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Steve Jobs admits Apple tried to buy AdMob, warns of porn on Android

post #1 of 82
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During a question-and-answer session following Thursday's iPhone OS 4.0 preview, Apple co-founder Steve Jobs admitted that Apple tried to buy AdMob before Google "snatched" them, and also cited a pornography store for the Android operating system as a reason why unsigned apps are not allowed on the iPhone.

Jobs specifically said that his company "tried" to buy AdMob to no avail. That confirms numerous reports that claimed Apple and AdMob were in talks before Google acquired the mobile advertising firm for $750 million. Jobs characterized Google's acquisition by saying the search giant "snatched" AdMob away from Apple.

A recent report from The New York Times profiling the rivalry between Apple and Google said that the search engine willingly overpaid for AdMob just to keep the company away from Apple. Soon after the deal between Google and AdMob was struck, Apple responded by acquiring competing mobile ad firm Quattro Wireless.

That purchase of Quattro paved the way for Apple to announce iAd on Thursday, a new full-featured advertising service that allows interactive content within iPhone applications without launching a browser.

Also during Thursday's Q&A session, Jobs was asked if Apple has any intention of allowing unsigned applications to run in the iPhone OS. Currently, all third-party software must be approved by Apple for sale on the App Store.

Jobs responded to Ryan Block of gdgt by noting that there is a "porn store" for Google's Android mobile operating system, Apple's chief competitor in the mobile device and application space. "You can download it, your kids can download it," the CEO said. "That's a place we don't want to go, so we're not going to."

Other notes of interest from the Q&A session, which also featured senior vice presidents Scott Forstall, iPhone software, and Phil Schiller, worldwide product marketing:

Jobs said he does not believe that multitasking will lead to increased data usage. He said that streaming applications like Pandora just don't use that much in the way of data.

The iPad is still on track for an international launch in late April.

The iAds service will have some boundaries, and there will be some advertisements that will not be allowed.

Jobs answered succinctly when asked if Apple had changed its position on Adobe Flash or Java: "No."

Forstall said Apple believes that push notifications are the best way of handling applications for IM and Twitter.

When asked if widgets could be coming to the iPad, Jobs said that "anything is possible."

Features like multitasking are not available on earlier devices because the hardware simply couldn't support it. Older hardware will still get the upgrade, but it will be lacking features like multitasking, which was only announced for the iPhone 3GS (summer), third-gen iPod touch (summer), and iPad (this fall).
post #2 of 82
Are you guys taking small pieces of today's session and generating multiple little special interest stories? If so, how did Jobs look? Was the room clean, did it smell good? How about an article on the font used in the keynote.
post #3 of 82
Quote:
Originally Posted by AppleInsider View Post

Jobs answered succinctly when asked if Apple had changed its position on Adobe Flash or Java: "No."

What a question... I'm confidant that if Apple had reversed its policy they would have made it quite apparent. So the person asking it was either totally ignorant or was simply fishing for a way to write a 'fresh' news article detailing the fact that Apple doesn't provide support for FLASH.

...and in other news... Gravity is STILL in FULL effect, film at 11.
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post #4 of 82
Quote:
Originally Posted by FormerARSgm View Post

Are you guys taking small pieces of today's session and generating multiple little special interest stories? If so, how did Jobs look? Was the room clean, did it smell good? How about an article on the font used in the keynote.

I was thinking the same thing.
post #5 of 82
Quote:
Originally Posted by DaveGee View Post

What a question... I'm confidant that if Apple had reversed its policy they would have made it quite apparent. So the person asking it was either totally ignorant or was simply fishing for a way to write a 'fresh' news article detailing the fact that Apple doesn't provide support for FLASH.

...and in other news... Gravity is STILL in FULL effect, film at 11.

Apple invariably gets a few "are you still beating your wife" questions from some of the snarkier websites, who are pretty much in it for the smirks.
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They spoke of the sayings and doings of their commander, the grand duke, and told stories of his kindness and irascibility.
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post #6 of 82
Quote:
Originally Posted by FormerARSgm View Post

Are you guys taking small pieces of today's session and generating multiple little special interest stories? If so, how did Jobs look? Was the room clean, did it smell good? How about an article on the font used in the keynote.

