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OLED display rumored for Apple's second-generation iPad

post #1 of 32
Thread Starter 
Despite the high costs associated with OLED panels, a new rumor suggests that development of Apple's next-generation iPad could include the new display technology.

In reporting the rumor from its sources on Monday, Taiwanese publication DigiTimes also qualified the information by saying the cost of OLED displays is currently prohibitively high. Nevertheless, it said that sources indicated the next-generation iPad would use an OLED panel.

"Apple reportedly has started development of the second generation iPad using the same design concept as for the iPhone 4G, and will use an OLED panel, according to sources in the component industry," the report said. "Apple is said to be aiming to launch the device in 2011, but a DigiTimes Research senior analyst said the cost of OLED panels are much too high for the iPad."

The report noted that OLED panel prices are expected to drop, which could make the screen display option more viable in time for a new iPad model next year. But it also said that Mingchi Kuo, its senior analyst, is "conservative" about the prospect of an iPad with an OLED panel.

Earlier this month, an analysis of the parts included in the iPad found the current model's LCD screen with IPS technology to be the most expensive component, at an estimated $95. In all, the $499 iPad was said to cost $260 in components.

On the other hand, a 9.7-inch OLED display alone currently costs about $500. Kuo said he doesn't expect that price to drop significantly this year or next.

Last November, DigiTimes incorrectly said that Apple would offer an OLED version of the iPad at a cost of at least $2,000 at retail, due to the high cost of such displays. Most industry watchers at the time believed Apple would charge at least $1,000 for its tablet computer, but the company shocked many in January when it revealed the iPad would start at just $499.

In the hype leading up to the iPad unveiling, numerous rumors suggested Apple could utilize an OLED display in its new hardware. In January, one rumor suggested that Apple had cornered the market on 10-inch OLED displays.

The current iPad LCD screen uses IPS, or in-plane switching, technology. It was developed by Hitachi in 1996, and offers improved viewing angles and color reproductions on screens.
post #2 of 32
God. Apple has not even released the 3G Ipad and we are getting these crap rumors from Digitimes already? While I have no doubt that Apple is testing these Oled screens on all kinds of devices I would seriously doubt that they have made any kind of final decision yet on any of the 2nd generation hardware.
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post #3 of 32
They probably offer it as an option for people who are willing to pay the $$$ for the OLED screen. Normal consumers would still be able to get the cheaper screen.
post #4 of 32
Apple has 3 generations with the iPhone display but we are to assume that they didn't think about what tech to use on the iPad? Why even report on this blatantly false report? Apple hasn't even adopted AMOLED for their smaller iDevice yet we are to believe they will for the iPad which already uses a good IPS display and has great battery life?
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post #5 of 32
Quote:
Originally Posted by JCC View Post

They probably offer it as an option for people who are willing to pay the $$$ for the OLED screen. Normal consumers would still be able to get the cheaper screen.

I don't think so. If you go OLED you are best to make the UI use more blacks, the way the Zune HD did, in order to preserve battery life and showcase those truer blacks. Having it as an option simply doesn't make much sense to me and the choice of an IPS display wasn't a whim decision. I doubt they are regretting their choice 3 weeks in.
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post #6 of 32
Quote:
Originally Posted by JCC View Post

They probably offer it as an option for people who are willing to pay the $$$ for the OLED screen. Normal consumers would still be able to get the cheaper screen.

Build-to-order iPad? Highly unlikely. It's not like you are swapping the screen on a laptop.

I call BS on this whole rumor. Probably started by the same people who've been insisting for the last two upgrades of the iPhone that Apple would use OLED. They must have investments in it or something and are trying to push the tech.
post #7 of 32
Quote:
Originally Posted by Wiggin View Post

Build-to-order iPad? Highly unlikely. It's not like you are swapping the screen on a laptop.

