:
Originally Posted by Quadra 610 View Post

Somewhat down from the 600,000+ that was predicted . . .

That's why people should not rely too much on a single analyst' prediction, in this case, Munster. And, especially Munster.

Quote:
Originally Posted by Quadra 610 View Post

Munster's *original* prediction was between 200,000-300,000, but after visiting an Apple Store and seeing all the buzz and activity he got stars in his eyes and completely lost it, causing him to bump up his estimate. He got a bit too giddy, it would seem.

As I noted yesterday, if Apple Insider quoted Munster correctly, his projection is not based on legitimate random statistical sampling and should be considered suspect.

This is not the first time that he made such exuberant prediction or projection. He was infamous for his prediction that iPhone sales would reach 45 million annually by 2009. Again, if he was quoted correctly, and you analyze his cited reasons, e.g., the impact of sales overseas, it was an overreach.

He is not unique on this though. I find it odd that the performance of a company is based on averaging the predictions of those considered "reliable" stock analysts for a given company.


CGC

Just an observation: How come Apple Insider does not state the actual source of its information. I did not find this in the Apple website. Was the original statement in an Apple blog, released via email by Steve Jobs, or what?
post #24 of 92
my father and father-in-law both saw mine on Sunday and are both buying one this week. the numbers will grow.
post #25 of 92
Quote:
Originally Posted by s4mb4 View Post

my father and father-in-law both saw mine on Sunday and are both buying one this week. the numbers will grow.

Perhaps the Easter release was all according to plan. Families getting together to eat, drink, and look at the new iPad so-and-so bought. Then they all want one. Living-room indeed . . .
post #26 of 92
Quote:
Originally Posted by Dlux View Post

According to Paul Thurrott, Steve Jobs is a tool.

But then, look at what Jobs has done in his career, versus Thurrott.

That man doesn't have any idea of what marketing is all about "Apple needs to get over its desire to ape real world interfaces. That does not work."(c) said that he is never going to make even 1/100 of what Jobs earned ...Jobs also gets free iPads for life
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post #27 of 92
Quote:
Originally Posted by max8sg View Post

I think Apple basically sold out what they managed to make for the launch. There were a quite a few talks last month regarding shortage due to production issues, and I remember a few estimation of available quantity in 200K-300K range. Once everyone gets a chance to try the iPad and production picks up, 1 million target for wifi only, US only in April should be easily reached.

300K is a very solid first day of sales and I think many more will buy the 3G version, if they haven't already placed their order online.

The first day totals really illustrate that Munster should be followed skeptically, and Huberty not at all!

Proud AAPL stock owner.

 

GOA

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GOA

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post #28 of 92
Apparently the market took these guesses with a grain of salt. AAPL is trading up this morning so far.
post #29 of 92
Quote:
Originally Posted by success View Post

That's a lot of Kotex!

That's quite a lot of immaturity or perhaps a lack of an expanded grasp of the language.

Anyone who can only think or focus on the feminine association of the term Pad, is more reflective of the person, rather than the choice of Apple.

That it is repeated even in the New York Times says much about the state of journalism these days.

CGC
post #30 of 92
Quote:
Originally Posted by Josh.B. View Post

What about the points made in the referenced article? Why just insult the author?

If Mr. Thurott's points are valid A) why didn't he invent a iPad tablet like device himself if he is so smart and B) okay, so he's not necessarily equipped to build an iPad device at the drop of a hat, BUT, he is an authoritarian figure when it comes to MS and their products, why didn't Mr. Thurrot just tout all his superior ideas to Ballmer and MS for them to come out with a handheld "Surface" device?!

Hmmmm...

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post #31 of 92
Quote:
Originally Posted by SpamSandwich View Post

300K is a very solid first day of sales and I think many more will buy the 3G version, if they haven't already placed their order online.

The first day totals really illustrate that Munster should be followed skeptically, and Huberty not at all!

That pretty much describes me and the other 3-6 people (gotta a few undecided) at the office who want one. We've all decided that 3G is the way to go, since we travel a lot and there isn't always WiFi. We're looking to substitute these for our laptops on short trips, so having that connectivity option is pretty key.
post #32 of 92
You might want to check this out and then decide to get a case for your iPad

http://www.pcworld.com/article/19338...ss_tests.html#
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post #33 of 92
Well, sell your AAPL. Stock is going to tank due to over zealous analyst predictions.

Does this number include 3G models pre-ordered or just stuff that was bought at retail or shipped to customers? I kind of doubt it as those have not been technically sold yet.

Don't know how many are on the April 12th online ship date. I was until I cancelled as I scored a iPad Sat. afternoon.
post #34 of 92
Quote:
Originally Posted by Dlux View Post

According to Paul Thurrott, Steve Jobs is a tool.

But then, look at what Jobs has done in his career, versus Thurrott.