I see nothing wrong with running stories on specific content covered in the keynote... After all A LOT was covered and trying to hold meaningful forum discussions on specific topics in the 'main keynote article' isn't working very well. We can bash AI for lots of things but I for one am giving them some slack on this one...
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post #7 of 82
Quote:
Originally Posted by FormerARSgm View Post

Are you guys taking small pieces of today's session and generating multiple little special interest stories? If so, how did Jobs look? Was the room clean, did it smell good? How about an article on the font used in the keynote.

Give these guys a break. They live and die by pageview counts.

Frankly, it's better from a commenting standpoint to break out the main topics. It (hopefully) keeps the conversation more focused.

As we already know, some of the fanboys here start ranting about the lack of MacBook Pro upgrades in iPad threads. At least with multiple threads, the complainers are spread out thinner.
post #8 of 82
Quote:
Originally Posted by AppleInsider View Post

Features like multitasking are not available on earlier devices because the hardware simply couldn't support it. Older hardware will still get the upgrade, but it will be lacking features like multitasking, which was only announced for the iPhone 3GS.

Not true - the current generation iPod Touch will get multitasking, as will the iPad (though not until the fall for the iPad).
post #9 of 82
Flash is so doomed. Glad to see that iAd is using HTML5 for its rich interactive experience.
.
And now we have a new derisive term for Android: "Porndroid". The best way to to pwn your mobile pr0n.

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post #10 of 82
Quote:
Originally Posted by cvaldes1831 View Post

Give these guys a break. They live and die by pageview counts.

Frankly, it's better from a commenting standpoint to break out the main topics. It (hopefully) keeps the conversation more focused.

You mean like iPhone 4.0 will not support Flash? That will be refreshing. I can't wait.

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post #11 of 82
Why did Apple need to buy Quattro Wireless, they look like they had the idea for this mobile advertising platform before they bought this company? Why couldn't they create this on their own, rather than spend millions? In the same way, I also don't understand why Google need to buy Admob, surely Google have enough experience to create their own mobile ad platform
post #12 of 82
A porn store on Android "that your kids can get to".

I love everything that comes out of Steve's mouth. Android is now known as the Porn phone. Nice jab!
post #13 of 82
Quote:
Originally Posted by mstone View Post

You mean like iPhone 4.0 will not support Flash? That will be refreshing. I can't wait.

You don't need to wait. It's already been here for years.
post #14 of 82
Quote:
Jobs responded to Ryan Block of gdgt by noting that there is a "porn store" for Google's Android mobile operating system, Apple's chief competitor in the mobile device and application space. "You can download it, your kids can download it," the CEO said. "That's a place we don't want to go, so we're not going to."

BRAVO APPLE BRAVO!!!!

(That's why Safari is there)

post #15 of 82
Quote:
Originally Posted by bdkennedy1 View Post

A porn store on Android "that your kids can get to".

I love everything that comes out of Steve's mouth. Android is now known as the Porn phone. Nice jab!

The iPhone has that feature as well. It's called Safari. Open it up, type in any porn website and away you go!

Steve kind of failed to mention that didn't he?

And I like how he side-stepped the question itself. This just in folks! All unsigned apps must be porn! Steve Jobs says it's so!

Don't get me wrong, I have respect for the man, but come on...
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\Apple has always had competition. It's just been in its blind spot.
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post #16 of 82
Quote:
Originally Posted by AsianBob View Post

The iPhone has that feature as well. It's called Safari. Open it up, type in any porn website and away you go!

Steve kind of failed to mention that didn't he?

Up next: Apple iChina. An easy to use, non-configurable firewall that blocks sites that Apple doesn't want you to see!

I do understand that there's a difference between selling the stuff and allowing you to access it. I'm just pointing out that it doesn't take a stretch of the imagination to see there is a slippery slope.

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post #17 of 82
Quote:
Originally Posted by DaveGee View Post

What a question... I'm confidant that if Apple had reversed its policy they would have made it quite apparent. So the person asking it was either totally ignorant or was simply fishing for a way to write a 'fresh' news article detailing the fact that Apple doesn't provide support for FLASH.

...and in other news... Gravity is STILL in FULL effect, film at 11.

Have you had any significant gravitational fluctuations yet?
post #18 of 82
Quote:
Originally Posted by bdkennedy1 View Post

A porn store on Android "that your kids can get to".