Two different models, not build to order.
And that won't happen.
Most consumer would simply go for the less expensive model. (if that was the main difference).
If/when Apple does go OLED on the iPad, all iPads will go OLED.
post #8 of 32
Another notion to consider: one of the smaller iPad sizes rumored - 5", 7", that sort of thing - for an OLED version. That lowers the cost impact somewhat, and also gives the smaller model a whole other reason for attracting consumers (look at me!)
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post #9 of 32
Rubbish. Apple would never commit to an OLED this early on (relative to next years model) with displays as expensive as they are. If OLED is to be used I think it will probably show up in the iPhone first since the smaller screen is supposedly much easier to build (higher yield). It is hard to believe they would jump into such a costly technology like this when the record shows that they tend to gradually make changes in screen technology. Look at how long it has taken just to get LED backlighting!
post #10 of 32
Well that would be dumb considering:

a) the color clarity sucks
b) the shelf life of OLED is less than LCD

post #11 of 32
Quote:
Originally Posted by anthonymoody View Post

Another notion to consider: one of the smaller iPad sizes rumored - 5", 7", that sort of thing - for an OLED version. That lowers the cost impact somewhat, and also gives the smaller model a whole other reason for attracting consumers (look at me!)

It's extremely unlikely there will be a smaller iPad. Such a device would accentuate the downsides of both the iPod Touch and iPad with none of the advantages of each. This is just a meaningless "analyst rumor" cooked up by someone with no imagination, and no real sense, either.
post #12 of 32
Again with the OLED rumors?! Will they ever end?
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post #13 of 32
Quote:
Originally Posted by AppleInsider View Post

Despite the high costs associated with OLED panels, a new rumor suggests that development of Apple's next-generation iPad could include the new display technology.

In reporting the rumor from its sources on Monday, Taiwanese publication DigiTimes also qualified the information by saying the cost of OLED displays is currently prohibitively high. Nevertheless, it said that sources indicated the next-generation iPad would use an OLED panel.

"Apple reportedly has started development of the second generation iPad using the same design concept as for the iPhone 4G, and will use an OLED panel, according to sources in the component industry," the report said. "Apple is said to be aiming to launch the device in 2011, but a DigiTimes Research senior analyst said the cost of OLED panels are much too high for the iPad."

The report noted that OLED panel prices are expected to drop, which could make the screen display option more viable in time for a new iPad model next year. But it also said that Mingchi Kuo, its senior analyst, is "conservative" about the prospect of an iPad with an OLED panel.

Earlier this month, an analysis of the parts included in the iPad found the current model's LCD screen with IPS technology to be the most expensive component, at an estimated $95. In all, the $499 iPad was said to cost $260 in components.

On the other hand, a 9.7-inch OLED display alone currently costs about $500. Kuo said he doesn't expect that price to drop significantly this year or next.

Last November, DigiTimes incorrectly said that Apple would offer an OLED version of the iPad at a cost of at least $2,000 at retail, due to the high cost of such displays. Most industry watchers at the time believed Apple would charge at least $1,000 for its tablet computer, but the company shocked many in January when it revealed the iPad would start at just $499.

In the hype leading up to the iPad unveiling, numerous rumors suggested Apple could utilize an OLED display in its new hardware. In January, one rumor suggested that Apple had cornered the market on 10-inch OLED displays.

The current iPad LCD screen uses IPS, or in-plane switching, technology. It was developed by Hitachi in 1996, and offers improved viewing angles and color reproductions on screens.

So OLED panels are inferior in quality to what the iPhone and iPad currently use, quite a bit more expensive, and the people spreading this rumour were completely wrong about a very similar rumour just a month or two ago?

And we should believe this why now?
post #14 of 32
Quote:
Originally Posted by pondosinatra View Post

Well that would be dumb considering:

a) the color clarity sucks
b) the shelf life of OLED is less than LCD


And the new form of IPS panel (Enhanced IPS) that Apples using on the iPad looks awesome. Check it out in person! OLED interests me mainly in terms of where it may (or may not) evolve in future. Today, LED-backlit E-IPS is the best that seems to exist.
post #15 of 32
Quote:
Originally Posted by JCC View Post

They probably offer it as an option for people who are willing to pay the $$$ for the OLED screen. Normal consumers would still be able to get the cheaper screen.

Exactly. For people like Larry Page and Steve Ballmer.
post #16 of 32
Why is anyone still repeating reports by Digitimes? Haven't they always turned out to be wrong, except when they guessed correctly?
post #17 of 32
This isn't the first time that Apple offered different displays for their wares. Also, the SSD drives were crazy expensive when they were first available. Some people still ordered them.

