Originally Posted by freddych
All this means is that Jobs knows what Fanbois want. MS market share is much higher than Apple's so it would seem that MS knows more about what the average consumer wants.
Although Apple seems to have the market cornered when it comes to MP3 players, so yes, Apple knows what consumers want when it comes to an MP3 player. Computers and phones? not so much.
Apple has a higher market share than Microsoft in several areas, the biggest of which would be MP3 players and phones. However, there are software areas where Apple leads despite have a lower market share for the platform (Final Cut).
However there's a difference between knowing what the average consumer wants and having market share as a goal.
A great example that people seem to forget is that it was Apple with a GUI OS versus Microsoft with a command-line OS, where Microsoft had much higher market share, but consumers *wanted* a GUI OS. Thus, Microsoft adopted a GUI approach.
PCs with Windows may sell more in volume than the Mac today, but is volume really the right measurement? Do consumers not want a BMW or other premium automobile? Take a look at Apple and its profit as a computer maker and compare that to others. Compare the satisfaction ratings. Read the surveys on why people have PCs instead of Macs...IT policy, price, software lock-in, are all higher on the list than personal preference of OS.
Also, it's funny you used the word "consumer". Microsoft does much better in enterprise markets than consumer markets. They've traditionally lost money in areas that are consumer only. Their record here is quite poor indeed. It's not a coincidence that they've been focusing so much on consumer products and services during this past decade while their market cap has fallen from $590 billion to a little over $250 billion.
Meanwhile, Apple, who has been focused on consumer products and services, has had their market cap go from $16 billion to over $215 billion during the same time period.
In the past decade, what has Microsoft produced that's been a hit or at least desirable by consumers (as opposed to enterprise) other than the Xbox? (and even the Xbox still has a net loss overall).