Someone should link and create a pdf of this article:

Apple iPad Hands-On First Impressions
http://www.winsupersite.com/alt/ipad...mpressions.asp

It may not become as quotable and as entertaining as Ballmer's infamous "iPhone prediction" but it may become emblematic of the anti-Apple crowd,

The "Supersite for Windows" at the top is quite revealing.

CGC


N.B. The exact opposite of the aforementioned kind of people are those who believe everything said about Apple that is positive, and have a knee-jerk reaction to anything negative about Apple.
post #35 of 92
Quote:
Originally Posted by Josh.B. View Post

What about the points made in the referenced article? Why just insult the author?

Fair question - the points he made in the article were a combination of pointing out facts, and a lot of opinion/conjecture, and that's all well and good. But he invalidated every opinion he presented when played the "tool" card. What a loser.
post #36 of 92
300k beats the original iPhone launch.

Quote:
Originally Posted by Quadra 610 View Post

Somewhat down from the 600,000+ that was predicted . . .

At least the stock isn't suffering from not meeting the wild assumptions of an analyst.


Quote:
Originally Posted by herbapou View Post

They ran out of 16/32 gb models everywhere so that may have hurt sales too. I bet lots of folks decided to wait, when you expect to pay 500$, you dont easily buy something at 700$+

16GB was the only capacity left at the Apple Store I went to and they sid they got equal amounts of each.


Quote:
Originally Posted by s4mb4 View Post

my father and father-in-law both saw mine on Sunday and are both buying one this week. the numbers will grow.

I think this weekend has a positive and negative aspect. There are a great many people who simply wouldn't be going to the mall this weekend for an iPad but the ones that do y have shown their families if they got together.

3G plus international sales plus companies and institutions buying them should make for an interesting quarter.
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post #37 of 92
Quote:
Originally Posted by Josh.B. View Post

What about the points made in the referenced article? Why just insult the author?

His main complaints are: it's not widescreen, it's too big and heavy, and the default wallpaper is ugly.

Aspect ratio is an interesting one. Given that much of the time you'll be using it in portrait rather than landscape mode you could argue that 4:3 is actually wider than 16:9. For something that you can use in either orientation 4:3 is probably the best compromise but who knows, perhaps longer iPads will appear in future?

Too big? That's the idea isn't it, it's supposed to be bigger than an iPhone :-)

Too heavy? Maybe, but that all depends on how you use it. It probably is too heavy to hold in one hand for any length of time, while it's ideal for use resting on your lap. I suspect having a decent battery life is a much more important feature however.

Consider this. An iMac or a Mac Book Pro are also too big and heavy to hold in one hand. The iPad is only "too big and too heavy" because it's small enough and light enough that you think about wanting to use it in one hand. And it's probably a fair bet that the 2011 and 2012 models won't be heavier than the current one. No doubt the coming months will see a flood of iPad-lookalikes, weighing about 5% less and with half the battery life and a third the speed of the iPad, all there to prove just how doomed to failure the whole iPad concept is.

As for ugly default wallpaper, that's a clincher though. The iPad is definitely doomed.
post #38 of 92
Quote:
Originally Posted by Dlux View Post

According to Paul Thurrott, Steve Jobs is a tool.

But then, look at what Jobs has done in his career, versus Thurrott.

Paul Thurrott:
  • on iPhone OS 1.0 lack of Copy/Paste: "And what’s up with the lack of cut/copy and paste? This is a basic OS feature that Apple included in the first Mac OS almost 25 years ago...Unreal"
  • on Windows Phone 7 (Series) lack of Copy/Paste: "No Matter"

When someone demonstrates a lack of intellectual honesty, they should be ignored.
post #39 of 92
Quote:
Originally Posted by FineTunes View Post

You might want to check this out and then decide to get a case for your iPad

http://www.pcworld.com/article/19338...ss_tests.html#

Damn, that was just abusive. What a waste. Then again, you knew someone was gonna do it. Truth is, you drop anything with a screen that size from that high and it'll definitely break.
post #40 of 92
Glad Apple posted their numbers, it seems to be in line with those who didn't allow emotion to affect their thinking.

According to a poll I saw (link if I can find it) the most wanted iPads were the $500 and the $830 models. The very top and the very bottom of the product range.

When the 3G model is released, I expect a boost to the sales figures

I also expect a boost to the sales figures when the school season starts, and for these reasons:

1: By then a lot of educational software would have been written for the device.

2: School buying season, a $500 iPad is less expensive than a $1000 MacBook.


I should note that Apple is cannibalizing sales from the iPod Touch and MacBook markets with the iPad.
It's been speculated that Apple is making about $210 or on the $499 model. Sales volume will have to high to counter act the loss of margins on the other devices. The iPad requires a computer to operate, once people find this out in the stores, they likely will be upsold to a MacBook, unless the schools specifically mention a iPad.

I think the prospects are very good for Apple with this product.
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