Okay, not sure how people started in on this idea that rollover was somehow in jeopardy and/or is being pulled as a feature... THIS IS NOT GOING TO HAPPEN!
Period, end of sentence. Lets look at the quote and if it seems confusing we should break it down into manageable chunks...
The report also noted that services from AT&T such as rollover minutes lack mention in the commercials "if they don't fit under the new framework."
The report also noted... (aka The story happen to mention)
that services from AT&T (notice the plural .. services ... this is referring to lots of stuff)
such as (now they are picking out ONE service as an EXAMPLE)rollover minutes *
lack mention (won't get TALKED ABOUT)
in the commercials (can't really make this any clearer except maybe having it read)
in THESE NEW commercials (more clear?)
"if they don't fit under the new framework." (see below)
Okay that last part could cause some to say huh?!?! Here's another way to put it...
IF ANY SPECIFIC AT&T FEATURE ISN'T IN SOME WAY RELEVANT TO A NEW COMMERCIAL THEY ARE SHOOTING THEY WILL NOT GO OUT OF THEIR WAY TO MAKE MENTION OF IT.
This in no way means that they are going to DROP EVERY AT&T FEATURE just because it doesn't get a specific mention in one of these new (SERIES) of ADs AT&T is having made. They simply DON'T want to inject all kinds of CRAP into an AD just because its a 'major feature'.
In short they are taking a page from the Apple AD design... Have a point and make the point and don't necessarily throw in a ton of other things the product CAN do (into the end of the AD) ... just because they are features of the product. Go find some of those ... 'How would Microsoft box an Apple Product' mockup movies people were making a while back. That gets the idea across far better than trying to explain it.
Found it: http://www.youtube.com/watch?v=EUXnJraKM3k