I love everything that comes out of Steve's mouth. Android is now known as the Porn phone. Nice jab!

Good thing nobody told Steve that porn is readily accessible on mobile Safari. There are probably even iPhone optimized sites. Then he would have had to remove Safari altogether. The Disneyfication of Apple continues unabated.
post #19 of 82
Quote:
Originally Posted by AsianBob View Post

The iPhone has that feature as well. It's called Safari. Open it up, type in any porn website and away you go!

Steve kind of failed to mention that didn't he?

And I like how he side-stepped the question itself. This just in folks! All unsigned apps must be porn! Steve Jobs says it's so!

Don't get me wrong, I have respect for the man, but come on...

Or you can read it as: hey if you open your store to unsigned apps, then it can be really distracting to many of our customers. Many of our customers are young children who have iPod Touches, we want our devices to be family friendly, unsigned apps are the doorway to porn apps, we will not risk everything for some people.
post #20 of 82
Quote:
Originally Posted by bdkennedy1 View Post

I love everything that comes out of Steve's mouth. Android is now known as the Porn phone. Nice jab!

And every 14 year old boy in the country is now trying to convince his parents to buy him one - for the articles!
post #21 of 82
Quote:
Originally Posted by AppleInsider View Post

Jobs responded to Ryan Block of gdgt by noting that there is a "porn store" for Google's Android mobile operating system, Apple's chief competitor in the mobile device and application space. "You can download it, your kids can download it," the CEO said. "That's a place we don't want to go, so we're not going to."

Mr. Jobs, I can only highly commend you for that.
post #22 of 82
Quote:
Originally Posted by bdkennedy1 View Post

A porn store on Android "that your kids can get to".

I love everything that comes out of Steve's mouth. Android is now known as the Porn phone. Nice jab!

A jab perhaps but it'll be the phone all the kids want now.

I understand their stance on it but it's really pretty simple to control. Every time you access the adult store on itunes (including books, games, movies, comics), you'd be asked to input the username/password of an itunes account with a valid credit card.

If parents are letting their kids buy things on itunes with their cards then it's their own fault first of all but the itunes account could have a setting to allow access to adult material and it would be off by default.
post #23 of 82
Quote:
Originally Posted by gizmo2k2k View Post

Why did Apple need to buy Quattro Wireless, they look like they had the idea for this mobile advertising platform before they bought this company? Why couldn't they create this on their own, rather than spend millions? In the same way, I also don't understand why Google need to buy Admob, surely Google have enough experience to create their own mobile ad platform

AdMob's biggest asset was the exploding iPhone app ad market, all those little banners in free iPhone apps. So it was natural that Apple approach them, but they certainly don't need them.

However Quattro is a much bigger/more reputable ad company, with a broader base of advertising platforms.

I think they ultimately suckered Google with hype about their interest in AdMob. Google severely overpayed, and Apple got a comparative bargain on the more valuable, better competitor. Regardless of the initial reason, it was well played.
post #24 of 82
Quote:
Originally Posted by stonefree View Post

Good thing nobody told Steve that porn is readily accessible on mobile Safari. There are probably even iPhone optimized sites. Then he would have had to remove Safari altogether. The Disneyfication of Apple continues unabated.

Really?? There is a difference between having a unregulated porn STORE and having access to adult content via a web browser. Apple is doing something about it. Get real.
post #25 of 82
Quote:
Originally Posted by elroth View Post

Not true - the current generation iPod Touch will get multitasking, as will the iPad (though not until the fall for the iPad).

Head scratching on that one - why fall for the iPad OS update? Is it to keep it clear of the various international iPad roll-outs or what?

In another story I was amused to note that the iPhone v4 will now support (a) flash (bulb).

... and what typeface did they use in the presentation? Myriad - AGAIN? When will Steve support Helvetica Neue Light in their presentations - GET IT TOGETHER APPLE!
post #26 of 82
Quote:
Originally Posted by FormerARSgm View Post

Are you guys taking small pieces of today's session and generating multiple little special interest stories? If so, how did Jobs look? Was the room clean, did it smell good? How about an article on the font used in the keynote.

LOL! Good one!

Still my favorite apple news site though.
post #27 of 82
Quote:
Originally Posted by Marvin View Post

A jab perhaps but it'll be the phone all the kids want now.