But, it's more likely than not that this rumor is false. But if it IS true then there's no way Apple wouldn't offer a cheaper alternative.
post #18 of 32
I think OLED is definitely on the roadmap but I'd say it's probably a generation 3 kind of technology at that size.
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post #19 of 32
LED + IPS Ã* lá iPad. PERIOD. Is that so hard to understand?

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post #20 of 32
The author makes it sound like OLED tech is new....it has been around for many many years....Heck, I remember Pioneer CD players coming out with OLED's over 12 years ago.....To the author, please get with the times, just because technology is associated with Apple does not make it new. Apple does not make technology, they piece together others parts.... besides...AMOLED would be a better newer choice. Since Apple is taking almost a year now between hardware refreshs these days, I don't think you can consider any technology associated to Apple as new. Heck, their refresh on the MBP line was a newer dual core processor while PC's are getting quad cores. It will be another year before you see a quad in a Mac, and by then PC's will probably be up to 8 or 16 cores.....With that in mind, how is Apple leading anyone.....
post #21 of 32
Digi Times is useless. End of story.
post #22 of 32
Wow. Second gen rumors already.
post #23 of 32
I just heard from a reliable source that the next iPad will use an OCPU, too, from a Free Range factory.
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post #24 of 32
I think everyone knows how I feel about rumors, but just to reiterate:

Rumors != news.

Thank you for your time


BTW, I thought oled sucked in sunlight? Isn't ipad supposed to be ebook contender?
post #25 of 32
Quote:
Originally Posted by druble View Post

The author makes it sound like OLED tech is new....it has been around for many many years

Yeah, and the displays still suck!

Crap colour reproduction, and crap outdoors (where you're likely to be with a phone). So what's the point again?
post #26 of 32
Quote:
Originally Posted by tawilson View Post

Yeah, and the displays still suck!

Crap colour reproduction, and crap outdoors (where you're likely to be with a phone). So what's the point again?

Energy efficiency
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post #27 of 32
Quote:
Originally Posted by hmurchison View Post

Energy efficiency

But arguably, the most important quality of any display, is how it looks?

And AMOLED looks like ass!

So, Apple won't bother with it anytime soon, especially as each display requires slightly different calibration just because it's organic tech.
post #28 of 32
Quote:
Originally Posted by tawilson View Post

But arguably, the most important quality of any display, is how it looks?

And AMOLED looks like ass!

So, Apple won't bother with it anytime soon, especially as each display requires slightly different calibration just because it's organic tech.

Depends on what's coming down the pipeline. Few people knew about the 9.7" IPS screen that Apple chose as it wasn't in any current shipping products but the thing looks gorgeous to my eyes.

I'm not ruling OLED out but I think Gen II could be a tad early. Gen III sounds more like it. I'd put up with more difficulty in viewing in direct sunlight to get more battery and performance.
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post #29 of 32
Apple should use Super AMOLED or at least AMOLED in their handsets. LCDs are pathetically 1990-era tech.
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post #30 of 32
OLED! BluRay! 3D!

all the cutting-edge-spec-junkies just can't give up their conviction Apple must implement all their wet dreams, ASAP.

nevermind the fatal flaw of current OLED tech - outdoor use. it must come! now!! nevermind the iPad's LCD in-plane tech provides the best available user experience in all conditions, and one that matters most - wide angle viewing (which means sharing with others). nah, it's old!

very possibly in the future Apple will adopt OLED tech once it has no fatal flaw. great. until then, forgeddit. no premature techjaculation.
post #31 of 32
Quote:
Originally Posted by Alfiejr View Post

OLED! BluRay! 3D!

all the cutting-edge-spec-junkies just can't give up their conviction Apple must implement all their wet dreams, ASAP.

nevermind the fatal flaw of current OLED tech - outdoor use. it must come! now!! nevermind the iPad's LCD in-plane tech provides the best available user experience in all conditions, and one that matters most - wide angle viewing (which means sharing with others). nah, it's old!

very possibly in the future Apple will adopt OLED tech once it has no fatal flaw. great. until then, forgeddit. no premature techjaculation.

It's all about the latest tech buzzword. Without a fashionable term to through around people won't know I have the latest stuff. The tech actually being a good choice for the product is of no consequence.
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post #32 of 32
OLED truly has a spectacular black level and PICTURE QUALITY. In a 9.7 inch size it would trruly be magnificent. Whether production capabilities and price are PROHIBITIVE is the question.
Time will tell.
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