There is a huge frenzy of public interest about future Apple products. Some of us spend far too much time speculating on these details.
The tech blogs all eagerly grab juicy rumors, and gossip regardless of the source.
This is the geek equivalent of Paparazzi chasing celebrities.
Apple itself understands this - and by keeping its bulletproof veil of secrecy, it stimulates even more interest. They hold the secrets, and the mob wants to get at them. That is the game that Apple plays.
So when an engineer got back to base with a missing phone, Apple pretty much knew what the likely outcome would be.
In the celebrity world - the actress getting out of the car with a wardrobe malfunction - can expect certain things to happen.
My guess is that Apple were delighted it took so many weeks for the information to come out. Had this broken during the iPad launch, it would have been much more damaging. Apple were probably watching the tech blogs for weeks .. expecting the worst. But with each passing week, and the closer they get to launch - and the less the damage.
The legality or otherwise of the transactions is a side-show. The information got out, and no action can change that. Apple play the secrecy game, and just once in a while they don't win.
C.
The tech blogs all eagerly grab juicy rumors, and gossip regardless of the source.
This is the geek equivalent of Paparazzi chasing celebrities.
Apple itself understands this - and by keeping its bulletproof veil of secrecy, it stimulates even more interest. They hold the secrets, and the mob wants to get at them. That is the game that Apple plays.
So when an engineer got back to base with a missing phone, Apple pretty much knew what the likely outcome would be.
In the celebrity world - the actress getting out of the car with a wardrobe malfunction - can expect certain things to happen.
My guess is that Apple were delighted it took so many weeks for the information to come out. Had this broken during the iPad launch, it would have been much more damaging. Apple were probably watching the tech blogs for weeks .. expecting the worst. But with each passing week, and the closer they get to launch - and the less the damage.
The legality or otherwise of the transactions is a side-show. The information got out, and no action can change that. Apple play the secrecy game, and just once in a while they don't win.
C.