I understand their stance on it but it's really pretty simple to control. Every time you access the adult store on itunes (including books, games, movies, comics), you'd be asked to input the username/password of an itunes account with a valid credit card.

If parents are letting their kids buy things on itunes with their cards then it's their own fault first of all but the itunes account could have a setting to allow access to adult material and it would be off by default.

You think kids want a "porn store"?

There's this thing called the internet, as far as I know, it's entire existence is fueled primarily by free porn. If 15 year old Johnny Hairypalms is downloading illegal MP3s, he certainly won't be shelling out for adult content. All he needs is Safari.
post #28 of 82
You know, with porn accessible through safari for anyone who really wants to go there, I really admire Apple's stance. To be honest, I am sick and damn tired of porn being prevalent in society as much as it is. I really respect the lack of porn apps, and I commend Apple for taking a hard stance on the issue.

Hard stance was not intend as a pun.

That is all.
post #29 of 82
Apple will not associate its brand prestige with mindless porn smut.

Nuff said.
post #30 of 82
Quote:
Originally Posted by elroth View Post

Not true - the current generation iPod Touch will get multitasking, as will the iPad (though not until the fall for the iPad).

Is it really going to be on all currently selling Touch models? I thought the $200 Touch was using the older chip from the iPhone 3G, where the more expensive models are using 3GS processor.

Quote:
Originally Posted by oxygenhose View Post

AdMob's biggest asset was the exploding iPhone app ad market, all those little banners in free iPhone apps. So it was natural that Apple approach them, but they certainly don't need them.

However Quattro is a much bigger/more reputable ad company, with a broader base of advertising platforms.

I think they ultimately suckered Google with hype about their interest in AdMob. Google severely overpayed, and Apple got a comparative bargain on the more valuable, better competitor. Regardless of the initial reason, it was well played.

Because of their different focus, it would seem that AdMob is the one for Apple to buy, not Quattro.

Quote:
Originally Posted by replicant View Post

Really?? There is a difference between having a unregulated porn STORE and having access to adult content via a web browser. Apple is doing something about it. Get real.

The problem is that it's an empty gesture unless there is a way to block porn web sites, hopefully one that's better than just blocking ALL web sites.
post #31 of 82
Quote:
Originally Posted by iansilv View Post

You know, with porn accessible through safari for anyone who really wants to go there, I really admire Apple's stance. To be honest, I am sick and damn tired of porn being prevalent in society as much as it is. I really respect the lack of porn apps, and I commend Apple for taking a hard stance on the issue.

Hard stance was not intend as a pun.

That is all.

Porn has always been prevalent in society, and will continue as long as people have private parts. Humping like breathing and eating are kinda essential, it's our ridiculous taboos that complicate the matter. Better kids find out about porn on the internet, before they try cramming a goat somewhere that might do permanent damage. Just like 1st person shooter games teach you not to throw grenades or use bazookas in confined areas.

My feelings are torn...

On one hand, porn is generally tech prevalent, but low in technical sophistication.

On the other hand, if a company was to make technology and porn a happy marriage , then Apple would be the first company you'd want for the job. All that sleek industrial design. Can you imagine getting an Android device near your genitalia? Sensitive things getting scratched or caught by flimsy plastic battery hatches and extraneous port covers. Let's not even go into detail about the viruses from a Windows mobile device.
post #32 of 82
Quote:
Originally Posted by oxygenhose View Post

All he needs is Safari.

You haven't heard of parental controls have you. It's in the settings.

http://www.examiner.com/x-13879-iPho...ental-controls

It disables safari. Other apps can do more nuanced Safari restrictions too.

If there's "explicit" content on the store - what do I care - let the Quakers have their parental controls enabled as long as it doesn't prevent the rest of us from getting it - who cares. Oh right, open source software is the only "right" software in the universe and everyone should give Richard Stallman blowjobs. Whatever.
post #33 of 82
Quote:
Originally Posted by iansilv View Post

You know, with porn accessible through safari for anyone who really wants to go there, I really admire Apple's stance. To be honest, I am sick and damn tired of porn being prevalent in society as much as it is. I really respect the lack of porn apps, and I commend Apple for taking a hard stance on the issue.

Hard stance was not intend as a pun.

That is all.

You do remember that those apps with images of barely clothed women were topping the top downloaded app charts in iTunes not too long ago, don't you?
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post #34 of 82
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Originally Posted by DaveGee View Post

What a question... I'm confidant that if Apple had reversed its policy they would have made it quite apparent. So the person asking it was either totally ignorant or was simply fishing for a way to write a 'fresh' news article detailing the fact that Apple doesn't provide support for FLASH.

...and in other news... Gravity is STILL in FULL effect, film at 11.

I keep seeing these flash vs html5 articles all over the place. The hardware math APIs announced today open up another perspective in this battle. One thing a lot of people don't think about when considering web content performance is hardware support.

One of the key reasons HTML5 can be so snappy & rich on iPhone 4 is probably because there are certain optimizations in the hardware to support it. When companies agree on standards this means that hardware makers can then have some confidence in what type of content will typically be accessed on a device. This can also be applied to web.

This is huge because they can then invest money in engineering that optimizes the hardware for the software it is running! With a set of web standards they don't have to keep guessing at what technologies to target. This is already seen in practice both in the realms of 3D gaming & in video hardware decoding. All video chipsets these days have special optimizations that dramatically improve their performance for Direct3D and OpenGL & even include additional optimizations for decoding the primary video formats used these days.

The true power of standards isn't in cross-platform compatibility but in how it brings hardware & software developers together to optimize systems for the best possible performance. HTML5 is bringing new possibilities to this in cross-paltform though because of the movement towards cloud computing & web based apps. This means that not only are the web standards resolving the guessing game for hardware manufacturers but it is also expanding the type of focus they can have! Companies like NVidia could market whole chip designs around bringing you the web faster than the competition. Shucks, even network chipset makers could get in on that market. Hardware optimization is a huge factor in performance and is probably most often the reason for performance differences than software optimization.

I think people are blind if they still think HTML5 has no chance to replace flash. It may not replace flash anytime soon, certainly possible, but if you don't take that possibility seriously...well....
post #35 of 82
May be true. However, I believe SJ is saying the Apple's App Store, you know, the one branded APPLE, the one that draws revenue for APPLE, is not in the business of serving porn.

Since all apps for iPod Touch/iPhone goes through the App Store, he's simply saying that Apple doesn't want to get into the porn business by allowing unsigned apps.

Apple doesn't make money from the porn you view through Safari on the iPhone. It DOES make money from the sale of apps in THEIR App Store.

Quote:
Originally Posted by AsianBob View Post

The iPhone has that feature as well. It's called Safari. Open it up, type in any porn website and away you go!

Steve kind of failed to mention that didn't he?

And I like how he side-stepped the question itself. This just in folks! All unsigned apps must be porn! Steve Jobs says it's so!

Don't get me wrong, I have respect for the man, but come on...
post #36 of 82
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Originally Posted by monstrosity View Post

Have you had any significant gravitational fluctuations yet?

Not since I gave up partying...
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post #37 of 82
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Originally Posted by anonymous guy View Post

You do remember that those apps with images of barely clothed women were topping the top downloaded app charts in iTunes not too long ago, don't you?

Those apps were removed except the Playboy and Sports Illustrated swimsuit app.
post #38 of 82
Quote:
Originally Posted by JeffDM View Post

Because of their different focus, it would seem that AdMob is the one for Apple to buy, not Quattro.

They were nobody before the iPhone, and I'm not sure if they have any real inroads into other platforms yet. They only came to prevalence because of free iPhone apps and developers looking to offer free content and still make a few bucks.

You could be right, but I'm guessing there's nothing particularly special about AdMob beyond iPhone apps. We're talking about a image file with a hyperlink and a cookie in an AdMob ad. Now developers have a potentially slicker service built into the development UI.

Quattro was the biggest mobile ad company and they did it without the iPhone, on talent alone - probably a better buy.
post #39 of 82
I'm amazed how many biggots are on AI.
post #40 of 82
Quote:
Originally Posted by hezetation View Post

I keep seeing these flash vs html5 articles all over the place.

Not sure if you got the intent from my post... I was in no way (shape, nor form) questioning why flash doesn't exist on Apples mobile devices... I have no love for the poorly written plugin and as a Mac user why would I? Adobe hasn't proven it can write an acceptable FLASH plugin for "OS X" why on earth should Apple allow the garbage propagate any further, especially if it's in a position to stop it.
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